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Tecno: Mobile Giant Behind Africa’s Growing Smartphone Adoption

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In various mobile markets around the world, different mobile brands dominate different regions. So while Apple’s iPhone is the undisputed champion in America for instance, this is not particularly the case in every other big market.

In South America, Blu owns the biggest market share, while Samsung and Micromax are the most dominant mobile brands in India. The world’s most populous country, China, has Huawei, Oppo and Vivo holding sway respectively in a market that has about the stiffest competition globally.

But, how about in Africa? Data from recent research shows that Tecno Mobile has crawled its way up to dominate the African mobile space, doing remarkably well in its ten years of existence to emerge as the local king in Africa’s mobile industry.

Meet Tecno Mobile
Tecno Mobile needs no introduction, definitely not in Africa. Tecno Mobile is a Chinese mobile phone manufacturer.

The company was started in July 2006 in Hong Kong with its first research and development centre in Shanghai, China. The dynamic mobile multinational has definitely done well for itself in the African market.

In 2006, Tecno entered the African mobile market sphere and its 10 years stay, has covered more than 35 countries while dominating major markets such as Nigeria, Tanzania, Kenya, Cameroon, Ghana and so on.

However, after the African mobile market dominance, Tecno aimed at expanding this feat to other parts of the world and it succeeded.

Today, Tecno has extended its web to more than 48 countries around the world, across the Middle East, South East Asia and South America – this has made Tecno one of the mobile brands to reckon with, not just in Africa but also around the world.

Partnership with Famous Brands All Over the World
As a company that thinks outside the box, Tecno strategically partnered with some top-ranking brands such as, Google, Facebook, Twitter, Instagram, MTN, Tigo, Airtel, Etisalat, Sony, Jumia, slot, Android, Mediatek etc. to continue keeping up with its maxim of giving its esteemed customers the best. 

Why Has Tecno Been So Successful in Africa?
Understanding the market is key to a brand’s success and Tecno brand has understood the need for African consumers.

Year on year, the Asian multinational rolled out smartphone products targeted at different market segments and pegged at the right price.

“Quality is never compromised on Tecno products because at the core to the brand’s philosophy is innovation that is geared to keep product quality at par with global best as more mobile consumers embrace the brand, the company said recently while unveiling its global presence”.

In November 2007, Tecno released Africa’s first dual SIM phone the T780 to address the then problem of people carrying around several mobile phones due to poor Telecoms network infrastructure in the continent at the time.

Apart from the dual SIM cards, Tecno’s smartphones are reliable and the average life span of every Tecno product could last for over three years.

With this exploit, in 2010, Tecno was ranked among the top three brands in Africa also, according to a survey carried out in 2011, six out of every ten African use a TECNO dual SIM phone, this further increased Tecno’s market share to more than 27% within its dominant markets.

Smartphone Tailored for Every Need
Understanding that several mobile users have specific needs that regular smartphones cannot totally satisfy, Tecno has three mobile series that are tailored to satisfy a special need. They are:

BOOM series (music lovers): Tecno Boom smartphone series liaises with Boom Maxx to provide rich, crispy sound and allows users feel the perfect mega bass.

The Boom player on the TECNO Boom smartphone comes with a free digital content (Music & Video) application that allows music lovers to access a huge catalogue of music and videos from their favorite African and International artistes.

The Boom player is preinstalled with over 300,000 songs from over 4,000 signed artistes across Africa.

CAMON series (Photo lovers): Tecno Camon series provides the excellent capture experience. A lot of mobile users face the problem of capturing very high definition pictures in low light environment. Since the release of the Tecno CAMON Series, from the 5MP on the Camon C5, 8MP on the Camon C8 to the dual 13MP on the Camon C9, that limitation has been surpassed as Tecno had up to 500 professional engineers working for more than 285 days’ to produce the most suitable low-light camera on the Camon.

Phantom series (high-level business consumers): The Tecno phantom series, which is one of the best-reviewed annual flagships from the stable of Tecno, always drops with unconventional upgrades on mobile specifications.

The Tecno Phantom brands have proven in five years of its official rollout, that the product line is as competitive and appealing as any other top smartphone brand in the African market. And much to the Tecno brand’s delight, consumers are taking a liking for TECNO Phantom products.

In 2014, Tecno Phantom Z was rated the best smartphone in the Ghanaian mobile space; marking the second year in a roll for a Phantom to cart away the same award in Ghana. Last year’s phantom edition, the TECNO Phantom 6, was launched in September and is said to be the slimmest smartphone with dual rear lens camera.

