Connect with us

Telecom

Tecno: Mobile Giant Behind Africa’s Growing Smartphone Adoption

Published

on

Kindly share this post

In various mobile markets around the world, different mobile brands dominate different regions. So while Apple’s iPhone is the undisputed champion in America for instance, this is not particularly the case in every other big market.

In South America, Blu owns the biggest market share, while Samsung and Micromax are the most dominant mobile brands in India. The world’s most populous country, China, has Huawei, Oppo and Vivo holding sway respectively in a market that has about the stiffest competition globally.

But, how about in Africa? Data from recent research shows that Tecno Mobile has crawled its way up to dominate the African mobile space, doing remarkably well in its ten years of existence to emerge as the local king in Africa’s mobile industry.

Meet Tecno Mobile
Tecno Mobile needs no introduction, definitely not in Africa. Tecno Mobile is a Chinese mobile phone manufacturer.

The company was started in July 2006 in Hong Kong with its first research and development centre in Shanghai, China. The dynamic mobile multinational has definitely done well for itself in the African market.

In 2006, Tecno entered the African mobile market sphere and its 10 years stay, has covered more than 35 countries while dominating major markets such as Nigeria, Tanzania, Kenya, Cameroon, Ghana and so on.

However, after the African mobile market dominance, Tecno aimed at expanding this feat to other parts of the world and it succeeded.

Today, Tecno has extended its web to more than 48 countries around the world, across the Middle East, South East Asia and South America – this has made Tecno one of the mobile brands to reckon with, not just in Africa but also around the world.

Partnership with Famous Brands All Over the World
As a company that thinks outside the box, Tecno strategically partnered with some top-ranking brands such as, Google, Facebook, Twitter, Instagram, MTN, Tigo, Airtel, Etisalat, Sony, Jumia, slot, Android, Mediatek etc. to continue keeping up with its maxim of giving its esteemed customers the best. 

Why Has Tecno Been So Successful in Africa?
Understanding the market is key to a brand’s success and Tecno brand has understood the need for African consumers.

Year on year, the Asian multinational rolled out smartphone products targeted at different market segments and pegged at the right price.

“Quality is never compromised on Tecno products because at the core to the brand’s philosophy is innovation that is geared to keep product quality at par with global best as more mobile consumers embrace the brand, the company said recently while unveiling its global presence”.

In November 2007, Tecno released Africa’s first dual SIM phone the T780 to address the then problem of people carrying around several mobile phones due to poor Telecoms network infrastructure in the continent at the time.

Apart from the dual SIM cards, Tecno’s smartphones are reliable and the average life span of every Tecno product could last for over three years.

With this exploit, in 2010, Tecno was ranked among the top three brands in Africa also, according to a survey carried out in 2011, six out of every ten African use a TECNO dual SIM phone, this further increased Tecno’s market share to more than 27% within its dominant markets.

Smartphone Tailored for Every Need
Understanding that several mobile users have specific needs that regular smartphones cannot totally satisfy, Tecno has three mobile series that are tailored to satisfy a special need. They are:

BOOM series (music lovers): Tecno Boom smartphone series liaises with Boom Maxx to provide rich, crispy sound and allows users feel the perfect mega bass.

The Boom player on the TECNO Boom smartphone comes with a free digital content (Music & Video) application that allows music lovers to access a huge catalogue of music and videos from their favorite African and International artistes.

The Boom player is preinstalled with over 300,000 songs from over 4,000 signed artistes across Africa.

CAMON series (Photo lovers): Tecno Camon series provides the excellent capture experience. A lot of mobile users face the problem of capturing very high definition pictures in low light environment. Since the release of the Tecno CAMON Series, from the 5MP on the Camon C5, 8MP on the Camon C8 to the dual 13MP on the Camon C9, that limitation has been surpassed as Tecno had up to 500 professional engineers working for more than 285 days’ to produce the most suitable low-light camera on the Camon.

Phantom series (high-level business consumers): The Tecno phantom series, which is one of the best-reviewed annual flagships from the stable of Tecno, always drops with unconventional upgrades on mobile specifications.

The Tecno Phantom brands have proven in five years of its official rollout, that the product line is as competitive and appealing as any other top smartphone brand in the African market. And much to the Tecno brand’s delight, consumers are taking a liking for TECNO Phantom products.

