Telecom
GSMA Global Mobile Trends Report Highlights Rise of the Mobile Internet

The GSMA has launched its inaugural ‘Global Mobile Trends’ report, offering a vast wealth of data and insight on the state of the mobile ecosystem today and mapping out its future development.
This flagship report, produced by GSMA Intelligence, the research arm of the GSMA, compiles data on mobile subscriber growth trends, mobile internet adoption, devices, and industry financials from both a global and regional perspective.
“This first edition of the annual Global Mobile Trends report pulls together key data and analysis from GSMA Intelligence to present a comprehensive view of the megatrends shaping the global mobile ecosystem,” said Hyunmi Yang, Chief Strategy Officer at the GSMA.
“In this year’s report we demonstrate evidence of a major shift in mobile to Asia, particularly India, which has now overtaken China to become the industry’s key growth market, and the transition to a smartphone-powered ‘mobile-first’ internet, which is delivering a new generation of internet users. The study also underscores the role of Artificial Intelligence and the Internet of Things in ushering a new era of automation.”
The 2016 edition of the Global Mobile Trends report is organised into five sections: Megatrends; Consumer Insights; Industry Performance and Mobile Ecosystem Dynamics; Future View and Regional View.
Key megatrends covered in the report include:
The Mobile Internet is the Internet
New mobile subscribers are more likely to be younger and are also more likely to be ‘mobile-first’ or ‘mobile-only’ internet users. Today 46 per cent of the global population is using mobile phones to access the internet, a figure forecast to increase to 60 per cent by 2020. As there will only be a minimal increase in the number of fixed internet households over this period, the increase in mobile phone ownership will therefore be the key factor driving global internet penetration. The increasing availability and affordability of 3G/4G devices and networks is also contributing to this phenomenon. Fast-growth markets where mobile internet penetration is currently low include India (32 per cent of the population) and Sub-Saharan Africa (25 per cent).
Smartphones are King – Even in Low-income Markets
The study indicates that smartphones may now be the most commonly owned consumer electronics device. In the UK, for example, smartphone penetration now stands at 71 per cent of mobile connections. This compares to 60-70 per cent across the rest of Europe, 75 per cent in the US, and above 80 per cent in some Asian markets such as South Korea and Singapore. However, smartphone growth has plateaued in most developed markets. By contrast, the smartphone adoption rate in India stands at only 25 per cent and unit volumes are growing by 30 per cent a year. The study predicts that several low-income countries (with per capita GDP below $10,000) will have smartphone adoption rates of 60–70 per cent by 2020, similar to most advanced regions and creating a new base of mobile internet users. This trend is being driven by continued decreases in device costs and rising incomes.
Shift in Revenue Towards Platforms and Content
Revenue from mobile services worldwide is forecast to grow by around 2 per cent annually through to 2020. Organic revenue growth is slowing in line with slowing subscriber growth, but is being offset by new revenue opportunities resulting from rising mobile internet adoption and the move to higher-speed networks. It is projected that annual revenue from voice, SMS and mobile data combined will surpass $1.5 trillion by 2020. However, as a proportion of overall mobile ecosystem revenue, the contribution from these services will fall from 41 per cent today to 38 per cent by 2025. By contrast, revenue from content services – services such as Netflix and Spotify – will increase from 3 per cent of ecosystem revenue today to 17 per cent by 2025.
Artificial Intelligence is Becoming the Super Enabler
Artificial Intelligence (AI) is emerging as the catalyst that will accelerate a number of emerging sectors, including connected cars and smart homes. Personal assistants (or bots) will be one of the early battlegrounds in AI led by the likes of Apple’s Siri and Amazon’s Alexa. These services are providing the ‘voice interface’ that can coordinate devices and data across a broad range of applications, creating voice-controlled hubs, with Amazon Echo and Google Home as examples. An ecosystem of AI-focused companies is emerging, comprising both established firms and start-ups. AI attracted $2.3 billion in venture capital last year and is also a major focus of current merger and acquisition activity.
The 2016 edition of the Global Mobile Trends report is based on proprietary GSMA Intelligence data and research, supported by selected data from third-party sources. The GSMA plans to publish this report on an annual basis, providing insights on the mobile ecosystem that will help the industry identify future areas of growth and innovation.
Telecom
NITDA DG Charts Bold Path for Innovation-Led Digital Boom in North

Mr. Kashifu Inuwa, Director General of the National Information Technology Development Agency (NITDA), has urged Northern Nigeria to pivot urgently from traditional commerce to an innovation-driven digital economy for sustainable growth.

