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MultiChoice Will Win Back EPL, Others -Hundah

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MultiChoice Will Win Back EPL, Others -Hundah

Joseph Hundah new managing director of MultiChoice Nigeria Hundah is described as having a solid understanding of Africa and the challenges faced by the media on the continent.

He has a deep knowledge of the Nigeria media landscape, culture and economy having worked in Nigeria in the last 18 months.

The new Multichoice boss has led a revolution in the quality and quantity of uniquely African programming screened by DStv.

Hundah spoke to chike onwuegbuchi and hilary okeke on a wide range of issues.

 

Multichoice and Rights to English Premiership

First, I would like to correct that misconception that we are a monopoly. Multichoice is not a monopoly because in my view, a monopoly is when you are the sole industry player in any particular industry. Here, there have been other players: Trend TV, My TV and so on. There are lots of other players in the industry. I think by the nature of our dominance in the industry, it gives the impression that we are a monopoly. I think there are more than 10 pay-TV licenses in Nigeria now and some of those licensees are still in operations today. Where I do agree with you is that we are dominant in the market and face competition – that is part of our challenges in this business. That been said, I still maintain that competition is good because through competition, we have become better in what we do, our marketing has improved, our product offering has improved. In the last year since this competition started, our business has doubled in terms of the number of subscribers. It means that we have to focus on other things we can do to make our outfit as you said a dominant player. Competition is a positive thing for the industry, for the consumers, for Nigeria in general. What we are trying to show Nigerians is that we are more than just the Premier League; there is the belief that if you lose the Premier League you are going to collapse but I think consumers are more intelligent than that and I think that they appreciate more content than just the Premier League. I think the Premier League was a big loss for us, something that we are not happy with in terms of losing it. But in terms of it being a fair process – that is perfectly fine. Before we lost the Premier League, there was so much talk about how Multichoice was monopolizing the Premier League, how we had control over it. That was the case and we lost it. Channels are available, you can go and bid for them if you want them and if you get it right, you can get those channels on your bouquet. Our job is to make sure that we have a good relationship with company suppliers; we communicate and market our products properly and tell the people that there are other things that we offer as well. There are news channels; there are educational channels, there are kids channels, there are entertainment channels in terms of movies, comedies, music – I think that is what ultimately makes Multichoice a very strong brand. We cover everything and we cater to various people’s content appreciation. Of course, we will try to win back the Champions league; we will try to win back everything that we have lost. We will put in our best bid and hope that that bid is what is going to get us all those rights back again. Let us see how it goes when the time comes.

Entry Barrier and Cost of Installation

We are thinking about that too. We are thinking about different ways of making it easier for consumers to get the product, first and once they have it, what they can afford. Over the past couple of years, we have introduced new bouquets. Before, we used to have one standard bouquet for N9, 000; now we have others of N4, 300; N2, 500. So, this tells you that we are constantly thinking about that. We have not determined what to do about the starter price but it is top on my mind. I have identified what I need to look into but we are a bit careful about how to go about it; we want to be sure we are going to do something that we can stick to forever. We do not make decisions that we are going to adhere to for just one month and change. It has to be permanent. We are looking into that but I cannot go committing anything beyond that. Like I said, reducing the entry barrier for people to be connected to DSTV is on top of my mind and we are trying to do something about it. We are working on the subscription price. Another project we are carrying out is to extend our reach to different parts of the country. There are some places where we do not have branches, where we do not have a connection with the local possible subscribers and those who are current subscribers. We are planning to extend our reach as far as Maiduguri, Sokoto and those places up-North and getting entrenched in those areas because we are not really entrenched in that part of the country. So, those are the things we are looking at – we are looking at reviewing prices; we are looking at our reach, making sure that our product is acceptable. Now the next step is to look at the starter price – how do we get the starter price down? We have not yet arrived at what we think is the right model to that effect.

