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Google, MyAdsApp, Others Educate Start-ups at NITEC’16

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Global Problems are basically human problems, according to Simeon Ononobi, founder, MyAdsApp.com, which are typically challenges that can be felt everywhere else.

To solve these problems, Ononobi, who doubles as the CEO SimplePay, said that start-ups in Nigeria and Africa in general should be focused on solutions that engender convenience, affordability, shelter, poverty, information, flexibility and affective.

He made the intervention during a presentation at the just concluded Nigeria International Technology Exhibition & Conference (NITEC 2016), held in Lagos, adding that start-ups ‘Thinking Global’ while positioning their solutions, cannot be overemphasised.

To ‘Think Global’, he noted, implies asking critical questions such as, “Are you solving a Problem? Can tech provide a solution? Do you have Less Human Intervention? Does the business rely on you? Can you scale it”?

Using ‘MyAds’ platform as a template, he said, the application was designed to solve advertising needs in the country.

‘MyAds’ show all manners of Ads on one’s phone when ever they receive calls, and in return credit them with some points, which they can convert to airtime of any Network of their choice.

MyAds app, actually, is a very cool application that does not require any root access, thus, “We are solving advertising need, creating value; we are creating wealth; solving a peculiar problem; we are scaling because we prepared the solution for it from scratch.

On why MyAdsApp.com solution is scalable, Ononobi said, “We Are Solving and Advertising Problem; giving analytics to the Advertisers; paying the users to help build the products; very little money (but shared by all); creates jobs/ alleviates poverty; global problems;

Digital Marketing
Nodding in agreement, Juliet Ehimuan-Chiazor, country manager, Google Nigeria, who delivered a paper on “Trends Driving the Future of Marketing & the Digital Landscape”, the internet has become an accelerator of ‘everything’ as five billion people expected to be online and ten billion mobile phones connected online by 2020.

Ehimuan-Chiazor believes that African Startups should draw strength from the fact, “The Static Consumer is A Dying Breed”, hence digital marketing is daily creating opportunities for innovators.

She said that with the evolution of ‘digital consumer’, Mobile will become the center of marketing, as statistics by Google reveals that in 2015, the average time spent per day by Nigerian Adults were 3hrs on Mobile! Which is about 51% of all digital time spent.

She said that winning the battle requires mastering a moment mindset; reminding the participants that content will remain the king which will spur the merger of digital and creative agencies, disrupting traditional marketing models.

According to her, “Brands will create, co-create and curate content. Social media will become the internet as consumer service is going social”.

In summary, the Google Country Manager reiterated that the fortunes African start-ups are searching for are hidden in the internet, “The Static Consumer is A Dying Breed; Personalised data driven Marketing will be more refined; Mobile will be the Backbone of Everything; Content will remain king; Social will drive a lot of Internet activity; Tomorrow’s Competitors look nothing like Yesterday’s Foe and Analytics/Big Data mastery are business imperatives”.

Kids & Coding
On his part, Charles Emembolu, CEO, Crestsage Ltd, said that believe “…every African child should learn (know) how to program a computer”, led to the setting up TechQuest.

TechQuest holds fun, interactive, practical sessions where we equip children with the skills they need to build interesting animations, awesome games, interactive websites, engaging apps and inspiring science projects.

“Knowledge is like a garden; if it is not cultivated, it cannot be harvested. For instance, every web programmer needs to know the basics of HTML – HyperText Markup Language. HTML is the “skeleton” of the World Wide Web. So, a visual, drag-and-drop programming language built by some really smart folks at MIT; it is arguably the best tool for introducing anyone to coding,” Emembolu said.

Opportunities For Africa in Gaming Industry
Is There An Opportunity For The African Gaming Industry? Zubair Abubakar, co-founder, Chopup Games can’t agree less.

Quoting PwC report, he said that South Africa the most developed market on the continent is predicted to grow from $204m in 2013 to $314m by 2018; “Kenya, could grow from $44m to $103 over the same period”.

Nigeria, however, is not left out in the games market, as the country can grow from $71m to $170m (¬N48bn) over the same period.

On why local gaming companies are not milking the cow yet, Abubakar, listed lack of proper distribution channels; little or no funding available and dearth of skilled human resource” as challenges facing the local companies.

He suggested angel/VC funds for gaming; skills development/training in game design and development; collaboration with other gaming companies, as part of solutions to the challenges.


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LG Electronics Showcases Advanced HVAC Solutions at Mega Clima Nigeria 2026

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LG Electronics reaffirmed its position as a leading innovator in climate control and energy-efficient air conditioning solutions with its participation at Mega Clima Nigeria 2026, the 9th International Air Conditioning and Refrigeration Exhibition recognized as the largest HVAC+R sector show in West Africa.

Held at the Landmark Centre, Lagos, the three-day exhibition brought together global manufacturers, distributors, contractors, engineers, and industry stakeholders to explore the future of heating, ventilation, air conditioning, and refrigeration technologies across the region.

