News
PR Practitioners Advocate for Independent Measurement & Evaluation Body

September of every year has been set aside as the measurement and evaluation month by the International Association of for the Measurement and Evaluation of Communications (AMEC).
To mark this year’s edition of the iconic month, foremost communications firm in Nigeria, CMC Connect Burson-Marsteller in collaboration with AMEC, and a brand intelligence and research company, Ornico Group organised a one-day breakfast workshop which held at CMC Connect’s head office in Lagos on 28th September, 2016.
The workshop themed ‘Can You Measure Up?’ brought together a host of experienced communications and public relations practitioners from different organisations.
In his keynote address at the event, Mr. Niyi Yusuf, Country Managing Director, Accenture Nigeria, spoke on the importance of measurement to communications, saying that setting specific return of investment (ROI) model will help PR practitioners define measurement and evaluation.
He went further to emphasis the role of technology as a disruptor, which provides an opportunity to reach a wider in conducting research or survey. He charged PR consultants to prove the value of PR to clients using quality measurement metrics.
The key facilitator of the event, based his presentation on the Barcelona Principles 2.0. He extensively delved into the 7 core areas of the Barcelona Principles.
Going further, he reemphasised the important of ROI in communications while stating that the Advertising Value Equivalent (AVE) method being used by practitioners is wrong. The highlight of his presentation during the workshop was his live demo of the AMEC Interactive Framework, an online tool which is designed help communications professionals measure the impact of their campaigns from goals to impact using a variety of metrics. He reassured participants of the safety of their data on the online interactive tool.
Mr. Emeka Oparah, Airtel’s director of Corporate Communications & CSR, in his remark reiterated the importance of measuring communications activities and how it positively affects the organisation’s bottom-line as this is a way to position the communications department as a value adding unit to the organisation.
He also went further to advocate for the establishment of an independent measuring body for communications practitioners. He said this will help ensure objectivity in the quality of the measurement and evaluation.
In his closing remarks, Mr. Yomi Badejo-Okusanya, managing director, CMC Connect Burson-Marsteller, thanked the participant who were present at the workshop and charged them to ensure that the highlights from the workshop are put into practice.
He said this will help reinforce the value which the communications department is adding to the organisation.
According to him, the aspect of measurement has remained a knotty issue in the field of communications for a long time.
The adoption of the measurement principles endorsed by the global measurement body AMEC will go a long way in helping practitioners prove the value of their activities to the bottom-line of their respective organisations.
News
Legend Internet Repays N10Bn Commercial Paper

Legend Internet Plc has announced the full and timely repayment of its Series 1 Commercial Paper under its N10bn multi-layered issuance programme, marking a key milestone in the company’s engagement with Nigeria’s debt capital market.

Aisha Abdulaziz, chief executive officer, Legend Internet Plc,
The repayment, completed on schedule and in full, underscores the company’s financial discipline and its continued commitment to maintaining strong investor relations in a tightening funding environment.
The Series 1 issuance had earlier attracted significant demand, recording a 119.7 per cent oversubscription at launch, reflecting strong investor appetite and confidence in the company’s credit profile, operational performance, and long-term expansion strategy.
Speaking on the repayment, Aisha Abdulaziz, chief executive officer, Legend Internet Plc, said the outcome reinforces the company’s credibility and operational strength.
“The successful repayment of our Series 1 Commercial Paper demonstrates Legend Internet’s unwavering commitment to meeting its financial obligations and maintaining the trust of the investment community.
This milestone further reinforces the strength of our business model, operational discipline, and long-term vision for building resilient digital infrastructure across Nigeria,” she said.
She added that investor confidence has remained central to the company’s funding strategy, saying, “We remain deeply appreciative of the confidence shown by our investors, advisers, issuing houses, and market partners during the issuance and throughout the tenor of the programme. Their support continues to position Legend Internet for sustainable growth and expansion.”
The Commercial Paper programme forms part of Legend Internet Plc’s broader capital strategy aimed at supporting broadband infrastructure expansion, strengthening working capital efficiency, and accelerating investment in Nigeria’s digital connectivity.
Legend Internet Plc operates as a digital infrastructure and broadband services provider, with a focus on fibre connectivity, enterprise solutions, and next-generation digital services designed to expand access and support economic inclusion across Nigeria
News
FG Unveils AI Public Services Platform

Federal government has launched GovGuideNigeria, an artificial intelligence (AI)-powered digital platform designed to streamline access to public service information through WhatsApp and the web.

