E-Business
Building Profitable Business Organically

I was in a conversion with my wife last night, we were discussing what exactly is required to grow a profitable business. I thought I should share our conclusions with you because I believe it might benefit you one way or the other
I am also hoping we can be corrected if our conclusions are wrong. If you do not agree with these steps then reply this email and let me know what you think.
Here are the steps:
Validate Your Business –
I was speaking at an event yesterday and I asked a business owner to tell the audience why we should buy their products and services?
And then I asked someone random from the audience to tell us why they would buy his products and services.
Something interesting happened, the person from the audience had a different reason from the business owner.
As the person from the audience was saying why he would buy and you could hear other people in the audience agreeing. This did not happen when the business owner was talking.
I repeated this 3 – 4 times, it was the same result.
Build a business that people want.
Key Point here: – If your business is going to be profitable you need to validate it with your customers (The way you see your business is always different from the people who buy it).
Find out what your customers want and why they will buy it from anyone. If you understand what they want and why they want it then it is easy to sell to them and for your customers to buy from you.
Do Your Math And Discover The Amount Of Customers You Need:
Most business experts will tell you not to focus on money but value (Value is money). This is very true and that is why the first step is to validate your business.
Your customers know the value they want from your products and services and based on the value they are happy to pay for it.
After you know the values that your potential customers will derive from your products and services. You now need to put a cost to it.
Pricing is an interesting topic but you need to understand that a profitable business means you need profit.
This means you decide the price (not the customer) that makes you profitable however, here is a point of warning that your pricing must be at least 10% of the value your customers will perceive.
Interesting thing about value is that it is perceived, we bought an iPod made with $99 for $499 simply because we perceived more value.
Apple is an amazing company that will start telling you about the value of their products 6 months before it is launched.
So, you already perceive the value from product and imagine the cost as premium. Because they also tell you the value based on customer research – You want it, they give it to you.
Your pricing should also be guided by rule of quantity or quality.
After you decide the cost then you need to understand how many customers you need every month:
(a) How much do I want to make this year that makes me profitable? Let’s say 12 million.
(b) Divide the number by 12 months and you have 1 million every month.
(c) Now, let’s say your product cost is 100,000
(d) Divide how much you want to make monthly by your product cost. 1million/100,000 = 10 customers.
(e) This simply means you need 10 customers every month to meet your profitability target.
Key point here: It is easy for you to reach profitability in your business if you know how many customers you need to meet your profitability target.
You want to make a pledge and if you have a marketing team you want them to make a pledge. This is the pledge:
I, ……………will do all that it takes to get……………customers every months.
Every week, you measure your progress by this statement.You are allowed to get more customers but not allow to get lower than the number you need to achieve profitability.
Marketing Is Everything In Business:
You need to first figure out where your customers are and show them how your products and services can drive value for them.
Here you want to understand that the most important activities in marketing is selling value and not the products or services.
Key point here:- You can only achieve profitability if you market your products and services by selling value.
Marketing a Business Online Can Be Overwhelming! Let Me Help You…
Here is how it works:
Step 1: Send me an email to [email protected] with your marketing goal and tell me about your business (Include your website and phone number).
If I can help you increase your customer base, I will ask you to sign up and if I can’t help you, I will just give you free tips.
Step 2: Sign up, your payment is backed with a money-back guarantee. If, by the end of the 3 months after the consultation, you haven’t seen at least a measurable return in your sales or increase in leads and customers and you can proof that you have implemented what I told you to do for at least 2 months, We’ll immediately return your investment. No Questions Asked. So with that said, you are literally guaranteed to profit.
We will give you a brief questionnaire so we can learn more about your business and plans. This helps me prepare for our conversation in advance so we can get the most out of it.
Step 3: Next, my office will schedule our call together (Phone/Skype Call). The call should last an hour.
