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Mastercard: Muslim Business Travelers Present $22Bn Opportunity for Tourism Industry

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Muslim business travellers are gaining greater autonomy and increasing their use of technology and digital tools when planning to travel, according to new research released by Mastercard and CrescentRating.

With almost one third of the world’s Muslim population living in Africa, this is of huge importance for local governments to take note of on the continent.

The Mastercard-CrescentRating Muslim Business Traveller Insights looks at the behaviour and preferences of Muslim business travellers across the world including Asia Pacific, Africa, Europe and the US.

The report is based on an online survey and interviews conducted with 250 frequent Muslim business travelers from across the world including Malaysia, Singapore, US, South Africa, Qatar, Sri Lanka, UK, India, Canada, Australia, Germany, Denmark and Pakistan.

The study has revealed that the main reasons for business travel was to attend conferences or exhibitions (57 percent), to meet clients (45 percent) or potential clients (44 percent), with an average trip lasting between three to four days.

When planning their trips, 88 percent of them rely on online research – while only 44 percent seek advice and information from family and friends – highlighting the importance of strong digital strategies in targeting this segment.

More than one in two book their own flights and hotels rather than rely on their company or travel agents. For countries like Nigeria, Kenya, Tanzania, Sierra Leone, Niger, Mali and Ghana, amongst others, all having Muslim populations of over 40%, this presents great opportunity for companies within the travel sector to provide solutions that can cater to this market.

This is the first-ever detailed report examining the travel trends and attitudes of a sub-segment of the growing Muslim travel market. It aims to provide the tourism industry including airlines, airports, hotels and travel agents with a greater understanding of how best to market and cater to the needs of Muslim business travellers.

The Muslim business traveller market is projected to be worth $22 billion by 2020, representing 10 percent of the expected 168 million Muslim travellers in 2020 who will spend over US$220 billion. Asia and Europe are the two leading regions in the world for attracting Muslim visitors – accounting for 87 percent of the entire market.

“Muslim Business travel is a niche market on its own which is only set to grow bigger. The travel industry can reflect positively on the discoveries on insights and the trends related to business travel, which bodes well for its immediate future. It should also be recognized that improving the experience of this segment from improved digital strategies, catering for their faith-based needs and personalized digital services, such as superior Wi-Fi connections, can be key to capitalizing on this market,” said Fazal Bahardeen, CEO of CrescentRating & HalalTrip.

“The Muslim business travel market is expected to continue to expand over the next couple of years, alongside the growth of emerging economies across Asia and Africa. In an effort to cater to this increasingly important segment, businesses and destinations are adapting their products and services to better suit their needs and preferences. Industry players looking to tap into this market for the first time will benefit from the insights gathered from the new Mastercard-CrescentRating Muslim Business Traveller Insights,” said Omokehinde Adebanjo, Vice President and Area Business Head, West Africa, Mastercard / Chris Bwakira, Vice President and Area Business Head, East Africa.

The research also revealed that 38 percent of Muslim business travelers spent between US$2,000 and US$5,000 per business trip, with 44 percent spending less than US$2,000.

Not surprising, the availability of prayer facilities (78 percent), halal dining options (71 percent) and Wi-Fi (67 percent) at airports are the top three most important services for business travelers. When booking a flight, the availability of Halal food and airfare emerged as the most important considerations for Muslim business travelers.

The majority of respondents (70 percent) avoid traveling during the Muslim month of fasting (Ramadan), pointing to the need for the travel industry to adjust its marketing strategies to cater to this segment’s preferences.

 


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Dangote Refinery Debunks Speculations on IPO

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Dangote Petroleum Refinery and Petrochemicals (DPRP) has debunked recent circulation of unauthorised information regarding a potential Initial Public Offering (IPO).

Dangote Refinery Debunks Speculations on IPO

In a statement, DPRP noted that several online platforms and unofficial sources have published unverified, and in some instances inaccurate, information relating to a potential offering.