The platform consolidates information from more than 35 federal ministries and over 60 government agencies, marking a significant step in Nigeria’s drive to expand AI-enabled public infrastructure and digital government services.
According to Bosun Tijani, Nigeria’s minister of communications, innovation and digital economy, the initiative aims to simplify interactions with government services, particularly for underserved communities that often face challenges navigating complex public-sector systems.
Developed in collaboration with the National Centre for Artificial Intelligence and Robotics, Meta, and Publica AI, GovGuideNigeria uses conversational AI to provide real-time responses via WhatsApp and a web interface in English, Hausa, Igbo and Yoruba.
Sade Dada, head of public policy at Meta, said the multilingual rollout highlights the growing use of natural language processing within African public institutions to improve digital inclusion and broaden access to services.
Ignatius Willie, chief executive of Publica AI, said the platform demonstrates how Africa’s next generation of digital public infrastructure can be developed locally using African languages.
GovGuideNigeria is intended to address longstanding challenges in Nigeria’s public information system, where citizens often struggle to access reliable guidance because of fragmented government websites, poor communication channels and the expense of travelling to physical offices.
Through AI-driven automation, users can obtain information on immigration procedures, documentation requirements, public programmes and agency-specific services through chat-based interactions.
The launch also reflects Nigeria’s broader ambition to integrate AI into digital governance, while strengthening partnerships between government agencies, global technology companies and local AI startups to modernise public service delivery.
News
Elon Musk to Become First World’s Trillionaire with SpaceX Historic IPO

Elon Musk is poised to become the world’s first trillionaire after SpaceX, his company, confirmed plans to go public.

Elon Musk
Because Musk owns the majority of the shares, it could push his net worth over the trillion dollar mark.
The entrepreneur is known for his leadership of Tesla, SpaceX, X, and xAI.
Musk has been the wealthiest person in the world since 2025; as of May 2026, Forbes estimates his net worth to be $788 billion.
SpaceX has filed for a blockbuster public listing in the United States, paving the way for what could become the largest stock market debut in Wall Street history.
The company, formally known as Space Exploration Technologies, announced plans to begin trading under the ticker symbol “SPCX” as early as next month.
The listing values SpaceX at about $1.25 trillion, with Musk’s majority ownership potentially worth more than $600 billion alone.
Combined with his existing holdings in companies including Tesla, the IPO could push Musk’s personal wealth above the $1 trillion mark.
The long-awaited filing also offered investors a rare look into SpaceX’s finances.
The company reported $18.6 billion in revenue last year but recorded a net loss of $4.9 billion. In the first quarter of this year, SpaceX generated $4.7 billion in sales while posting a $4.3 billion net loss.
Financial disclosures showed the company holds $102 billion in assets, including rockets, launch infrastructure and satellite systems, while carrying debts totalling $60.5 billion.
Despite the losses, analysts suggested investors were unlikely to be deterred given SpaceX’s dominance in commercial space launches and satellite internet services.
Ruth Foxe-Blader, managing partner at Citrine Venture Partners, described the planned flotation as “extremely exciting.”
“SpaceX is just an absolutely sprawling, enormous project with so many different selling points, and so many points that really point to the future,” she said.
SpaceX operates the Starlink satellite internet network and also owns Musk’s artificial intelligence company, xAI.
The IPO filing revealed that xAI recently reached a major commercial agreement with rival AI company Anthropic, maker of the Claude chatbot.
Under the arrangement, Anthropic will reportedly pay $15 billion annually to access data centre infrastructure linked to xAI operations in the American South.
The filing also disclosed that SpaceX expects to incur more than half a billion dollars in legal costs from multiple ongoing lawsuits and regulatory disputes.
Among the cases listed were claims alleging that xAI’s chatbot Grok had been used to create sexualised deepfakes of women and girls, alongside patent infringement disputes, music copyright claims, data breach allegations and investigations into compliance with European Union content moderation rules.
Musk has previously said he plans to dissolve xAI as a standalone company and pursue his AI ambitions directly under SpaceX.
The filing came shortly after Musk lost a high-profile legal battle against OpenAI and its chief executive Sam Altman.
Musk had accused OpenAI of abandoning its non-profit mission after shifting towards a commercial model, but a jury dismissed the lawsuit, ruling that he had waited too long to bring the claims.
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