E-Business

Building Profitable Business Organically

Published

10 years ago

March 21, 2016

Tobi Asehinde, founder, Vibe Web Solutions Limited.

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I was in a conversion with my wife last night, we were discussing what exactly is required to grow a profitable business. I thought I should share our conclusions with you because I believe it might benefit you one way or the other

I am also hoping we can be corrected if our conclusions are wrong. If you do not agree with these steps then reply this email and let me know what you think.

Here are the steps:

Validate Your Business –
I was speaking at an event yesterday and I asked a business owner to tell the audience why we should buy their products and services?

And then I asked someone random from the audience to tell us why they would buy his products and services.

Something interesting happened, the person from the audience had a different reason from the business owner.

As the person from the audience was saying why he would buy and you could hear other people in the audience agreeing. This did not happen when the business owner was talking.

I repeated this 3 – 4 times, it was the same result.

Build a business that people want.
Key Point here: – If your business is going to be profitable you need to validate it with your customers (The way you see your business is always different from the people who buy it).

Find out what your customers want and why they will buy it from anyone. If you understand what they want and why they want it then it is easy to sell to them and for your customers to buy from you.

Do Your Math And Discover The Amount Of Customers You Need:
Most business experts will tell you not to focus on money but value (Value is money). This is very true and that is why the first step is to validate your business.

Your customers know the value they want from your products and services and based on the value they are happy to pay for it.

After you know the values that your potential customers will derive from your products and services. You now need to put a cost to it.

Pricing is an interesting topic but you need to understand that a profitable business means you need profit.

This means you decide the price (not the customer) that makes you profitable however, here is a point of warning that your pricing must be at least 10% of the value your customers will perceive.

Interesting thing about value is that it is perceived, we bought an iPod made with $99 for $499 simply because we perceived more value.

Apple is an amazing company that will start telling you about the value of their products 6 months before it is launched.

So, you already perceive the value from product and imagine the cost as premium. Because they also tell you the value based on customer research – You want it, they give it to you.

Your pricing should also be guided by rule of quantity or quality.
After you decide the cost then you need to understand how many customers you need every month:

(a) How much do I want to make this year that makes me profitable? Let’s say 12 million.

(b) Divide the number by 12 months and you have 1 million every month.

(d) Divide how much you want to make monthly by your product cost. 1million/100,000 = 10 customers.

(e) This simply means you need 10 customers every month to meet your profitability target.

Key point here: It is easy for you to reach profitability in your business if you know how many customers you need to meet your profitability target.

You want to make a pledge and if you have a marketing team you want them to make a pledge. This is the pledge:

I, ……………will do all that it takes to get……………customers every months.

Every week, you measure your progress by this statement.You are allowed to get more customers but not allow to get lower than the number you need to achieve profitability.

Marketing Is Everything In Business:
You need to first figure out where your customers are and show them how your products and services can drive value for them.

Here you want to understand that the most important activities in marketing is selling value and not the products or services.

Key point here:- You can only achieve profitability if you market your products and services by selling value.

Marketing a Business Online Can Be Overwhelming! Let Me Help You…

Here is how it works:
Step 1: Send me an email to [email protected] with your marketing goal and tell me about your business (Include your website and phone number).

If I can help you increase your customer base, I will ask you to sign up and if I can’t help you, I will just give you free tips.

Step 2: Sign up, your payment is backed with a money-back guarantee. If, by the end of the 3 months after the consultation, you haven’t seen at least a measurable return in your sales or increase in leads and customers and you can proof that you have implemented what I told you to do for at least 2 months, We’ll immediately return your investment. No Questions Asked. So with that said, you are literally guaranteed to profit.

We will give you a brief questionnaire so we can learn more about your business and plans. This helps me prepare for our conversation in advance so we can get the most out of it.

Step 3: Next, my office will schedule our call together (Phone/Skype Call). The call should last an hour.

Step 4: When we talk, I will listen to exactly how your business works, discover exactly what you want to accomplish, and then “prescribe” a complete digital marketing system to skyrocket your customer base and revenue.

We will go through all of your digital marketing activities and you will end up with specific recommendations along with the reasons why. I will also give you any strategic advice I might have.

Step 5: After the phone consultation, we will give you a PDF document with the strategy discussed with resources and video tutorials to help you implement the strategy.

I would not leave you alone to do it on your own but work with you to achieve the expected result.

If you need help while implementing the strategy I prescribe for you, just ask your questions using your coaching portal or in the coaching community and we would be more than happy to get you answers and clear up any questions you might have.

If you’re serious about growing your business and want to attract your ideal clients on a more consistent and predictable basis sign up today.

