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MultiChoice Here to Stay– John Ugbe

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John Ugbe, managing director and chief executive of Nigeria’s leading payTV provider, MultiChoice believes the country has the market to take in as many providers as possible. Having served previously as MD of MWEB (subsidiary of MultiChoice), Ugbe in this encounter with Nigeria CommunicationsWeek’s Miebi Senge, says MultiChoice is even prepared to invests more in the country to remain dominant. Excepts:

Transformation Agenda for MultiChoice
I came in at a point when the company is transforming and is moving forward. The company has a lot of human capital here in Nigeria and right now we are harnessing all our human and capital resources to move the company forward with a lot of local input. Good enough we have developed contents (locally) and will continue to develop local contents to drive our growth vision. Our vision is to surround our customers with entertainment and that is exactly what we are going to do; to entertain our subscribers even more.

Challenges
Every business in operation (not just in Nigeria) in what ever country encounters challenges uniquely related to that environment. MultiChoice has its businesses spread around quite a few countries across the continent and we can really say there are challenges in every business environment. Of course, there are definitely challenges in Nigeria but like every business our objective is to surmount these challenges and forge ahead. As a matter of fact, we work very closely with our regulator (Nigerian Broadcast Commission, NBC), our publics/stakeholders; and by building those relationships we can surmount any obstacles.
The infrastructure in Nigeria is still evolving and as they develop we also have to build our business taking into consideration those challenges that exist. It is very important that we offer world class service to our highly valued customers even if our operational environment isn’t as it ought to be.
The issue of public power supply comes up very often in our discussions, but such challenges are not just peculiar to us, every other enterprise are also faced with it, and so MultiChoice would take it as one of those challenges that we have to surmount in other to thrive in our operational environment. We do not consider power challenge as insurmountable and it is not by any means peculiar to our business. Other infrastructural challenges are also what every business in the country face.

Local content
We are very proud with the Nigerian Premier League on our SuperSport bouquet. We hope to build and grow on that. We have got a good relationship with other sports in the country as well. Right now, we have a deal with the basketball federation and have actually put the DStv Basketball League on the SuperSport channel. Not only do we sponsor by putting money into the league, we also put the matches on TV and this is a big push for the local basketball league. It has never happened before but it is being watched everywhere now across the continent.
Yes, we have also made quite some investments in this country as our way of providing quality service to our customers. Recently, we added another High Definition (HD) Outside Broadcasting (OB) van. We have built two HD studios to support the local league so you will see more matches live. More simultaneous telecast of matches – we can take matches from even more venues.
On the (local) movie and the sitcoms, we are expanding that and you will see a lot coming from there. Africa Magic channels will grow, so you will see a lot of growth in contents. We have been a partner with the Nollywood industry right from inception.

Local Sponsorship
We would see more from the broadcast perspective and I think one of our sister companies is active in that area so we would see certain sponsorship from local organizations on our platform and we have been able to expose those plans to an international audience. Definitely you will see improvement in that.

Programmes
We will continue to search for best contents out there and we will make sure the contents are available on our platform. We have got America’s Got Talents, Fear Factor and a lot of programmes that are being watched internationally to ensure that our audience does not lag behind.

Value Proposition
We have actually never been a monopoly in this business. What makes us unique is our way of doing business, a very long term business proposition. We are not here for the short haul so we are not a company that is trying to invest today and reap tomorrow. Like the local league we are putting up, we have spent a lot of money to put that content on air. We have been patient, we will continue to find out what our customers want and what we try to do is to provide what our subscribers want and give to them. We’ll continue to make value added investments in this market and perhaps, that is the secret of our continual growth and dominance.

Killing Competition
Our business model is not to kill off competition. In fact, competition is good for the industry. However, in every sphere of human endeavour only the fittest survives. As the media can attest to, there are several payTV operators in the country, but your growth and survival also depends on what you are offering your consumers. This is a payTV so it also means business in the real sense. If you must measure up to international standards, then you have to measure your business with international best practices. The world has contrasted into one global-village, so what takes place say in Europe doesn’t have to take ages (as in the past) to get to Africa. Events are seen real time across the globe as they happen, so if what you’re offering does not measure up to the taste bud of the customers, they would simply switch-off and tune to someone else who is more serious in the business.
Yes, we want to see others grow, but it is up to them to grow their business according to their module. We are working to constantly to keep pace with global standards, because that is what our customers want. The Nigerian customer is highly informed and would not take less value for higher cost.

High cost of MultiChoice
Our costing is relative. Lately, we have developed high-value segmented bouquets to meet family budgets. If you cannot afford the premium bouquet, there is a special one that meets your budget and it comes with same MultiChoice high quality treatment. We are constantly working to meet our customers’ requests to serve them better.

