E-Business
Building Profitable Business Organically

I was in a conversion with my wife last night, we were discussing what exactly is required to grow a profitable business. I thought I should share our conclusions with you because I believe it might benefit you one way or the other
I am also hoping we can be corrected if our conclusions are wrong. If you do not agree with these steps then reply this email and let me know what you think.
Here are the steps:
Validate Your Business –
I was speaking at an event yesterday and I asked a business owner to tell the audience why we should buy their products and services?
And then I asked someone random from the audience to tell us why they would buy his products and services.
Something interesting happened, the person from the audience had a different reason from the business owner.
As the person from the audience was saying why he would buy and you could hear other people in the audience agreeing. This did not happen when the business owner was talking.
I repeated this 3 – 4 times, it was the same result.
Build a business that people want.
Key Point here: – If your business is going to be profitable you need to validate it with your customers (The way you see your business is always different from the people who buy it).
Find out what your customers want and why they will buy it from anyone. If you understand what they want and why they want it then it is easy to sell to them and for your customers to buy from you.
Do Your Math And Discover The Amount Of Customers You Need:
Most business experts will tell you not to focus on money but value (Value is money). This is very true and that is why the first step is to validate your business.
Your customers know the value they want from your products and services and based on the value they are happy to pay for it.
After you know the values that your potential customers will derive from your products and services. You now need to put a cost to it.
Pricing is an interesting topic but you need to understand that a profitable business means you need profit.
This means you decide the price (not the customer) that makes you profitable however, here is a point of warning that your pricing must be at least 10% of the value your customers will perceive.
Interesting thing about value is that it is perceived, we bought an iPod made with $99 for $499 simply because we perceived more value.
Apple is an amazing company that will start telling you about the value of their products 6 months before it is launched.
So, you already perceive the value from product and imagine the cost as premium. Because they also tell you the value based on customer research – You want it, they give it to you.
Your pricing should also be guided by rule of quantity or quality.
After you decide the cost then you need to understand how many customers you need every month:
(a) How much do I want to make this year that makes me profitable? Let’s say 12 million.
(b) Divide the number by 12 months and you have 1 million every month.
(c) Now, let’s say your product cost is 100,000
(d) Divide how much you want to make monthly by your product cost. 1million/100,000 = 10 customers.
(e) This simply means you need 10 customers every month to meet your profitability target.
Key point here: It is easy for you to reach profitability in your business if you know how many customers you need to meet your profitability target.
You want to make a pledge and if you have a marketing team you want them to make a pledge. This is the pledge:
I, ……………will do all that it takes to get……………customers every months.
Every week, you measure your progress by this statement.You are allowed to get more customers but not allow to get lower than the number you need to achieve profitability.
Marketing Is Everything In Business:
You need to first figure out where your customers are and show them how your products and services can drive value for them.
Here you want to understand that the most important activities in marketing is selling value and not the products or services.
Key point here:- You can only achieve profitability if you market your products and services by selling value.
Marketing a Business Online Can Be Overwhelming! Let Me Help You…
Here is how it works:
Step 1: Send me an email to [email protected] with your marketing goal and tell me about your business (Include your website and phone number).
If I can help you increase your customer base, I will ask you to sign up and if I can’t help you, I will just give you free tips.
Step 2: Sign up, your payment is backed with a money-back guarantee. If, by the end of the 3 months after the consultation, you haven’t seen at least a measurable return in your sales or increase in leads and customers and you can proof that you have implemented what I told you to do for at least 2 months, We’ll immediately return your investment. No Questions Asked. So with that said, you are literally guaranteed to profit.
We will give you a brief questionnaire so we can learn more about your business and plans. This helps me prepare for our conversation in advance so we can get the most out of it.
Step 3: Next, my office will schedule our call together (Phone/Skype Call). The call should last an hour.