Tecno: A brand with the best after-sales service for Africa
For the satisfaction of consumers, there is a special after-sales service center for every TECNO consumer. In the Nigerian market, there are 95 after-sales service centers in more than 60 cities in the country with over 400 local employees, that have been put on standby to attend to any after sale complaint whatsoever.

Tecno consumers who have an issue with their phone after just 3 days of purchase stand a chance of having their phone replaced and if the damage is not serious then, their device would be repaired within 12 hours.    

The Community-Centered Business Takes Responsibility For Society
As a brand that believes in giving back, TECNO does all it can to take care of its host communities. It takes its various CSR projects very seriously and imbibes the CSR culture in its business module across its markets.

Through their various life-touching projects, Tecno has empowered several people. Some of such project is the Light Up Ikeja initiative; a CSR project executed in the first quarter of 2016 where Tecno installed Eighty plus (80+) solar-powered streetlights in the Ikeja electronic market (Popularly called Computer village) and its environs to help with the security challenges faced in the area. Other Corporate Social Responsibility projects executed by Tecno include: scholarships for pupils in public primary schools in Nigeria (Lagos), support of the Michael Essien Foundation in Ghana, amongst others.

Tecno Light Up Ikeja Project
It’s still a tough road ahead for Tecno, as no brand can survive the future by depending on its past or current accomplishments. By celebrating a decade of insightful leadership, giant strides and deserved successes, Tecno Mobile reiterates its commitment to its promise – “African mobile consumers deserve to Experience More”, and by offering consumer friendly devices and services through ever evolving innovation and technology, the multinational brand aims to consolidate on its gains and spread its tentacles all over the world.

As they would say, “it’s never enough to say, ensure you also show it”.

 


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Nigeria CommunicationsWeek believes that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. So since 2007, we have devoted our energy to independent reportage of technology and how they affect lives.

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New CAMON Device Set to Redefine Mobile Content Creation

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TECNO is gearing up to launch the next CAMON series device, which promises to be the next evolution in mobile photography.

TECNO

The CAMON lineup has always been known for its innovation in capturing and sharing cherished moments. Now, TECNO is taking it to the next level with a groundbreaking camera innovation that aims to redefine what’s possible.

For years, the CAMON series has been the driving force behind countless memorable shots, empowering users to unleash their creativity and capture the world in stunning detail. With the upcoming device, TECNO promises to exceed your expectations and deliver an unparalleled photography experience that’s second to none.

The new CAMON device will feature cutting-edge technology and unparalleled performance, setting a new standard for mobile photography and content creation. Imagine being ten steps ahead of the curve, armed with a device that empowers you to capture the perfect shot every time.

Stay updated on the latest news and announcements regarding the upcoming TECNO CAMON device by following TECNO on FacebookInstagram, and X(Twitter). Join TECNO on this exciting journey towards the future of mobile photography!


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Data Protection: NIMC’s Licensees to Face More Scrutiny

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Following the reported incident of unauthorized NIN verification by expressverify.com, investigation reveals that a third-party who, among others, was originally authorized to provide verification services to citizens and genuine businesses might have allowed expressverify.com to use its NIN verification credentials to conduct verification. The circumstances surrounding this permission is still under investigation.

 

To remedy this incident, National Identity Management Commission (NIMC), in line with established remediation protocols, barred all forms of access to its database.

Though necessary, barring all forms of access affected all genuine and crucial verification requests. After a painstaking review, limited access has been granted to few establishments that are providing pivotal public services such as education and security.

Ongoing investigation – by relevant agencies – seeks to establish the medium through which expressverify.com obtained the credentials of bona fide third parties and to determine the liability of persons involved in line with extant laws.

At the moment, data processing by licensees generally are to be scrutinized and only those that are cleared based on credible evidence of regulatory compliance will be permitted to carry out NIN verification going forward.

Furthermore, series of intensive trainings will be conducted in order to ensure that personnel and licensees are abreast of the duty of care and the standard of care mandated by the Nigeria Data Protection Act, NIMC’s Privacy Policy and other relevant regulatory protocols.

In the meantime, NDPC calls on members of the public to see NIN as an essential data for sustainable development. While existing technical and organizational measures are being strengthened to ensure the protection of this data, it is important for citizens to ensure that they are not left unidentified in various frameworks for development. It is equally important to be vigilant when sharing personal information on various online platforms.