Step 4: When we talk, I will listen to exactly how your business works, discover exactly what you want to accomplish, and then “prescribe” a complete digital marketing system to skyrocket your customer base and revenue.
We will go through all of your digital marketing activities and you will end up with specific recommendations along with the reasons why. I will also give you any strategic advice I might have.
Step 5: After the phone consultation, we will give you a PDF document with the strategy discussed with resources and video tutorials to help you implement the strategy.
I would not leave you alone to do it on your own but work with you to achieve the expected result.
If you need help while implementing the strategy I prescribe for you, just ask your questions using your coaching portal or in the coaching community and we would be more than happy to get you answers and clear up any questions you might have.
If you’re serious about growing your business and want to attract your ideal clients on a more consistent and predictable basis sign up today.
The value proposition is that we will save you a lot of time and money from being wasted on the wrong actions.
I spent years figuring this stuff out on my own – wasted time and money.
But my highest jumps in competency always came from learning from other people who had more experience and are getting awesome results.
In business, getting customers is the most important activity you need to invest in.
Without customers you have no revenue, it is that simple.
Knowing what to do to get your customers is very essential because that is the foundation of your success in business.
If you do not have the right strategy, then you might waste alot of time and money trying to figure out a way to acquire more customers to boost revenue.
Without the right strategy, you can easily get over a billion impressions on your Ads, but if your advert doesn’t convert to customers or leads. You’ll make NO money but LOSE a lot of money because advertising is not cheap.
You might also spend a lot of time and money getting a lot social media followers or likes and soon realize that your likes and followers are not converting to customers.
Chances are that you have hire an agency to drive traffic to your website but then you have no converted sales.
This is simply because you have the wrong strategy.
It is best to get strategic advice from experts that have done the hard work. It saves you lot of time and money.
Are you ready to get the right strategy that will drive you more predictable and consistent customer in-flow to your business?
Yes, Tobi! I would absolutely love to have you personally work with me to analyse my business, develop a custom marketing strategy and give me direction for my business to increase my customer base.
I’m excited to discover specific ways I can grow my customer base and ultimately increase my revenue.
I promise to implement the step by step digital marketing strategy you prescribe for me because I understand that my success depends on my ability to implement and take action.
I am glad that you will give me clear direction, tutorial videos and resources to help me implement and that you will not leave me alone to do it on my own but work with me to ensure I succeed.
I understand that the coaching support is for a month and so I will take full advantage of the 1 month.
I understand that my investment is ₦90,000 and that does not cost me anything compared to the time and money I will save from taking the wrong action while doing trial and error on my own.
I understand that this will also help me work with a digital marketing agency smarter because I know what works and does not work for my business. Most importantly, I have the right strategy to get my desired results.
I understand that this service is only guaranteed if I implement the digital marketing strategy you prescribe and I do not get an increase in my customer base by the end of 3 months.
If I implement and do not get an increase in my customer base in 3 months, then I will get a full refund of my investment.
I also understand the value here, that investing this amount will save me a lot of money and time from taking the wrong action.
If I use my own knowledge I might waste valuable months or years and more than 3 to 10 times the investment in taking the wrong action.
I see real value here… So I had better act fast and join because I also understand that this is a very limited time offer, for a very limited number of people at a special price, and that the price could go up at any time… So I’ll email [email protected] with your marketing goal and tell me about your business (Include your website and phone number).
If I can help you increase your customer base, I will ask you to sign up and if I can’t help you, I will just give you free tips.
Then, I will email [email protected] with my name, phone, email, and company/business name to sign up and get started immediately….
I can’t wait to join and discover smart strategy to grow my customer base and revenue! This is really important to me to have a clear direction of how to grow my customer base and ultimately my revenue.
Tobi Asehinde, Founder, Vibe Web Solutions
E-Business
Kaspersky Discovered a Malware Campaign Targeting Steam Users Through Infected Wallpaper