Would Multichoice be listed on the Nigerian Stock Exchange?
We work with regulators and stakeholders all the time to see how feasible this is and we work with even the capital market. We must also not forget that even before this discussion our sister company, Mnet was once listed on the Nigerian Stock Exchange. There are lots of things to think about when it comes to listing on the stock exchange. Obviously companies would always work with regulators to see what strategy fits that business at that time because it is not every company in the country that will be listed on the stock exchange.

On Corporate Social Investment (CSI)
The plank of our major CSI project is built around education and so we have undertaken to establish MultiChoice Resource Centres, (MRC) and we have rolled out in 201 schools in 21 States across the country.
We have also trained quite a few teachers and I think it is a project that we have been able to see results from and we have also taken a decision to see results from and we have also taken a decision on our own to increase roll out of these resource centres so we can feel more of their impact in the society.
In terms of education, we also try to see how much value we could add in terms of content development. Content is really important, especially concerning what kids are learning? When you teach a kid lets say about tsunami, what does it mean to him? It is not something you go out on the street and see so we have managed and designed a programme working with the ministry of education to build MultiChoice Resource Centres in schools across the country. That gives an opportunity for these kids to see what they are learning and to learn with some of our channels like Discovery which has a lot of contents that actually gives the kids a better experience.

Tackling Unemployment Challenges
First we employ quite a few people directly by ourselves and we also have our supply chains. Our Super Dealer is a strong chain which is a structure we have set up to encourage entrepreneurship. We have people that have built businesses that are supported by our business. We work with them and very closely with banks for funding and these businesses however hire over 2,000 Nigerians to work on business that are driven by our products and services. These are wholly owned Nigerian businesses which we have helped to start up.

Impact of MultiChoice on Local Movie Industry
We have supported Nollywood through training over the years. We have another training scheduled for the first quarter of 2012 where we are going to take people through script writing and production training. This is not something we are just starting; it is something we have always done. We have always had that partnership with the movie industry here. We are also partnering with the Nigeria Copyright Commission (NCC) to create awareness on intellectual property rights because we must be careful. I think the biggest challenge the entire entertainment industry is facing is piracy and that is what is stopping the growth of even our movie industry. So we hold workshops in trying to educate people that intellectual property needs to be respected because that is how the new Nigeria music industry and the movie would be sustained. If piracy is not controlled, that industry would collapse and that industry has quite a lot of people but we have not probably gotten a good feel of the impact and it is a growth industry. It is big everywhere in the world and I think we have the capacity for it to be very big here. For it to succeed here, intellectual property right has to be respected.

Customer Service
We have a well staffed call centre here with very high traffic level that is measured against that of other countries. We consistently come out public. However, customer service is what we continually improve on. We have a lot more dealer designation nationwide so we have taken the service closer to subscribers.
 


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BoI, NBCC Sign MoU to Deepen Bilateral Trade, Industrial Growth and Investment

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L-r: Mabel Ndagi, Executive Director, Public Sector and Intervention Programmes, Bank of Industry; Rotimi Makinde, Executive Director, Corporate Finance, Sustainability and Investments, Bank of Industry (BoI); Marc Eeckhout, General Manager, Nigerian Belgian Chamber of Commerce (NBCC), and His Excellency Pieter Leenknegt, Ambassador of the Kingdom of Belgium to Nigeria, during a signing of a landmark Memorandum of Understanding (MoU) between the Bank of Industry (BoI), and the Nigerian Belgian Chamber of Commerce (NBCC), setting the stage for deeper economic cooperation, expanded investment flows, and stronger industrial partnerships between Nigeria and Belgium held at the BoI head office in Lagos.
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The Bank of Industry (BoI), Nigeria’s foremost Development Finance Institution (DFI), has signed a landmark Memorandum of Understanding (MoU) with the Nigerian Belgian Chamber of Commerce (NBCC), setting the stage for deeper economic cooperation, expanded investment flows, and stronger industrial partnerships between Nigeria and Belgium.

The agreement was signed during a high-level breakfast meeting jointly hosted by BoI and the NBCC under the theme, “Scaling Operations, Expanding Capacity, and Accessing Competitive Finance.” The event convened senior government officials, diplomats, business leaders, development partners, MSMEs, and private sector stakeholders committed to advancing bilateral trade and industrial development.

Speaking on behalf of the Managing Director and Chief Executive Officer of the Bank of Industry, Dr. Olasupo Olusi, the Executive Director, Corporate Finance, Sustainability and Investments, Mr. Rotimi Akinde, described the partnership as a strategic milestone in BoI’s drive to expand global collaborations that accelerate Nigeria’s industrial transformation.

“As Nigeria’s leading Development Finance Institution, the Bank of Industry has consistently recognised that sustainable industrial development is built not only on access to finance but also on enduring strategic partnerships.

