Connect with us

Broadcasting

MTN Earns $70m from Music Distribution in Africa

Published

on

MTN logop.jpg
Kindly share this post

Africa’s biggest mobile phone operator, MTN, says it made $70 million from distributing digital music in Africa from January to June 2016.

According to Techfinancials.co.za, the feat is part of MTN’s diversification strategy. This has seen it delving into mobile money, telematics, cloud computing, connected cars and telemedicine.

As part of its hunt for new revenue streams, MTN has been quietly conquering the digital music space.

There is nothing quiet about MTN Music generating more than R944 million ($70 million) in revenues in the six months to end-June 2016 from distributing music digitally in Africa.

For MTN, this performance in the digital music space is nothing but part of its diversification strategy to retain customers and differentiate itself from competitors.

Asked how MTN is differentiating itself in this space, Herman Singh, MTN Group chief digital officer, told Techfinancials.co.za that MTN has built the capability to offer music to its customers in eight different formats: MP3 (full tracks), ringtones (true tones), Caller Ring Back Tones, Streaming (music on demand), radio streaming, IVR radio, music subscriptions and music videos. In addition, MTN Music offer a variety of exclusive local content.

MTN does not produce music, but earns income from music distribution through MP3, ringtones, caller ring back tones, music on demand and music subscriptions.

Africa’s biggest mobile phone operator has built a reputation in the music space and hit $70 million in revenues for the six months to-end June 2016, said Singh.

Though the man on the street might be only vaguely be familiar with MTN’s role in the music industry, it’s a company that has created a niche for itself among musicians.

In the past few years, the mobile phone firm based in the leafy suburb of Fairlands in Johannesburg has grew into Africa’s biggest digital music distributor.

Singh said MTN Music now has about 70 million customers in Africa. On average there are 50 million downloads across all our music offerings each month, added Singh.

The biggest region that downloads more music on MTN platform is the West Africa region – which consists of Nigeria, Cameroon, Cote D’Ivoire, Benin, Ghana, Liberia, Guinea-Conakry and Guinea-Bissau.

The upshot of MTN’s efforts in promoting digital music has been that the mobile phone operator is gaining market share in attracting music lovers on its platforms and its music download sales are improving.

In 2015, MTN scooped the exclusive rights to caller back ring tone or caller tune to Adele’s single title ‘Hello.’

The deal was accomplished through MTN’s content aggregator, Content Connect Africa.

Adele’s song Hello remains the biggest download ever recorded for MTN Music at 24 million.

But Singh told Techfinancials.co.za that MTN Music platform users are downloading more local music as compared to international songs.

Digital technology is enabling music industry to effectively reach mass numbers of consumers across Africa, and MTN with its biggest footprint in Africa is an ideal company to distribute the music.

With more than 70 million MTN Music customers and $70 million in revenues, MTN seems to be willing to stick around and is not treating digital music as a one-night stand.


Kindly share this post

Nigeria CommunicationsWeek believes that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. So since 2007, we have devoted our energy to independent reportage of technology and how they affect lives.

Continue Reading
Advertisement
Comments

Broadcasting

NUJ Accuses NBC of Attempting to Gag Media, Demands Dialogue

Published

on

Kindly share this post

Nigeria Union of Journalists (NUJ) has criticised the National Broadcasting Commission (NBC) over a recent directive to broadcast stations, describing it as a threat to free speech and press freedom.

NUJ Accuses NBC of Attempting to Gag Media, Demands Dialogue

In a press release signed by Achike Chude, national secretary, the union said it viewed the NBC’s notice released on 17th April with “grave concern and utter disappointment.”

It said the directive, which warned broadcasters to ensure “strict and uncompromised compliance,” was “nothing short of a veiled attempt to gag the media and institutionalise censorship.”

The union argued that the NBC’s warning against anchors expressing “personal opinions” interferes with newsroom decisions.

“Journalism, particularly in the realm of current affairs and political analysis, requires robust engagement,” the NUJ said.

