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Tecno: Mobile Giant Behind Africa’s Growing Smartphone Adoption

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In various mobile markets around the world, different mobile brands dominate different regions. So while Apple’s iPhone is the undisputed champion in America for instance, this is not particularly the case in every other big market.

In South America, Blu owns the biggest market share, while Samsung and Micromax are the most dominant mobile brands in India. The world’s most populous country, China, has Huawei, Oppo and Vivo holding sway respectively in a market that has about the stiffest competition globally.

But, how about in Africa? Data from recent research shows that Tecno Mobile has crawled its way up to dominate the African mobile space, doing remarkably well in its ten years of existence to emerge as the local king in Africa’s mobile industry.

Meet Tecno Mobile
Tecno Mobile needs no introduction, definitely not in Africa. Tecno Mobile is a Chinese mobile phone manufacturer.

The company was started in July 2006 in Hong Kong with its first research and development centre in Shanghai, China. The dynamic mobile multinational has definitely done well for itself in the African market.

In 2006, Tecno entered the African mobile market sphere and its 10 years stay, has covered more than 35 countries while dominating major markets such as Nigeria, Tanzania, Kenya, Cameroon, Ghana and so on.

However, after the African mobile market dominance, Tecno aimed at expanding this feat to other parts of the world and it succeeded.

Today, Tecno has extended its web to more than 48 countries around the world, across the Middle East, South East Asia and South America – this has made Tecno one of the mobile brands to reckon with, not just in Africa but also around the world.

Partnership with Famous Brands All Over the World
As a company that thinks outside the box, Tecno strategically partnered with some top-ranking brands such as, Google, Facebook, Twitter, Instagram, MTN, Tigo, Airtel, Etisalat, Sony, Jumia, slot, Android, Mediatek etc. to continue keeping up with its maxim of giving its esteemed customers the best. 

Why Has Tecno Been So Successful in Africa?
Understanding the market is key to a brand’s success and Tecno brand has understood the need for African consumers.

Year on year, the Asian multinational rolled out smartphone products targeted at different market segments and pegged at the right price.

“Quality is never compromised on Tecno products because at the core to the brand’s philosophy is innovation that is geared to keep product quality at par with global best as more mobile consumers embrace the brand, the company said recently while unveiling its global presence”.

In November 2007, Tecno released Africa’s first dual SIM phone the T780 to address the then problem of people carrying around several mobile phones due to poor Telecoms network infrastructure in the continent at the time.

Apart from the dual SIM cards, Tecno’s smartphones are reliable and the average life span of every Tecno product could last for over three years.

With this exploit, in 2010, Tecno was ranked among the top three brands in Africa also, according to a survey carried out in 2011, six out of every ten African use a TECNO dual SIM phone, this further increased Tecno’s market share to more than 27% within its dominant markets.

Smartphone Tailored for Every Need
Understanding that several mobile users have specific needs that regular smartphones cannot totally satisfy, Tecno has three mobile series that are tailored to satisfy a special need. They are:

BOOM series (music lovers): Tecno Boom smartphone series liaises with Boom Maxx to provide rich, crispy sound and allows users feel the perfect mega bass.

The Boom player on the TECNO Boom smartphone comes with a free digital content (Music & Video) application that allows music lovers to access a huge catalogue of music and videos from their favorite African and International artistes.

The Boom player is preinstalled with over 300,000 songs from over 4,000 signed artistes across Africa.

CAMON series (Photo lovers): Tecno Camon series provides the excellent capture experience. A lot of mobile users face the problem of capturing very high definition pictures in low light environment. Since the release of the Tecno CAMON Series, from the 5MP on the Camon C5, 8MP on the Camon C8 to the dual 13MP on the Camon C9, that limitation has been surpassed as Tecno had up to 500 professional engineers working for more than 285 days’ to produce the most suitable low-light camera on the Camon.

Phantom series (high-level business consumers): The Tecno phantom series, which is one of the best-reviewed annual flagships from the stable of Tecno, always drops with unconventional upgrades on mobile specifications.

