E-Business
Google, MyAdsApp, Others Educate Start-ups at NITEC’16

Global Problems are basically human problems, according to Simeon Ononobi, founder, MyAdsApp.com, which are typically challenges that can be felt everywhere else.
To solve these problems, Ononobi, who doubles as the CEO SimplePay, said that start-ups in Nigeria and Africa in general should be focused on solutions that engender convenience, affordability, shelter, poverty, information, flexibility and affective.
He made the intervention during a presentation at the just concluded Nigeria International Technology Exhibition & Conference (NITEC 2016), held in Lagos, adding that start-ups ‘Thinking Global’ while positioning their solutions, cannot be overemphasised.
To ‘Think Global’, he noted, implies asking critical questions such as, “Are you solving a Problem? Can tech provide a solution? Do you have Less Human Intervention? Does the business rely on you? Can you scale it”?
Using ‘MyAds’ platform as a template, he said, the application was designed to solve advertising needs in the country.
‘MyAds’ show all manners of Ads on one’s phone when ever they receive calls, and in return credit them with some points, which they can convert to airtime of any Network of their choice.
MyAds app, actually, is a very cool application that does not require any root access, thus, “We are solving advertising need, creating value; we are creating wealth; solving a peculiar problem; we are scaling because we prepared the solution for it from scratch.
On why MyAdsApp.com solution is scalable, Ononobi said, “We Are Solving and Advertising Problem; giving analytics to the Advertisers; paying the users to help build the products; very little money (but shared by all); creates jobs/ alleviates poverty; global problems;
Digital Marketing
Nodding in agreement, Juliet Ehimuan-Chiazor, country manager, Google Nigeria, who delivered a paper on “Trends Driving the Future of Marketing & the Digital Landscape”, the internet has become an accelerator of ‘everything’ as five billion people expected to be online and ten billion mobile phones connected online by 2020.
Ehimuan-Chiazor believes that African Startups should draw strength from the fact, “The Static Consumer is A Dying Breed”, hence digital marketing is daily creating opportunities for innovators.
She said that with the evolution of ‘digital consumer’, Mobile will become the center of marketing, as statistics by Google reveals that in 2015, the average time spent per day by Nigerian Adults were 3hrs on Mobile! Which is about 51% of all digital time spent.
She said that winning the battle requires mastering a moment mindset; reminding the participants that content will remain the king which will spur the merger of digital and creative agencies, disrupting traditional marketing models.
According to her, “Brands will create, co-create and curate content. Social media will become the internet as consumer service is going social”.
In summary, the Google Country Manager reiterated that the fortunes African start-ups are searching for are hidden in the internet, “The Static Consumer is A Dying Breed; Personalised data driven Marketing will be more refined; Mobile will be the Backbone of Everything; Content will remain king; Social will drive a lot of Internet activity; Tomorrow’s Competitors look nothing like Yesterday’s Foe and Analytics/Big Data mastery are business imperatives”.
Kids & Coding
On his part, Charles Emembolu, CEO, Crestsage Ltd, said that believe “…every African child should learn (know) how to program a computer”, led to the setting up TechQuest.
TechQuest holds fun, interactive, practical sessions where we equip children with the skills they need to build interesting animations, awesome games, interactive websites, engaging apps and inspiring science projects.
“Knowledge is like a garden; if it is not cultivated, it cannot be harvested. For instance, every web programmer needs to know the basics of HTML – HyperText Markup Language. HTML is the “skeleton” of the World Wide Web. So, a visual, drag-and-drop programming language built by some really smart folks at MIT; it is arguably the best tool for introducing anyone to coding,” Emembolu said.
Opportunities For Africa in Gaming Industry
Is There An Opportunity For The African Gaming Industry? Zubair Abubakar, co-founder, Chopup Games can’t agree less.
Quoting PwC report, he said that South Africa the most developed market on the continent is predicted to grow from $204m in 2013 to $314m by 2018; “Kenya, could grow from $44m to $103 over the same period”.
Nigeria, however, is not left out in the games market, as the country can grow from $71m to $170m (¬N48bn) over the same period.
On why local gaming companies are not milking the cow yet, Abubakar, listed lack of proper distribution channels; little or no funding available and dearth of skilled human resource” as challenges facing the local companies.
He suggested angel/VC funds for gaming; skills development/training in game design and development; collaboration with other gaming companies, as part of solutions to the challenges.
E-Business
NIPOST Plans Digital Postcodes for Every Building in Nigeria

Nigerian Postal Service (NIPOST) has reaffirmed its commitment to implementing a National Digital Postcode System to assign a unique digital address to every addressable building across the country.