Step 4: When we talk, I will listen to exactly how your business works, discover exactly what you want to accomplish, and then “prescribe” a complete digital marketing system to skyrocket your customer base and revenue.
We will go through all of your digital marketing activities and you will end up with specific recommendations along with the reasons why. I will also give you any strategic advice I might have.
Step 5: After the phone consultation, we will give you a PDF document with the strategy discussed with resources and video tutorials to help you implement the strategy.
I would not leave you alone to do it on your own but work with you to achieve the expected result.
If you need help while implementing the strategy I prescribe for you, just ask your questions using your coaching portal or in the coaching community and we would be more than happy to get you answers and clear up any questions you might have.
If you’re serious about growing your business and want to attract your ideal clients on a more consistent and predictable basis sign up today.
The value proposition is that we will save you a lot of time and money from being wasted on the wrong actions.
I spent years figuring this stuff out on my own – wasted time and money.
But my highest jumps in competency always came from learning from other people who had more experience and are getting awesome results.
In business, getting customers is the most important activity you need to invest in.
Without customers you have no revenue, it is that simple.
Knowing what to do to get your customers is very essential because that is the foundation of your success in business.
If you do not have the right strategy, then you might waste alot of time and money trying to figure out a way to acquire more customers to boost revenue.
Without the right strategy, you can easily get over a billion impressions on your Ads, but if your advert doesn’t convert to customers or leads. You’ll make NO money but LOSE a lot of money because advertising is not cheap.
You might also spend a lot of time and money getting a lot social media followers or likes and soon realize that your likes and followers are not converting to customers.
Chances are that you have hire an agency to drive traffic to your website but then you have no converted sales.
This is simply because you have the wrong strategy.
It is best to get strategic advice from experts that have done the hard work. It saves you lot of time and money.
Are you ready to get the right strategy that will drive you more predictable and consistent customer in-flow to your business?
Yes, Tobi! I would absolutely love to have you personally work with me to analyse my business, develop a custom marketing strategy and give me direction for my business to increase my customer base.
I’m excited to discover specific ways I can grow my customer base and ultimately increase my revenue.
I promise to implement the step by step digital marketing strategy you prescribe for me because I understand that my success depends on my ability to implement and take action.
I am glad that you will give me clear direction, tutorial videos and resources to help me implement and that you will not leave me alone to do it on my own but work with me to ensure I succeed.
I understand that the coaching support is for a month and so I will take full advantage of the 1 month.
I understand that my investment is ₦90,000 and that does not cost me anything compared to the time and money I will save from taking the wrong action while doing trial and error on my own.
I understand that this will also help me work with a digital marketing agency smarter because I know what works and does not work for my business. Most importantly, I have the right strategy to get my desired results.
I understand that this service is only guaranteed if I implement the digital marketing strategy you prescribe and I do not get an increase in my customer base by the end of 3 months.
If I implement and do not get an increase in my customer base in 3 months, then I will get a full refund of my investment.
I also understand the value here, that investing this amount will save me a lot of money and time from taking the wrong action.
If I use my own knowledge I might waste valuable months or years and more than 3 to 10 times the investment in taking the wrong action.
I see real value here… So I had better act fast and join because I also understand that this is a very limited time offer, for a very limited number of people at a special price, and that the price could go up at any time… So I’ll email [email protected] with your marketing goal and tell me about your business (Include your website and phone number).
If I can help you increase your customer base, I will ask you to sign up and if I can’t help you, I will just give you free tips.
Then, I will email [email protected] with my name, phone, email, and company/business name to sign up and get started immediately….
I can’t wait to join and discover smart strategy to grow my customer base and revenue! This is really important to me to have a clear direction of how to grow my customer base and ultimately my revenue.
Tobi Asehinde, Founder, Vibe Web Solutions
E-Business
How Africa Can Turn the AI Wave into Inclusive Growth