The Tecno Phantom brands have proven in five years of its official rollout, that the product line is as competitive and appealing as any other top smartphone brand in the African market. And much to the Tecno brand’s delight, consumers are taking a liking for TECNO Phantom products.

In 2014, Tecno Phantom Z was rated the best smartphone in the Ghanaian mobile space; marking the second year in a roll for a Phantom to cart away the same award in Ghana. Last year’s phantom edition, the TECNO Phantom 6, was launched in September and is said to be the slimmest smartphone with dual rear lens camera.

Tecno: A brand with the best after-sales service for Africa
For the satisfaction of consumers, there is a special after-sales service center for every TECNO consumer. In the Nigerian market, there are 95 after-sales service centers in more than 60 cities in the country with over 400 local employees, that have been put on standby to attend to any after sale complaint whatsoever.

Tecno consumers who have an issue with their phone after just 3 days of purchase stand a chance of having their phone replaced and if the damage is not serious then, their device would be repaired within 12 hours.    

The Community-Centered Business Takes Responsibility For Society
As a brand that believes in giving back, TECNO does all it can to take care of its host communities. It takes its various CSR projects very seriously and imbibes the CSR culture in its business module across its markets.

Through their various life-touching projects, Tecno has empowered several people. Some of such project is the Light Up Ikeja initiative; a CSR project executed in the first quarter of 2016 where Tecno installed Eighty plus (80+) solar-powered streetlights in the Ikeja electronic market (Popularly called Computer village) and its environs to help with the security challenges faced in the area. Other Corporate Social Responsibility projects executed by Tecno include: scholarships for pupils in public primary schools in Nigeria (Lagos), support of the Michael Essien Foundation in Ghana, amongst others.

Tecno Light Up Ikeja Project
It’s still a tough road ahead for Tecno, as no brand can survive the future by depending on its past or current accomplishments. By celebrating a decade of insightful leadership, giant strides and deserved successes, Tecno Mobile reiterates its commitment to its promise – “African mobile consumers deserve to Experience More”, and by offering consumer friendly devices and services through ever evolving innovation and technology, the multinational brand aims to consolidate on its gains and spread its tentacles all over the world.

As they would say, “it’s never enough to say, ensure you also show it”.

 


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Satellite Operators Push New Signal across Africa, Indian Ocean Regions

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The Agency for Air Navigation Safety in Africa and Madagascar (ASECNA), has started to broadcast a Satellite-Based Augmentation System (SBAS) signal over Africa and Indian Ocean (AFI), providing its first open service in the region via NIGCOMSAT-1R Satellite managed and operated the by Nigerian Communications Satellite Ltd., under the Federal Ministry of Communications and Digital Economy.

Satellite Operators Push New Signal across Africa, Indian Ocean Regions

This early open service is provided as part of the programme, which pursues the autonomous provision SBAS services in Africa, to augment the performances of the satellite navigation constellations GPS and Galileo.

With improved accuracy to within a meter, and boosted integrity, availability, and continuity of safety-related applications, these SBAS services will improve flight safety and efficiency in Africa, and also benefit the economy in many areas as land, sea, and rail transport, as well as mass-market applications, supporting user safety, cost-effectiveness, and sustainable development.

The launched open service essentially aims to carry-out technical trials, and to undertake partner airlines field demonstrations for aircraft and rotorcraft, to demonstrate the benefits of the future operational safety-of-life SBAS services, expected from 2024. It will also include early Precise Point Positioning (PPP), and emergency warning service to populations, which performance will be proven through other demonstrations.

The signal-in-space is generated by a dedicated system tested, developed as part of the “SBAS for Africa and Indian Ocean” preliminary design phase, financed by the European Union, and awarded to Thales Alenia Space, Joint Venture between Thales (67 per cent), and Leonardo (33 per cent).

The “SBAS for Africa and Indian Ocean” is based on the European EGNOS (1) developed by the European Space Agency (ESA), acting under the delegation of the European Commission and operated by the European GNSS Agency GSA.