Local Content in Programming

Through Mnet, we have done a very good job of trying to increase local content. It is very sensitive; it is about quality, whereby Africans will appreciate it across Africa. We are always working hard to see that people get what they want. Look at what we are doing in terms of the local football league; we have set aside a lot of money for that in terms of coverage and that is what we are looking at in terms of localizing on sports and programmes generally. We are setting up programmes on Mnet, which are built around the ideal of localizing content. We have had shows like Big Brother Nigeria, we have had Idols West Africa, we have had Edge of Paradise; these are programmes that have been made for Mnet, locally. We have now realized that local content is how we are going to appeal to most Nigerians. That is one of our major strengths, and we have a strategy to create more local content both on sports and on general entertainment.

Satellite and Fiber Optics in Service Delivery

Why not! I mean, Multichoice has always been at the forefront of technology. If you look at the kinds of decoders we have introduced into the market – there is the PVR, the Dual View decoder. We are driven by technology and that will never stop. We believe in constantly reinventing ourselves; making ourselves readily available to any new technology that comes along. When fiber optics comes along in Nigeria, the network is properly mapped out, and it reaches every part of the country, we might look into it as a possible medium for delivering our products, whichever form it comes in. It depends on the workability and cost effectiveness of the platform – I mean there is nothing bad about employing the fiber optic option as a way of moving forward.

3G Enabled DSTV Mobile and Other Operators

There is a misconception that it is Multichoice that is partnering with MTN. Let me correct this impression, first, it is a company called Details Nigeria Limited, which is a sister company of Multichoice, that is in partnership with MTN. What Multichoice does here is to help them in terms of platform; help them in terms of sourcing the content that goes on that platform. I know that they are looking into partnering with other service providers. However, I do not have the right information on how far the negotiations have gone, whom they are expecting too and how it is going to work. We have heard that they are holding discussions with service providers but I am not sure exactly who, otherwise, I would have given you that information.

Major Challenges in the Environment

I think the challenges we have are those that every other company has – the issue of power is a big issue. Some of our subscribers ask why they should subscribe when they do not know when they are going to have electric power. Some would like to pay for 6 months in advance but do not know what the power situation is going to be and considering the cost of things today, they cannot have their power generator on all the time. Another is our reach across Nigeria. The country is very vast and the challenge we have is in trying to make sure that we have enough reach across the country and that is something we have been working on. I think these are the biggest challenges we have that are not directly within our own control. Personally, I would like to think that Nigerians like the product; I think they appreciate it; they have supported us over the years and we are very appreciative of that. Also, Nigerians are very good at following technological trends. You know, when you introduce something new, they accept it, absorb it and make use of it; which I think is a very positive thing.

 

Nigerian Subscribers and Payment Circle

I think the South African situation is very different. First, the South African credit banking system is very good. You find out that majority of subscribers in South Africa pay by debit order, they do not even come to the Multichoice office. All they do is leave instructions for their bankers and payment is made. That is not something that has been fully adopted in Nigeria. But I think times are changing, Nigeria is changing; Nigerians are becoming more aware of the gains of electronic payment. When they fully adopt this mode of payment, you will see it will be much easier for consumers to pay before disconnection. However, as we are trying to expand our reach, we are trying to increase the number of places where consumers can pay so that people would not be put through the inconveniences of going to Multichoice office. Now, we have a situation where you can work into any bank in Nigeria and pay your subscription fees. We are leveraging on various technological advancements to make payment easier for subscribers. We try to tell consumers not to wait until their subscription expires to pay up. We send SMS to subscribers few days before their subscriptions expire. We send messages to their decoders to that effect. But some people still ignore those messages and eventually get disconnected which is rather sad.


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Globacom Donates ₦1Bn to Lagos State Security Trust Fund

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In its bid to contribute its quota to the consolidation of security in Nigeria’s commercial capital, Lagos, telecommunications giant, Globacom, has thrown its weight behind the Lagos State Security Trust Fund (LSSTF) with a donation of ₦1 billion.