Speaking at the unveiling of the Post Code Delineation Model Validation 2026 in Abuja, Tola Odeyemi, postmaster general and chief executive officer, NIPOST, said the initiative would establish a machine-readable standard location-address framework for buildings nationwide.
“Postcode is basically a framework used to have a machine-readable standard location address for every addressable building in Nigeria,” Odeyemi said.
She explained that the project would place Nigeria among the first countries in Africa to develop a postcode system down to the unit level, ensuring that each standing building is assigned a unique code.
According to her, the digital postcode system is expected to enhance service delivery, logistics operations, emergency response, and national planning by improving the identification of locations across the country.
Odeyemi noted that the diversity of Nigeria’s geography necessitated different approaches to address mapping and postcode allocation.
“Nigeria is a large country. We have all the way from the top of Nigeria, which is almost like the Sahel, to the Savannah, to the Middle Belt, to the tropical South and even to the riverine areas.
“The logic that will work for Jigawa is not the same logic that will work for Bayelsa because they have completely different geographical expressions, density of buildings, population distribution, and topography,” she said.
She said the postcode delineation process was designed to ensure that postcode boundaries align with existing administrative structures and do not overlap local government boundaries.
“Delineation has to make sure the postcode does not pass administrative boundaries, and it must not go across two local government areas,” Odeyemi stated.
The NIPOST boss further explained that the validation exercise involves testing aerially mapped polygons against actual settlement patterns and geographical realities in different parts of the country.
“To test the polygons we have drawn aerially, we must ensure they accurately reflect realities on the ground. For example, the density of buildings in Lagos, particularly in Mushin, is very different from the density of buildings in Abuja. We are making sure that density maps and topographical features are properly captured for each state in Nigeria,” she said.
She described the Post Code Delineation Model Validation exercise as a critical stage in the agency’s broader digital addressing initiative, which seeks to create a comprehensive and standardised postcode framework for the country.
Nigeria has long grappled with an inefficient addressing system, making it difficult to accurately identify locations for postal services, logistics, emergency response, and public planning.
NIPOST’s National Digital Postcode System is part of efforts to create a standardised and technology-driven addressing framework that assigns a unique code to every addressable building in the country.
E-Business
The Case for a Holistic AI-Led Approach to Cybersecurity in the Fintech Ecosystem

As digital financial services continue to grow globally, cyber threats are becoming more advanced, more automated, and more financially damaging. In Nigeria, where digital payments are becoming a part of everyday life, these threats pose significant risks to both consumers and financial institutions.

Industry reports continue to show that account takeover remains one of the dominant fraud issues in Nigeria, accounting for a significant share of 43% banking-related losses reported to Nigeria Inter-Bank Settlement System (NIBSS). Between early 2023 and mid-2025, the financial sector is estimated to have lost hundreds of billions of naira to digital fraud, while 281,500 user accounts have been exposed through breaches and leaks in Q1 alone.
Responding to this kind of threat environment requires more than a single line of defence. It requires a broader security model that combines intelligence, automation, identity verification, and ecosystem collaboration.
PalmPay, leading digital payments platform, has built its cybersecurity framework on a multi-layered security architecture designed to anticipate, detect, and mitigate risks before they escalate. Rather than relying on a single line of defence, PalmPay integrates AI-driven fraud monitoring, continuous risk assessment, behavioural analysis, and multi-layer authentication to strengthen account protection.
One important part of this approach is biometric and facial verification. As account takeover attempts increasingly exploit stolen credentials, identity verification has become one of the most effective tools in combating fraud. By combining facial verification with PIN and OTP authentication, PalmPay introduces multiple layers of protection that help ensure access is tied to the legitimate account owner, significantly reducing the risk of unauthorized access.
Complementing this is PalmPay’s Fraud Case Management System that enhances how potential fraud incidents are detected, analysed, and managed. By centralising fraud intelligence and enabling faster response times, the system helps security teams identify emerging patterns and intervene more proactively.
PalmPay’s Anti-Fraud Manager, Omoruyi Aiyudu, commented: “Fraud prevention today requires a shift from isolated security controls to a connected, intelligence-driven security ecosystem. At PalmPay, we leverage AI-driven fraud detection, behavioural analytics, and multi-layered authentication to identify and mitigate risks in real time. We continue to invest in advanced technologies to strengthen account security and build a safer, more resilient digital financial ecosystem for our users.”
Ecosystem Collaboration
Cybersecurity does not stop at internal controls. Stronger outcomes also depend on collaboration across the wider financial ecosystems.
PalmPay continues to work with regulators, law enforcement agencies and other stakeholders to support stronger cybercrime detection and response capabilities. One example is collaboration with the Nigerian Cybersecurity Unit of the Nigeria Police Force (NPF), including support through the provision of advanced equipment designed to enhance fraud detection and investigation capacity.
The company also recently collaborated with the Nigerian Data Protection Commission on a specialized data protection training to enhance internal data governance practices and advance compliance with the Nigeria Data Protection Act (NDPA) 2023.
These efforts reflect a broader view of security, one that recognizes that customer protection depends not only on technology, but also on governance, institutional cooperation, and responsible data handling.
PalmPay also believes that effective cybersecurity requires active participation from every stakeholder in the digital ecosystem. This is why user awareness remains an important part of its approach. Technology can reduce risk, but informed behaviour remains one of the strongest protections against fraud.
As cyber threats continue to evolve, the future of cybersecurity will depend on organisations adopting intelligent, adaptive, and collaborative security models. AI-led security solutions are no longer optional; they are becoming essential to staying ahead of increasingly sophisticated threats, strengthening customer trust, and the digital economy.
E-Business
Galaxy Backbone @ 20, Pledges Nationwide Connectivity, Data Sovereignty

