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Business Today: Disrupt or Die (Part 1)

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Today, emerging technological innovations are changing every aspect ofthe business world. The best way to describe these radical changes is disruption!

Disruption is said to have occurred when a product or service fits a new or emerging market segment that is not served by existing incumbents in the industry, and it usually ride on the wings of evolving technologies.

According to Clayton M. Christensen, a Harvard Business School professor,‘A disruptive technology is a new emerging technology that unexpectedly displaces an established one. And they hold within themselves the capacity to alter our lifestyle, what we mean by work, business and the global economy’. This is exactly the realities in today’s business landscape, and it’s just the beginning.

Disruptive changes take place today at a startling rate. Hence, your business security lies in your ability to respond to these changes promptly, appropriately and intelligently. In the words of Warren Bennis, an American scholar and organisational consultant, ‘Change cannot be viewed as the enemy, for it is instead the source of organisational salvation. Only by changing themselves can organisations get back into the game and get to the heart of things.

All organisations, especially those that are growing, walk a tightrope between stability and change, tradition and revision’.R. D. Laing added by saying, ‘We live in a moment of history where change is so speeded up that we begin to see the present only when it is already disappearing’. Disruptive innovations are challenging the traditional business models and changing handful of what we were used to.

Right now every single industry is going through one form of technology orientated disruption or the other. There is no sector that is spared of this disruption from commerce to communication, to media, to agriculture, to manufacturing, to construction, to publishing, to transportation,to energy, to security, to entertainment, to healthcare, to logistics, and to banking. Indeed, these are the days of disruptive business ideas, disruptive business models, disruptive business processes and disruptive business solutions. 

As the business playing field is changing, the rules are changing, and customers’ wants and needs are changing too.

Interestingly, these changes come with great opportunities for those who can see them. For any business to remain where it is, and do things the way it has always done, may be very costly or rather destructive.

Joel Barker, the author of the book Future Edgeremarked, ‘When a paradigm shifts, everyone goes back to zero. Your past success means nothing.’ There is a landslide shift in today’s business, and those who fail to ride on it would become a tale or business dinosaurs!

This shift may not stop. If there is any business rule that will remain unchanged, it’s the disruptive rule.

Analysis the present situation, Mike Schoultz, an Innovation Strategist revealed that, ‘These are scary times for many industry veterans. Hardly a day goes by without news about disappearing businesses and shrinking revenues. The bad news is that when the dust of disruptive changes settles, historically even the best-run companies typically end up in the loser’s column’.

The disrupting wave is simply unbundling the traditional businesses. Those that will be worse hit are those who fail to recognise this trend and strategically align with itas fast as possible.(We shall further this discussion in subsequent write-ups). You must be bold to disrupt even when it hurts. You can’t stand still in a business world where everything thing is changing fast. You either disrupt or you are destroyed. Again, you either disrupt or die!

Tony Ajah is a Business Growth Strategist and the Director of Nigeria Innovation Summit. [email protected]

          


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Nigeria CommunicationsWeek believes that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. So since 2007, we have devoted our energy to independent reportage of technology and how they affect lives.

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E-Business

NITDA to Integrate of Digital Literacy into School Curriculum

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Kashifu Abdullahi, director general of the National Information Technology Development Agency (NITDA), announced plans to integrate digital literacy into Nigeria’s education system, to achieve a 70% literacy rate by 2027 and 95% by 2030.

NITDA to Integrate of Digital Literacy into School Curriculum

Kashifu Abdullah, DG, NITDA

The NITDA’s DG made the announcement on Wednesday in Abuja during a media parley.

He stated that in order to include digital literacy in the curriculum at all educational levels, from kindergarten to university, the Agency was collaborating with the Federal Ministry of Education.

Abdullahi, said that this program would equip Nigerians with the digital know-how and abilities they need to succeed in the digital economy.

He emphasized that NITDA would also launch the “Digital Literacy for All Initiative” to educate Nigerians outside the formal education system and provide access to quality digital content.

Nigeria would train over two million young people in in-demand IT skills in order to become significant global outsourcing hub

NITDA is also collaborating with the Defence Headquarters and security agencies to develop digital solutions to address security concerns, including the use of drones, artificial intelligence, and other digital resources to combat banditry, abduction, and terrorism, he said.

 

According to him, the agency’s draft SRAP 2.0 plan aims to establish Nigeria as a digitally empowered nation, with a focus on innovation, national prosperity, and inclusivity.

The director general of NITDA added that, if successfully implemented, this strategy could propel Nigeria into a new phase of digital empowerment and leadership in the global digital economy.


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Experts Highlight Trusted Relationships as Key Vector

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In 2023, more than 1/5 of cyberattacks persisted for over a month, the annual Kaspersky Incident Response 2023 report has revealed, with trusted relationships emerging as one of the main attack vectors in these prolonged cases.

The report draws on the results of Kaspersky’s cyberattack investigations throughout the year, gathered when supporting organisations sought incident response assistance or when hosting expert events for their internal incident response teams.