It added, “To strip presenters of their right to analyze and contextualise news is to reduce the Nigerian media to a mere mouthpiece.”

The NUJ also faulted what it called vague rules and harsh penalties.

It said classifying such actions as offenses punishable by fines or suspension creates “a chilling effect.”

According to the statement, “This regime of fear encourages self-censorship, where journalists are too afraid to ask tough questions.”

Citing Section 39 of the 1999 Constitution, the union stressed that freedom of expression includes “the freedom to hold opinions and to receive and impart ideas and information without interference.”

It added, “The NBC Code cannot and must not be used to override the supreme law of the land.”

The NUJ called for dialogue instead of threats and urged journalists to remain “resolute, professional, and fearless.”

It said, “The media is the watchdog of society, not the lapdog of the government.”

 


Kindly share this post
Continue Reading

Broadcasting

Fela Makes History as First African to be Inducted into Rock and Roll Hall of Fame

Published

on

Kindly share this post

Fela Anikulapo-Kuti, simply known as Fela, legendary Nigerian musician, has made history as the first African artist to be inducted into the Rock & Roll Hall of Fame.

Fela Makes History as First African to be Inducted into Rock and Roll Hall of Fame

Fela

This is coming after he was  posthumously honored with the 2026 Grammy Lifetime Achievement Award, becoming the first African artist to receive this prestigious special merit recognition.

Fela will be honoured in the early influence category this year, along with Queen Latifah, rapper MC Lyte, country rocker Gram Parsons, and Cuban singer Celia Cruz at this year’s Rock and Roll Hall of Fame event.

The honorees were revealed on Monday night in the US, during an airing of American Idol.

Sade Adu, Nigerian-born British singer, will be honoured in the performance category.

However, Shakira, Mariah Carey, Lauryn Hill, New Edition, and Pink, missed out on the final cut despite being nominated.

Over 1,200 artists, historians and music industry professionals voted to decide the honorees.

The induction ceremony will be held on 14 November at the Peacock Theatre in Los Angeles.

 

 

 


Kindly share this post
Continue Reading

Broadcasting

FG to Gift Nigerians over 100 Free TV Channels from May 15

Published

on

Kindly share this post

National Broadcasting Commission (NBC) is set to launch so-called  FreeTV, with over 100 channels for news, sports, education, entertainment and children’s programming in multiple Nigerian languages.

FG to Gift Nigerians over 100 Free TV Channels from May 15

The launch is scheduled for  May 15.

Charles Ebuebu, director-general, NBC, who disclosed this, said the new platform will offer free-to-air access with no carriage fees, leveraging hybrid satellite and internet delivery via NigComSat-1R.

The new plan is not an upgrade, the NBC stressed. This is a rebuild, according to Ebuebu .

FreeTV will be true free-to-air – no encryption, no set-top box barrier.

Any DVB-T2/S2 television will work. A mobile app will extend reach to phones and tablets.

The platform will launch with over 100 national, regional and state channels across sports, news, children’s programming, education, entertainment and cultural content in Hausa, Yoruba, Igbo, Tiv, Ijaw, Edo, Fulfulde, Ibibio, Efik and Nupe – all in HD.

Crucially, the NBC has partnered with a Bulgarian firm, GARB (operating since 2006 and recognised by the European Broadcast Union), to deliver a 94 per cent-accurate audience measurement system using return-path data, app analytics, demographic panels, and Artificial Intelligence (AI).

To qualify broadcasters, must commit their channels, produce a minimum of 60 per cent local content, and promote FreeTV until January 2029.

After that, a regulated tiered rate card takes effect.

According to NBC, the strategic rationale is simple: build viewers first, monetise later.

The document further revealed that six regional production hubs in Lagos, Abuja, Port Harcourt, Enugu, Kano and Benin would function as local content factories, expected to generate 500 to 1,000 jobs per zone within two years.

 


Kindly share this post
Continue Reading

Trending