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GOtv Unveils ‘GOtv Lite’, Crashes Subscription to N13 Per Day

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(L-r): Martin Mabutho, general manager, Marketing and Sales, MultiChoice Nigeria; Akinola Salu, general manager, GOtv and Efe Obiomah, public relations manager, GOtv during the Press Conference on the launch of GOtv Lite aka Small Pepper held in Lagos on Tuesday.
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GOtv, on Tuesday unveiled a new package called GOtv Lite as well as a new look, innovatively packaged to offer subscribers the best.

Leading up to its fifth anniversary celebration in October, GOtv unveiled it plan to crash down the subscription rate for its customers scattered in 50 cities in about 24 States across the Federation. 

The new look of the digital terrestrial pay-TV brand is more vibrant and it captures various emotions which GOtv’s compelling content arouse in its subscribers.

The GOtv Lite package a.k.a ‘Small Pepper’ is currently the most affordable pay-tv package in Nigeria.

The new package offers over 20 carefully selected international and local channels and it gives customers the flexibility to choose one of three payment options; N400 monthly (which is about N12:9k per day multiplied by 31 days), N1050 quarterly or N3100 for one year.

GOtv Lite is only available to existing subscribers and aimed at enabling more TV households access digital television at an affordable price.

The GOtv Lite channel lineup includes: Afro Music Pop, Al Jazeera, e.TV, FAITH, Islam channel, JimJam, AIT, LTV, MITV, ONTV Max, TVC Entertainment, TVC News Nigeria, Channels, Trybe TV, STV, Wazobia TV, Galaxy TV and NTAi. Subscribers to the GOtv Lite package will also be able to access two audio channels namely, Naija FM and Wazobia FM.

John Ugbe, managing director, MultiChoice Nigeria said: ‘As a customer-focused organization, we understand that subscribers’ needs are not all the same, and their economic might differ, as such we have introduced GOtv Lite to cater for the down market. GOtv subscribers can now pay less to enjoy more.’

‘As GOtv celebrates five years of enabling hundreds of thousands of households join in the digital television revolution, we are giving our subscribers more choice’, he added.

Subscribers can subscribe to the new GOtv Lite by visiting MultiChoice offices, dealers or agents.

The launch of GOtv Lite increases the options available to GOtv subscribers to three -GOtv Plus for N1800 with 50 channels, GOtv Value for N1200 offering over 25 channels and GOtv Lite offering 20 channels.

GOtv launched in Nigeria, first in Ibadan, Oyo State, in October 2011, and has since extended its signals to 24 States in the country.

At the commencement of its operations, GOtv launched two bouquets, namely, GOtv plus with 33 channels and GOtv 26 channels while the single decoder sold for N9,900, but has significantly reduced today.

On her part, Efe Obiomah, public relations manager, GOtv, said that as the home of African television, they are committed to delivering family entertainment to Africa.

“GOtv provides the greatest selection of local channels made in Africa for Africa. Our reliable service is one you can trust. Experience the digital revolution in your home. Right from the beginning, our message was simple: ‘It was Go’, ‘A clarion call’, ‘Get a digital decoder and join in the digital migration’. Today, we are offering even more with a promise for crystal-clear pictures and quality entertaining.

“We also wanted to be hyper-local, using local lingo, slangs, and landmarks which our audience could relate to, because our subscriber-targets are grassroot based. So, we can boldly say we are the leaders in DTT (Digital terrestrial television); our customers are testifying to that too. We were the first to launch the approved DVB-T2 decoders in Nigeria in 2011; first DTT pay-tv to carry radio channels, among other accomplishments in the last five years,” she said.

The Station promised to continue its ‘local content focus’, adding that even in the tough economic climate, they are standing shoulder-to-shoulder with the customer, which informed the launch of the new subscription offers.

 

 

 


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Canal+ to Cut Jobs as Part Sweeping Restructuring

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Canal+ is to cut jobs at MultiChoice as part of a sweeping restructuring plan aimed at stabilising the African pay-TV operator, following years of operational and financial pressure.

Canal+ to Cut Jobs as Part Sweeping Restructuring

The move comes alongside a planned $115 million capital injection, underscoring the urgency of efforts to revive the business after the French media group took control.

The planned layoffs are expected to form a core element of a broader cost-cutting and efficiency drive, as Canal+ seeks to streamline MultiChoice’s operations and improve profitability.

The restructuring signals a shift toward leaner operations, with a focus on eliminating redundancies and optimising the company’s cost base.

MultiChoice has struggled in recent years with declining subscriber numbers across key African markets, weighed down by macroeconomic pressures, currency volatility, and changing consumer behaviour.