Galaxy Backbone (GBB) Limited has mapped out strategies to strengthen Nigeria’s digital infrastructure in order to make the country globally competitive in the face of Artificial intelligence, blockchain, cloud computing and other emerging technologies aimed at securing the digital future of the country.

Prof Ibrahim Adeyanju, managing director and CEO of GBB, made this known during a press conference to unveil a flurry of activities to celebrate the 20th anniversary of GBB in Abuja on Monday, stressing that Galaxy Backbone has evolved from a connectivity provider into one of Nigeria’s most strategic digital infrastructure institutions.
Galaxy Backbone is a public enterprise of the Federal Government of Nigeria incorporated in 2006 with the primary mandate of setting up and operating a unified Information and Communication Technology (ICT) infrastructure platform that addresses the connectivity, transversal and other technology imperatives for Ministries, Departments and Agencies (MDAs) of the federal government and private entities.
He said in the last 20 years, the agency has invested in world-class data centre infrastructure, including uptime certified Tier III and Tier IV facilities that provide secure, resilient and reliable environments for hosting missions critical to systems and applications.
He noted that these facilities strengthen data sovereignty, ensure business continuity and help keep Nigeria’s most critical digital assets secure.
“Through our cloud infrastructure and the 1Government Cloud platform, government institutions can access scalable digital services without the burden of building costly infrastructure independently. This shared-services model improves efficiency, reduces costs and accelerates innovation.
“We have delivered platforms such as GovMail (the homegrown Official government email), collaboration tools, hosting services, connectivity solutions and shared applications that support thousands of public servants and hundreds of institutions every day,” he said.
He emphasized that the true value of Galaxy Backbone is not measured by kilometres of fibre, data centres or technology alone but by impact.
He explained that the GBB fibre infrastructure today spans almost 30 states of the federation, connecting government institutions and creating the foundation for digital government even as he pledged that the remaining states and local areas will all be captured in due course.
On cyber security, the GBB boss noted that the agency has strengthened cybersecurity capabilities and continues to invest in protecting government systems and critical national digital assets, against cyber-attacks.
“We have the digital infrastructure and we are collaborating with partners to use these emerging technologies. We also have a top tier cyber security operation center and they are multilayered such that even when there is a spike in cyber-attacks none of them have been successful so far.
He added that the GBB is collaborating with other government agencies like the National Security Adviser, The Nigeria Police, and Nigerian Communications Commission (NCC) National Information Technology Development Agency (NITDA) National Identity Management Commission (NIMC) to ensure that government information is protected.
Ibrahim Sani Mohammed, executive director Finance and Corporate Services of the GBB, while fielding questions noted that the agency has created enormous value and has contributed immensely in the digital ecosystem of Nigeria helping to support small and medium enterprises (SMEs).
Olusegun Olulade, executive director Customer Centrality and Marketing of the GBB, said that customers have remained the formidable partners in the GBB journey of 20 years, adding that the agency has developed the mechanism to ensure customer satisfaction as it intensifies efforts to build trust.
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