“This collaboration with the Nigerian Belgian Chamber of Commerce reflects our commitment to creating stronger international business corridors that unlock investment, facilitate technology transfer, support MSMEs, and strengthen Nigeria’s industrial competitiveness,” he said.

Akinde noted that Belgium remains one of Europe’s most dynamic trading and investment destinations, making the partnership an important platform for promoting co-investment opportunities, export development, enterprise growth, and knowledge exchange between businesses in both countries.

The two-year renewable MoU establishes a framework for joint business forums, investment roadshows, trade missions, business matchmaking, enterprise capacity development, and increased promotion of BoI’s financing solutions to Belgian investors and businesses operating in Nigeria.

The collaboration is also expected to improve access to foreign direct investment, expand export-oriented industrial projects, and create stronger commercial linkages between BoI-supported enterprises and the Belgian business community.

Delivering the welcome address, His Excellency Pieter Leenknegt, Ambassador of the Kingdom of Belgium to Nigeria, commended the growing economic relationship between both countries and expressed optimism that the partnership would create new opportunities for businesses on both sides.

The General Manager of the Nigerian Belgian Chamber of Commerce, Marc Eeckhout, described the agreement as a practical platform for translating business interest into measurable economic outcomes.

“This Memorandum of Understanding represents more than an institutional partnership; it creates a structured bridge between Belgian innovation and Nigerian enterprise. By working closely with the Bank of Industry, we are opening new pathways for investment, technology exchange, and business collaboration that will enable companies from both countries to scale with confidence while contributing to sustainable industrial development,” he said.

The breakfast dialogue featured presentations on business expansion, industrial financing, and competitiveness, with contributions from industry leaders, including Engr. Vincent Adegbotolu, Managing Director/CEO of DWC Engineering, and Mudiaga Okumagba, Managing Director/Chief Executive Officer of Direct Logistics Plus.

The partnership aligns with BoI’s 2025–2027 Corporate Strategy, which prioritises industrialisation, MSME development, youth and skills, women’s economic empowerment, climate finance, digital transformation, infrastructure, and export promotion. With assets valued at over ₦6.8 trillion, the Bank continues to strengthen strategic international partnerships that support the Federal Government’s industrialisation agenda while creating jobs, enhancing productivity, and promoting sustainable economic growth.

Through the collaboration, BoI expects to attract new investment opportunities from the Belgian business ecosystem, increase financing for high-impact industrial projects, strengthen export value chains, and improve the investment readiness of Nigerian enterprises through joint advisory and capacity-building initiatives.

The Bank reaffirmed its commitment to working with global partners to unlock long-term capital, accelerate industrial growth, and position Nigeria as a competitive investment destination within Africa and beyond.


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FG to Abolish JSS-SSS Separation Policy after 20m Pupils Drop Out

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Federal government has announced plans to end the separation between Junior Secondary School (JSS) and Senior Secondary School (SSS) as part of efforts to improve school retention and reduce the high number of pupils dropping out before completing secondary education.

FG to Abolish JSS-SSS Separation Policy after 20m Pupils Drop Out

Tunji Alausa, minister of Education

Tunji Alausa, minister of Education, announced the proposal on Tuesday during the inauguration of the Ministerial Implementation and Monitoring Committee of the Universal Basic Education Commission (UBEC) in Abuja.

Alausa said the existing “disarticulation policy,” which requires junior and senior secondary schools to operate independently with separate principals, management structures and facilities, has failed to achieve its intended objectives and has instead worsened access to education.

According to him, the Federal Government will present a proposal to abolish the policy at the next meeting of the National Council on Education (NCE), the country’s highest education policymaking body.

“We have 20 million dropouts from primary school to JSS. Where are those students?” the minister queried.

“We also found we have 80,000 public primary schools and only about 15,000 junior secondary schools. That’s a one-to-eight ratio.”

He explained that the mismatch between the number of primary and junior secondary schools has created severe bottlenecks in the education system, leading to overcrowded classrooms at the junior secondary level while many senior secondary school facilities remain underutilised.

Alausa cited Kaduna and several northern states as examples where the policy has contributed to poor transition rates between basic and secondary education.

“This disarticulation policy has failed. We will phase it out. We can’t be creating positions because we want to create director-level appointments for people while we harm our education system. It’s about doing what is best for every Nigerian child,” he said.

The minister said the proposed reform forms part of broader efforts by the Tinubu administration to improve access to education, increase retention rates and enhance learning outcomes across the country.

He acknowledged previous shortcomings in tackling the out-of-school children crisis but expressed confidence that the current administration would reverse the trend.

“This government will not fail. We are fixing it,” Alausa declared.