In 2014, Tecno Phantom Z was rated the best smartphone in the Ghanaian mobile space; marking the second year in a roll for a Phantom to cart away the same award in Ghana. Last year’s phantom edition, the TECNO Phantom 6, was launched in September and is said to be the slimmest smartphone with dual rear lens camera.

Tecno: A brand with the best after-sales service for Africa
For the satisfaction of consumers, there is a special after-sales service center for every TECNO consumer. In the Nigerian market, there are 95 after-sales service centers in more than 60 cities in the country with over 400 local employees, that have been put on standby to attend to any after sale complaint whatsoever.

Tecno consumers who have an issue with their phone after just 3 days of purchase stand a chance of having their phone replaced and if the damage is not serious then, their device would be repaired within 12 hours.    

The Community-Centered Business Takes Responsibility For Society
As a brand that believes in giving back, TECNO does all it can to take care of its host communities. It takes its various CSR projects very seriously and imbibes the CSR culture in its business module across its markets.

Through their various life-touching projects, Tecno has empowered several people. Some of such project is the Light Up Ikeja initiative; a CSR project executed in the first quarter of 2016 where Tecno installed Eighty plus (80+) solar-powered streetlights in the Ikeja electronic market (Popularly called Computer village) and its environs to help with the security challenges faced in the area. Other Corporate Social Responsibility projects executed by Tecno include: scholarships for pupils in public primary schools in Nigeria (Lagos), support of the Michael Essien Foundation in Ghana, amongst others.

Tecno Light Up Ikeja Project
It’s still a tough road ahead for Tecno, as no brand can survive the future by depending on its past or current accomplishments. By celebrating a decade of insightful leadership, giant strides and deserved successes, Tecno Mobile reiterates its commitment to its promise – “African mobile consumers deserve to Experience More”, and by offering consumer friendly devices and services through ever evolving innovation and technology, the multinational brand aims to consolidate on its gains and spread its tentacles all over the world.

As they would say, “it’s never enough to say, ensure you also show it”.

 


Kindly share this post

Nigeria CommunicationsWeek believes that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. So since 2007, we have devoted our energy to independent reportage of technology and how they affect lives.

Continue Reading
Advertisement
Comments

Telecom

Tariff Hike Threat: NCC Urges Telcos to Reduce Operating Cost

Published

on

Kindly share this post

Nigerian Communications Commission (NCC) has urged telecommunications operators in the country to embrace infrastructure sharing to reduce their operating cost.

Tariff Hike Threat: NCC Urges Telcos to Reduce Operating Cost

Aminu Maida, executive vice-chairman of NCC,

This is coming on the heels of calls by both Association of Licensed Telecom Operators of Nigeria (ALTON) and the Association of Telecommunication Companies of Nigeria (ATCON) for cost-reflective pricing model after 11 years.

But during the 2nd edition of the West African Telecoms Infrastructure Summit and Exhibition at the weekend in Lagos, Aminu Maida, executive vice-chairman, NCC, said operators in the telecommunications sector could reduce their cost and enhance service delivery through partnerships.

Maidan was represented by Mr Victor Adoga, head, Next Generation Technology and Standards at the NCC.

He said the short-term remedy is public-private partnerships, infrastructure funds, and innovative financing models like Infrastructure as a Service.

He said, “Today, we boast of over 219 million mobile subscribers and a burgeoning tech-savvy population eager to harness digital technologies.

“However, while our growth has been remarkable, it has not been without its challenges. Issues such as uneven service distribution, infrastructural deficits, and regulatory uncertainties have occasionally hindered our progress.

“Yet, each challenge also presented a unique opportunity for growth and innovation.”

The NCC boss also advised the operators to embrace Artificial Intelligence (AI) and machine learning to optimize network management, predict maintenance needs, and enhance customer service through automation, and advanced analytics is also necessary.

“Another strategy is developing smart infrastructure, because as cities become smarter, telecom infrastructure must evolve to support an array of smart city applications, from traffic management systems to public safety solutions,” said the EVC.

 

 


Kindly share this post
Continue Reading

Telecom

Wale Owoeye Shines among Nigeria’s Top 50 Digital Economy Leaders

Published

on

Kindly share this post

Wale Owoeye, the Managing Director/CEO of Cedarview Communications Limited, a leading ICT firm based in Lagos State, has been honored as one of Nigeria’s 50 most influential personalities in the digital economy.

