I was in a conversion with my wife last night, we were discussing what exactly is required to grow a profitable business. I thought I should share our conclusions with you because I believe it might benefit you one way or the other

I am also hoping we can be corrected if our conclusions are wrong. If you do not agree with these steps then reply this email and let me know what you think.

Here are the steps:

Validate Your Business –
I was speaking at an event yesterday and I asked a business owner to tell the audience why we should buy their products and services?

And then I asked someone random from the audience to tell us why they would buy his products and services.

Something interesting happened, the person from the audience had a different reason from the business owner.

As the person from the audience was saying why he would buy and you could hear other people in the audience agreeing. This did not happen when the business owner was talking.

I repeated this 3 – 4 times, it was the same result.

Build a business that people want.
Key Point here: – If your business is going to be profitable you need to validate it with your customers (The way you see your business is always different from the people who buy it).

Find out what your customers want and why they will buy it from anyone. If you understand what they want and why they want it then it is easy to sell to them and for your customers to buy from you.

Do Your Math And Discover The Amount Of Customers You Need:
Most business experts will tell you not to focus on money but value (Value is money). This is very true and that is why the first step is to validate your business.

Your customers know the value they want from your products and services and based on the value they are happy to pay for it.

After you know the values that your potential customers will derive from your products and services. You now need to put a cost to it.

Pricing is an interesting topic but you need to understand that a profitable business means you need profit.

This means you decide the price (not the customer) that makes you profitable however, here is a point of warning that your pricing must be at least 10% of the value your customers will perceive.

Interesting thing about value is that it is perceived, we bought an iPod made with $99 for $499 simply because we perceived more value.

Apple is an amazing company that will start telling you about the value of their products 6 months before it is launched.

So, you already perceive the value from product and imagine the cost as premium. Because they also tell you the value based on customer research – You want it, they give it to you.
 
Your pricing should also be guided by rule of quantity or quality.
After you decide the cost then you need to understand how many customers you need every month:

(a)    How much do I want to make this year that makes me profitable? Let’s say 12 million.

(b)   Divide the number by 12 months and you have 1 million every month.

(c)    Now, let’s say your product cost is 100,000

(d)   Divide how much you want to make monthly by your product cost. 1million/100,000 = 10 customers.

(e)    This simply means you need 10 customers every month to meet your profitability target.

Key point here: It is easy for you to reach profitability in your business if you know how many customers you need to meet your profitability target.

You want to make a pledge and if you have a marketing team you want them to make a pledge. This is the pledge:

I, ……………will do all that it takes to get……………customers every months.

Every week, you measure your progress by this statement.You are allowed to get more customers but not allow to get lower than the number you need to achieve profitability.

Marketing Is Everything In Business:
You need to first figure out where your customers are and show them how your products and services can drive value for them.

Here you want to understand that the most important activities in marketing is selling value and not the products or services.

Key point here:- You can only achieve profitability if you market your products and services by selling value.

Marketing a Business Online Can Be Overwhelming! Let Me Help You…

Here is how it works:
Step 1: Send me an email to [email protected] with your marketing goal and tell me about your business (Include your website and phone number).

If I can help you increase your customer base, I will ask you to sign up and if I can’t help you, I will just give you free tips.

Step 2: Sign up, your payment is backed with a money-back guarantee. If, by the end of the 3 months after the consultation, you haven’t seen at least a measurable return in your sales or increase in leads and customers and you can proof that you have implemented what I told you to do for at least 2 months, We’ll immediately return your investment. No Questions Asked. So with that said, you are literally guaranteed to profit.

We will give you a brief questionnaire so we can learn more about your business and plans. This helps me prepare for our conversation in advance so we can get the most out of it.

Step 3: Next, my office will schedule our call together (Phone/Skype Call). The call should last an hour.

Step 4: When we talk, I will listen to exactly how your business works, discover exactly what you want to accomplish, and then “prescribe” a complete digital marketing system to skyrocket your customer base and revenue.

We will go through all of your digital marketing activities and you will end up with specific recommendations along with the reasons why. I will also give you any strategic advice I might have.

Step 5: After the phone consultation, we will give you a PDF document with the strategy discussed with resources and video tutorials to help you implement the strategy.

I would not leave you alone to do it on your own but work with you to achieve the expected result.

If you need help while implementing the strategy I prescribe for you, just ask your questions using your coaching portal or in the coaching community and we would be more than happy to get you answers and clear up any questions you might have.

If you’re serious about growing your business and want to attract your ideal clients on a more consistent and predictable basis sign up today.

The value proposition is that we will save you a lot of time and money from being wasted on the wrong actions.

I spent years figuring this stuff out on my own – wasted time and money.

But my highest jumps in competency always came from learning from other people who had more experience and are getting awesome results.

In business, getting customers is the most important activity you need to invest in.

Without customers you have no revenue, it is that simple.

Knowing what to do to get your customers is very essential because that is the foundation of your success in business.

If you do not have the right strategy, then you might waste alot of time and money trying to figure out a way to acquire more customers to boost revenue.

Without the right strategy, you can easily get over a billion impressions on your Ads, but if your advert doesn’t convert to customers or leads. You’ll make NO money but LOSE a lot of money because advertising is not cheap.

You might also spend a lot of time and money getting a lot social media followers or likes and soon realize that your likes and followers are not converting to customers.

Chances are that you have hire an agency to drive traffic to your website but then you have no converted sales.

This is simply because you have the wrong strategy.

It is best to get strategic advice from experts that have done the hard work. It saves you lot of time and money.

Are you ready to get the right strategy that will drive you more predictable and consistent customer in-flow to your business?

Yes, Tobi! I would absolutely love to have you personally work with me to analyse my business, develop a custom marketing strategy and give me direction for my business to increase my customer base.

I’m excited to discover specific ways I can grow my customer base and ultimately increase my revenue.

I promise to implement the step by step digital marketing strategy you prescribe for me because I understand that my success depends on my ability to implement and take action.

I am glad that you will give me clear direction, tutorial videos and resources to help me implement and that you will not leave me alone to do it on my own but work with me to ensure I succeed.

I understand that the coaching support is for a month and so I will take full advantage of the 1 month.

I understand that my investment is ₦90,000 and that does not cost me anything compared to the time and money I will save from taking the wrong action while doing trial and error on my own.

I understand that this will also help me work with a digital marketing agency smarter because I know what works and does not work for my business. Most importantly, I have the right strategy to get my desired results.

I understand that this service is only guaranteed if I implement the digital marketing strategy you prescribe and I do not get an increase in my customer base by the end of 3 months.

If I implement and do not get an increase in my customer base in 3 months, then I will get a full refund of my investment.

I also understand the value here, that investing this amount will save me a lot of money and time from taking the wrong action.

If I use my own knowledge I might waste valuable months or years and more than 3 to 10 times the investment in taking the wrong action.

I see real value here… So I had better act fast and join because I also understand that this is a very limited time offer, for a very limited number of people at a special price, and that the price could go up at any time… So I’ll email [email protected] with your marketing goal and tell me about your business (Include your website and phone number).

If I can help you increase your customer base, I will ask you to sign up and if I can’t help you, I will just give you free tips.

Then, I will email [email protected] with my name, phone, email, and company/business name to sign up and get started immediately….

I can’t wait to join and discover smart strategy to grow my customer base and revenue! This is really important to me to have a clear direction of how to grow my customer base and ultimately my revenue.

Tobi Asehinde, Founder, Vibe Web Solutions