“Such reports do not originate from DPRP and should be treated with caution. All official updates regarding any potential transaction will be communicated strictly through DPRP’s formal public disclosures and announcements issued by its appointed advisers, in line with applicable laws and regulatory requirements.

“Accordingly, the public, investors, and all market participants are strongly advised to disregard speculative commentary and rely solely on verified information formally issued by DPRP or its authorised representatives,” the statement said.

The firm assured stakeholders that, when appropriate, comprehensive, and accurate details regarding any proposed transaction will be made available through official channels, including regulatory filings, authorised press releases, and coordinated communications by the Enterprise and its appointed advisers.


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Descasio Launches “Give to Gain” Leadership Insights Report, Hosts Executive Brunch for Women in Leadership

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In celebration of International Women’s Day, Descasio hosted an intimate executive brunch bringing together distinguished women leaders from its customer community for a thoughtful conversation on leadership, partnership, and shared growth.

Centered around the 2026 International Women’s Day theme, “Give to Gain,” the gathering created space for accomplished women in enterprise leadership to reflect on mentorship, collaboration, and investing in people as key drivers of sustainable growth.

Held in Lagos, the event convened leaders from organizations including Honeywell Group Limited, Finchglow Travels, NGCOM, and Eroton Exploration & Production Company.

Guests were personally welcomed at the start of the gathering by Mr. Dele Nedd, CEO of Descasio; who greeted each of the women leaders and expressed his appreciation for their presence before leaving the session to allow the women lead the conversation among themselves.

The gesture reflected Descasio’s leadership culture; one where women are not only recognized, but actively supported and empowered. It also underscored the company’s belief that meaningful progress in leadership requires partnership and allyship across the organization.

Rather than a traditional panel discussion, the brunch was designed as a candid and reflective exchange among peers navigating leadership in complex industries. Throughout the conversation, participants shared perspectives shaped by experience, responsibility, and the realities of leading teams and organizations.

A recurring theme in the discussion was the role of execution and accountability in leadership. For many organizations, strategy alone is not enough; consistent delivery is what ultimately builds credibility and trust.

Reflecting on this, Josephine Adebola, Data Compliance & Process Automation Manager at Finchglow Travels, emphasized the importance of reliability in leadership and the discipline required to translate vision into results. “Get it done on time and in full.

The conversation also explored the role of curiosity and continuous learning in shaping effective leaders. In rapidly evolving industries, the ability to ask questions, remain open to new perspectives, and keep learning is often what enables leaders to grow alongside their organizations.

Sharing her perspective, Tomi Otudeko, Chief Operating Officer at Honeywell Group Limited, reflected on how curiosity has shaped her leadership journey.

“Asking questions and continuously learning have always stood me in good stead as a leader.”

She also spoke about the importance of leading with empathy and understanding the people behind the roles within organizations.

“Everyone has multiple dimensions to who they are. Leadership has taught me to see people in their totality. That awareness doesn’t make a leader weak; it makes them more effective.”

Another important theme that emerged from the conversation was authenticity in leadership. In an environment where leaders often face pressure to conform to traditional expectations, remaining true to one’s identity while continuing to evolve is essential.

For Helen James-Eziashi, General Manager at NGCOM, authenticity and curiosity remain key guiding principles. “Be yourself, keep learning, and stay curious.”

The discussion also highlighted the role of self-awareness in sustaining leadership journeys, particularly in complex and high-responsibility environments. Understanding one’s values, motivations, and support systems often becomes the anchor that allows leaders to navigate uncertainty with confidence.

Reflecting on this, Ifeanyi Onyejekwe, IT Manager at Eroton, emphasized the importance of knowing what grounds a leader.

“Know who you are and understand what supports and sustains your leadership journey.”

According to Descasio, the event reflects its broader commitment to building strong partnerships and fostering meaningful leadership conversations across its enterprise customer community.

“For us, this was about more than marking International Women’s Day,” said Umama David-Ogebe, The HR Manager at Descasio. “It was about creating a space where leaders could learn from one another and reflect on the kind of leadership that builds strong organizations. The most meaningful partnerships grow from conversations like these.”

