News
PR Practitioners Advocate for Independent Measurement & Evaluation Body
September of every year has been set aside as the measurement and evaluation month by the International Association of for the Measurement and Evaluation of Communications (AMEC).
To mark this year’s edition of the iconic month, foremost communications firm in Nigeria, CMC Connect Burson-Marsteller in collaboration with AMEC, and a brand intelligence and research company, Ornico Group organised a one-day breakfast workshop which held at CMC Connect’s head office in Lagos on 28th September, 2016.
The workshop themed ‘Can You Measure Up?’ brought together a host of experienced communications and public relations practitioners from different organisations.
In his keynote address at the event, Mr. Niyi Yusuf, Country Managing Director, Accenture Nigeria, spoke on the importance of measurement to communications, saying that setting specific return of investment (ROI) model will help PR practitioners define measurement and evaluation.
He went further to emphasis the role of technology as a disruptor, which provides an opportunity to reach a wider in conducting research or survey. He charged PR consultants to prove the value of PR to clients using quality measurement metrics.
The key facilitator of the event, based his presentation on the Barcelona Principles 2.0. He extensively delved into the 7 core areas of the Barcelona Principles.
Going further, he reemphasised the important of ROI in communications while stating that the Advertising Value Equivalent (AVE) method being used by practitioners is wrong. The highlight of his presentation during the workshop was his live demo of the AMEC Interactive Framework, an online tool which is designed help communications professionals measure the impact of their campaigns from goals to impact using a variety of metrics. He reassured participants of the safety of their data on the online interactive tool.
Mr. Emeka Oparah, Airtel’s director of Corporate Communications & CSR, in his remark reiterated the importance of measuring communications activities and how it positively affects the organisation’s bottom-line as this is a way to position the communications department as a value adding unit to the organisation.
He also went further to advocate for the establishment of an independent measuring body for communications practitioners. He said this will help ensure objectivity in the quality of the measurement and evaluation.
In his closing remarks, Mr. Yomi Badejo-Okusanya, managing director, CMC Connect Burson-Marsteller, thanked the participant who were present at the workshop and charged them to ensure that the highlights from the workshop are put into practice.
He said this will help reinforce the value which the communications department is adding to the organisation.
According to him, the aspect of measurement has remained a knotty issue in the field of communications for a long time.
The adoption of the measurement principles endorsed by the global measurement body AMEC will go a long way in helping practitioners prove the value of their activities to the bottom-line of their respective organisations.
News
Legit.ng, Shade of Life Foundation Partner to Advance Autism Awareness in Nigeria
Legit.ng recently joined forces with the Shade of Life Foundation to become a voice of autism, and drive advocacy for improved media support during Autism Awareness Month.
Conversations around media support exploration was led by Joseph Omotayo, head of Department for Human Interest Stories at Legit.ng, and Dr. Eziafakaku Nwokolo, founder and CEO of the Shade of Life Foundation,
This partnership is a response to the concerns raised by organizations like the Shade of Life Foundation about the level of support received from the media in discussing autism as a disability.
While other disabilities may receive attention, autism, with its critical developmental implications often lacks adequate representation in mainstream media.
Recognizing the importance of addressing these concerns, Legit.ng took proactive steps by integrating itself into the essence of autism awareness.
It facilitated a one-hour workshop with Dr. Nwokolo, the founder of the foundation, to deepen our understanding of autism, its various spectrums, and the language boundaries associated with it.
Other steps we took in advocating autism awareness in the media, can be seen in our attached press release.
Legit.ng believes that by amplifying the voices of autism and advocating for better media representation, we can contribute to creating a more inclusive and accepting society for all.
News
As Nigeria Struggle, Tanzania Turns off Power Plants Due to Excess Supply
While 85 per cent of Nigeria is in darkness, Tanzania, an African country has shut down five hydroelectric stations in a bid to reduce excess electricity in the national grid.
Kassim Majaliwa, prime minister, Tanzania, has said the main plant, Mwalimu Nyerere Hydroelectric Station, alone generated enough electricity to power major cities, including Dar es Salaam, the country’s commercial hub.
It is the first time Tanzania, which suffers chronic power shortages, has closed hydroelectric stations due to excess production.
“We have turned off all these stations because the demand is low and the electricity production is too much, we have no allocation now,” an official from state-run power company, Tanesco, said.
The 2,115MW Julius Nyerere Hydropower Dam is said to be almost filled with water following heavy rains that started early this year.
Meanwhile, while the country has an installed capacity of 1,938MW and the grid installed capacity of 1,899MW, Nigeria which has an installed capacity of 13,000MW is struggling to electrify 85 per cent of its electricity consumers.
News
President Tinubu Appoints Jim Ovia as Student Loan Fund Chairman
President Bola Tinubu has approved the appointment of Jim Ovia, renowned banker and businessman, as the Chairman, Board of the Nigerian Education Loan Fund.
Ovia’s appointment is contained in a State House statement titled, ‘President Tinubu appoints Jim Ovia as Chairman of the Nigerian Education Loan Fund,’ and issued on Friday by Ajuri Ngelale, special adviser to the President, Media & Publicity.
The statement noted that “Ovia is the founder of one of Nigeria’s leading banks and a respected business leader, with a surfeit of efforts and benefaction towards nurturing and empowering young Nigerians.
“He is an alumnus of Harvard Business School and holds a Master’s in Business Administration from the University of Louisiana.”
The National Student Loan Programme is a pivotal intervention that seeks to guarantee sustainable higher education and functional skill development for all Nigerian students and youths.
The Nigerian Education Loan Fund, the implementing institution of this innovation, demands excellence and Nigerians of the finest professional ilk to guide and manage.
“The President believes Mr. Ovia will bring his immense wealth of experience and professional stature to this role to advance the all-important vision of ensuring that no Nigerian student suffers a capricious end to their pursuit of higher education over a lack of funds,” the statement partly read.
Ovia’s appointment will also ensure “that Nigerian youths, irrespective of who they are, have access to higher education and skills that will make them productive members of society and core contributors to the knowledge-based global economy of this century.”
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