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Social Media: How Millennials Are Impacting the Future of Communication

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Email was once at the forefront of convenience. Used as a way to quickly send messages and share files from anywhere in the world, it was — and, for many, still is — a primary tool to communicate with friends, family, and colleagues.

However, a Business Insider’s Intelligence report shows that, over the past several years, the proliferation of chat apps, SMS, and social messaging platforms has largely displaced this more traditional form of online messaging.

In 2016, instant messaging and texting (e.g. SMS and chat apps) made up 35% of communication, globally, according to Deloitte, up from 29% in 2014.

Meanwhile, email accounted for 22% of communication in 2016, down from 29% in 2014. And as these communication channels enhance their capabilities and add more functionality, the threat to email’s sustainability will increase.

But is email the next legacy technology to fall prey to obsolescence? The short answer is no. However, it’s worth looking more closely at shifting user behavior when it comes to online communication — whether it’s at home, on-the-go, or in the workplace.

Hand-Held Communication
The saturation of premium smartphones in many mature markets, and the existence of mobile-first economies such as China, means that mobile devices are everywhere.
This gives users immediate and consistent access to other people and businesses with the touch of a button through means like social media, chat apps, and email.

Global MAU
Among these three modes of communication, chat apps are making the biggest waves, largely because they over-index in terms of total number of users and engagement rates. For context, chat apps like WhatsApp and Facebook Messenger rival email hosts like Google in terms of users, with each reporting over 1 billion people using their services at least once each month.
Moreover, combined, the top four chat apps boast more than 3 billion monthly active users globally, surpassing the top four social networks.

This proliferation is beginning to impact the way people communicate, not only with each other, but with businesses, too.

Chat apps are altering consumer behavior. The wide adoption of chat apps and texting is remodeling the way people communicate online, including via email. A study by Adobe found that almost 70% of respondents believe text messaging is resulting in shorter, less formal emails.

Customer Service 2
Chat apps are replacing email as the preferred mode of business-to-consumer interaction. More and more millennials — those between 18 and 34 years old — are finding that chat apps are a more reliable and convenient way to reach brands and service providers, according to an Ovum survey of millennials in the US and Germany.

Around half of respondents noted they preferred to interact with a service provider via chat for several reasons, including the desire to achieve a swift resolution to a problem and the idea that they don’t have to use a separate service or app to achieve this resolution.

Communication in The Workplace
Several trends that have emerged over the past 18 months or so point to the decline of email as the primary mode of communication in the workplace.

These range from an overall shift in user behaviour to the widespread adoption of chat apps, which boast a growing list of functions and capabilities.

The emergence of less formal, more engaging modes of workplace communication is most obvious in the adoption apps like Slack and the growing trend in using social networking apps such as Facebook Workplace. Chat apps are proving successful in the workplace for several reasons:

Chat apps are convenient. Chat apps support quick and easy-to-access communication, and enable businesses and users to communicate with those who may not have an email address. For instance, many doctors in Brazil use WhatsApp to converse with patients, schedule appointments, and share test results.

They are used as a collaboration tool. Chat apps like Slack offer employees the ability to engage with multiple colleagues at one time as well as instantly upload and share documents and files without having to leave the app, potentially enhancing productivity.

They enable businesses to monitor workplace communication. Some chat apps enable businesses to retain and read employees’ correspondence, and gather statistics on the frequency, volume, and times of conversations.

Security
Internet security is increasingly becoming a priority for both businesses and consumers as threats from hackers become more prevalent.

A survey of 1,250 registered US voters showed that a decisive 84% of respondents consider personal data protection very important, according to Purple Insights.

Chat apps provide an appealing alternative to email by offering superior data security. For example, following Hillary Clinton’s notorious email scandal, her staff began utilizing Signal, a highly secure chat app that encrypts data automatically. And while not all chat apps provide the same level of security as Signal offers, a majority of the big-name apps provide varying degrees of data and communication security for consumers. Here are a few examples of such apps:

WhatsApp supports end-to-end encryption, which makes it extremely difficult for anyone other than the participants of an interaction to gain access to messages’ contents. In fact, the technology is “about one of the best safeguards you can have in place,” according to health data attorney Katie Kenney.

Snapchat, the popular image-sharing app, offers ephemeral messaging, meaning that messages, photos, and videos disappear after being viewed or after a certain amount of time.

Other chat apps offer users the ability to opt in to encryption. That’s because artificial intelligence (AI) powered virtual assistants and software require access to the information users are putting into their messages in order to work. However, these chat apps also recognize the importance of personal security. A compromise is to allow users to choose when they encrypt their messages.