The system prototype uses as reference stations the SAGAIE network deployed by CNES and ASECNA with the support of Thales Alenia Space.

The signal is broadcasted via the SBAS payload on NigComSat 1R GEO satellite of the Nigerian Communications Satellite, and an uplink station deployed in Abuja, Nigeria.

It is compliant to the standards and recommended practices of the International Civil Aviation Organisation (ICAO), and the minimum operational performance standard developed by the Radio Technical Commission for Aeronautics (RTCA) organisation.

It will be visible in the whole of Africa and the Indian Ocean, up to the West Australian coast, and also in Europe.

Dr. Abimbola Alale, managing director/chief executive officer of NIGCOMSAT, said: “we are proud to be part of this ambitious program to provide satellite navigation services in the Africa and Indian Ocean region. The use of our geostationary communication satellite NIGCOMSAT-1R navigation payload to broadcast the first signal will be Africa’s premier contribution to SBAS as a regional satellite-based augmentation system for the continent.”

On his part, Benoit Broudy, vice president, Navigation Business at Thales Alenia Space in France, said the longstanding expertise acquired with the development of EGNOS1 SBAS in Europe, and KASS SBAS in Korea, combined with the new leading-edge satellite positioning technologies make Thales Alenia the ideal partner to best support countries to implement their own SBAS efficiently.

“The equatorial region represents also a key engineering challenge for such a system due to difficult ionosphere conditions, for which Thales Alenia Space has developed a proven solution,” he stated.

Mohamed Moussa, director-general of ASECNA, said the provision of the first African SBAS early service is a crucial major step forward in the development of satellite navigation in the AFI region, and in the deployment of the “SBAS for Africa and Indian Ocean” system, the navigation solution for Africa by Africa.

He said: “It demonstrates the ambition and commitment of ASECNA to enhance air navigation safety for the benefit of the whole continent, in line with my vision for the unification of the African Sky.”


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ipNX, USTDA Ink Partnership Deal to Develop Nigeria’s ICT Infrastructure

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ipNX, Nigeria’s pioneering and leading information, communications and technology (ICT) company and the United States Trade and Development Agency (USTDA) have signed a partnership deal that will further support the development of Nigeria’s ICT and broadband infrastructure and help ipNX expand its fibre-optic network to more than 200,000 residences in Lagos and other locations, including Abuja and Port Harcourt.

A virtual signing ceremony that signalled the beginning of this far reaching relationship between the two parties was held on Thursday, September 17, 2020.

Through this innovative initiative, the USTDA is supporting ipNX to promote inclusive, secure and sustainable connectivity across the nation.

The agreements were made possible as a result of several engagements between the USTDA delegation to Nigeria and the leadership of ipNX; and will advance the goals of the recently updated Nigerian Broadband Plan.

At the Signing Ceremony, Ejovi Aror, group managing director of ipNX, said: “We believe that world-class connectivity and broadband internet access will be pivotal to the digital transformation and socio-economic development of Nigeria.

‘We are very positive that this project will play a crucial role in making our belief a reality.”

Aror added that with the emergence of the COVID-19 pandemic, the case for a vibrant ICT sector has never been stronger and the new partnership will bring ipNX a step closer to achieving its mission to continually leverage technology to create innovative solutions that help mankind thrive, while making a crucial impact to the lives of Nigerians across the country.

Mary Beth Leonard, U.S. Ambassador to Nigeria, said’ “These projects will support the development of Nigeria’s telecoms infrastructure and help to achieve the goals of the National Broadband Plan.

“The U.S. Government has committed significant resources to improving telecoms infrastructure in Nigeria and this support is crucial as we believe that investment in critical ICT projects will strengthen the resiliency outlined in Nigeria’s economic sustainability plan.”

Also present at the virtual event, the Director, Technical Standards and Network Integrity of the Nigerian Communications Commission (NCC), Engr. Bako Wakil, who spoke on behalf of the Executive Vice Chairman of NCC, said: “The support this grant will provide to the telecommunications sector, in particular broadband, is in line with the National Digital Strategy and the National Broadband Plan.