The generous donation was announced at a Private Sector Breakfast Meeting with CEOs, convened at the instance of the Executive Governor of Lagos State, Mr Babajide Sanwo-Olu, on Friday, January 30, 2026 and shows the company’s commitment to fostering public safety which would in turn, culminate in enhanced prosperity and social re-engineering in the state.

The donation, which is the biggest private-sector intervention from the telecommunications sector to the Fund in recent years, again shows that Globacom is a responsible, responsive and people-oriented corporate citizen.

Globacom disclosed that the intervention emphasized deeper collaboration between government and the state’s business community especially in relation to security, innovation and economic resilience—an agenda which the digital solutions company has unabashedly supported through sustained social investments.

The Executive Secretary/CEO of the Fund, Dr. Ayo Ogunsan, in his display of appreciation described Globacom’s largesse as “a powerful demonstration of corporate citizenship and a strategic investment in the stability of Lagos State,” saying since LSSTF was established to bridge funding gaps in security infrastructure, it desired voluntary contributions from corporate bodies and well-meaning collaborators.

Dr. Ogunsan promised that the ₦1 billion donation will significantly enhance the Fund’s capacity to address critical priorities for 2026, including multipurpose security helicopters and drones, Armoured Personnel Carriers (APCs), water cannons, digital communication equipment and Smart CCTV systems. These assets, he added, were germane to proactive policing, rapid response and intelligence-led operations across the state.

He therefore encouraged Lagosians to support businesses that invest in the safety and development of the state, saying, “When companies step forward to secure our environment, residents should reciprocate by patronizing them. Their support directly impacts the protection of lives, property and economic activity.”

A statement from Globacom explained that the donation was an expression of the company’s staunch belief in Nigeria’s future. “At Globacom, we see security not as a government burden alone, but as a shared responsibility. When people feel safe, enterprise grows, creativity flourishes and hope becomes practical. Our support for the LSSTF is about protecting the everyday dreams of millions of Lagosians,” he noted.

With this donation to the LSSTF, Globacom has furthered its tradition of investing directly in the conditions like safety, confidence and stability which help commerce to thrive. Consequent on the support, LSSTF is gingered to raise the bar of security thereby concretizing Lagos State’s position as Nigeria’s safest and most vibrant commercial hub.

This recent financial intervention from Globacom is in tandem with its avowed commitment to social responsibility that is practical, timely, scalable and aligned with national priorities.

The company’s interventions in the past decades have spanned relief efforts for flood-affected communities, support for displaced persons, advanced youth skills through structured training programmes, and investments in education, culture and digital inclusion.


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WIEG to host Nigeria’s first International Investment Summit in Lagos

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World International Economic Group (WIEG) Nigeria has announced plans to host its inaugural International Investment Summit on Feb. 25 and 26 at the Four Points by Sheraton Hotel, Oniru, Victoria Island, Lagos.

WIEG to host Nigeria’s first International Investment Summit in Lagos

WIEG

The summit, themed “Nigeria’s Next Frontier: Unlocking Sustainable Investments for Economic Transformation,” is aimed at connecting investment-ready Nigerian enterprises with global capital while addressing long-standing challenges facing micro, small and medium enterprises (MSMEs), cooperatives and women-led businesses.

Speaking at a pre-summit press conference on Friday at Compact Communications Ltd., GRA Ikeja, Lagos,  Mr. Bassey Essien, WIEG’s Project & Event Consultant  said the summit would serve as a structured platform linking policy, finance and enterprise growth.

Essien identified limited access to structured funding, poor investment readiness and weak documentation as major barriers confronting Nigerian businesses, despite the availability of domestic and international capital.

“Enterprises that succeed understand the importance of preparation. Some invest as much as N200 million in professional feasibility studies to meet the standards of banks and institutions such as the African Development Bank. That level of preparation enables access to collateral-free funding,” he said.

