Broadcasting
MTV Base Reveals Urban African Outlook

MTV Base is set to unveil a revolutionary content catalogue with a number of fresh programmes targeting young urban African viewers set to be launched in the coming few days.
The programming campaign tagged “My Life, My Base” will include a fresh new on-air look, image campaign and a slate of new content and initiatives that reflect the tastes and attitudes of Nigerian viewers.
The brand’s new shows and content will drive greater audience interactivity and participation while celebrating superstar music talent, and a wider variety of creatives from different disciplines.
The launch of the new-look channel will be marked with a number of big mall activations, meet-and-greets and club tours in Lagos, Enugu and Abuja alongside celebrities hosting the new TV programmes.
MTV Base viewers will be entertained by explosive new entertainment, which kicks off with the return of the flagship magazine show, now dubbed “The Bigger Friday Show” hosted by Falz The Bahd Guy.
‘The Bigger Friday Show’ will premiere at 6.00pm on 29 April. On Saturday 30 April at 6.00pm, the heavily anticipated reality series ‘Lip Sync Battle Africa’, hosted by D’Banj and South African actress Pearl Thusi will make its debut on the channel. The weekend will be rounded off with the MTV Base News Roundup, featuring 4 high profile influencers as panelists.
The show will take a critical look at the hottest local and global news relevant to Nigerian audiences, with strong opinionated commentary from the panelists. As a way of encouraging audience interaction, MTV Base will also launch a number of user-generated campaigns around its “My Life, My Base” campaign.
Viewers can currently participate in two social media challenges – #LSBChallenge and #BFSChallenge – by sending in videos of themselves for the opportunity to be featured on the channel and win spectacular prizes.
The channel will also invite viewers to contribute other content that celebrates their lives and passions, to be featured both on TV and online. Further, MTV Base is taking the opportunity to showcase and develop talented young Nigerians and content developers via new short-form content on the channels such as “Baselaffs” and “I Dare You”.
The channel will also be launching the MTV Base VJ Search campaign later this year, providing the opportunity for additional on-air talent to join superstar personality Ehiz, the host of “Naija Top 10” and “Word on the Street”, who triumphed in the last MTV Base VJ Search back in 2013. Ehiz will also be the host of all-African video clip programme Ridiculousness Africa, commenting on crazy Internet antics.
Speaking about the ‘My Life, My Base” campaign, Africa, Alex Okosi, Senior Vice President & Managing Director, VIMN commented: “We are evolving the MTV Base brand positioning to put our audiences at centre stage. The brand has been a key catalyst to elevating the contemporary African music scene, and, while music will remain a key part of the MTV Base offering, we also want to reflect the amazing lives of our consumers by providing them with the opportunity to shape our content and initiatives. The “My Life, My Base” campaign enables us to highlight a wider array of content and experiences that speak to the hearts and souls of our audiences across our colourful continent.”
Broadcasting
Fela Makes History as First African to be Inducted into Rock and Roll Hall of Fame

Fela Anikulapo-Kuti, simply known as Fela, legendary Nigerian musician, has made history as the first African artist to be inducted into the Rock & Roll Hall of Fame.

Fela
This is coming after he was posthumously honored with the 2026 Grammy Lifetime Achievement Award, becoming the first African artist to receive this prestigious special merit recognition.
Fela will be honoured in the early influence category this year, along with Queen Latifah, rapper MC Lyte, country rocker Gram Parsons, and Cuban singer Celia Cruz at this year’s Rock and Roll Hall of Fame event.
The honorees were revealed on Monday night in the US, during an airing of American Idol.
Sade Adu, Nigerian-born British singer, will be honoured in the performance category.
However, Shakira, Mariah Carey, Lauryn Hill, New Edition, and Pink, missed out on the final cut despite being nominated.
Over 1,200 artists, historians and music industry professionals voted to decide the honorees.
The induction ceremony will be held on 14 November at the Peacock Theatre in Los Angeles.
Broadcasting
FG to Gift Nigerians over 100 Free TV Channels from May 15

National Broadcasting Commission (NBC) is set to launch so-called FreeTV, with over 100 channels for news, sports, education, entertainment and children’s programming in multiple Nigerian languages.

The launch is scheduled for May 15.
Charles Ebuebu, director-general, NBC, who disclosed this, said the new platform will offer free-to-air access with no carriage fees, leveraging hybrid satellite and internet delivery via NigComSat-1R.
The new plan is not an upgrade, the NBC stressed. This is a rebuild, according to Ebuebu .
FreeTV will be true free-to-air – no encryption, no set-top box barrier.
Any DVB-T2/S2 television will work. A mobile app will extend reach to phones and tablets.
The platform will launch with over 100 national, regional and state channels across sports, news, children’s programming, education, entertainment and cultural content in Hausa, Yoruba, Igbo, Tiv, Ijaw, Edo, Fulfulde, Ibibio, Efik and Nupe – all in HD.
Crucially, the NBC has partnered with a Bulgarian firm, GARB (operating since 2006 and recognised by the European Broadcast Union), to deliver a 94 per cent-accurate audience measurement system using return-path data, app analytics, demographic panels, and Artificial Intelligence (AI).
To qualify broadcasters, must commit their channels, produce a minimum of 60 per cent local content, and promote FreeTV until January 2029.
After that, a regulated tiered rate card takes effect.
According to NBC, the strategic rationale is simple: build viewers first, monetise later.
The document further revealed that six regional production hubs in Lagos, Abuja, Port Harcourt, Enugu, Kano and Benin would function as local content factories, expected to generate 500 to 1,000 jobs per zone within two years.
Broadcasting
What Adekunle Gold’s Support Means for ‘The Gathering on 100

Popular Nigerian artist Adekunle Gold has lent his support to the growing youth-driven movement behind The Gathering on 100, further amplifying conversations around what is fast becoming one of the most talked-about upcoming experiences among young Nigerians.

Adekunle Gold
Known for his music and his strong connection with youth culture and evolving creative expression, Adekunle Gold’s involvement signals a deeper alignment between the event and the kind of audience it is attracting, a generation that is bold, expressive, and constantly redefining what community looks like.
While details of his involvement remain understated, his visible support adds a new layer of support and cultural relevance to the movement. In a landscape where attention is currency, endorsements from artists of his stature often act as a signal, drawing more eyes, more curiosity, and ultimately, more participation, but beyond visibility, the significance lies in what it represents.
The new father has, over the years, built a reputation for embracing creativity in its many forms, from music to visual storytelling, fashion, and digital engagement. His brand has consistently resonated with young Nigerians navigating similar spaces of self-expression and identity.
From interactive experiences like live music sessions and open performance moments to fashion runways and content creation spaces, the event is designed to blur the lines between audience and participant. It invites attendees to move beyond observation and become part of the moment.
This is a concept that closely mirrors the kind of cultural shift Adekunle Gold has been part of, one where boundaries between creator and consumer continue to dissolve.
His support also reflects a broader trend within Nigeria’s entertainment industry, where artists are increasingly engaging with youth-led initiatives that go beyond traditional performances. Rather than simply appearing on stage, they are aligning with movements that foster community, creativity, and shared experience.
For fans and attendees, this adds another dimension to what The Gathering on 100 represents.
As registrations increase and conversations expand across social platforms, the movement is gradually taking shape through the collective interest of those drawn to it.
Head to gathering.com to register.
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