At the ceremony, the minister also inaugurated the UBEC Ministerial Implementation and Monitoring Committee, chaired by Prof. Rashid Aderinoye, to supervise the execution of UBEC-funded Smart Schools, Bilingual Schools and Alternative Schools nationwide.

He said the committee had been tasked with ensuring that the projects are completed, handed over to state governments and opened for teaching and learning.

Although UBEC has invested in hundreds of Smart Schools and related educational projects across the country, Alausa lamented that many remain abandoned, unfinished or yet to admit pupils, describing the situation as an unacceptable waste of public resources.

He stressed that improving education requires more than constructing schools, insisting that completed facilities must become fully operational and accessible to learners.

 

 


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FG Mulls National Skills Database to Tackle Unemployment

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Federal government has said that it plans to establish a National Skills Database as part of efforts to reduce unemployment, address the growing mismatch between available skills and industry needs, and strengthen workforce planning through data-driven policies.

FG Mulls National Skills Database to Tackle Unemployment

The proposed database, to be developed under a Nigerian Skills Observatory, is expected to provide real-time information on the supply and demand of skills across sectors, enabling better job matching, improved policy formulation and targeted investments.

The plan was unveiled at the second National Skills and Industry Alignment Roundtable Series held in Abuja with the theme, “The Role of Data in Job Creation, Coordination and Linkages.”

Delivering the keynote address, Yemi Kale, group chief economist and managing director of Research and Trade Intelligence, Afreximbank, said Nigeria’s labour market challenge was no longer the absence of data but the inability to convert existing information into actionable intelligence.

“The challenge for us as a nation is not one of data accumulation. It is one of data integration and intelligence,” Kale said.

He explained that although vast amounts of information on education, employment, wages and skills development already exist across government agencies, educational institutions and the private sector, the data remains fragmented, making effective labour market planning difficult.

“Data tells you what exists. Intelligence tells you what is happening, what is likely to happen next and what actions should be taken,” he said.

Kale lamented that while Nigeria produces thousands of graduates annually, employers in critical sectors continue to struggle to recruit qualified workers, even as millions of Nigerians remain unemployed or underemployed.

“The problem is that employers are searching, workers are searching, policymakers are searching and investors are searching independently rather than collectively. Opportunities that should be visible remain hidden because the information needed to connect them is fragmented,” he said.

According to him, the disconnect has created structural inefficiencies that discourage investment, suppress productivity and prevent Nigeria from fully leveraging its youthful population.

He added that countries that successfully transformed their economies deliberately aligned education, skills development and workforce planning with the needs of industry.

Kale urged Nigeria to view its youthful population as an economic asset by ensuring young people acquire skills demanded by modern industries.

Speaking on the proposed National Skills Database, Rimam Nuhu, special assistant to the President on Workforce Development,  said the platform would serve as the foundation of the Nigerian Skills Observatory.

“At the most foundational level, the Skills Observatory is to create a database on the demand and supply of skills,” Nuhu said.

He explained that the National Council on Skills, chaired by Vice President Kashim Shettima, would rely on data generated by the observatory to formulate evidence-based policies on workforce development.

“Skills development is an input for job creation. We have a market where there are a lot of skills mismatches. Understanding exactly where those shortages exist will help us plan better and improve workforce planning.

“Ultimately, that contributes to a more productive economy,” he added.

Nuhu acknowledged ongoing debates over whether Nigeria is facing an actual shortage of skilled workers or merely a mismatch between available skills and labour market demand, stressing that the database would provide the evidence needed to guide interventions.

Earlier, Akubo Adegbe, senior special assistant to the President on Coordination and Delivery, said the roundtable was convened to tackle the fragmentation of labour market information across government institutions and the private sector.

He noted that despite huge volumes of workforce data being generated daily, the lack of coordination often leaves policymakers without a comprehensive understanding of labour market realities.

“If our first Roundtable challenged us to better align skills with industry, this second Roundtable challenges us to better align information with action,” Adegbe said.

Also speaking, Massimo De Luca, head of Cooperation at the European Union Delegation to Nigeria and ECOWAS,  said the EU would continue supporting Nigeria’s efforts to build a labour market capable of meeting investors’ needs.

“We have a shortage of skilled labour when it comes to big investment projects. On the other hand, we have a lot of untapped talent that is not adequately recognised.

“Those are realities that investors take into account,” De Luca said.

He commended the Office of the Vice President for leading reforms aimed at strengthening Nigeria’s skills development ecosystem.

The Federal Government’s plan comes amid persistent unemployment and skills mismatch in Nigeria, where many graduates remain jobless despite employers reporting shortages of qualified workers in critical sectors.

The National Skills Database will serve as the foundation of the proposed Nigerian Skills Observatory, an initiative designed to provide real-time labour market data to guide workforce planning, skills development and evidence-based job creation policies.


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