According to him, weak policy continuity, inadequate post-intervention monitoring and fragmented regulatory frameworks have continued to undermine business growth in the country.

“Policies often change with governments, and there is little tracking after interventions. More importantly, many businesses are not prepared in ways financiers require,” Essien noted.

He explained that the summit would convene policymakers, investors, development finance institutions and pre-screened MSMEs and SMEs operating in priority sectors, including the creative industry, agriculture, energy transition, finance and aviation.

Essien described the creative sector as a major contributor to Nigeria’s economy, accounting for about 2.5 per cent of the Gross Domestic Product, but said weak financing structures, piracy and poor intellectual property (IP) protection had limited its growth.

Highlighting the summit programme, he said Day One would feature conferences on macroeconomic issues, policy reforms and enterprise growth, while Day Two would focus on sector-specific deal-making roundtables.

“These deal rooms will be organised by sector — from aviation maintenance, repair and overhaul (MRO) to renewable energy — with lawyers, financiers and policymakers present to fast-track transactions,” he said.

Essien added that the Nigerian Investment Promotion Commission (NIPC) would be present to ensure post-event monitoring and tracking of investment deals concluded during the summit.

He disclosed that the creative economy segment would be supported through partnerships with the Association of Movie Producers of Nigeria (AMP) and financial institutions to fund viable projects in Nollywood, music and fashion.

“Intellectual property regularisation is critical. Once ideas are properly documented and protected, investors gain confidence,” he said.

On energy and aviation, Essien said the summit would spotlight renewable energy solutions to reduce dependence on generators and promote the establishment of commercial MRO facilities to curb the high cost of aircraft maintenance abroad.

He also announced the participation of B Lab Africa, a U.S.-certified organisation focused on environmental, social and governance (ESG), diversity, equity and inclusivity standards, noting that the initiative would help small businesses improve governance and access global funding.

Essien revealed that investment commitments estimated at about 500 million dollars were expected to emerge from the summit.

“This is a private-sector-led, non-partisan initiative that places no financial burden on government. It is focused on job creation, empowering women-owned enterprises and improving investor confidence through transparent and secure processes,” he said.

He urged Nigerian entrepreneurs and SMEs to prioritise proper documentation, professional advisory services and IP protection to position themselves for sustainable growth.

“We are creating a structured pathway from policy to capital to enterprise growth,” Essien added.


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What If the Problem Isn’t Just the Government

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By Blaise Udunze

Recent reports in the media space highlighting threats of “naked protests” by market women across several states if the federal government fails to address the issue of hardship underscore the depth of hunger and poverty gripping the nation. No doubt, there is hardship in the country, of which Nigeria’s poverty crisis is often framed as the government’s failure, poor policies, weak institutions, corruption, and economic mismanagement.

What If the Problem Isn’t Just the Government?

From a balanced viewpoint, while these factors are undeniable, they do not tell the full story in its totality. The reality is that the majority of Nigerians, being the larger populace experiencing this challenge, will definitely oppose the ideology that poverty in Nigeria is not merely a policy problem; it is also a societal one. The underlying truth is that this is shaped by citizens’ behaviours, choices, cultural norms, and civic attitudes. This will remain a lived experience of the people until this dimension is confronted honestly; reforms will continue to yield limited results.

Nigeria’s economy has witnessed growth as inflation has decelerated, with headline inflation easing to 15.15percent and food inflation retreating to 10.84 percent, the exchange rate was stabilizing, and foreign reserves ($46.7 billion) had climbed to a seven-year peak, and despite the growth figures and ambitious government targets, millions of Nigerians remain trapped in poverty. More alarming is the recent estimates suggesting that an additional two million people could fall below the poverty line this year alone.

The intrigue is that the geographic distribution of these figures tells a deeper story, and this is more revealing than the numbers; however, there is an uneven geographical spread. Of concern here, which is troubling, is why states such as Yobe, Jigawa, Katsina, Kano, and Zamfara tend to experience or be deep in poverty when compared to other states like Lagos, Port Harcourt, Aba, Enugu, and Onitsha, which are projected to experience less poverty. This disparity raises a critical question, which calls for an urgent answer to why poverty outcomes differ so starkly within the same country, because no doubt, much of the explanation lies beyond government failures.