Kaspersky researchers have uncovered an ongoing malware distribution campaign leveraging Steam Workshop and Wallpaper Engine, a popular Steam application used to create and share animated desktop wallpapers.

Researchers identified multiple infected wallpaper packages which had accumulated thousands of downloads. Steam users in China and Russia were primarily targeted, with other victims located in Singapore, Hong Kong, Germany, Vietnam, India and Canada.
The main goal of the attackers was stealing gaming accounts and deploying additional malware.
Steam Workshop is a built-in feature of the Steam gaming platform that allows users to easily find, install, and manage user-generated content like mods, custom maps, game items, and wallpapers. The Wallpaper Engine app supports several wallpaper formats, including videos, interactive scenes, web pages, and applications.
The application-based wallpaper feature allows executable programs to run directly on a user’s Windows computer, allowing attackers to distribute malicious software under the guise of legitimate content.
Kaspersky identified dozens of infected wallpaper packages available through Steam Workshop. Many of these packages had thousands or even tens of thousands of downloads.
There were two primary delivery methods that attackers used. In some cases, malicious executable files, DLLs, and scripts were bundled directly with the wallpaper package.
In others, attackers hid malware inside password-protected archives, with passwords embedded in archive names or configuration files. Once the wallpaper was installed, malicious payloads executed automatically.
For example, one of the malicious wallpaper samples discovered in December 2025 appeared to function legitimately at first, launching an embedded desktop game without any visible signs of compromise.
In the background, however, the wallpaper deployed the DarkKomet backdoor and installed a modified library designed to target Steam users: it harvested account information and hijacked active Steam sessions.
The attacks were likely conducted by multiple independent threat actors rather than a single group, and were not limited to a single malware family. Across multiple cases, Kaspersky detected malicious wallpapers distributing Lumma and Vidar infostealers and the RenEngine loader. Kaspersky’s security solutions detect and block all malware associated with this campaign.
“Trusted platforms can be abused to distribute malware: the attacks rely on users trusting content hosted within legitimate ecosystems. While many of the malware families involved are well-known, the delivery mechanism enables attackers to reach large numbers of potential victims through seemingly harmless content,” commented Maxim Starodubov, a cybersecurity expert at Kaspersky.
E-Business
Galaxy Backbone @ 20, Unveils New Identity

Galaxy Backbone (GBB) has unveiled a new corporate identity, signalling what the organisation described as a new phase of growth and readiness to support the future of digital governance in Nigeria.

The unveiling of the identity was part of activities marking 20 years of providing critical digital infrastructure and services to government institutions.
According to GBB, the rebranding signals the organization’s strategic evolution from a core government ICT infrastructure provider to a broad national digital transformation enabler connecting governments, businesses, and institutions.
Speaking at the 20th anniversary celebration and awards ceremony in Abuja, Senator George Akume, secretary to the Government of the Federation, urges GBB to lead the next phase of Nigeria’s digital transformation.
Represented by Dr Ibrahim Kana, permanent secretary, General Services Office, Akume, described the organisation as a key driver of modern governance, cybersecurity and digital service delivery across Nigeria.
He said Galaxy Backbone has evolved from a modest initiative into the nation’s foremost provider of secure government connectivity, cloud infrastructure, data hosting and shared ICT services, helping to improve efficiency, transparency and collaboration across Ministries, Departments and Agencies.
‘Digital transformation is no longer an option but a necessity. Nations that embrace technology and innovation are better positioned to achieve sustainable economic growth, improve governance outcomes and enhance the quality of life of their citizens,” he said.
Senator Akume stressed that digital transformation is now essential for economic growth and effective governance. He urged Galaxy Backbone to strengthen its role in emerging technologies, including artificial intelligence, cloud computing, blockchain and big data analytics, to support Nigeria’s digital economy and public sector modernisation.
“The next phase of Nigeria’s digital transformation will require greater innovation, stronger cybersecurity capabilities, expanded broadband infrastructure and deeper collaboration among stakeholders,” he added.
Earlier in his remarks, Professor Ibrahim Adeyanju, managing director of Galaxy Backbone, said the organisation’s journey began with a bold vision to connect government institutions and make digital infrastructure a strategic national asset. He noted that two decades later, the organisation has become a critical pillar of Nigeria’s digital ecosystem.
“Twenty years ago, a bold idea was born. An idea that government could be more connected, that technology could transform governance, and that digital infrastructure could become a strategic national asset,” Adeyanju said.
Professor Adeyanju said Galaxy Backbone’s achievements were made possible through the support of the Federal Government, stakeholders, partner agencies and generations of staff who helped build the institution.
He added that the organisation’s greatest strength remains its workforce and reaffirmed its commitment to innovation, service delivery and talent development.
E-Business
NDPC to Review Data Law to Address AI, Privacy Concerns

Nigeria Data Protection Commission (NDPC) has said that it plans to seek a review of the Nigeria Data Protection Act (NDPA) 2023 to address emerging technologies such as Artificial Intelligence (AI), robotics and big data, amid growing concerns over privacy, cybersecurity and data governance in an increasingly digital economy.

