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MultiChoice Here to Stay– John Ugbe

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John Ugbe, managing director and chief executive of Nigeria’s leading payTV provider, MultiChoice believes the country has the market to take in as many providers as possible. Having served previously as MD of MWEB (subsidiary of MultiChoice), Ugbe in this encounter with Nigeria CommunicationsWeek’s Miebi Senge, says MultiChoice is even prepared to invests more in the country to remain dominant. Excepts:

Transformation Agenda for MultiChoice
I came in at a point when the company is transforming and is moving forward. The company has a lot of human capital here in Nigeria and right now we are harnessing all our human and capital resources to move the company forward with a lot of local input. Good enough we have developed contents (locally) and will continue to develop local contents to drive our growth vision. Our vision is to surround our customers with entertainment and that is exactly what we are going to do; to entertain our subscribers even more.

Challenges
Every business in operation (not just in Nigeria) in what ever country encounters challenges uniquely related to that environment. MultiChoice has its businesses spread around quite a few countries across the continent and we can really say there are challenges in every business environment. Of course, there are definitely challenges in Nigeria but like every business our objective is to surmount these challenges and forge ahead. As a matter of fact, we work very closely with our regulator (Nigerian Broadcast Commission, NBC), our publics/stakeholders; and by building those relationships we can surmount any obstacles.
The infrastructure in Nigeria is still evolving and as they develop we also have to build our business taking into consideration those challenges that exist. It is very important that we offer world class service to our highly valued customers even if our operational environment isn’t as it ought to be.
The issue of public power supply comes up very often in our discussions, but such challenges are not just peculiar to us, every other enterprise are also faced with it, and so MultiChoice would take it as one of those challenges that we have to surmount in other to thrive in our operational environment. We do not consider power challenge as insurmountable and it is not by any means peculiar to our business. Other infrastructural challenges are also what every business in the country face.

Local content
We are very proud with the Nigerian Premier League on our SuperSport bouquet. We hope to build and grow on that. We have got a good relationship with other sports in the country as well. Right now, we have a deal with the basketball federation and have actually put the DStv Basketball League on the SuperSport channel. Not only do we sponsor by putting money into the league, we also put the matches on TV and this is a big push for the local basketball league. It has never happened before but it is being watched everywhere now across the continent.
Yes, we have also made quite some investments in this country as our way of providing quality service to our customers. Recently, we added another High Definition (HD) Outside Broadcasting (OB) van. We have built two HD studios to support the local league so you will see more matches live. More simultaneous telecast of matches – we can take matches from even more venues.
On the (local) movie and the sitcoms, we are expanding that and you will see a lot coming from there. Africa Magic channels will grow, so you will see a lot of growth in contents. We have been a partner with the Nollywood industry right from inception.

Local Sponsorship
We would see more from the broadcast perspective and I think one of our sister companies is active in that area so we would see certain sponsorship from local organizations on our platform and we have been able to expose those plans to an international audience. Definitely you will see improvement in that.

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Programmes
We will continue to search for best contents out there and we will make sure the contents are available on our platform. We have got America’s Got Talents, Fear Factor and a lot of programmes that are being watched internationally to ensure that our audience does not lag behind.

Value Proposition
We have actually never been a monopoly in this business. What makes us unique is our way of doing business, a very long term business proposition. We are not here for the short haul so we are not a company that is trying to invest today and reap tomorrow. Like the local league we are putting up, we have spent a lot of money to put that content on air. We have been patient, we will continue to find out what our customers want and what we try to do is to provide what our subscribers want and give to them. We’ll continue to make value added investments in this market and perhaps, that is the secret of our continual growth and dominance.

Killing Competition
Our business model is not to kill off competition. In fact, competition is good for the industry. However, in every sphere of human endeavour only the fittest survives. As the media can attest to, there are several payTV operators in the country, but your growth and survival also depends on what you are offering your consumers. This is a payTV so it also means business in the real sense. If you must measure up to international standards, then you have to measure your business with international best practices. The world has contrasted into one global-village, so what takes place say in Europe doesn’t have to take ages (as in the past) to get to Africa. Events are seen real time across the globe as they happen, so if what you’re offering does not measure up to the taste bud of the customers, they would simply switch-off and tune to someone else who is more serious in the business.
Yes, we want to see others grow, but it is up to them to grow their business according to their module. We are working to constantly to keep pace with global standards, because that is what our customers want. The Nigerian customer is highly informed and would not take less value for higher cost.