While governance challenges exist nationwide, the explanation extends beyond Abuja.  Perhaps this is from deliberate ignorance of the people; the reality is that it lies in education, cultural practices, social norms, and individual responsibility play decisive roles in shaping economic outcomes.

One key alarming fact that has deeply entrenched poverty in many northern states, unlike other regions, is limited access to education, especially for girls, early marriage, polygamy, and large family sizes. There have been several factors that reinforce cycles of poverty by stretching limited household resources, reducing educational attainment, and limiting economic mobility, and this will continue to be a long-standing challenge or lived experience for the people if not addressed.

It is clearer that practical comparison illustrates this reality. Taking into consideration that a low-income worker in Yobe who marries four wives and raises over twenty children will inevitably struggle to provide adequate education, healthcare, and opportunities for his family, while in contrast, a similar worker in Aba is more likely to marry later, have fewer children, and invest in their education. Without much ado, over time, the children in the latter household acquire skills, productivity, and economic relevance because their parents chose to prioritise education for them, while the former remain trapped in subsistence and dependency. These differences are not subjective; they are structural and measurable.

Religion and culture further complicate the picture as record has it that Nigeria is one of the most religious countries in the world, yet religiosity often serves personal aspirations, prosperity, miracles, or divine favour rather than reinforcing civic responsibility and social ethics. Today in Nigeria, political leaders frequently reinforce this distortion and moral narrative. Only recently, it was announced that public officials in Abuja celebrate marrying off multiple children at once, some governors borrow billions to spend public funds on religious pilgrimages, while underfunding education, healthcare, and infrastructure, they send a clear message about priorities. In contrast, states that invest deliberately in education, such as Enugu with its smart school initiatives, demonstrate how leadership choices influence societal outcomes.

Still, the crisis of responsibility is not confined to any region. It is national, as proved during the discussions at Lagos State’s 12th Summit of the Association of Retired Heads of Service and Permanent Secretaries (ALARHOSPS), it was emphasized that societal progress depends not only on leadership but on citizenship behaviour. According to Professor Wusu Onipede, citizenship is defined by commitment to collective welfare, not mere residence.

The truth is not far-fetched, going by the saying that actions, positive or negative, directly impact society. What would have informed the common actions, such as stealing public assets, vandalizing infrastructure, ignoring traffic laws, or tolerating corruption, all accumulate into widespread societal harm as seen in our everyday lives. Conversely, volunteering, mentorship, and community engagement generate resilience, opportunity, and shared prosperity. With close reading, one will notice that this dynamic was captured succinctly in Professor Oluwatomi Alade’s “Triangle for Change,” which pointed to the home, the school, and the community. Parents must brace up to understand that the primary responsibility is upon them to start prioritising education, teachers who impart both knowledge and character, and communities that uphold civic values create the foundation for sustainable development because the truth is that the change does not only rest on the government. In the same manner, it will be said that neglect in any of these spheres, whether through early marriage, disregard for schooling, or normalization of polygamy, undermines national progress.

Religious institutions, as Professor Oguntola-Laguda argues, must also evolve, which means that beyond spiritual teachings, they should emphasize practical social ethics in the areas of responsibility, productivity, gender inclusion, and civic duty. In regions where harmful norms persist, faith leaders, traditional authorities, and elders possess the influence necessary to drive change, if they choose not to use it, otherwise the society will remain impoverished.

Globally, the link between social norms and poverty is well established, and norms that condone child marriage, gender exclusion, or unchecked family sizes perpetuate intergenerational deprivation. Over the period, in other countries, it is clear that economic interventions alone cannot dismantle these patterns because countries like India show that combining education incentives, political inclusion, and social protection can reduce poverty among marginalized groups. Initiatives such as Uganda’s SASA, which is a program that demonstrates that shifting attitudes toward gender and empowerment lead to improved economic outcomes. Nigeria’s poverty strategy must similarly integrate social transformation with economic reform.