To extend the impact of the discussion, Descasio has published “The Give to Gain Leadership Report: Insights from Women Leading Enterprise Organizations,” a curated publication capturing key reflections and leadership lessons shared during the session.

The report highlights themes including:

  • The role of curiosity and continuous learning in leadership
    • Building stronger teams through empathy and accountability
    • The importance of authenticity and self-awareness in navigating leadership journeys
    • How investing in people drives stronger partnerships and resilient organizations

The Give to Gain Leadership Report is now available for download Here.


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World Backup Day: Research Reveals 84% of Users Store Sensitive Data Digitally

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Ahead of World Backup Day, Kaspersky reveals the most popular ways to store important data and gives practical advice on how to keep it safe. Global research shows that zoomers and millennials keep nearly everything electronically, while almost one‑in‑three respondents over 55 y. o. still prefer good old‑fashioned paper.

Where do we store what matters?

Research* conducted by Kaspersky’s Market Research center shows that most people prefer to keep important info stored digitally.The majority of all respondents (84%) claim they store sensitive personal data like ID, financial details, healthcare related info or photo archive in electronic format.

When it comes to digital data storage, more than half (56%) say they keep their important records on a computer or a hard drive, 45% use cloud solutions and 20% entrust their data to government digital services.

Does digital mean safer?

Each storage method has its own advantages and limitations. Physical media can be lost or suffer damage, external hard drives are not always convenient to use on the go and cloud services, while being accessible, are vulnerable to unauthorised access. To maximise digital data security, Kaspersky experts advise adhering to the following best‑practice recommendations:

  1. Develop a backup strategy

There is no universal approach to data storage, nor is it necessary to back up every single file. Nonetheless, cultivating a regular backup routine is strongly recommended, particularly for sensitive data or files that cannot be regenerated or recovered through other means.

According to the popular 3-2-1 backup strategy you should have at least three copies of important data, store it on two different storage types, and make at least one copy off-side (cloud or external physical location).

The most sensitive data like passwords, ID or financial details requires special attention. Use a dedicated security solution like Kaspersky password manager, which apart from securely keeping users’ credentials and bank cards, has a special secret vault functionality aimed at storing important documents, for example, scanned Passports/IDs and PDF files, addresses and notes.

  1. Protect your vaults

According to Kaspersky’s data, 98% of all respondents take at least some measures to protect their personal data storages, which is a good sign. However, 36% of respondents use quick-to-remember passwords to safeguard their personal data.

Relying solely on simple passwords leaves your digital vaults vulnerable to brute‑force attacks. That’s why experts recommend enabling two‑factor authentication (2FA) wherever it is available or adopting passkey technology. Passkeys can be stored securely in a password manager and accessed seamlessly from any authorised device.

  1. Set up automatic backups where possible

Continuously remembering to perform backups can be cumbersome. To streamline the process, enable the built‑in backup service on every device you use (e.g., iCloud for iPhone/iPad/Mac, Google Drive/OneDrive for Android/Windows).

Test it once a month or two by restoring a single file, just to be sure the backup works. Kaspersky Premium allows users to make regular backups and restore information on Windows devices. Backup copies of data can be easily saved on removable drives or in cloud storage in an encrypted format.

“We all know backups are important, but most of us never do them because we try to back up everything at once and it gets overwhelming. The smarter approach? Treat backup like any other workflow. Tag your files – critical, important, low‑priority.

Automate real‑time backups for the critical stuff, schedule weekly or monthly backups for the rest. And for sensitive data like passwords and IDs, use our dedicated solution with a secret vault to keep it secure. When you automate and prioritise, you protect what really matters without getting overloaded,” comments Marina Titova, Vice President for Consumer Business in Kaspersky.

The study was conducted by Kaspersky’s market research center in November 2025. 3000 respondents from 15 countries (Argentina, Chile, China, Germany, India, Indonesia, Italy, Malaysia, Mexico, Saudi Arabia, South Africa, Spain, Turkey, UK, United Arab Emirates) took part in the survey.

 


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