By Shameel Joosub
For centuries, Africa has powered global economic growth through its resources, labour, and human potential, yet too little of that prosperity has been realised on the continent itself. Today, artificial intelligence presents a rare opportunity to change that trajectory.

As the global economic order undergoes its most significant transformation since the end of the Second World War, Africa stands at a decisive inflection point.
With the world’s youngest population, rapidly expanding digital adoption, and vast untapped potential, Africa is uniquely positioned not just to participate in the AI era, but to help shape it.
Realising this opportunity, however, will require deliberate investment, enabling regulation, and a commitment to ensuring that the benefits of AI reach all 1.5 billion people across the continent.
When I reflect on AI, what strikes me most is that it is enabled by humanity.
Intelligence is fundamentally human, and AI is an extraordinary amplifier of human creativity and capability.
It is not about replacing people. It is about empowering them to do more, faster, and better.
While this progress is remarkable, our responsibility as African businesses is to extend these capabilities beyond our corporate walls so that AI can unlock Africa’s underutilised potential and drive inclusive growth.
Unlocking Africa’s Potential Across Industries
As a purpose-led African connectivity and digital services company serving 223.2 million customers across South Africa, the DRC, Egypt, Ethiopia, Kenya, Lesotho, Mozambique, and Tanzania, Vodacom has invested strategically in AI across multiple sectors.
Our mobile networks reach a population of 588 million people. That reach must translate into opportunity.
Consider agriculture. One of our subsidiary companies, Mezzanine, leverages AI to unlock previously invisible insights into soil composition, empowering farmers to make data-driven decisions that improve crop yields and profitability.
When farmers thrive, food security strengthens and rural communities prosper. That is inclusive growth in action.
In financial services, AI is strengthening trust and security. In Kenya, Graph Network Analytics enhances M-Pesa fraud detection by mapping money movements in real time, helping protect more than 37 million customers who rely on the service in their daily lives.
As criminals target digital payment platforms, AI helps predict and prevent fraud scenarios, including SIM swap fraud and identity theft.
AI is also supporting national infrastructure. In South Africa, connectivity and IoT solutions monitor coal transport in real time from pit to port to power station.
This improves operational efficiency and supports energy security, addressing critical infrastructure challenges that have constrained economic growth.
These are not isolated examples. They represent a broader truth. Technology delivers its greatest value when it solves real problems for real people.
The Infrastructure Imperative: Modernising Regulation
Yet none of this is possible without one fundamental prerequisite: connectivity. Connectivity requires sustained investment in infrastructure, supportive policy environments, and regulatory frameworks that enable innovation.
If Africa is serious about universal access, modern and enabling regulation is essential. Spectrum licensing must be efficient and predictable. Infrastructure sharing must be supported. Universal service funds must be effectively deployed. Administrative barriers to infrastructure rollout must be reduced. Cloud and data platforms, which power AI capabilities, must be supported through enabling policy environments. These are not peripheral issues. They are fundamental to accelerating Africa’s digital and economic transformation.
These challenges represent only a portion of the regulatory barriers that must be addressed to deliver affordable, reliable connectivity to all Africans.
Pan-African Coordination: Our Collective Responsibility
Africa’s greatest advantage is its youth, but demographics alone will not deliver growth. To realise this potential, we must actively skill up young people in our schools and universities so they can take full advantage of an AI-driven future.
That requires modernising education curricula to embed AI literacy, data capability and practical problem-solving at scale. Companies like Vodacom are investing in digital skills development, but unlocking Africa’s potential will require coordinated action across government, academia and industry.
This is why governments and intergovernmental institutions such as the African Development Bank Group, the African Union, SADC, ECOWAS, and other regional bodies play a critical role in harmonising regulatory frameworks across the continent. Greater coordination can accelerate investment, enable scale, and support the development of an integrated digital economy.
Pan-African alignment of telecommunications regulation is not merely a technical objective. It is essential to unlocking inclusive growth and ensuring that Africa can compete effectively in the global digital economy.
Our Moment
Africa has long contributed to global progress. In the AI era, it has the opportunity to define its own future as a creator of innovation, productivity, and inclusive growth. The foundations are already in place. Our young population, expanding connectivity, and accelerating digital adoption position the continent to lead in ways that were not previously possible.
But this outcome is not guaranteed. It depends on the choices we make now. By modernising regulation, investing in connectivity as foundational infrastructure, and ensuring that AI empowers individuals, businesses, and communities, Africa can secure its place as a central force in the global digital economy.
That is the Africa I believe in. That is the Africa we are building at Vodacom, connecting people, enabling opportunity, and ensuring that technology serves the progress of society as a whole
Shameel Joosub, is group Chief Executive Officer, Vodacom Group
Source: Tech Africa News
E-Business
FG Moves to Strengthen Children’s Online Safety

Nigeria has begun consultations on plans to introduce age restrictions for social media use, as Africa’s most populous country joins the global trend of strengthening protections for children in the digital space.