NITDA
Inuwa issued the call at the Future Map Foundation Roundtable 1.0 (North-West Edition) in Kano, attributing the region’s sluggish digital adoption not to talent deficits but to the lack of deliberate, coordinated strategies.
He stressed deeper collaboration across academia, private sector players, entrepreneurs, and government, positioning the private sector as the primary innovation engine while government supplies robust policies and an enabling ecosystem.
Inuwa advocated for people-focused, locally tailored innovations that tackle regional challenges head-on, enabling global competitiveness by transitioning from mere technology users to creators of homegrown solutions.
The roundtable convened policymakers, tech founders, and ecosystem stakeholders to forge a comprehensive roadmap for North-West digital transformation, yielding firm commitments to bolster regional innovation policies and public-private synergies.
Inuwa’s push dovetails seamlessly with the Federal Government’s Renewed Hope Agenda, which sets an ambitious target of 95 per cent nationwide digital literacy by 2030, fostering inclusive economic empowerment.
Participants hailed the forum as a pivotal step toward unlocking Northern Nigeria’s tech potential, with NITDA poised to lead implementation through strategic interventions and partnerships.
Telecom
Samsung Plans to Double AI Mobile Devices to 800 million Units this Year

Samsung Electronics plans to double this year the number of its mobile devices with “Galaxy AI” features largely powered by Google’s Gemini, its co-CEO said, which would give the U.S. firm an edge over rivals as the global race in artificial intelligence heats up.

The South Korean company, which had rolled out Gemini-backed AI features to about 400 million mobile products, including smartphones and tablets, by last year, plans to boost that figure to 800 million in 2026.
“We will apply AI to all products, all functions, and all services as quickly as possible,” T M Roh told Reuters in his first interview since becoming Samsung Electronics co-CEO in November.
The plan by the world’s largest backer of Google’s Android mobile platform is set to give a major boost to its developer Google, which is locked in a race with OpenAI and others to attract more consumer users to their AI model.
Samsung seeks to reclaim its lost crown from Apple in the smartphone market and fend off competition from Chinese rivals not only in mobile telephones, but televisions and home appliances, all overseen by Roh.
It will offer integrated AI services across consumer products to widen its lead over Apple in such features, though the latter was set to be the top smartphone maker last year, according to market researcher Counterpoint.
AI Race
Alphabet’s Google launched the latest version of Gemini in November, highlighting Gemini 3’s lead on several popular industry measures of AI model performance.
In response to Gemini 3, OpenAI CEO Sam Altman reportedly issued an internal “code red,” pausing non-core projects and redirecting teams to accelerate development. The ChatGPT maker launched its GPT-5.2 AI model a few weeks later.
Roh expects the adoption of AI to accelerate, as Samsung’s surveys on awareness of its Galaxy AI brand jumped to a level of 80% from about 30% in just one year.
“Even though the AI technology might seem a bit doubtful right now, within six months to a year, these technologies will become more widespread,” he said.
Telecom
MENXTT NG to pre-install Bitdefender Antivirus on all laptops from 2026

MENXTT NG, a leading technology distributor, has announced plans to bundle Bitdefender Antivirus software with all laptops sold in Nigeria starting 2026, aiming to enhance cybersecurity for consumers and businesses.

MENXTT NG
As an authorised reseller of Bitdefender, the company said the initiative would ensure devices meet global security standards right from purchase, addressing rising cyber threats in personal, educational, and corporate sectors.
Bitdefender, a globally recognised antivirus solution, offers advanced threat detection against viruses, malware, ransomware, spyware, and phishing; lightweight performance without impacting device speed; multi-layered ransomware protection; safe browsing features; and certifications from independent testing bodies.
Anthony Emeka Nwosu, Co-Founder of MENXTT NG, stated: “At MENXTT NG, we pride ourselves on offering some of the best laptops, smartphones, and gadgets in the market.
“These devices power businesses, education, and daily life, and it is only right that they are properly protected. By partnering with Bitdefender, we are ensuring our customers enjoy world-class security alongside world-class devices.”
The move, according to industry analysts, positions MENXTT NG as a solutions provider in Nigeria’s tech market, bridging global best practices with local needs amid accelerating digital adoption.
MENXTT NG described the bundling as part of its strategy to deliver complete technology solutions and build customer trust.
For enquiries: +234 814 090 2614; www.menxtt.cm.ng; [email protected].
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