Primary reasons of organisations approaching Kaspersky Incident Response team with service requests were encrypted files (32.8% of requests), suspicious activities (31%), data leakage (20%), and also included non-authorised accesses (3%), service unavailability (3%) and money theft (1.6%).

Among initial attack vectors of the investigated incidents were exploiting public facing application (42.4%), compromised accounts and BruteForce attacks (28.8% in total), trusted relationships (6.78%), phishing (5%), insider’s activity (3.4%).

Kaspersky Incident Response 2023 report indicates that long-lasting cyberattacks that persist for more than a month constituted 21.85% of the total, increasing from 2022 by 5.55%.

One notable trend observed in these attacks was the exploitation of trusted relationships as a primary vector. Compromises leveraging trusted relationships have occurred previously, but in 2023 their frequency increased.

As this method of attack enables threat actors to infiltrate multiple victims through a single compromised organisation, investigative teams face several additional challenges. Firstly, initially targeted organisations don’t always recognise the importance of thorough investigations and may be reluctant to cooperate.

Secondly, attacks initiated through trusted relationships often require more time to progress from the initial intrusion to the final incursion phase. Therefore 50% of these attacks lasted more than a month. A similar proportion of attacks exceeding one month were exclusively registered within the insider and phishing vectors.

“Our latest findings underscore the critical role of trust in cyberattacks. In 2023 and for the first time in recent years, attacks through trusted relationships were among the three most used vectors. Half of these incidents were discovered only after a data leak had been found.

“By exploiting trusted relationships, threat actors can prolong attacks and infiltrate networks for extended periods, posing significant risks to organisations. It’s imperative for businesses to remain vigilant and prioritise security measures to safeguard against such sophisticated tactics,” comments Konstantin Sapronov, Head of Global Emergency Response Team at Kaspersky.

 


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OmniRetail Emerges First in Financial Times’ Ranking of Africa’s Fastest-Growing Companies

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Omniretail, a B2B enablement platform focusing on digital infrastructure in Sub-Saharan Africa, is proud to announce it has secured the top position in the Financial Times (FT) ranking of Africa’s Fastest-Growing Companies for 2024.

The ranking, now in its third year, continues to highlight the dynamism and growth of companies in sectors including fintech, renewable energy, healthcare, e-commerce, and agriculture.

The FT presents Africa’s Fastest Growing Companies list comprising innovative, modern, companies growing at scale, that are the driving force of the international economy in the 21st century.

The Financial Times partners with Statista, to produce similar rankings for companies in Europe, Asia, and America. The inclusion of OmniRetail as part of this prestigious list is a testament to its success and exceptional performance.

Similar to the ranking for other markets, the Africa list places companies by their compound annual growth rate (CAGR) in revenue between 2019 and 2022. OmniRetail has grown by 772.39% over these 3 years, making it Africa’s fastest-growing company in 2024.

Launched in 2019, OmniBiz is the flagship product of OmniRetail, a distribution platform that digitises the supply chain from distributors to retailers by embracing a retailer-first, asset-light approach.

OmniBiz enables retailers to place orders directly from manufacturers. These orders are fulfilled by partner distributors, who specialise in warehousing, while transportation responsibilities are delegated to third-party logistics providers, ensuring delivery to retailers within 24 hours.

OmniRetail is building a collaborative platform that includes other innovative tools like OmniPay and Mplify, which equips retailers with essential resources and tools to procure products, build and access credit, and optimise their business for higher profitability and scale. With over 140,000 small retailers and over 200 brands onboarded, OmniRetail aims to redefine the retail industry in Africa.

Deepankar Rustagi, CEO of OmniRetail, said, “We’re proud to enter the FT Africa’s fastest-growing list for the first time and even more so to be at the top of the list.

This is a tribute to the hard work and perseverance of everyone at OmniRetail. Africa deserves a robust digital infrastructure layered on top of the existing informal retail sector, and we’re proud of the progress we’ve made so far.

We are equally proud of our work towards empowering and supporting more retailers previously excluded by the financial ecosystem and those experiencing cash flow issues to enhance their supply chain processes.

Through OmniRetail, we help retailers grow through our integrated digital infrastructure providing access to essential goods and capital. We will continue to improve infrastructure for efficient product distribution, envisioning more product variety and efficient distribution to even more remote areas.

As a company, we are on a journey to completely eliminate the inefficiencies of traditional trade by digitising the key stakeholders across the value chain”.

OmniRetail’s business model revolves around the OmniBiz platform, which digitises the supply chain, while OmniPay processes over $50 million in transactions.

This emphasises high-margin product categories and offers structured rebates and incentives.  To optimise delivery van loads, OmniRetail uses an algorithm and operates with a robust model that includes decentralised warehousing.

At least 78% of OmniRetail’s retailers and distributors are women, reflecting robust financial inclusion by providing access to banking services, working capital, and genuine digitisation.

The company works with more than 4800 distributor partners and 1100 committed vehicles and compensates partners based on delivered value. OmniRetail recently achieved profitability, boasting gross margins of 9% and net contribution margins of 5% as of January 2024, with a registered retailer base of 144,000.


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