He received this prestigious recognition at the recent “50 Most Valuable Personalities in Nigeria’s Digital Economy” event held in Lagos.

Organised by IT Edge News Africa, the event brought together key stakeholders from various sectors, including prominent industry associations such as the Association of Telecommunications Companies of Nigeria (ATCON), Association of Licensed Telecoms Operators of Nigeria (ALTON), and the Association of Licensed Data Protection Organisations of Nigeria (ALDAPCON).

Dr. Vincent Olatunji, the National Commissioner/CEO of the Nigeria Data Protection Commission (NDPC), Ike Nnamani, CEO of Digital Realty Nigeria, and Prof. Nentawe Goshwe Yilwatda, a distinguished scholar and politician, delivered keynote presentations.

Olatunji emphasized the crucial role of data protection in the digital economy, while Yilwatda outlined essential steps for Nigeria to maximize opportunities in the digital economy and the Fourth Industrial Revolution (4IR).

Nnamani, whose presentation focused on the “Myths and Realities of the Nigerian Digital Economy,” underscored the accelerated digitization of both consumer and enterprise sectors in Nigeria, driving demand for digital skills and data center capacity.

Gathering recognizes Owoeye’s exceptional contributions to Nigeria’s digital economy

The gathering recognized Owoeye’s exceptional contributions to Nigeria’s digital economy. With a remarkable career in Nigeria’s ICT/telecoms sector, Owoeye has successfully steered Cedarview Communications to expand its presence to Port Harcourt and Abuja, offering a wide range of Value Added Services (VAS) in the telecoms market.

Cedarview has also established strategic alliances in Asia, Europe, and the US to facilitate growth in its operational areas. Additionally, Owoeye serves as the VAS Coordinator for the Association of Telecommunications Companies of Nigeria (ATCON), further solidifying his impact on Nigeria’s digital economy.

Published since 2009, IT Edge News Africa is one of Africa’s leading technology and business publications.


Kindly share this post
Continue Reading

Telecom

The NCC, Telcos and the Tariff Discourse

Published

on

Kindly share this post

By Dr. Falade Muritala Adesola

The telecoms sector in Nigeria is viewed by some as a model of regulatory excellence. Other African countries often visit Nigeria to study the sector, aiming to understand the regulatory framework established by the NCC. This regulatory excellence is evident in the growth and success of the telecoms industry, which currently contributes over 16% to Nigeria’s GDP.

Aminu Maida, executive vice chairman, NCC

The telecoms industry in Nigeria is a source of pride for everyone; it’s arguably the only sector that can be considered a successful model of liberalization in the country.

 

Amidst all the successes, the industry is still faced with multiple challenges, including multiple taxation, vandalisation, and changing macro realities. Noteworthy of mention is efforts by the NCC under the new Executive Vice Chairman, Dr Maida to further reposition the industry. Whilst the focus in the past has always been quality of service (QoS) the direction under the new EVC has shifted to quality of experience (QoE) which is more customer-centric and places more demands on the telecoms operators.

The EVC has continued to emphasize this at various engagements with stakeholders in the industry. Beyond advocacy, the visible steps taken so far by NCC under Dr Maida aimed at safeguarding telecom infrastructure deserve commendation.  The recent incident of multiple fibre cut, which resulted in widespread network disruptions for one of the major telecoms operators, prompted swift action from the EVC. His advocacy for stricter penalties against perpetrators led to moves by the government to criminalize cable damages and vandalisation of telecoms infrastructure. This proactive stance not only deters future recklessness but also instils confidence among telecoms operators regarding the safety of their investments.  However, the long-term viability of the industry hinges on a multifaceted approach that will include protection of telecoms infrastructure, which the NCC is currently spearheading, and sustainable pricing mechanism.

The Nigerian economy is currently grappling with new economic realities that continue to threaten its stability. These realities are not unique to Nigeria but rather a global phenomenon affecting countries around the world. A complex set of factors are exerting considerable pressure on the global economy and causing a slowdown in global growth. This is occurring alongside a marked increase in inflation. As a result, businesses are confronted with a range of challenges including rising costs of capital, a tight labour market, and geopolitical risks. These challenges have been worsened by disruptions due to the COVID-19 pandemic, the war in Ukraine, Israel, and the tensions between the US and China. Many countries are revisiting their policies and implementing new strategies to navigate the turbulent waters.