High cost of MultiChoice
Our costing is relative. Lately, we have developed high-value segmented bouquets to meet family budgets. If you cannot afford the premium bouquet, there is a special one that meets your budget and it comes with same MultiChoice high quality treatment. We are constantly working to meet our customers’ requests to serve them better.

Would Multichoice be listed on the Nigerian Stock Exchange?
We work with regulators and stakeholders all the time to see how feasible this is and we work with even the capital market. We must also not forget that even before this discussion our sister company, Mnet was once listed on the Nigerian Stock Exchange. There are lots of things to think about when it comes to listing on the stock exchange. Obviously companies would always work with regulators to see what strategy fits that business at that time because it is not every company in the country that will be listed on the stock exchange.

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On Corporate Social Investment (CSI)
The plank of our major CSI project is built around education and so we have undertaken to establish MultiChoice Resource Centres, (MRC) and we have rolled out in 201 schools in 21 States across the country.
We have also trained quite a few teachers and I think it is a project that we have been able to see results from and we have also taken a decision to see results from and we have also taken a decision on our own to increase roll out of these resource centres so we can feel more of their impact in the society.
In terms of education, we also try to see how much value we could add in terms of content development. Content is really important, especially concerning what kids are learning? When you teach a kid lets say about tsunami, what does it mean to him? It is not something you go out on the street and see so we have managed and designed a programme working with the ministry of education to build MultiChoice Resource Centres in schools across the country. That gives an opportunity for these kids to see what they are learning and to learn with some of our channels like Discovery which has a lot of contents that actually gives the kids a better experience.

Tackling Unemployment Challenges
First we employ quite a few people directly by ourselves and we also have our supply chains. Our Super Dealer is a strong chain which is a structure we have set up to encourage entrepreneurship. We have people that have built businesses that are supported by our business. We work with them and very closely with banks for funding and these businesses however hire over 2,000 Nigerians to work on business that are driven by our products and services. These are wholly owned Nigerian businesses which we have helped to start up.

Impact of MultiChoice on Local Movie Industry
We have supported Nollywood through training over the years. We have another training scheduled for the first quarter of 2012 where we are going to take people through script writing and production training. This is not something we are just starting; it is something we have always done. We have always had that partnership with the movie industry here. We are also partnering with the Nigeria Copyright Commission (NCC) to create awareness on intellectual property rights because we must be careful. I think the biggest challenge the entire entertainment industry is facing is piracy and that is what is stopping the growth of even our movie industry. So we hold workshops in trying to educate people that intellectual property needs to be respected because that is how the new Nigeria music industry and the movie would be sustained. If piracy is not controlled, that industry would collapse and that industry has quite a lot of people but we have not probably gotten a good feel of the impact and it is a growth industry. It is big everywhere in the world and I think we have the capacity for it to be very big here. For it to succeed here, intellectual property right has to be respected.

Customer Service
We have a well staffed call centre here with very high traffic level that is measured against that of other countries. We consistently come out public. However, customer service is what we continually improve on. We have a lot more dealer designation nationwide so we have taken the service closer to subscribers.
 

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General News

Anambra Seeks Digital Inclusion in Rural Communities

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Anambra State Government says it is exploring partnerships with the Federal Government and other stakeholders to extend digital connectivity to underserved rural communities across the state.

The Managing Director and Chief Executive Officer of the Anambra State ICT Agency, Mr Chukwuemeka Fred Agbata, disclosed this during a virtual media engagement with journalists on Thursday.

Agbata said rural connectivity remained a major challenge because telecommunications operators were often reluctant to invest heavily in communities where network deployment might not be commercially viable.

He said the state was willing to explore opportunities to leverage Federal Government infrastructure and the Universal Service Provision Fund (USPF) to extend connectivity to underserved communities.

“We understand what digital inclusion means because we are dealing directly with these communities,” Agbata said.

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According to him, the objective is to ensure that rural residents are not excluded from the benefits of digital government and the wider digital economy simply because of where they live.

Agbata said the effort formed part of the state’s broader digital transformation agenda, which is targeting deeper digitalisation of government services and a more digitally enabled business environment by 2030.