None of this absolves government responsibility. Poorly sequenced reforms, rising taxes, insecurity, weak infrastructure, and inadequate social protection continue to deepen hardship. Senator David Mark of the African Democratic Congress has criticized what he terms “vicious policies” that worsen citizens’ vulnerability. Nigerians are acutely aware of these failures. What they demand is not statistics or political rhetoric, but practical policies that reduce hardship, enable productivity, and promote inclusion.

Even at this, Nigerians must take into cognisance that government action alone is insufficient. Poverty cannot be eradicated where large families are unsustainable, education is undervalued, and corruption is tolerated at the household and community levels. Individual responsibility remains the missing link. Citizens must be discreet in their timing for marriage until they can provide adequately, manage family sizes responsibly, educate all children, especially girls and reject the glorification of excess and impunity.

Insecurity further illustrates this shared responsibility. Though one will argue that the state bears the constitutional duty to protect lives and property, law and order. What about the dwellers? Communities must actively support security efforts through vigilance, information sharing, and conflict resolution. Silence in the face of crime and corruption enables disorder because independence loses meaning when citizens disengage from safeguarding their own communities.

Another critical aspect that is akin to insecurity is that economic development also falters when citizens undermine progress through dishonesty, rent-seeking, and apathy. What people fail to understand is that entrepreneurship, accountability, and cooperation are as vital as government-led job creation. The same thing can be said of cooperatives, vocational training, and local enterprise, which can deliver immediate relief and long-term sustainability. Wealthier Nigerians must focus on genuine social investment, creating opportunities, supporting education, and building institutions that outlast personal interest or individual generosity, rather than charity or wasteful spending or fueling crimes. Social responsibility must become a social norm.

One laughable misconception people harbour about independence, which must be clarified, is that it is not simply freedom from colonial rule; it is the presence of civic responsibility. It must be understood that poverty persists not only because of policy gaps but because of harmful norms, cultural practices, and neglected duties. Anyone can argue this, but the truth is that there will always be a replay of this menace kicked against because every child denied education, every early marriage, every act of corruption reinforces the cycle.

Breaking this repeating problem, known as poverty, takes several coordinated strategies working together, not just one solution. There must be an understanding that the issues are complex and interconnected; they must be addressed from different angles at the same time. For these reasons, the government must provide stable policies, infrastructure, and social protection and the citizens, in like manner, must reform behaviours that perpetuate poverty. The same must be said of the families that must prioritize education, and also the communities must reward civic engagement and innovation. Religious and cultural leaders must promote responsibility alongside faith because these are critical platforms that have the attention of the greater number of people. The policymakers at this juncture must ensure that policies not only deliver relief but also incentivize behaviours that support sustainable development.

Without too much argument, it is glaring that Nigeria’s potential is evident in states and communities that have embraced education, civic virtue, and social reform. Judging by the developments in different states, one will conclude that Lagos demonstrates how engagement and accountability improve outcomes, while Enugu shows that investing in children yields long-term dividends. Conversely, regions where harmful norms persist remain trapped, regardless of federal spending.

Without much ado, all Nigerian stakeholders must come to the terms that Nigeria’s poverty challenge cannot be reduced to government failure alone. It is a collective problem rooted in culture, norms, and personal choices because sustainable development demands both accountable leadership and responsible citizenship. The fact remains that poverty will remain an enduring shadow, irrespective of the repeated threats of “naked protests,” but until Nigerians fully embrace their role as architects, not just beneficiaries of national progress. True independence begins when citizens accept that the future of the nation rests as much in their daily choices as in public policy.

Blaise, a journalist and PR professional, writes from Lagos and can be reached via: [email protected]


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