Here are two examples:
Google Allo, Google’s new chat app with baked-in Google Assistant lets users choose to turn on end-to-end encryption for their correspondence. However, turning on this feature comes at the loss of Google Assistant.

Facebook Messenger recently added support for opt-in ephemeral messaging, called Secret Messages.

Like Snapchat, users can allot a set amount of time their messages can be viewed before they’re deleted permanently. As with Google Allo, Messenger requires access to user data to power the increasing number of functions users can access within the app, such as location information and data within messages.

In the workplace, though, businesses still face serious risk to enterprise security by implementing chat apps. Viruses, spam, malware and phishing attacks, data leakage, and inappropriate use are among some of risks associated with employing chat apps in the workplace.

Why Email Won’t Die
Despite current trends, email maintains an entrenched position as a trusted form of communication among consumers. Because of this, email will persist as a legacy mode of communication, both within the workplace and between private correspondence, much as using pen and paper has since the proliferation of the internet. In fact, we project that it’ll be at least five years before most of the younger generation of users join the workforce and further diminish email’s relevance in the workplace.


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Elon Musk Seeks $134Bn from OpenAI, Microsoft for ‘Wrongful Gains’

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Elon Musk, billionaire Tesla owner, has asked a United States (US) federal court to award him up to $134 billion in damages from OpenAI and Microsoft, stating that the companies earned “wrongful gains” from his early support of the artificial intelligence startup.

Elon Musk Seeks $134Bn from OpenAI, Microsoft for ‘Wrongful Gains’

Elon Musk,

This is according to a court filing, reported by Reuters.

In filings ahead of a trial expected to start in April in Oakland, California, Musk stated that OpenAI benefited between $65.5 billion and $109.4 billion from his contributions when he helped co-found the organisation in 2015, and Microsoft gained between $13.3 billion and $25.1 billion through its involvement.

He has asked a United States (US) federal court to award him up to $134 billion in damages from OpenAI and Microsoft, stating that the companies earned “wrongful gains” from his early support of the artificial intelligence startup.

This is according to a court filing, reported by Reuters.

In filings ahead of a trial expected to start in April in Oakland, California, Musk stated that OpenAI benefited between $65.5 billion and $109.4 billion from his contributions when he helped co-found the organisation in 2015, and Microsoft gained between $13.3 billion and $25.1 billion through its involvement.

Musk’s legal team argues that his early financial and strategic contributions, including approximately $38 million in seed funding, the recruitment of key personnel, and assistance in connecting founders with contacts, laid the foundation for the later success of OpenAI and Microsoft’s commercial AI efforts.

“Without Elon Musk, there’d be no OpenAI. He provided the bulk of the seed funding, lent his reputation, and taught them all he knew about scaling a business. A pre-eminent expert quantified the value of that,” Musk’s lead trial lawyer Steven Molo told Reuters.

“Just as an early investor in a startup company may realise gains many orders of magnitude greater than the investor’s initial investment, the wrongful gains that OpenAI and Microsoft have earned—and which Mr Musk is now entitled to disgorge—are much larger than Mr Musk’s initial contributions,” the filing said.

Musk, who left OpenAI’s board in 2018 and now leads AI company xAI, alleges that OpenAI violated its founding non-profit mission when it restructured to include a for-profit arm tied to Microsoft’s investment and commercial strategy.

Meanwhile, OpenAI has labelled the lawsuit “baseless” and part of a “harassment campaign” by Musk, and Microsoft’s legal team has said there is no evidence the company “aided and abetted” OpenAI in any wrongdoing.

Both companies have asked the judge to limit what Musk’s expert witness may present at trial, arguing that the damages calculations are unreliable and could mislead a jury.

According to Reuters, Musk’s filing says he may pursue punitive damages and other penalties, including a possible injunction, if the jury finds the companies liable, though it did not specify what form any injunction would take.


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Nigeria Targeted with 4,622 Cyber-attacks Per Week in December 2025

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In December 2025, organisations globally faced sustained cyber pressure, as the average number of cyber-attacks per organisation per week reached 2 027, a 1% increase from the previous month and a 9% increase from December 2024.

This is according to December 2025 Global Cyber Attack Statistics by Check Point Research, the threat intelligence arm of Check Point Software Technologies.

According to the statistics, Latin America was the hardest hit, with companies experiencing an average of 3 065 cyber-attacks per week, a 26% year-over-year increase.

