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Emulate Globacom, NIMN urges Nigerian brands

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Sylva Emoekpere, president, National Institute of Marketing of Nigeria (NIMN) has urged Nigerian companies to emulate Globacom’s trailblazing efforts by venturing into Africa .

In a congratulatory letter to the telecoms operator on its recent winning of a GSM licence in Ghana and commencement of services in Republic of Benin, the institute, said Globacom’s success in the two countries was a lever for other Nigerian brands to venture beyond the country and "provide the momentum for wealth creation and economic prosperity in our dear country."

"I urge other Nigerian-born brands in general and telecoms brands in particular to emulate the trail blazing efforts by Glo venturing out into Africa, nay the world, leveraging on Glo’s success," Emoekpere said.

He noted that Glo’s technical and commercial presentations that won the hearts of members of the National Communications Authority (NCA) of Ghana is a testimony to their technical excellence and dedication to the marketing dictum of focusing attention on delighting consumers," Emoekpere noted.

He said that winning of the licence in Ghana shortly after the launch of the network in Republic of Benin confirmed the institute’s belief that Globacom was an emerging global telecom brand. He also stated that the reality was what the institute had foreseen when its leadership paid Globacom a courtesy visit in 2006 and commended the network for living up to the Nigerian indomitable spirit.

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"With its string of successes in the telecommunication sector," he observed, "Globacom is making Nigeria proud. Coming at a time when our nation is short of positive news, this achievement is indeed worth celebrating," Emeokpere added.

Concluding, the NIMN president commended the Globacom marketing team for its professional performance in ensuring a continuous flow of need-based value-added services to customers, thus growing the market for Globacom’s technological prowess.

Globacom had late last year emerged the NIMN 2007 Brand of the Year in the GSM category after it came tops in a consumer research survey conducted by the institute to determine leading brands in selected products and service categories.

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Fixed Wired Internet Market Lags as Mobile Gains Ground

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Nigeria has exactly 156,662 active fixed wired internet subscriptions as of mid-2026.

Fixed Wired Internet Market Lags as Mobile Gains Ground

This is a tiny fraction compared to mobile GSM networks, which dominate the market with over 154 million subscribers.

The fixed wired market primarily consists of homes and offices using direct physical cables like fiber optics.

Fixed wired services use physical cables, like glass fiber or copper wire, to bring internet directly into a building.

It is like  a dedicated, private water pipe for your home. It provides very fast speeds, unlimited data, and is reliable.

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In contrast, mobile GSM uses radio waves transmitted from tall towers to phones, acting more like a sprinkler that sprays a signal across an entire neighborhood.

Because laying physical cables across cities is expensive and hard to do, these subscriptions are very rare.

However, the market has seen recent growth, driven largely by Fiber-to-the-Home (FTTH) services.

The top players are: MTN FibreX with 110,564 subscribers, which is roughly 88.7 per cent of the entire market.

SWIFTNG accounts for about 13,945 connections.

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The others are  ipNX and 21st Century Technologies which make up the number.

 

 

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NCC Advances Nationwide Rollout of 112 Emergency Number After NEC Approval

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Nigerian Communications Commission (NCC) says it is intensifying efforts to implement Nigeria’s planned 112 national emergency number following its approval by the National Economic Council (NEC).

NCC Advances Nationwide Rollout of 112 Emergency Number After NEC Approval

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The commission disclosed this during a meeting between Vice President Kashim Shettima and an NCC delegation led by the Chairman of its Governing Board, Chief Idris Ibikunle Olorunnimbe, at the Presidential Villa, Abuja.

Briefing the Vice President, Olorunnimbe said the NCC had already established about 35 Emergency Communications Centres (ECCs) across the country to support a unified national emergency response system.

He said the next phase of implementation would focus on closer collaboration with state governments and emergency response agencies to ensure the effective rollout of the initiative.

The development follows the recent approval by the NEC, chaired by the Vice President, for the adoption of 112 as Nigeria’s single national emergency number across all tiers of government and emergency response agencies.

The council also approved the establishment of a multi-agency implementation committee to be jointly coordinated by the Office of the Vice President and the NCC.

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Olorunnimbe stressed that the success of the initiative would depend on the commitment of state governments to support and maintain emergency communications infrastructure, as well as the readiness of response agencies to promptly attend to distress calls.

“We need commitment at every level of all response agencies—from top to bottom—including the Nigeria Police Force, ambulance services across the states and, at the national level, the National Emergency Management Agency (NEMA),” he said.

Responding, Shettima directed the NCC to develop a comprehensive roadmap for the nationwide implementation of the single emergency number in line with international best practices.

He also urged the commission to work closely with the National Emergency Management Agency (NEMA), citing the agency’s experience in disaster management, relief and rehabilitation.

The Vice President assured the commission of the Federal Government’s commitment to sustaining the initiative, saying funding would be mobilised through the National Economic Council and partnerships with the private sector.

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He also called for greater dedication from all emergency response agencies to ensure the success of the programme.

The adoption of 112 is expected to harmonise emergency communications across Nigeria by providing a single number through which citizens can quickly access police, fire, ambulance and other emergency services.

The initiative is also expected to replace multiple emergency contact numbers currently in use and improve coordination and response during emergencies.

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NCC Seeks Cost-Based Pricing Framework for Ducts

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Nigerian Communications Commission (NCC) has said that it was strengthening collaboration with state governments and industry players to develop a transparent, cost-based pricing framework for sharing telecom ducts as part of efforts to speed up broadband expansion across Nigeria.

NCC Seeks Cost-Based Pricing Framework for Ducts

Ayuba Shuaibu, director of Policy, Competition and Economic Analysis, NCC, disclosed this at the Stakeholders’ Forum in Abuja.

Shuaibu said the initiative was designed to build consensus among all parties.

“The primary purpose of this forum is to ensure seamless synergy between the Commission and all stakeholders,” he said.

The director said the consultation was prompted by longstanding complaints over permits, levies and other charges imposed by different levels of government.

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He said bringing together state commissioners, telecom operators, tower companies and representatives of the Nigeria Governors’ Forum had helped improve understanding of the issues.

“This engagement is a work in progress. We expect more input from stakeholders before presenting the outcome to the Nigeria Governors’ Forum,” he added.

Dr Helen Adeneye, commissioner for Innovation, Science and Technology, Kogi State. welcomed the consultation, saying Nigeria needs a harmonised policy that clearly defines the responsibilities of both the federal and state governments.

“We need a harmonised policy that allows states to collaborate better with telecom operators and creates a more business-friendly environment,” she said.

Dr Adeneye added that adopting the Dig-Once policy would establish a uniform pricing system and help resolve disputes over charges for telecom infrastructure deployment.

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Chidi Ajuzie, chief executive officer, WTES Projects Limited,  whose firm is conducting the consultancy study, said the proposed framework would introduce a common cost structure for duct sharing to support broadband investment and economic growth.

“The study is designed to create a uniform pricing model that will drive broadband growth, economic development and wider adoption across the country,” he said.

Ajuzie explained that the consultants had developed preliminary floor and ceiling prices to guide operators while allowing flexibility within the approved range.

He added that the recommendations remain open to industry input before the NCC finalises the framework.

The Dig-Once Policy is designed to reduce the cost and disruption of deploying broadband infrastructure by requiring fibre ducts to be installed whenever roads are constructed or rehabilitated.

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The NCC is developing a cost-based pricing framework for sharing these ducts to promote fair pricing, reduce duplication of infrastructure and encourage investment.

The proposed model is expected to support the Federal Government’s broadband expansion targets while improving collaboration between telecom operators and state governments.

 

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