He said the second phase of the agency’s digital transformation agenda would focus on e-governance, digital infrastructure, smart government and the use of emerging technologies to drive development.

“My core vision is that we would have digitised every single government entity in Anambra State,” he said.

The ICT boss said the digital transformation agenda would extend beyond government ministries, departments and agencies (MDAs) to businesses and residents across the state.

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He said the agency was already developing websites for government MDAs and transforming them from mere information platforms into channels for delivering government services.

“We are building websites for all the MDAs. We are also automating them to be able to carry out services and give government support and government services through their websites,” he said.

Agbata said the initiative would reduce the need for citizens to physically visit government offices to access basic services.

He said the Smart Anambra platform had already demonstrated growing demand for remote access to government services.

According to him, the platform recorded about 14,000 visits between July 9 and July 29, averaging approximately 700 visits daily, despite limited publicity.

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He said the data indicated that residents were interested in accessing government services online, including applications, permits and identification-related processes.

“What the data is already showing us is that we really need to build a system that allows people to actually get government services remotely,” Agbata said.

He explained that the objective was to allow residents to initiate processes online, complete forms remotely and only visit government offices where physical presence was eventually required.

This, he said, would reduce the time and cost citizens spend travelling to Awka or other government offices to access services.

Agbata said services in areas including hospitals, schools and other government processes were being connected to Smart Anambra.

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Anambra Targets 2030 for Digital Government

Agbata said the state’s 2030 target was to deepen the digitalisation of government services and create an environment where businesses could increasingly operate within the formal digital economy.

He said the agency was working with the Ministry of Commerce to promote the formalisation of businesses, particularly SMEs and businesses operating in major markets.

“One of the biggest challenges that we have is that SMEs are not formalised enough,” he said, adding that the agency was exploring partnerships to address the challenge.

The ICT agency boss said the transformation would be gradual because major government initiatives required the necessary approvals and resources.

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On the possibility of making Anambra completely paperless, Agbata disclosed that the State Executive Council was already operating a paperless system.

He, however, said the entire civil service might continue to operate a combination of digital and paper-based processes for some time because of the complexity of government operations.

“What might happen is a dual situation,” he said, adding that selected MDAs could be used as pilots for deeper digital transformation.

Agbata also disclosed that the Anambra State ICT Agency had commenced the deployment of a locally trained artificial intelligence (AI) system to automate its operations and explore applications in governance, revenue management and public-sector productivity.

He explained that the agency did not develop a frontier large language model from scratch because of the huge computing and financial resources required.

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Instead, he said, it adopted an open-source model, modified it and was training it for specific local use cases.

“We have started doing our own local AI system. It is an open-source system, so we didn’t build our own frontier model. We basically looked at open source and modified it, and we are training it,” Agbata said.

He said the system had already been deployed to automate the agency’s operations end-to-end.

“We have used it to automate our agency end-to-end. Everything that we do now is currently automated,” he said.

Agbata said the agency was exploring how the model could be applied across other areas of government to improve productivity, address revenue leakages and strengthen governance.

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He said the AI initiative formed a major part of what he described as the agency’s “2.0” phase following his reappointment by Gov. Chukwuma Soludo.

According to him, the second phase would build on achievements in infrastructure, capacity development, e-governance and smart government while placing greater emphasis on AI and emerging technologies.

Agbata also said the state’s free public Wi-Fi initiative remained operational, stressing that the programme was introduced before the electioneering period.

“The free Wi-Fi didn’t start as a political thing, a campaign thing. It started way before the campaigns,” he said.

He explained that the strategy was adjusted during the campaigns to enable residents to follow the governor’s activities and participate in live engagements while on the move.

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According to him, existing Wi-Fi locations, including facilities at the state Secretariat, remain operational, although occasional downtime occurs, particularly during periods of adverse weather.

“There are downtimes now and then because with the rains and all of that, these things have their uptime and their downtimes, but it is still very much available,” he said.

He disclosed that there were currently no plans to establish additional Wi-Fi locations, noting that existing sites were still providing services.

Agbata said the state would continue to develop digital skills and education programmes, including Smart Schools and other capacity-development initiatives.