The rise of global streaming platforms has intensified competition, chipping away at the company’s traditional pay-TV dominance.

Canal+’s intervention marks a pivotal moment for MultiChoice, reflecting a more aggressive approach to repositioning the business.

By combining fresh capital with structural reforms, the new owners are aiming to both stabilise short-term performance and lay the groundwork for longer-term growth.

The $115 million injection is expected to provide immediate financial relief, supporting operations and potential strategic initiatives.

However, the accompanying job cuts highlight the depth of the challenges facing the company and the scale of transformation required to restore competitiveness.


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Nigeria tops global rankings for USDT, USDC ownership

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Nigeria has ranked first globally in the ownership of the two largest stablecoins, Tether (USDT) and USD Coin (USDC), reflecting the country’s growing reliance on dollar-linked digital assets.

Nigeria tops global rankings for USDT, USDC ownership

USDT, USDC

Stablecoins such as USDT and USDC are designed to maintain a fixed value against the U.S. dollar, allowing users to store money digitally while avoiding the price volatility associated with cryptocurrencies like Bitcoin.

According to the 2026 Stablecoin Utility Report released by BVNK, about 59 percent of Nigerian crypto users hold USDT, while 48 percent own USDC, giving the country the highest combined ownership rate among all nations surveyed.

The report placed Nigeria ahead of several major economies, including Australia and India, highlighting the country’s strong adoption of dollar-denominated digital assets. Australia ranked second with 34 percent USDT ownership and 29 percent USDC, while India placed third with 30 percent USDT and 27 percent USDC holdings.

The study also examined adoption levels across other regions. Countries such as Colombia and Singapore showed strong usage of both stablecoins, while adoption levels were also notable in South Africa and the United States.

Other markets included in the analysis were Philippines, Thailand and Argentina, where stablecoin ownership has also increased significantly. Among European economies, the report said France and Germany showed moderate levels of adoption, while Latin American markets such as Mexico and Brazil recorded smaller but growing usage rates.

The United Kingdom also appeared in the ranking with modest levels of stablecoin ownership. The report noted that USDT ownership exceeds USDC in many countries, including Nigeria, Australia, India, Singapore, the Philippines, Thailand, Argentina and France.

However, USDC is often viewed as a more compliance-focused stablecoin because of its stronger transparency and regulatory alignment. In some markets, including South Africa, Colombia, Germany and Brazil, the report found that USDC adoption slightly exceeds USDT.

More broadly, the data suggests that stablecoin adoption is being driven largely by emerging economies rather than advanced financial markets. According to the report, countries such as Nigeria, Argentina and the Philippines are among the biggest users of stablecoins, where people increasingly rely on dollar-pegged digital assets to protect savings from currency volatility and facilitate cross-border payments.

 


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Spotify’s Loud & Clear Report Reveals Over ₦60Bn Revenue for Nigerian Artists in 2025

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Spotify has unveiled Nigeria-specific data from its annual Loud & Clear report, highlighting how Nigerian artists generated more than ₦60 billion in revenue from the platform alone last year, amid explosive growth in streams, local consumption, and global discovery.

Spotify's Loud & Clear Report Reveals Over ₦60Bn Revenue for Nigerian Artists in 2025

The report, which analyzes millions of data points to illuminate music streaming economics, shows Nigerian artists’ revenue surged over 140% in the past two years.

This boom stems from rising global appeal and stronger domestic engagement, with 30.3 billion streams and 1.6 billion listening hours on Spotify in 2025. First-time discoveries of Nigerian music hit 1.3 billion, up 26% from 2024.

Locally, Nigerian tracks dominated Spotify Nigeria’s Daily Top 50, accounting for over 80% of features, while consumption of homegrown artists jumped 170% year-on-year.

“Nigeria’s music scene thrives on creativity, innovation, and global influence,” said Jocelyne Muhutu-Remy, Spotify’s Managing Director for Africa. “Loud & Clear spotlights how artists are forging sustainable careers and deepening local ties.”

Key highlights include:

  • 55% year-on-year growth in local streams for Nigerian female artists.

  • 75% surge in streams for independent Nigerian artists.

  • Independents and indie labels earning 58% of all royalties from Nigerian artists on Spotify.

Spotify’s editorial playlists featured nearly 2,000 Nigerian artists in 2025, boosting visibility. Nigerian music appeared in 320 million global user playlists and over 12 million in Nigeria, totaling more than 60 million playlists worldwide.

The report also notes evolving tastes, with top-growing genres in Nigeria over five years including pop urbaine, alternative pop, anime, emo, and drill.

For full details, visit spotify.com/loudandclear.


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