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Business Today: Disrupt or Die (Part 1)

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Tony Ajah, Business Growth Strategist and Director of Nigeria Innovation Summit
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Today, emerging technological innovations are changing every aspect ofthe business world. The best way to describe these radical changes is disruption!

Disruption is said to have occurred when a product or service fits a new or emerging market segment that is not served by existing incumbents in the industry, and it usually ride on the wings of evolving technologies.

According to Clayton M. Christensen, a Harvard Business School professor,‘A disruptive technology is a new emerging technology that unexpectedly displaces an established one. And they hold within themselves the capacity to alter our lifestyle, what we mean by work, business and the global economy’. This is exactly the realities in today’s business landscape, and it’s just the beginning.

Disruptive changes take place today at a startling rate. Hence, your business security lies in your ability to respond to these changes promptly, appropriately and intelligently. In the words of Warren Bennis, an American scholar and organisational consultant, ‘Change cannot be viewed as the enemy, for it is instead the source of organisational salvation. Only by changing themselves can organisations get back into the game and get to the heart of things.

All organisations, especially those that are growing, walk a tightrope between stability and change, tradition and revision’.R. D. Laing added by saying, ‘We live in a moment of history where change is so speeded up that we begin to see the present only when it is already disappearing’. Disruptive innovations are challenging the traditional business models and changing handful of what we were used to.

Right now every single industry is going through one form of technology orientated disruption or the other. There is no sector that is spared of this disruption from commerce to communication, to media, to agriculture, to manufacturing, to construction, to publishing, to transportation,to energy, to security, to entertainment, to healthcare, to logistics, and to banking. Indeed, these are the days of disruptive business ideas, disruptive business models, disruptive business processes and disruptive business solutions. 

As the business playing field is changing, the rules are changing, and customers’ wants and needs are changing too.

Interestingly, these changes come with great opportunities for those who can see them. For any business to remain where it is, and do things the way it has always done, may be very costly or rather destructive.

Joel Barker, the author of the book Future Edgeremarked, ‘When a paradigm shifts, everyone goes back to zero. Your past success means nothing.’ There is a landslide shift in today’s business, and those who fail to ride on it would become a tale or business dinosaurs!

This shift may not stop. If there is any business rule that will remain unchanged, it’s the disruptive rule.

Analysis the present situation, Mike Schoultz, an Innovation Strategist revealed that, ‘These are scary times for many industry veterans. Hardly a day goes by without news about disappearing businesses and shrinking revenues. The bad news is that when the dust of disruptive changes settles, historically even the best-run companies typically end up in the loser’s column’.

The disrupting wave is simply unbundling the traditional businesses. Those that will be worse hit are those who fail to recognise this trend and strategically align with itas fast as possible.(We shall further this discussion in subsequent write-ups). You must be bold to disrupt even when it hurts. You can’t stand still in a business world where everything thing is changing fast. You either disrupt or you are destroyed. Again, you either disrupt or die!

Tony Ajah is a Business Growth Strategist and the Director of Nigeria Innovation Summit. [email protected]

          


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Nigeria CommunicationsWeek believes that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. So since 2007, we have devoted our energy to independent reportage of technology and how they affect lives.

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Study Reveals Majority of IT Professionals Show Openness to Cyber Immunity

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The cybersecurity landscape is evolving rapidly, with organisations seeking more robust ways to protect their digital assets. A recent global study conducted by Kaspersky reveals a growing shift toward proactive security strategies, particularly the adoption of Secure by Design development and Cyber Immunity – an innovative approach that embeds resilience directly into system architecture.

The study highlights that 90% of cybersecurity professionals surveyed in the Middle East, Turkiye and Africa (META) region are familiar with Secure by Design development. This methodology integrates security into the very fabric of a system from its inception, rather than treating it as an afterthought.

Such an approach is already employed in high-stakes industries like aerospace, where security cannot be bolted on later – it must be intrinsic. Despite its advantages, however, adoption has been slow due to challenges related to standardisation and cost.

Cyber Immunity is the next frontier in cybersecurity

Building on Secure by Design principles, Cyber Immunity takes cybersecurity a step further by creating systems that inherently resist attacks without the need for constant patching or additional security layers. The study reveals that most experts are familiar with Cyber Immunity but interpret it differently.

When asked what they associate with the term, 64% of respondents in the META region linked it to Secure by Design systems that remain resilient under attack, while 56% viewed it as a combination of technology and policy measures that block cybercriminal access. Another 48% connected it to highly skilled cybersecurity teams, indicating that while awareness is high, a unified understanding is still developing.

The growing demand for proactive security

One of the most striking findings is the optimism surrounding inherently secure systems. Over half of respondents in the META region (63%) believe it is already possible or definitely achievable to design systems capable of withstanding cyberattacks without relying on additional security solutions.