The proposed review comes as regulators across the world grapple with the rapid adoption of AI-driven technologies and the challenges they pose to existing legal frameworks designed to protect personal data and privacy rights.
Experts believe the move signals Nigeria’s determination to align its data protection regime with global technological developments and emerging regulatory standards.
Speaking during activities marking the third anniversary of the signing of the Nigeria Data Protection Act into law, Dr. Vincent Olatunji, national commissioner and chief executive officer of the NDPC, said the current law requires updates to adequately reflect technological realities that have evolved significantly since its enactment.
According to him, the pace of innovation has made it necessary for policymakers to move beyond broad references to emerging technologies and provide clearer regulatory guidance.
“We are in the era of emerging technologies. At the time the law was drafted, we could only make broad references to emerging technologies, but today we can specifically mention Artificial Intelligence, robotics and big data,” Olatunji said.
The NDPC boss noted that technologies which were once considered futuristic have now become central to economic activities, digital services and public administration.
“Ten years ago, nobody was talking about AI the way we are doing now, but today it has become central to virtually every aspect of digital transformation. We need to be more specific about what constitutes emerging technologies and provide examples because the technologies keep evolving,” he added.
Industry stakeholders say the review is timely, given the increasing deployment of AI tools across sectors including banking, telecommunications, healthcare, education and public services.
They argue that clearer rules are needed to govern automated decision-making, algorithmic accountability, data ownership and cross-border data transfers.
The proposed amendment also aligns with the National Assembly’s ongoing work to assess the existing law and identify areas to strengthen in light of evolving cyber threats and technological advancements.
Senator Afolabi Salisu, chairman, Senate Committee on ICT and Cybersecurity, had earlier indicated that lawmakers were reviewing the legislation to ensure it remains relevant in addressing developments such as AI and emerging cybercrime threats.
Analysts believe the review could further strengthen investor confidence in Nigeria’s digital economy by providing clearer regulatory certainty for businesses operating in data-intensive sectors.
The NDPA 2023 established the NDPC as the country’s primary data protection regulator and created a legal framework for the collection, processing, storage and transfer of personal data.
Since its enactment, the Commission has ramped up enforcement, compliance monitoring, and awareness campaigns to strengthen data governance across public and private institutions.
Olatunji, however, cautioned against excessive reliance on AI technologies, stressing that human oversight remains critical in data processing and decision-making systems.
“We still need the human component. We should not leave everything to artificial intelligence,” he said.
He further noted that issues relating to digital footprints, privacy rights and responsible data use would continue to demand regulatory attention as technology becomes more integrated into everyday life.
Technology policy experts say the emergence of generative AI, machine learning systems and autonomous technologies has created new legal and ethical questions that many existing privacy laws were not originally designed to address.
These include concerns around automated profiling, bias in AI systems, consent management, surveillance and accountability for decisions made by intelligent systems.
Meanwhile, the NDPC has in recent months demonstrated a growing focus on AI governance, including participation in international initiatives aimed at promoting responsible and privacy-conscious deployment of artificial intelligence technologies.
Stakeholders believe that any amendment to the Act should strike a balance between protecting citizens’ privacy rights and supporting innovation within Nigeria’s rapidly expanding digital economy.
Hence, the proposed review signals the likelihood of stricter compliance obligations for business and increased scrutiny of how personal data is collected, processed and utilised.
While experts advise organisations to begin strengthening internal governance frameworks, data management systems and privacy compliance programmes in anticipation of future regulatory changes.
Consequently, the planned review of the Data Protection Act underscores the growing recognition that regulatory frameworks must evolve alongside technological innovation, while for policymakers, the challenge will be ensuring that the law remains flexible enough to encourage innovation while robust enough to protect citizens in an era increasingly defined by data and artificial intelligence.
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