In contrast, Africa saw a decline in attacks, with Nigeria (4 622 attacks per week) and Angola (4 002 attacks per week) being the most targeted countries on the continent.

The report’s findings highlight the evolving cyber threat landscape, with ransomware and GenAI-driven data risks posing significant challenges to companies worldwide.

Ransomware attacks jumped 60% year over year, with 945 publicly reported incidents in December. Qilin was the most active ransomware operator, responsible for 18% of publicly disclosed attacks.

“Ransomware continues to scale through industrialised operations, while unmanaged GenAI usage is creating widespread data exposure at enterprise level,” said Omer Dembinsky, data research manager at Check Point Research.

The report noted the education sector was the most targeted industry globally, with 4 349 cyber attacks per week; followed by government (2 666 attacks per week); and associations and non-profits (2 509 attacks per week).

The widespread adoption of GenAI tools has introduced new cyber security risks, with one in 27 GenAI prompts posing a high risk of sensitive data leakage.

Experts warn that companies must prioritise prevention-first security, real-time AI threat intelligence and strong governance over AI tools to mitigate these risks.

Hendrik de Bruin, head of security consulting at Check Point Software, added: “Strengthening ransomware resilience, deploying AI-powered prevention and enforcing clear GenAI governance will be critical to reducing cyber risk in the year ahead.”


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Half of Global Companies Build SOCs to Enhance Cybersecurity, with a Focus on Human Expertise

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Among the primary reasons for establishing a Security Operations Center (SOC) are strengthening cybersecurity posture, enabling faster detection and response and gaining a competitive edge.

Interestingly, despite the increasing demand for automated cybersecurity solutions, businesses rely on skilled security professionals to make key decisions, as human expertise remains essential for effective security management.

A Security Operations Center (SOC) is a dedicated organisational unit responsible for continuous monitoring and safeguarding of a company’s IT infrastructure. Its core mission is to proactively detect, analyse and respond to cybersecurity threats.

To identify the main drivers, strategic priorities, and potential challenges in SOC planning and implementation, Kaspersky has conducted a comprehensive global study involving senior IT security specialists, managers and directors from companies with 500 or more employees.

All participants operate without a SOC but have plans to establish one in the near future. The study spans 16 countries across APAC, META, LATAM, Europe, and Russia, providing valuable insights into the emerging trends and best practices in SOC development worldwide.

The findings of the research reveal that 50% of companies intend to establish SOCs to strengthen their cybersecurity posture, and 45% are motivated by the need to address increasingly sophisticated and dangerous threats.

Other drivers include budget optimisation, the necessity for faster detection and response, and the expansion of software, endpoints and user devices – factors that demand more comprehensive and layered security measures.

These are cited by 41% of organisations. Additionally, 40% seek better protection of confidential information, 39% aim to meet regulatory requirements and one-third (33%) expect SOC capabilities to provide a competitive edge. Larger enterprises tend to cite each of these reasons more often, reflecting the broader operational and regulatory pressures they experience.

Continuous monitoring becomes the leading SOC requirement

Among the key functions organisations plan to delegate, 24/7 security monitoring leads at 54%. This around-the-clock vigilance enables early detection of anomalies, prevents escalation and sustains cyber resilience in real-time. This demand highlights a strategic requirement for proactive risk management, as organisations aim to defend against persistent threats that can strike at any moment.

Companies intending to fully outsource SOC operations show a stronger interest in applying “lessons learned” methodologies, whereas those developing internal SOCs focus more on access management to maintain tighter control.

Human expertise drives SOC technology choices

While SOCs use advanced technology, the choices made by organisations show that human analysts are very important. Among the solutions that organisations plan to include in SOC are – Threat Intelligence Platforms (48%), Endpoint Detection and Response (42%) and Security Information and Event Management systems (40%) – sophisticated solutions that automate data collection and reduce operational load, however, they depend heavily on skilled security professionals who provide critical context, interpret complex findings and make final decisions when guiding appropriate responses.

Other solutions chosen include Extended Detection and Response (38%), Network Detection and Response (37%) and Managed Detection and Response (33%). Large enterprises tend to adopt more technologies (5.5 per SOC on average), while smaller ones integrate fewer (3.8).

“To successfully build a SOC, companies must prioritise not only the right mix of technology but also the careful planning of processes, clear goal-setting and effective resource distribution.

“Well-defined workflows and continuous improvement are essential to ensure that human analysts can focus on critical tasks, making the SOC a proactive and adaptable component of their cybersecurity strategy,” comments Roman Nazarov, Head of SOC Consulting at Kaspersky.

 


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