As one of the featured exhibitors at the event, LG leveraged the platform to showcase a range of advanced HVAC solutions designed to address the growing demand for smarter, more energy-efficient, and scalable cooling systems across residential, commercial, and industrial environments.

With West Africa’s HVAC sector continuing to evolve alongside rapid urbanisation, infrastructure growth, and increasing attention to sustainability, Mega Clima has become a strategic meeting point for conversations around innovation, efficiency, and climate-responsive technologies. The 2026 edition featured over 100 global brands, thousands of professional visitors, technical workshops, and networking opportunities, further positioning the exhibition as a key industry platform within the region.

Showcasing Smart Climate Solutions for Residential and Industrial Needs

At the LG exhibition booth, visitors and stakeholders engaged directly with a range of the company’s advanced HVAC technologies, including the LG Multi V.5 and Multi VS systems, both designed to deliver high-performance cooling while optimising energy consumption.

Speaking during the exhibition, Business Development Manager, LG Electronics Nigeria, Ifeoluwa Babarinsa, highlighted the adaptability and efficiency of the showcased systems, particularly their ability to support multiple indoor units while maintaining low energy consumption.

According to him, the LG Multi V.5 system is designed primarily for industrial and large-scale commercial applications, while the Multi VS system is tailored toward residential use cases, providing flexible solutions for varying environmental and operational demands.

A major highlight of the systems is their scalability, with both solutions capable of connecting to as many as 64 indoor units, offering increased operational flexibility across different building types and installation requirements.

The exhibition also featured several indoor HVAC solutions compatible with the VRF systems, including the Round Cassette, Ceiling Concealed Type Units, and Four-Way Cassette Units.

Particular attention was drawn to the Round Cassette unit, which was presented as an innovative cooling solution suitable for spaces without conventional ceiling structures. The unit also demonstrated enhanced airflow performance through its round-flow air distribution system and faster cooling capabilities.

Through live demonstrations and product engagement sessions, LG provided visitors with practical insight into how modern HVAC technologies can improve comfort, operational efficiency, and energy management across residential and commercial spaces.

Reinforcing LG’s Commitment to Energy Efficiency and Innovation

LG’s participation at Mega Clima Nigeria 2026 reflects the company’s broader commitment to delivering technologies that align with evolving consumer and industry needs, particularly in markets where energy efficiency and sustainable infrastructure are becoming increasingly important.

As conversations around environmental sustainability and smart infrastructure continue to shape the future of the HVAC industry, the exhibition provided an opportunity for LG to reinforce the role of intelligent climate solutions in supporting long-term energy optimisation and building performance.

The company’s showcased systems emphasised not only cooling performance, but also operational efficiency, adaptability, and user-focused design, qualities that continue to define LG’s approach to innovation across both consumer and commercial categories.

“This year, we showcased our inverter product range alongside advanced HVAC solutions that reflect LG’s continued commitment to innovation, energy efficiency, and smarter climate control technologies. One of the key highlights was our AI-powered VRF solution, the Multi V i, which represents the next phase of intelligent cooling systems we are introducing into the Nigerian market. As the headquarters of LG Electronics West Africa, Nigeria remains a strategic hub for us, and we remain committed to expanding access to innovative solutions that meet the evolving needs of customers and businesses across the region.”

LG’s presence at the exhibition also reflected its continued investment in engaging industry professionals, technical experts, and business stakeholders through platforms that encourage collaboration, knowledge exchange, and technological advancement within the HVAC sector.

Positioning Technology as a Driver of Smarter Living and Infrastructure

Beyond product displays, Mega Clima Nigeria 2026 created a broader conversation around the future of climate control technologies within rapidly developing urban environments. From commercial buildings and hospitality spaces to residential infrastructure, the demand for efficient and intelligent cooling systems continues to grow across the region.

By participating in one of West Africa’s most influential HVAC exhibitions, LG demonstrated its readiness to support this growth through solutions that combine advanced engineering, smart functionality, and energy-conscious performance.

The exhibition further reinforced LG’s philosophy of creating technologies that improve everyday experiences while supporting the broader goals of efficiency, sustainability, and modern living.

As the HVAC industry continues to evolve across Africa, LG remains committed to delivering solutions that not only respond to present demands, but also anticipate the future needs of businesses, homes, and infrastructure across the continent.


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Kaspersky Warns that Scammers are Exploiting World Cup 2026 Travellers

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Kaspersky experts explain which online offers travellers should be cautious of when planning their trip, to avoid spoiling their experience ahead of the upcoming games.

Thousands of fans are expected to attend the World Cup 2026, and many are already handling their travel logistics, purchasing their flights and other transport tickets, booking accommodation, and arranging everything they need to reach the host cities. As interest grows, so does the number of fraudulent schemes that exploit the fact that fans are actively preparing for their upcoming journey.

In late April 2026, Kaspersky experts detected a campaign exploiting the branding of a well-known transport app, targeting users in Mexico. The interface of a fake Spanish-language website, impersonating one of the services, prompts users to enter their phone number and password in order to “claim prizes.” In reality, the attackers are mimicking a trusted brand and attempting to steal users’ credentials from those lured by the promise of a reward.

