E-Business
Yudala Outstrips Competition, Tops Google trending List
Yudala, Nigeria’s first true composite online and offline retail chain launched in August last year, has added another significant feather to its increasingly decorated cap by coming out on top of a list recently put together by world’s leading search engine Google, highlighting the top ten trending Nigerian brands of 2015.
The exclusive list, which has Yudala in second place behind Air Peace, captures the top brands which retained the interest of Nigerians and saw the highest spike in traffic over a sustained period last year.
This impressive feat by Yudala, coming on the heels of a growing litany of landmark achievements and within barely five months of the company’s existence, will certainly go a long way in dispelling any lingering doubts about the ambition of the visionaries to see the brand assume leadership of the Nigerian and African e-commerce market.
According to Google, Yudala had made huge waves in the marketplace following the launch of Yudala Online in August 2015, especially with its ground-breaking promise to deliver purchases via drones. Reports of its first successful drone-powered drop-off in November had subsequently kept Nigerians talking for the rest of the year.
Interestingly, Yudala is the only e-commerce outfit recognized by Google as there was no place for any other brand in the sector on the list, with the likes of Smile Communications, Uber and Innjoo, among others propping up the list.
Speaking on the latest recognition, Prince Nnamdi Ekeh, founder/vice president, Yudala reaffirmed the company’s commitment and determination to take charge and set the pace in the Nigerian e-commerce and offline retail sector.
“I am certainly delighted with the recognition we have received from Google, which is one of the world’s most popular and globally renowned outfits. It is a testimony to the hard work we have put in as well as the sound strategies we have in place at Yudala.
“Just few weeks ago, I had mentioned in one of my engagements with the media that Nigerians are yet to see the full scale of the Yudala Revolution. What is being unveiled at the moment is about 20% of the total package and this latest achievement goes a long way in justifying this.
“Right from the moment we announced our entry into the market late last year, we have re-defined the retail space with our landmark composite retail strategy – the first in Africa – which has set us apart and shown that Nigeria indeed has a lot to offer the continent and the world at large in terms of innovation.
“I dare-say this is just the beginning as far as we are concerned. We are working round the clock and putting in place the ground work behind the scenes to ensure that Yudala becomes the undisputed retail giant in Nigeria and Africa. The second quarter of this year shall define our enhanced strategy for ecommerce in Nigeria,” he enthused.
Since its entry into the market late last year, Yudala has expanded the retail space with several innovative strategies including the first ever drone delivery in Africa, Neighbour to Neighbour Mega Deals, Gyming with the Stars series, Monthly Mid-Day Madness and Yu-Jara – Nigeria’s largest festive season sales, among others. Yudala prides itself for genuine products and for being the fastest pay on delivery composite e-Commerce company in the country.
E-Business
Privacy Crisis May Undermine Local Hosting of Data by Banks, Fintechs

Nigeria’s weak data protection guardrails may undermine the recent directive by Central Bank of Nigeria (CBN) to banks, fintech firms, and other payment service providers to store payment transaction data generated within the country local servers.

CBN said that the new rule will start from January 1, 2027, as part of new measures to strengthen oversight of the fast-growing digital payments ecosystem.
This will also provide the country greater control over critical data infrastructure, allowing authorities to easily access records, conduct audits, enforce compliance, and investigate, especially in cases where criminal offenses are involved, reducing delays often caused by intermediation between local and foreign entities.
Apart from data sovereignty, the CBN added that moving transaction records from foreign servers will help drive investments in local data centers and cloud storage capacity.
Though reliable estimates are hard to come by, it is believed that Nigeria loses over N60 billion in hosting data in foreign servers.
But a coalition of civil society organizations (CSOs), has raised concerns over safety measures in place to protect data of Nigerians, despite having data protection laws in place.
The coalition, comprising Media Rights Agenda, Paradigm Initiative, Digital Rights Lawyers Initiative, and Accountability Lab Nigeria, among others, released the “Protected From the State, Not By It: Nigeria’s Data Protection Crisis Is a Crisis of Implementation,” where they criticized regulators’ failure to effectively enforce data protection laws, which led to rising cases of digital fraud and rampant illegal sale of sensitive information.
There have been leaks of sensitive voter, financial, and personal records.
For instance, there was alleged unauthorized access to the Continuous Voter Registration (CVR) database of the Independent National Electoral Commission (INEC) during a nationwide CVR exercise.
INEC earlier released the preliminary findings of its investigation into the matter, saying that it found no external breach of its systems and that the personal information of over 90 million registered voters was not compromised.
Despite this, CSOs argued that the incident underscored the lack of oversight, adding that it showed that while data privacy laws are in place, sensitive information can be easily moved from a secure government database and into the hands of private political entities.
The coalition also pointed out regulators’ failure to conduct human rights impact assessments on public surveillance systems before related programs were deployed, urging the government to act on these issues by subjecting public institutions to the same compliance requirements as private organizations.
“This is the asymmetry at the heart of the crisis: citizens are under-protected from data abuse and over-exposed to state monitoring and punishment,” the CSOs stated.
Additional report by coingeek
E-Business
AI-Powered Scams are Biggest Payment Fraud Threat -Visa Report

Visa, a multinational firm into payment card services says Artificial intelligence enabled scams have emerged as the fastest-growing source of consumer payment fraud globally as cybercriminals increasingly target people.

