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MTV Base Reveals Urban African Outlook

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MTV Base is set to unveil a revolutionary content catalogue with a number of fresh programmes targeting young urban African viewers set to be launched in the coming few days.

The programming campaign tagged “My Life, My Base” will include a fresh new on-air look, image campaign and a slate of new content and initiatives that reflect the tastes and attitudes of Nigerian viewers.

The brand’s new shows and content will drive greater audience interactivity and participation while celebrating superstar music talent, and a wider variety of creatives from different disciplines.

The launch of the new-look channel will be marked with a number of big mall activations, meet-and-greets and club tours in Lagos, Enugu and Abuja alongside celebrities hosting the new TV programmes.

MTV Base viewers will be entertained by explosive new entertainment, which kicks off with the return of the flagship magazine show, now dubbed “The Bigger Friday Show” hosted by Falz The Bahd Guy.

‘The Bigger Friday Show’ will premiere at 6.00pm on 29 April. On Saturday 30 April at 6.00pm, the heavily anticipated reality series ‘Lip Sync Battle Africa’, hosted by D’Banj and South African actress Pearl Thusi will make its debut on the channel. The weekend will be rounded off with the MTV Base News Roundup, featuring 4 high profile influencers as panelists.

The show will take a critical look at the hottest local and global news relevant to Nigerian audiences, with strong opinionated commentary from the panelists. As a way of encouraging audience interaction, MTV Base will also launch a number of user-generated campaigns around its “My Life, My Base” campaign.

Viewers can currently participate in two social media challenges – #LSBChallenge and #BFSChallenge – by sending in videos of themselves for the opportunity to be featured on the channel and win spectacular prizes.

The channel will also invite viewers to contribute other content that celebrates their lives and passions, to be featured both on TV and online. Further, MTV Base is taking the opportunity to showcase and develop talented young Nigerians and content developers via new short-form content on the channels such as “Baselaffs” and “I Dare You”.

The channel will also be launching the MTV Base VJ Search campaign later this year, providing the opportunity for additional on-air talent to join superstar personality Ehiz, the host of “Naija Top 10” and “Word on the Street”, who triumphed in the last MTV Base VJ Search back in 2013. Ehiz will also be the host of all-African video clip programme Ridiculousness Africa, commenting on crazy Internet antics.

Speaking about the ‘My Life, My Base” campaign, Africa, Alex Okosi, Senior Vice President & Managing Director, VIMN commented: “We are evolving the MTV Base brand positioning to put our audiences at centre stage. The brand has been a key catalyst to elevating the contemporary African music scene, and, while music will remain a key part of the MTV Base offering, we also want to reflect the amazing lives of our consumers by providing them with the opportunity to shape our content and initiatives. The “My Life, My Base” campaign enables us to highlight a wider array of content and experiences that speak to the hearts and souls of our audiences across our colourful continent.”

 


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AfDB, Others Pledge Support for Climate Action Africa Forum Deal Room

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African Development Bank (AfDB) has pledged its support for the 2024 Climate Action Africa Forum (CAAF24) Deal Room, taking place from June 19 to 20, 2024, at the Landmark Event Centre in Lagos, Nigeria. The Nigeria Sovereign Investment Authority, The Catalyst Fund, and the Africa Enterprise Challenge Fund are also supporters of this event.

The CAAF24 Deal Room is a platform connecting climate innovators in Africa with investors interested in supporting sustainable solutions. Climate-tech businesses focused on reducing emissions, energy, agriculture, transportation, circular economy, and building and construction are encouraged to apply.

Sonia Borrini, Communication and Knowledge Management Specialist at the African Development Bank, stated: “By facilitating connections between passionate entrepreneurs and dedicated investors, including the Bank’s strategic involvement, we can collectively unlock the immense potential of climate solutions in Africa.”

The Bank’s participation reflects its commitment to boosting investments in Africa’s green economy. It aims to galvanise a community of innovators, entrepreneurs, and investors to create applicable solutions to mitigate the challenges of climate change on the African continent.

Eligibility for the CAAF24 Deal Room includes:

  • African-owned companies operating in any of the 54 African countries.
  • For-profit companies between 1-5 years post-incorporation, post-minimum viable product and post-go-to-market.
  • Companies that leverage digital technology in their business model.
  • Female ownership is considered an added advantage.

“Through the CAAF24 Deal Room, and with the African Development Bank’s presence, we aim to bridge the critical gap between promising climate ventures and the essential resources they need to thrive,” says Grace Oluchi Mbah, Executive Director of Climate Action Africa.

The CAAF24 Deal Room will conclude with a post-event accelerator program in partnership with the Silicon Valley-based Founder Institute and IDEA Africa. This program is designed to further accelerate and enhance support for promising climate tech startups and founders.

The African Development Bank’s commitment to supporting climate action initiatives in Africa and its belief in the potential of the CAAF24 Deal Room to drive sustainable solutions remain unwavering.