Some cybercriminals go “a level lower” and post their offers on the dark web. Kaspersky Digital Footprint Intelligence experts discovered a thread advertising such services, published on a shadow forum in March 2026.

The listings included offers for discounted airline tickets, hotel bookings, and match tickets, allegedly at 20% off the original price. These offers are designed to lure users and can be highly dangerous, ultimately resulting in victims losing both their money and any services they expected to receive.

Entrepreneurs and property owners also in the crosshairs

Cybercriminals are also targeting businesses and entrepreneurs at the intersection of the travel industry, which is also involved in the event. Given the high demand for short-term rentals during the tournament, property owners have become an attractive target for scams.

For example, a fake website was discovered requesting account credentials for a well-known platform. In this way, scammers attempt to gain access to property owner accounts, potentially resulting in unauthorised withdrawals and financial losses.

Another common scheme involves fraudsters attempting to extract money from organisations by posing as representatives of well-known airlines and offering fictitious business partnerships. In these emails, they claim to be launching new projects or business expansion initiatives and state that they are actively seeking suppliers or contractors.

If a company representative responds to such an offer, the scammers typically escalate the deception in a subsequent stage. To enhance credibility, they send forged documents for completion and signature, including supplier registration forms and non-disclosure agreements.

The ultimate objective of the fraudsters in this scheme is to induce the organisation to pay a so-called “deposit,” ostensibly required to secure a priority position in a partner selection list.

According to the claims made in the fraudulent communications, this payment would later be fully refunded once the partnership is formally established. In reality, this promise is entirely deceptive. The perpetrators simply appropriate the funds, and no reimbursement is ever made to the victim organisation.

“The travel sector, particularly when it intersects with major events, is a persistent target for a wide range of scams and fraudulent schemes. For end users, it is often difficult to distinguish at first sight between a legitimate website and a spoofed one, or between genuine marketing communications from a reputable service and scam emails.

“We therefore advise treating overly attractive offers with a high degree of caution in order to protect your personal data and financial resources,” says Anna Lazaricheva, senior spam analyst at Kaspersky.


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Meta Platforms Contributed $820m to Nigeria’s Economy in 2025 – Report

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Meta’s family of platforms, including Facebook, Instagram and WhatsApp, contributed an estimated 820 million dollars in annual economic value to Nigeria in 2025, according to a new report released on Wednesday.

Meta platforms contributed $820m to Nigeria’s economy in 2025 - Report

Meta

The report titled “Nigeria’s Digital Economy” was conducted by independent research firm, Public First, and commissioned by Meta.

It stated that 14 million Nigerian small and medium-scale enterprises (SMEs) used Meta platforms in 2025 to start, run and grow their businesses.

According to the report, the platforms contributed about two billion dollars to Nigeria’s Gross Domestic Product (GDP) while generating an estimated 640 million dollars in productivity gains through instant messaging services.

The report noted that 81 per cent of Nigerian businesses surveyed said Meta platforms had helped them expand their customer base beyond their local areas.

It added that the digital tools had reduced customer acquisition costs and enabled businesses in different parts of the country to access wider markets.

The report also highlighted the growing role of artificial intelligence (AI) in Nigeria’s economy, projecting that AI could contribute 22 billion dollars to the country’s GDP by 2035 under favourable conditions.

It stated that 87 per cent of online Nigerians surveyed believed AI products developed within Africa would play an important role in the continent’s economic growth.

Speaking on the findings, Meta’s Director of Public Policy for Sub-Saharan Africa, Balkissa Ide Siddo, described Nigeria as one of the world’s most entrepreneurial and digitally engaged markets.

According to her, Meta platforms are helping to remove traditional barriers to business growth and enabling entrepreneurs to access broader economic opportunities.

“From a tailor in Lagos reaching customers across the country through Instagram, to a small business owner in Kano taking orders on WhatsApp, to a creator in Abuja building a global audience on Facebook, Meta’s platforms are unlocking real economic opportunity,” she said.

Siddo noted that WhatsApp had become a major gateway for AI adoption in Nigeria and across Sub-Saharan Africa.

She added that 93 per cent of Meta AI prompts in the region were made through WhatsApp, indicating that many users were engaging with AI technologies through platforms they already use daily.

The report further stated that 93 per cent of online Nigerian adults surveyed said they felt more connected to wider communities through Meta’s applications.

Also speaking, Alison Neyle, Director at Public First, said the findings reflected the increasing role of digital platforms in supporting entrepreneurship and participation in Nigeria’s growing digital economy.

“Nigeria’s digital transformation is creating new opportunities for businesses, creators and consumers alike.

“With the right combination of infrastructure, platform access and open-source AI, the upside for Nigeria is significant,” Neyle said.

The report projected that Meta’s contribution to Nigeria’s economy could rise to two billion dollars annually as digital adoption deepens and internet access improves across the country.


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