The value proposition is that we will save you a lot of time and money from being wasted on the wrong actions.

I spent years figuring this stuff out on my own – wasted time and money.

But my highest jumps in competency always came from learning from other people who had more experience and are getting awesome results.

In business, getting customers is the most important activity you need to invest in.

Without customers you have no revenue, it is that simple.

Knowing what to do to get your customers is very essential because that is the foundation of your success in business.

If you do not have the right strategy, then you might waste alot of time and money trying to figure out a way to acquire more customers to boost revenue.

Without the right strategy, you can easily get over a billion impressions on your Ads, but if your advert doesn’t convert to customers or leads. You’ll make NO money but LOSE a lot of money because advertising is not cheap.

You might also spend a lot of time and money getting a lot social media followers or likes and soon realize that your likes and followers are not converting to customers.

Chances are that you have hire an agency to drive traffic to your website but then you have no converted sales.

This is simply because you have the wrong strategy.

It is best to get strategic advice from experts that have done the hard work. It saves you lot of time and money.

Are you ready to get the right strategy that will drive you more predictable and consistent customer in-flow to your business?

Yes, Tobi! I would absolutely love to have you personally work with me to analyse my business, develop a custom marketing strategy and give me direction for my business to increase my customer base.

I’m excited to discover specific ways I can grow my customer base and ultimately increase my revenue.

I promise to implement the step by step digital marketing strategy you prescribe for me because I understand that my success depends on my ability to implement and take action.

I am glad that you will give me clear direction, tutorial videos and resources to help me implement and that you will not leave me alone to do it on my own but work with me to ensure I succeed.

I understand that the coaching support is for a month and so I will take full advantage of the 1 month.

I understand that my investment is ₦90,000 and that does not cost me anything compared to the time and money I will save from taking the wrong action while doing trial and error on my own.

I understand that this will also help me work with a digital marketing agency smarter because I know what works and does not work for my business. Most importantly, I have the right strategy to get my desired results.

I understand that this service is only guaranteed if I implement the digital marketing strategy you prescribe and I do not get an increase in my customer base by the end of 3 months.

If I implement and do not get an increase in my customer base in 3 months, then I will get a full refund of my investment.

I also understand the value here, that investing this amount will save me a lot of money and time from taking the wrong action.

If I use my own knowledge I might waste valuable months or years and more than 3 to 10 times the investment in taking the wrong action.

I see real value here… So I had better act fast and join because I also understand that this is a very limited time offer, for a very limited number of people at a special price, and that the price could go up at any time… So I’ll email [email protected] with your marketing goal and tell me about your business (Include your website and phone number).

If I can help you increase your customer base, I will ask you to sign up and if I can’t help you, I will just give you free tips.

Then, I will email [email protected] with my name, phone, email, and company/business name to sign up and get started immediately….

I can’t wait to join and discover smart strategy to grow my customer base and revenue! This is really important to me to have a clear direction of how to grow my customer base and ultimately my revenue.

Tobi Asehinde, Founder, Vibe Web Solutions

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E-Business

Organizations Face New Attacks via Unpatched TrueConf Videoconferencing Servers, Kaspersky Warns

Published

1 day ago

August 15, 2026

Chike Onwuegbuchi

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Kaspersky has discovered a new multi-stage attack by the Head Mare APT group against organisations with PhantomCore and PhantomGraph backdoors. To deliver these backdoors, the attackers exploit vulnerabilities in unpatched TrueConf videoconferencing servers and can also replace TrueConf client installers with infected ones.

Kaspersky reported the attacks to the vendor; the vulnerabilities were fixed in the latest TrueConf Server update on June 18, 2026 (versions 5.3.9, 5.4.9, and 5.5.5).

To compromise the TrueConf server, attackers exploited a combination of two vulnerabilities (assigned internal Kaspersky identifiers are KLCERT-26-057 and KLCERT-26-058), which allowed the attackers to execute any code with maximum privileges. By exploiting these vulnerabilities, they replaced one of the server’s files with their own web shell.

The attackers then used this shell to collect information about the victim organisation’s IT infrastructure, gain privileged access to the TrueConf server database, and replace the client installer with an infected one. The attack applies to TrueConf servers in versions 5.3.X prior to 5.3.9, 5.4.X prior to 5.4.9, 5.5.X prior to 5.5.5, and earlier.

For users of TrueConf software, the attack looks like this: video conference participants connecting to the compromised server are prompted to download and install an “updated version” of the client application. In reality, as a result of this, malware gets onto the device.