 


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FG suspends Nigeria Air indefinitely

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Federal Government has announced the indefinite suspension of the Air Nigeria Airline project.

Festus Keyamo, Minister of Aviation and Aerospace Development, during a ministerial press briefing in Abuja, marking President Bola Tinubu’s first year in office, provided updates, confirming that the project remains suspended.

In 2023, the Ministry of Aviation, under Hadi Sirika, former minister, unveiled Nigeria Air three days before the end of former President Muhammadu Buhari’s administration. https://punchng.com/sirika-under-fire-after-nigeria-airs-md-says-aircraft-hired/

The development had elicited concerns among stakeholders nationwide over the ownership arrangement which gave Ethiopian Airlines a 49 per cent equity stake.

The Federal Government had a 5 per cent equity, while a consortium of three Nigerian investors had 46 per cent.

Reacting to the deal in June 2023, the House of Representatives asked the Federal Government to suspend the operations of Nigeria Air, describing it as a fraud.

In August 2023, Keyamo announced that the national carrier project was suspended till further notice.

Keyamo said, “It remains suspended. It was never Air Nigeria. It was not Air Nigeria. That’s the truth. It was only painted Nigeria Air. It was Ethiopian Airlines trying to flag our flag.

“If it is so, why not allow our local plane to fly our flag? So nobody should dispute that it was Nigeria Air.

“Air Nigeria must be indigenous, must be wholly Nigerian, and must be for the full benefits of Nigeria, not that 50 per cent of the profit is for another country.”

Keyamo reiterated that the ownership structure of the suspended airline is not beneficial to the country.

“Nigeria Air must be indigenous, it must be only Nigeria or it must be for the full benefit of Nigeria.

“Not that 60 per cent of the profit is for another country. How does that benefit us? So It remains suspended,” he said.


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Choosing the Right Internet Plan: A Comprehensive Guide for All Users

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By Abraham Oluwambe, Chief Executive Officer, LifiNet

In a digital age where the internet plays a pivotal role in our daily lives, selecting the right internet plan is not just a choice; it’s a necessity. Whether you’re a student, a home user, an office worker, or part of a corporate entity in Nigeria, making an informed decision about your internet subscription can save you money, boost your productivity, and enhance your online experience. In this comprehensive guide, we’ll walk you through the essential factors to consider when choosing the perfect internet plan for your needs.

A.      Understanding Your Internet Needs

Before diving into the world of internet plans, it’s crucial to assess your specific requirements. Each user category has its unique demands:

1. Students: Balancing Studies and Entertainment

As a student, you need reliable connectivity for online classes, research, and entertainment. Look for plans that offer high data allowances, unlimited night-time browsing, and access to educational resources.

2. Individual Home Users: Seamless Streaming and Browsing

For the family at home, prioritize plans that support multiple devices simultaneously, offer high-speed connections, and provide unlimited streaming for movies and gaming.

3. Office Users: Reliability and Efficiency

Office users require stable connections for video conferencing, file sharing, and remote work. Consider business-grade plans with strong customer support, Service Level Agreements (SLAs), and backup options.

4. Corporate Users: Scalability and Security

Corporations demand scalable solutions with dedicated bandwidth, advanced security features, and robust infrastructure. Assess options like dedicated leased lines or VPNs to meet your corporate needs.

B.      Factors to Consider When Choosing an Internet Plan

1. Internet Type: Understand the available internet technologies in Nigeria, including DSL, cable, fiber-optic, satellite, and 4G/5G. Different areas may have different options, so check what’s accessible in your location.

2. Speed: Your internet speed should match your usage patterns. Students and home users can opt for plans with moderate speeds, while office and corporate users may need faster connections.

3. Data Caps: Be aware of data limits and choose a plan with a data cap that suits your monthly usage. Unlimited plans are ideal for heavy users.

4. Reliability: Research the ISP’s reputation for reliability and uptime. Read reviews and ask for recommendations from friends or colleagues.

5. Customer Support: Consider the quality of customer support and technical assistance provided by the ISP. Quick and efficient support can save you from prolonged downtime.

6. Cost: Compare pricing across ISPs but keep in mind that the cheapest option may not always be the best. Consider the value you receive for your money.

7. Contract Terms: Understand the terms of the contract, including contract length, early termination fees, and any hidden charges.

8. Value-Added Services: Some ISPs offer additional services like free Wi-Fi router rental, antivirus software, or content streaming bundles. These can be beneficial extras.

C.      Making Your Decision

Once you’ve assessed your needs and considered these factors, it’s time to make an informed decision. Reach out to ISPs in your area, ask questions, and seek recommendations from others in your category. Remember, the right internet plan can transform your online experience, making it faster, more reliable, and tailored to your unique requirements.

In conclusion, choosing the right internet plan in Nigeria is a crucial decision that impacts your daily life, work, and entertainment. By understanding your needs and the factors that matter most to you, you can select a plan that not only suits your budget but also enhances your online experience, no matter if you’re a student, home user, office worker, or part of a corporate entity.


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