Visa stated this in its Mid-year 2026 Biannual Threats Report released on Wednesday in Lagos.
The report said scammers were increasingly using AI tools and social engineering tactics to manipulate consumers into authorising fraudulent payments themselves.Premier League Fixtures
It indicated that from July to December 2025, Visa identified nearly one billion dollars in scam-related activity, making scams the largest category of consumer payment fraud.
According to the report, fraudsters now impersonate trusted brands and institutions, create a sense of urgency and deceive victims into completing seemingly legitimate transactions.
The report said stronger network-level security had reduced opportunities for direct system compromises, forcing criminals to shift their focus to exploiting human trust.
It revealed that fraud involving device tokens declined by 9.6 per cent between July and December 2025, compared with the same period in 2024.
The report identified accelerating scams, growing use of AI in fraud, migration of attacks from technology to people, and evolving ransomware trends as key developments shaping payment security.
It stated that global ransomware activity rose by 26 per cent during the review period compared with the corresponding period in 2024.
However, only 23 per cent of ransomware victims paid ransoms, the lowest level on record, reflecting improved resilience and recovery capabilities, according to the report.
Commenting, Mr Paul Fabara, chief Risk and Client Services officer, Visa, said that payments at network level continued to get safer, but threats were evolving faster than ever
Fabara said criminals were increasingly using deception, urgency and AI-enabled tools to exploit trust, requiring stronger collaboration across the payments ecosystem.
Also, Andrew Uaboi, vice president and Cluster head, Visa West Africa, said AI had significantly lowered the barriers to entry for fraudsters.
“What once required deep technical skill can now be executed with a prompt,” Uaboi said.
He said intelligence-driven defence and coordinated action across the ecosystem were becoming increasingly critical to protecting consumers from emerging threats.
E-Business
How to Build a Safer Cyberworld for People, Business, and Society

Kaspersky has released its Sustainability Report for 2024–2025, outlining how the company is working toward a safer and more resilient digital future.

The report reflects Kaspersky’s broader commitment to responsible business — protecting people and organisations from cyberthreats, supporting law enforcement cooperation, investing in secure technologies, and helping strengthen the digital resilience of societies and economies.
In 2024-2025, the company continued advancing digital sustainability and strengthening global cyber resilience, reducing thedisruption, financial losses and social risks caused by cyber incidents, and enabling safer and more stable conditions for digital adoption across economies and societies.
Over the period, the number of detected advanced persistent threat (APT) groups and operations has increased significantly — by 74% compared to 2023, supported by intelligence gathered through five dedicated Expertise Centers.
Building a safer cyberworld
A significant part of Kaspersky’s social impact comes from the company’s cooperation with global law enforcement agencies. During the reporting period, the company contributed to joint operations with INTERPOL and AFRIPOL that resulted in the arrest of more than 2,600 suspected cybercriminals.
From a sustainability perspective, this shrinks the opportunities attackers can exploit — making digital environments safer for governments, businesses and individuals, and lowering the long-term economic and social costs associated with cyber incidents.
During the reporting period, Kaspersky formalised its collaborations with AFRIPOL, signing a five-year cooperation agreement, and delivered cybersecurity training to law enforcement representatives from 23 African countries, covering the fundamentals of Security Operations Center (SOC) operations and advanced threat hunting techniques.
This capacity-building work has a compounding effect: as local teams become more capable of independently detecting and responding to threats, the overall resilience of the digital ecosystem increases, while the cost and duration of cyber incidents decrease over time.
Implementing future tech
To effectively protect people, businesses and public institutions from evolving cyberthreats, Kaspersky constantly improves its security solutions and conducts cybersecurity research to stay one step ahead of attackers.
In 2024–2025 the company was granted 155 patents, including 135 AI-related ones. Its global R&D team of around 3,000 employees also produced 373 research publications. Together, these efforts help advance the baseline of secure technologies available to the market.
This reduces systemic vulnerability in digital infrastructure and supports more stable technological adoption at scale.
Responsible innovation frameworks further reinforce this effect. By joining the European Commission’s AI Pact and supporting the UN Global Digital Compact, Kaspersky has aligned its development practices with emerging global governance standards.
This contributes to sustainability by helping reduce the risks of unsafe AI deployment, such as misuse, bias or system exploitation, which could otherwise undermine trust in digital transformation.
The company’s Cyber Immunity approach, implemented through KasperskyOS, adds another layer of long-term sustainability impact by shifting security from reactive protection to architectural resilience.
Instead of repeatedly patching vulnerabilities, systems are designed to be inherently resistant to compromise, which reduces maintenance overhead, lifecycle risk and resource inefficiency in securing digital environments.
Among the new product launches, the Kaspersky eSIM Store expanded the company’s offering beyond cybersecurity into mobile connectivity. By reducing reliance on physical SIM cards and making global mobile access more seamless, the solution supports more sustainable travel and digital lifestyles.
Together with that, Kaspersky also released Kaspersky Cloud Workload Security for protecting cloud workloads wherever they reside: on servers or virtual machines, or in private, public, or hybrid clouds, etc.
“At Kaspersky, we see cybersecurity not only as a technology issue, but as a social one. Every day, people rely on digital services to work, communicate, study, receive services and manage their lives and they need to be able to do this safely.
“That is why our sustainability agenda starts with our core expertise: protecting people, organisations and critical systems from cyberthreats. But it also goes further — through responsible innovation, transparency, partnerships and support for communities.
“This report shows how our technologies, research and cooperation with partners translate into practical impact: fewer risks, stronger resilience and a safer digital environment for everyone,” said Maria Losyukova, Head of ESG & Sustainability at Kaspersky.
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