“The NCC would like to congratulate ipNX as it shows the company’s integrity and commitment to be selected for this grant”.

ipNX also revealed that it intends to continue to work with USTDA beyond the preliminary stage, to execute many more projects into the future that will bring about the digital transformation and socio-economic development of major cities in Nigeria in alignment with the National Digital Economy Policy and Strategy.

With their partnership, both parties fully agree that further development of the nation’s broadband infrastructure is key to unlocking the potential promised by Nigeria’s digital economy.

According to the World Bank’s ‘Nigeria Digital Economy Diagnostic Report’ released in 2019, Broadband is a key enabler to harness the digital economy transformation and high-speed broadband has the potential to accelerate Nigeria’s socio-economic development.

 


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Manfa, ANSICTA Boss Pledges to Collaborate with NITDA for Establishment of Zonal Office in Anambra State

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Mr Theo Manfa, managing director/chief executive officer, Anambra State Information and Communication Technology Agency, (ANSICTA) has hinted that they are ready to collaborate with National Information Technology Development Agency, (NITDA) for the establishment of the agency’s South-East Zonal office in the State.

 

He stated this when he led ANSICTA delegation to NITDA’s head office in Abuja recently.

 

Mr Manfa explained that the call for special requests by the state is necessitated by the fact that the state “has long been known as a home of innovation and entrepreneurship, through the various markets like Onitsha and Nnewi and the plethora of locally produced goods they spawned over time.”

Dr Vincent Vincent Olatunji, Director E-Government and Regulation NITDA receiving an award on behalf of the DG from Theo Manafa MD ANSICTA

He said that innovation and entrepreneurship are important elements to drive the digital economy which the nation is striving to create adding that the state has been watching with keen interest the activities of Federal Ministry of Communications and Digital Economy and NITDA which necessitated the intended partnership.

 

He requested NITDA’s partnership with ANSICTA in building an ICT Hub in Anambra State; hosting a NITDA regional office; hosting NITDA events and programs as a State and region; trainings and Skills development programs of NITDA where the State hopes to train 40,000 residents in the next 2 years in Digital skills; establishment of cooperation on the Nigeria Government Enterprise Architecture (NGEA) and the provision of the Unity Board where 150 units were requested for a program for secondary schools in Anambra.

 

ANSICTA also presented an award to the Director General for his “Outstanding Achievements in Driving theDigital Economy” which was received by Dr. Vincent Olatunji on behalf of the DG.

 

Dr. Olatunji responded along with comments from some of the Directors and said NITDA would be glad to cooperate with the State.

L-R: Theo Manafa, MD/CEO of ANSICTA, Inuwa Kashifu Abdullahi, DG of NITDA and Michael Orekyeh, COO of ANSICTA

He said it was gratifying to note that Anambra State now has an ICT Agency as Gov Willie Obiano had visited NITDA 6 years ago and the agency had worked with the State in developing an ICT policy for Anambra.

 

The success of that exercise is the take off of the agency (ANSICTA) which is the execution arm of the policy developed by NITDA.

 

He further said ANSICTA was by the speech of its MD really in tune with the affairs and mandates of NITDA and stated that ANSICTA should make a formal application for the things requested at this meeting will be looked into by Management for approval by the Director General.

 

He also thanked ANSICTA for recognizing the hard work of the DG through the award they presented, which he said was most encouraging.

Michael Orekyeh; chief operating officer of ANSICTA was part of the delegation from Anambra State. while the Director General of NITDA, Malam Kashifu Inuwa Abdullahi was represented by the Director E-Government and Regulation, Dr. Vincent Olatunji; Director Office of ICT Innovation and Entrepreneurship – OIIE, Dr. (Mrs.) Amina Sambo Magaji; Deputy Director of IT Infrastructure, Dr. Saidu Kumo; SA Technical to the DG, Dr. Mohammed Yahaya; Corporate Strategy Department, Dr. Taofik Yekini and other Directors and Key Management Staff.

 

 

 


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