“Exploiting vulnerabilities in popular services is one of the most common methods used by attackers. This campaign is particularly dangerous because it puts at risk not only organisations using unpatched TrueConf servers.

“Even if a company doesn’t use this solution, its employees can connect to compromised servers at the invitation of their counterparties to participate in online meetings. As a result, they may unknowingly download infected installation packages, creating the potential for compromising a large number of enterprises across different countries,” comments Evgeny Goncharov, Head of Kaspersky ICS CERT.

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E-Business

World Cup, AFCON, Blord saga top Nigeria’s Google searches in 2026

Published

1 day ago

August 15, 2026

Ugo Onwuaso

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The 2026 FIFA World Cup, Africa Cup of Nations (AFCON), Iran-Israel conflict, and the controversy involving social media activist VeryDarkMan and businessman Blord dominated Google searches by Nigerians between January and July.

Google

This is contained in a review of anonymised Google Trends data released on Friday, which ranked the major stories that generated the highest search interest in Nigeria during the period.

The World Cup recorded the highest search volume, with Nigerians following the Super Eagles’ campaign, major matches, entertainment performances and developments throughout the tournament.

The data showed that searches around the tournament far exceeded those recorded for other major events during the seven-month period.

The Super Eagles’ AFCON semi-final defeat to Morocco also generated significant search interest, with “Nigeria vs Morocco” among the leading individual searches.

Senegal eventually won the AFCON title after defeating Morocco in the final on Jan. 18.

The 2026 Winter Olympics in Milan-Cortina, Italy, also attracted substantial interest from Nigerians in February, including searches around ice hockey and other events.

Google Trends data further showed increased searches around Iran and the Strait of Hormuz following the escalation of tensions in the Middle East.

Searches including “Iran news,” “Israel Iran war” and “Strait of Hormuz meaning” featured prominently as Nigerians sought information on the conflict and its possible impact on global oil prices.

The Strait of Hormuz is a major global oil transit route, carrying about one-fifth of the world’s oil supply.

The controversy involving cryptocurrency entrepreneur Blord and social media activist VeryDarkMan also maintained strong search interest for several months.

The saga peaked around Blord’s arrest and subsequent remand in Kuje prison in April, followed by his release on bail 16 days later.

Searches for “Who is Blord” also featured prominently, indicating growing interest among Nigerians seeking background information on the businessman.

The death of celebrities also generated significant search activity during the period.

Afro-fuji singer Destiny Boy, who died in January at the age of 22, remained in the news amid investigations into his death and an autopsy.

The death of American actor Eric Dane, known for his roles in Grey’s Anatomy and Euphoria, also generated substantial searches in February.

Similarly, the reported death of Nollywood actor Alexx Ekubo in May, at the age of 40, generated renewed search interest in June during his burial ceremonies.

Political and legal developments were also among the major subjects searched by Nigerians.

Former Minister of Power, Saleh Mamman, who was sentenced to 75 years in prison over an alleged N33 billion fraud, generated significant interest following his arrest by the Economic and Financial Crimes Commission (EFCC) in Kaduna in May.

The political crisis involving Mudashiru Obasa and his return as Speaker of the Lagos State House of Assembly also featured prominently.

Globally, Nigerians showed strong interest in the release of millions of pages of documents relating to the late American financier Jeffrey Epstein.

Meanwhile, internet culture accounted for some of the lighter moments in the search rankings.

The Gen Z meme “67” became one of the most searched terms in January, generating curiosity among older Nigerians over its meaning.

The trend originated from a U.S. rap song and became popular among young people, with the phrase often used without a specific meaning.

In April, the case involving Opeyemi Awodoyin, an OPay customer who reportedly received N100,000 in error and declined to return the money, also attracted widespread online interest and public debate.

The reported hantavirus outbreak aboard a cruise ship further prompted Nigerians to search for information about the disease in May.

Celebrity-related stories also featured prominently in the rankings.

Veteran broadcaster Frank Edoho’s confirmation of his divorce and subsequent allegations involving his former wife generated considerable search interest in May.

In July, music promoter Sam Larry survived a road crash on the Lagos-Calabar Coastal Road which reportedly claimed the life of his bodyguard, leading to renewed online discussions around the late singer Mohbad.

In the entertainment sector, Wizkid and Asake’s “Jogodo” dominated searches around January, while Asake’s album generated renewed interest in May.

The 2026 Grammy Awards also attracted substantial search traffic, with Nigerians searching for winners and other developments from the ceremony.

Bad Bunny’s Super Bowl halftime performance also generated significant interest, while films including Mortal Kombat 2 and Christopher Nolan’s The Odyssey featured among popular entertainment searches.