He also called for stronger collaboration among government, technology companies, telecommunications operators, local technology manufacturers and other stakeholders to accelerate the state’s digital transformation.

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He cited the procurement of about 2,000 computers supplied by indigenous technology company, Zinox, as an example of the state’s engagement with local technology providers.

Agbata said the agency would remain open to partnerships capable of supporting Anambra’s technology agenda.

He said the ultimate objective was to build an Anambra where residents and businesses could increasingly interact with government digitally, while technology becomes a central driver of economic development across the state.

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Nigeria Not Making Progress in Fiscal Transparency –US

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United States Government has said that Nigeria is not making significant progress in fiscal transparency, referencing gaps in the country’s budget disclosure, expenditure reporting, public procurement transparency and audit processes.

Nigeria Not Making Progress in Fiscal Transparency –US

The assessment is contained in a report by the United States Department of State, which reviewed Nigeria’s fiscal transparency practices in its 2026 fiscal transparency report for countries published on Tuesday.

The report noted that the US government stated that Nigeria made some key fiscal documents available to the public, significant shortcomings remained in the disclosure of budgetary information and the management of public finances.

The report noted that “the government made its enacted budget and end-of-year report widely and easily accessible to the public, including online, but did not publish its executive budget proposal within a reasonable period.”

It also stated that while the Nigerian government had made information concerning the country’s debt obligations publicly available, its budget documents failed to provide a comprehensive picture of government revenues and expenditures.

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“The government made information on debt obligations, including major state-owned enterprise debt, publicly available, but budget documents did not provide a substantially complete picture of the government’s revenues and expenditures, or break down expenditures to support executive offices in the budget,” the report stated.

The US government further raised concerns about discrepancies between Nigeria’s approved budget and the actual revenues and expenditures recorded during implementation.

It said, “Actual revenues and expenditures did not reasonably correspond to those in the enacted budget.”

The report also criticised the country’s supreme audit institution, stating that it did not meet international standards of independence and did not publish substantive reports, although it had access to the entire executed budget.

“The supreme audit institution did not meet international standards of independence or publish substantive reports but did have access to the entire executed budget,” it stated.

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The assessment, however, acknowledged that Nigeria’s sovereign wealth fund had an adequate legal framework and disclosed information about its funding and the general approach to withdrawals.History

“The sovereign wealth fund had a sound legal framework and disclosed its source of funding and general approach to withdrawals,” the US government said.

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World Bank Investing $25 million in Equity in Jumia Technologies

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The World Bank Group is supporting the expansion of Africa’s digital commerce infrastructure to help small businesses reach new markets, create jobs, and strengthen economic opportunities across the continent.

Through Jumia, Africa’s leading e-commerce platform, the investment is expected to enable approximately 60,000 local annual active sellers to participate more fully in the digital economy, support around 1,800 direct jobs, and create income-generating opportunities for more than 100,000 independent sales agents.

As digital commerce continues to grow across Africa, reliable access to online marketplaces, logistics networks, and digital payments are becoming increasingly important for entrepreneurs and small businesses seeking to expand beyond local markets. Strengthening this infrastructure can help firms increase sales, improve productivity, and connect consumers with a wider range of affordable goods and services.

To support this effort, the International Finance Corporation (IFC), the private sector arm of the World Bank Group, is investing US$25 million in equity in Jumia Technologies AG (Jumia), Africa’s largest public e-commerce platform. The investment will support Jumia’s next phase of growth across its core African markets, strengthening its integrated marketplace and logistics network.

By expanding access to digital commerce tools and services, the investment will help businesses grow, improve price transparency, and contribute to more inclusive and resilient private sector development across Africa.

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“The support of the World Bank Group is a milestone for Jumia and for African e-commerce more broadly. It validates both the discipline we have brought to our business in recent years and the tangible impact our platform has on small businesses, jobs, and consumers across our eight markets. With partners like the IFC, we can accelerate the digital commerce infrastructure Africa needs” said Francis Dufay, CEO of Jumia.

“Jumia demonstrates how pan-African e-commerce platforms can expand economic opportunity at scale. Our investment supports the company’s next phase of growth while contributing to create jobs, digitizing supply chains and distributions channels and mobilizing private investment” said Farid Fezoua, Director for Equity, Funds, and Venture Capital at the International Finance Corporation, World Bank Group.

 

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