Another 32% think it might be possible, reflecting openness to this idea despite some uncertainty. This shift in mindset aligns with a broader industry trend: traditional reactive security measures are no longer sufficient.

With AI-powered threats and increasingly sophisticated attacks, organisations need solutions that do more than just detect breaches—they must prevent them by design.

Integrating Cyber Immunity into security strategies

The study emphasises that resilience, expertise, and flexibility will define the next generation of cybersecurity. While Secure by Design provides the methodology, Cyber Immunity represents the ultimate goal—systems so robust that they minimise reliance on external defences.

“For companies looking ahead, Cyber Immunity offers more than just protection — it brings clear business benefits. When systems are built to be secure from the ground up, there’s less need for constant updates, patches, and extra security tools. That means fewer costs, less strain on IT teams, and stronger, more reliable protection over time,” said Dmitry Lukiyan, Head of KasperskyOS Business Unit.

Most importantly in today’s threat landscape, Cyber Immunity offers robust protection against next-generation challenges — including AI-driven attacks capable of outmaneuvering traditional security measures.

When security becomes an intrinsic property of system architecture rather than an external addition, businesses gain more than just protection—they secure a competitive market advantage.

This proactive approach future-proofs critical infrastructure, enabling organisations to operate confidently even as threats evolve. It transforms cybersecurity from a defensive necessity into a strategic differentiator that accelerates digital transformation while mitigating risk.

As the cybersecurity environment becomes more complex, Cyber Immunity is emerging as a vital strategy. Organisations that adopt it now will not only enhance their protection but also position themselves ahead of the curve in an increasingly volatile digital world.

 


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Konga launches Jara sales with 25% discount on Starlink kits, free delivery

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Konga, Nigeria’s leading composite e-commerce platform, has launched its inaugural 2026 shopping campaign, Konga Jara, offering 25 per cent discount on Starlink internet kits alongside free nationwide delivery.

Konga launches Jara sales with 25% discount on Starlink kits, free delivery

Konga

The campaign, drawing from the Nigerian concept of “jara” — the extra value traders add to purchases — aims to deliver exceptional deals across categories, helping shoppers turn new year aspirations into reality through affordable technology and value-driven shopping.

To qualify for the Starlink discount, customers must purchase kits on Konga.com, activate them at starlink.com/activate, and email activation details to [email protected] for verification against Starlink’s records. Discounts are subject to terms and conditions.

Konga said spotlighting Starlink underscores reliable internet’s role in Nigeria’s digital economy, supporting work, learning, entrepreneurship and communication for households and businesses.

Mr Onochie Melvin, Head of Commercial Planning at Konga, said: “We listened carefully to what Nigerians said they needed to truly kickstart 2026 on the right footing. Reliable internet connectivity emerged as the foundation upon which other aspirations depend.”

He added: “Students need it for online learning, entrepreneurs need it to scale digital businesses, and professionals rely on it for remote work. This Starlink offer is not just about selling products; it is about removing barriers that prevent Nigerians from fully participating in the digital economy.”

Beyond connectivity, Konga Jara provides genuine products from original equipment manufacturers (OEMs) with transparent pricing, warranties and authenticity guarantees.

As a composite e-commerce ecosystem, Konga integrates shopping, payments and logistics for seamless nationwide access, with exclusive deals shared via its social media channels throughout the campaign.

Shoppers can explore offers at www.konga.com and follow Konga’s official pages for updates across the Konga Group.


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Firm Identifies Global Scam Activity Linked to the Release of Avatar 3

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The premiere of Avatar 3 has taken place in several countries and has been accompanied by a noticeable increase in online interest. Amid the heightened attention surrounding the release, Kaspersky experts identified an increase in cyber-scam campaigns that exploit the movie’s launch and users’ desire to watch it online. The fraudulent websites target users across multiple regions, indicating attempts by attackers to reach a global audience.

The scam operates as follows: cybercriminals create suspicious websites that offer online access to the Avatar 3 movie. Attackers place particular emphasis on localisation, publishing the sites in multiple languages to attract users from different countries. However, the translations are often poorly executed and contain grammatical errors and inconsistencies, which may serve as indicators of fraudulent activity.

When users attempt to start the video, they are presented with a fake media player and prompted to register in order to obtain “full” or “unlimited” access to the film. As part of the registration process, users are asked to provide personal information, including an email address and mobile phone number.

At later stages, scammers may request additional data, including payment details, under the guise of activating a “free trial.” This creates risks of credential compromise, particularly if users reuse passwords across multiple services, and may also lead to financial losses.

“Cybercriminals consistently exploit major movie premieres to capture users’ attention and increase the effectiveness of their schemes. We advise accessing films only through official platforms and exercising caution when encountering websites that request personal or payment information. It is also important to use reliable security solutions to protect all devices, including mobiles,” comments Olga Altukhova, Senior web content analyst at Kaspersky.

 


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