Footballer Zadok Yohanna’s reported €28 million transfer to Brighton also attracted attention, particularly among Nigerian football followers.

Commenting on the findings, Taiwo Kola-Ogunlade, Communications and Public Affairs Manager, West Africa, Google, said search data provided an insight into issues commanding Nigerians’ attention.

“Search data is the most honest record of national attention we have, because nobody performs for a search bar,” he said.

According to him, Nigerians did not only consume major stories but actively searched for explanations and context surrounding them.

The rankings were based on peak monthly search interest in Nigeria between January and July 2026, with related queries grouped together.

The top 25 trending searches during the period included the FIFA World Cup 2026, 2026 Winter Olympics, AFCON Nigeria vs Morocco, Iran and the Strait of Hormuz, Blord, Alexx Ekubo, “67”, Destiny Boy, Erling Haaland and France’s World Cup campaign.

Others were the Grammy Awards 2026, Epstein files, hantavirus, Saleh Mamman, Obasa impeachment saga, Sam Larry, Shakira and Burna Boy’s World Cup performance, Zadok Yohanna, Eric Dane, Opeyemi Awodoyin, Bad Bunny’s Super Bowl halftime show, Frank Edoho, Mortal Kombat 2, The Odyssey and “Jogodo” by Wizkid featuring Asake.

Google Trends provides access to an anonymised sample of search requests made to Google and categorises the information to show collective search interest across regions and over time.

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E-Business

MacOS Users Report More Cyber Threats than Windows Users – Survey Reveals

Published

2 days ago

August 14, 2026

Chike Onwuegbuchi

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Kaspersky’s latest survey highlights a protection gap between macOS and Windows based devices. While macOS has long been regarded as the more secure operating system, 12% of its users reported malware infections compared with 9% of Windows users. Moreover, only 35% of macOS owners install dedicated security software, versus 42% of Windows users.

According to Kaspersky’s latest global survey*, Windows users report a higher adoption rate for most security measures, while macOS users show a modest advantage in a few privacy‑focused actions. At the same time, during the past year macOS users reported higher percentages than Windows users for a number of cybersecurity incidents.

The largest gap in cybersecurity approaches appears in the habit of not opening suspicious emails or links, with 62% of Windows users following this practice compared to 51% of macOS users.

What’s more, when it comes to cybersecurity software installation, macOS users are also lagging behind. While among Windows users  42% reported using digital‑life‑protection software, for macOS this rate is only 35%, what Kaspersky security experts call a worryingly low figure.

It is noteworthy that 12% of macOS respondents said they fell victim to phishing (fake emails, websites or messages) over the past year compared with 9% of Windows users. Moreover, during this period macOS users faced more scams and investment frauds (16% vs 13%), privacy violations (11% vs 8%) and thefts of personal data (12% vs 7%).

To counter these specific threats, robust anti-malware and anti-phishing protection is essential. Malware authors put a lot of effort into developing new, more powerful and stealthier versions of stealers, spies and other classes of malicious payloads, while relying on phishing techniques that allows them to get access to user’s data.

Dedicated security solutions add a crucial layer of real-time detection and defence that complements macOS’s built-in protection – and independent tests have repeatedly shown that effective options, such as Kaspersky Premium for macOS, deliver strong protection. In 2025, AV-TEST recognised it as the top-performing macOS security solution based on consistent, reliable results across a full year of evaluations.

When it comes to credentials and passwords safety, Windows users also show better security practices’ adoption rates. They lead in using a unique password for each account (38% vs 35%) and complex passwords (52% vs 45%), two‑factor or multi‑factor authentication (51% vs 46%).

Adopting a dedicated password manager becomes a logical next step. Such tools store all credentials in a secure vault protected by a single master password, eliminating the need to remember hundreds of passwords while keeping them safe from breaches.

They also support modern authentication methods like passkeys, enabling seamless, single-tap sign-in across all devices through secure synchronisation – capabilities offered by solutions such as Kaspersky Password Manager.

“There are entrenched stereotypes that macOS is inherently more secure because its user base is smaller, leading cyber‑criminals to deem it a lower‑value target, or because the platform itself includes many robust security features. While these observations are not entirely unfounded, the threat landscape has evolved dramatically.

Attackers actively employ phishing and commit supply chain attacks, which often allow them to affect users of any operating system in a single malware campaign. Moreover, mac specific malware is not rare and there are many malware families that target macs exclusively. Consequently, any device with an Internet connection, regardless of its operating system or form factor, requires cybersecurity software to defend against a wide range of cyber threats,” comments Sergey Puzan, cybersecurity expert at Kaspersky.

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