Broadcasting
MTN Earns $70m from Music Distribution in Africa

Africa’s biggest mobile phone operator, MTN, says it made $70 million from distributing digital music in Africa from January to June 2016.
According to Techfinancials.co.za, the feat is part of MTN’s diversification strategy. This has seen it delving into mobile money, telematics, cloud computing, connected cars and telemedicine.
As part of its hunt for new revenue streams, MTN has been quietly conquering the digital music space.
There is nothing quiet about MTN Music generating more than R944 million ($70 million) in revenues in the six months to end-June 2016 from distributing music digitally in Africa.
For MTN, this performance in the digital music space is nothing but part of its diversification strategy to retain customers and differentiate itself from competitors.
Asked how MTN is differentiating itself in this space, Herman Singh, MTN Group chief digital officer, told Techfinancials.co.za that MTN has built the capability to offer music to its customers in eight different formats: MP3 (full tracks), ringtones (true tones), Caller Ring Back Tones, Streaming (music on demand), radio streaming, IVR radio, music subscriptions and music videos. In addition, MTN Music offer a variety of exclusive local content.
MTN does not produce music, but earns income from music distribution through MP3, ringtones, caller ring back tones, music on demand and music subscriptions.
Africa’s biggest mobile phone operator has built a reputation in the music space and hit $70 million in revenues for the six months to-end June 2016, said Singh.
Though the man on the street might be only vaguely be familiar with MTN’s role in the music industry, it’s a company that has created a niche for itself among musicians.
In the past few years, the mobile phone firm based in the leafy suburb of Fairlands in Johannesburg has grew into Africa’s biggest digital music distributor.
Singh said MTN Music now has about 70 million customers in Africa. On average there are 50 million downloads across all our music offerings each month, added Singh.
The biggest region that downloads more music on MTN platform is the West Africa region – which consists of Nigeria, Cameroon, Cote D’Ivoire, Benin, Ghana, Liberia, Guinea-Conakry and Guinea-Bissau.
The upshot of MTN’s efforts in promoting digital music has been that the mobile phone operator is gaining market share in attracting music lovers on its platforms and its music download sales are improving.
In 2015, MTN scooped the exclusive rights to caller back ring tone or caller tune to Adele’s single title ‘Hello.’
The deal was accomplished through MTN’s content aggregator, Content Connect Africa.
Adele’s song Hello remains the biggest download ever recorded for MTN Music at 24 million.
But Singh told Techfinancials.co.za that MTN Music platform users are downloading more local music as compared to international songs.
Digital technology is enabling music industry to effectively reach mass numbers of consumers across Africa, and MTN with its biggest footprint in Africa is an ideal company to distribute the music.
With more than 70 million MTN Music customers and $70 million in revenues, MTN seems to be willing to stick around and is not treating digital music as a one-night stand.
Broadcasting
Fela Makes History as First African to be Inducted into Rock and Roll Hall of Fame

Fela Anikulapo-Kuti, simply known as Fela, legendary Nigerian musician, has made history as the first African artist to be inducted into the Rock & Roll Hall of Fame.

Fela
This is coming after he was posthumously honored with the 2026 Grammy Lifetime Achievement Award, becoming the first African artist to receive this prestigious special merit recognition.
Fela will be honoured in the early influence category this year, along with Queen Latifah, rapper MC Lyte, country rocker Gram Parsons, and Cuban singer Celia Cruz at this year’s Rock and Roll Hall of Fame event.
The honorees were revealed on Monday night in the US, during an airing of American Idol.
Sade Adu, Nigerian-born British singer, will be honoured in the performance category.
However, Shakira, Mariah Carey, Lauryn Hill, New Edition, and Pink, missed out on the final cut despite being nominated.
Over 1,200 artists, historians and music industry professionals voted to decide the honorees.
The induction ceremony will be held on 14 November at the Peacock Theatre in Los Angeles.
Broadcasting
FG to Gift Nigerians over 100 Free TV Channels from May 15

National Broadcasting Commission (NBC) is set to launch so-called FreeTV, with over 100 channels for news, sports, education, entertainment and children’s programming in multiple Nigerian languages.

The launch is scheduled for May 15.
Charles Ebuebu, director-general, NBC, who disclosed this, said the new platform will offer free-to-air access with no carriage fees, leveraging hybrid satellite and internet delivery via NigComSat-1R.
The new plan is not an upgrade, the NBC stressed. This is a rebuild, according to Ebuebu .
FreeTV will be true free-to-air – no encryption, no set-top box barrier.
Any DVB-T2/S2 television will work. A mobile app will extend reach to phones and tablets.
The platform will launch with over 100 national, regional and state channels across sports, news, children’s programming, education, entertainment and cultural content in Hausa, Yoruba, Igbo, Tiv, Ijaw, Edo, Fulfulde, Ibibio, Efik and Nupe – all in HD.
Crucially, the NBC has partnered with a Bulgarian firm, GARB (operating since 2006 and recognised by the European Broadcast Union), to deliver a 94 per cent-accurate audience measurement system using return-path data, app analytics, demographic panels, and Artificial Intelligence (AI).
To qualify broadcasters, must commit their channels, produce a minimum of 60 per cent local content, and promote FreeTV until January 2029.
After that, a regulated tiered rate card takes effect.
According to NBC, the strategic rationale is simple: build viewers first, monetise later.
The document further revealed that six regional production hubs in Lagos, Abuja, Port Harcourt, Enugu, Kano and Benin would function as local content factories, expected to generate 500 to 1,000 jobs per zone within two years.
Broadcasting
What Adekunle Gold’s Support Means for ‘The Gathering on 100

Popular Nigerian artist Adekunle Gold has lent his support to the growing youth-driven movement behind The Gathering on 100, further amplifying conversations around what is fast becoming one of the most talked-about upcoming experiences among young Nigerians.

Adekunle Gold
Known for his music and his strong connection with youth culture and evolving creative expression, Adekunle Gold’s involvement signals a deeper alignment between the event and the kind of audience it is attracting, a generation that is bold, expressive, and constantly redefining what community looks like.
While details of his involvement remain understated, his visible support adds a new layer of support and cultural relevance to the movement. In a landscape where attention is currency, endorsements from artists of his stature often act as a signal, drawing more eyes, more curiosity, and ultimately, more participation, but beyond visibility, the significance lies in what it represents.
The new father has, over the years, built a reputation for embracing creativity in its many forms, from music to visual storytelling, fashion, and digital engagement. His brand has consistently resonated with young Nigerians navigating similar spaces of self-expression and identity.
From interactive experiences like live music sessions and open performance moments to fashion runways and content creation spaces, the event is designed to blur the lines between audience and participant. It invites attendees to move beyond observation and become part of the moment.
This is a concept that closely mirrors the kind of cultural shift Adekunle Gold has been part of, one where boundaries between creator and consumer continue to dissolve.
His support also reflects a broader trend within Nigeria’s entertainment industry, where artists are increasingly engaging with youth-led initiatives that go beyond traditional performances. Rather than simply appearing on stage, they are aligning with movements that foster community, creativity, and shared experience.
For fans and attendees, this adds another dimension to what The Gathering on 100 represents.
As registrations increase and conversations expand across social platforms, the movement is gradually taking shape through the collective interest of those drawn to it.
Head to gathering.com to register.
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