The Ministry of Communications, Innovation and Digital Economy this week launched a nationwide survey inviting parents, educators, young people and technology experts to help shape policies aimed at regulating children’s access to social media and other digital platforms.
The consultation comes amid rising concerns over online risks facing Nigerian minors as smartphone ownership and internet usage continue to increase across the country.
Dr. Bosun Tijani, Minister of Communications, Innovation and Digital Economy, said the government is seeking a balanced approach that protects children while preserving the educational and social benefits of digital access.
“While the internet offers significant opportunities for learning, creativity, and communication, it also exposes children to risks such as cyberbullying, harmful content, online exploitation, misuse of personal data, and emerging challenges linked to artificial intelligence tools,” Tijani said.
The proposed framework could include age restrictions on social media platforms, stronger age-verification systems, and tougher accountability requirements for technology companies.
“As Nigeria evaluates potential policy approaches for protection of children online, including age restrictions, improved age verification systems, platform accountability measures, and enhanced regulatory oversight, public input is essential,” Tijani added.
The move follows alarming findings from a 2025 study cited by Nigeria’s telecom regulator. According to the Nigerian Communications Commission (NCC), nine in ten Nigerian children face at least one form of cyber risk online.
Nigeria’s push reflects a broader global trend as governments tighten online safety rules for minors.
Australia, for instance, implemented a social media ban for children under 16 in December 2025, requiring platforms such as TikTok, Instagram and YouTube to restrict access. Indonesia has also announced plans to bar under-16s from social media, while France and Denmark are pursuing similar restrictions for users under 15.
Similarly, Nigeria is confident that feedback from the public survey will help shape an evidence-based policy framework aimed at creating a safer digital environment for children.
E-Business
Nigeria’s Non-Oil Exports Hit N12.36trn in 2025 – NBS

Nigeria’s non-oil exports rose sharply to N12.36 trillion in 2025, up from N9.09 trillion in 2024, according to the National Bureau of Statistics’ Foreign Trade in Goods Statistics report.

The performance underscores ongoing efforts to diversify the economy away from crude oil, with stronger activity recorded in agriculture, manufacturing, solid minerals and other value-added sectors.
The data show that non-oil exports, which stood at N3.14 trillion in 2022 before slipping to N2.56 trillion in 2023, rebounded strongly in 2024 and climbed further in 2025, pointing to a sustained recovery across several industries.
Monthly figures for 2025 indicate relatively steady performance: exports were N1.23 trillion in January, N964.73 billion in February, and N975.45 billion in March. They rose to N1.22 trillion in April, then moderated to N903.02 billion in May and N923.13 billion in June.
In the second half, non-oil exports again firmed up, recording N1.23 trillion in July, N875.62 billion in August and N894.18 billion in September.
October exports stood at N965.60 billion, while November and December closed stronger at N1.07 trillion and N1.11 trillion respectively, reflecting consistent trade activity through most of the year.
A breakdown of the figures shows that mineral products were the top non-oil export earners in 2025. Other major contributors included prepared foodstuffs, beverages, spirits and tobacco, as well as products of the chemical and allied industries.
Agricultural exports were also significant, with vegetable products valued at N1.54 trillion, while live animals and animal products accounted for N103.4 billion.
Vehicles, aircraft and associated transport equipment generated N1.10 trillion in export earnings, and base metals and metal products contributed N646.16 billion.
Exports of stone, plaster, cement and ceramic products were valued at N369.58 billion, plastics and rubber at N244.17 billion, and machinery, boilers and mechanical appliances at N207.48 billion.
Several smaller categories collectively bolstered overall performance. Raw hides and leather products brought in N48.39 billion, footwear N27.34 billion, paper products N19.60 billion, and textiles N16.55 billion.
Miscellaneous manufactured articles recorded N22.85 billion, optical and measuring instruments N6.69 billion, precious stones N511.8 million, and wood products N636.99 million.
The latest figures, analysts say, highlight the growing role of non-oil exports in Nigeria’s trade profile and the potential for further growth as government policies continue to support production, value addition and market access in non-oil sectors.
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