In Nigeria, the struggle to strengthen the value of the naira to the dollar has continued to gallop as the Central Bank of Nigeria (CBN) continues to pursue new approaches to address the situation. However, challenges such as infrastructural deficit and security concerns continue to persist, further exacerbating the issue. Yet, Nigeria continues to face a significant rise in food prices over the past few years, worsened by the removal of subsidies on petrol, amongst other things. This has resulted in a weakened purchasing power for many citizens with attendant effects on businesses.

In recent times, Nigeria’s naira has tumbled across both official and unofficial markets due to increased forex demand, causing a significant spike in prices of goods and services across the country. The National Bureau of Statistics (NBS) reported that items contributing to the inflation’s headline index on a year-on-year basis are food and non-alcoholic beverages (16.42%), housing, water, electricity, gas and other fuel (5.30%), clothing and footwear (2.24%), and transport (2.06%). The NBS explained that the rise in food inflation on a month-on-month basis is due to an increase in the average prices of bread and cereals, potatoes, yams, and other tubers, fish, coffee, tea, and cocoa.

These developments paint a bleak picture of the current economic situation in Nigeria and amid all these, discourse around telecoms tariff review is beginning to take centre stage, drawing attention to the need for a delicate balance between economic realities, quality of experience, which impacts directly on customer satisfaction, and telecommunications industry sustainability. For over a decade, major telecom operators like Airtel, MTN, and GLO have maintained their pricing structures, despite mounting challenges such as currency devaluation and inflation while other sectors have adjusted prices to cope with economic fluctuations.

For instance, entertainment giant, DStv, has increased its prices more than two times in the past year. Netflix has also reviewed its prices. Nigerian Breweries have also adjusted their prices to reflect the current realities, but telecom operators have maintained their pricing despite economic fluctuations, grappling with a devalued currency and rising operational costs.

In Nigeria’s telecommunications sector, diesel consumption is a critical factor influencing service reliability and progression. With numerous sites dispersed across the nation, a substantial portion operates on generators 24/7, necessitating continuous fuel supply. This escalating cost of diesel not only directly impacts operational expenses but also cascades into broader challenges such as site accessibility and infrastructural maintenance. As prices soar across various sectors, the telecom industry continues to grapple with the dilemma of maintaining quality services while operating within constrained pricing frameworks.

The prevailing reality suggests that the long-term viability of the telecoms sector now hinges on striking a delicate balance between affordability and quality of experience for consumers on the one hand,  and profitability and survival for operators on the other hand.

Quality of experience stands at the forefront of consumer expectations in the telecom sector. However, the telecoms operators must continue to invest to maintain superior quality of experience. In the same vein, continuous and increased investment is a function of profitability. The telcos can only invest from their profits. There can be no investment without profitability. One way to gurantee profitability and sustainability of the industry is a review of the existing pricing structure.

Pricing autonomy is a linchpin for industry sustainability. The ability to set cost-reflective tariffs is indispensable for ensuring adequate returns on investment and fostering long-term viability. Telecom operators require a more transparent and collaborative approach to tariff adjustments, emphasizing the importance of a pricing framework aligned with operational realities. The current pricing window, sanctioned by regulators, is a foundation, but the industry needs greater flexibility to navigate cost fluctuations while ensuring service quality and accessibility remain uncompromised.

The clamour for cost-reflective tariffs is not merely about short-term gains but a strategic imperative to sustain the sector’s growth trajectory. The transition from 2G to 5G and with 6G on the way symbolizes the industry’s evolution, made possible by substantial investments that fuel innovation and expand service capabilities. However, without conducive regulatory frameworks that incentivize investment, the industry risks stagnation, jeopardizing future advancements and undermining service availability.

The telecommunications industry in Nigeria is currently at a crossroads where infrastructural challenges, pricing dynamics, and regulatory frameworks intersect, offering a unique opportunity for swift and collective action. A thriving and resilient telecommunications ecosystem has the potential to empower individuals, drive economic growth and enrich lives across the nation of Nigeria. Whilst the industry regulator has delivered commendably, prevailing realities demand a new approach to ensure continued viability of the sector.

Dr. Falade Muritala Adesola is a Senior Lecturer and former HOD, Computer and Information Sciences Department, Trinity University.


Kindly share this post
Continue Reading

Trending