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5 Common Backup Mistakes and How to Avoid Them

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Are you confident that your valuable data is protected from unexpected disasters or cyber threats? Consider this: 1 in 10 computers fall victim to viruses, and a staggering 113 phones are stolen every minute every day[1].

With data loss being a sudden and potentially irretrievable nightmare, ensuring reliable backups is non-negotiable. March 31st, celebrated as World Backup Day, is a poignant reminder of this essential task. Let’s delve into the common backup mistakes people make and how to steer clear of those.

1. Skipping regular backups:

The most common mistake is forgetting to back up data regularly. Whether personal files or crucial business documents, not establishing a consistent backup routine leaves you vulnerable to data loss.

Unexpected system crashes or malware attacks can happen anytime, making your precious data inaccessible or permanently lost. But you can help avoid such a situation by setting up automatic backups.

SSD Backup Mistakes to avoid
2. Putting all faith in a single backup device:

A device can get damaged or stolen, putting your backups at risk, so depending entirely on one storage medium is playing a dangerous game with your data’s safety.

 Instead, diversify your backup storage solutions with a combination of external HDDs, NAS, and cloud storage.

Portable HDDs like those from WD like Western Digital’s My Passport offer up to 5TB for simple, cost-effective backups. For smartphones, 2-in-1 flash drives such as SanDisk Ultra Dual Drive Go USB Type-C and SanDisk iXpand Flash Drive Luxe are convenient options.

These drives, compatible with USB Type-C devices, automatically back up photos, videos, and more. Just plug and play for seamless data transfer across devices.

If you need a device to store huge amounts of data, then the desktop drive called My Book  from WD is just the product for you, with up to 22TB of storage capacity.

SSD Backup Mistakes to avoid
storage device

3. Forgetting version control:

Overlooking version control during backups is another blunder. Not keeping multiple versions of files increases the chance of saving corrupted or wrong data over previous versions.

Without a proper versioning system, fixing mistakes or retrieving older versions can become a challenge. To prevent forgetting version control, establish a system that tracks changes to your files over time.

This ensures that you can always revert to earlier versions if needed, helping protect against accidental data loss or corruption.

Regularly maintaining this system will help you stay organized and prepared for any unforeseen issues.

Additionally, it’s crucial to verify the version you’re backing up to ensure it’s the correct one.

This simple step can help prevent accidental overwriting of important data with potentially corrupted or incorrect versions.

Double-checking ensures that you’re safeguarding the most up-to-date and accurate information, minimizing the risk of errors during backups.

SSD Backup Mistakes to avoid
4. Ignoring off-site backup solutions:

Many people overlook off-site backup solutions, assuming local backups are foolproof. However, relying solely on local backups makes you vulnerable to site-specific disasters like fires or theft.

Using off-site backups means keeping copies of your data in different places so that if something bad happens in one area, your data stays safe.

As an alternative, you could use cloud storage. Cloud backup devices are popular for remote data storage accessible via the internet. Various online cloud services offer features like file synchronization, sharing, and encryption for secure data storage.

5. Underestimating encryption:

Not prioritizing encryption in backups can be a costly mistake. Storing unencrypted backups makes your sensitive data vulnerable to unauthorized access or breaches.

Implementing strong encryption ensures even if your backups fall into the wrong hands, the data remains protected.

However, it is equally important to remember not to opt for out-of-the-box encryption solutions, as they might make it difficult for you to retrieve the backed-up information later.

My Passport HDD and My Book from WD come equipped with built-in 256-bit AES hardware encryption with password protection that helps keep content secure.

Additionally, maintaining proper key management practices is essential to ensure smooth decryption and access to your data when needed.

SSD Backup Mistakes to avoid
Monitor and storage device

This World Backup Day, Western Digital urges you to back up your data safely, and at the same time, prepare for the unexpected by having a contingency plan in place for device mishaps like crashes, theft, or damage.

Worrying about losing data isn’t something you have to lose sleep over if you have an active data backup strategy.

A common rule of thumb for keeping important data from disappearing forever is the 3-2-1 Rule. It dictates that you should:

3. Have THREE copies of your data. One is a primary backup and two are copies.

   2. Save copies of your backups on TWO different types of media or devices.

   1. ONE backup copy should be kept offsite in case of disaster.

Determine where and how you’ll store backup files and identify support contacts for swift assistance.

These proactive measures ensure quick data recovery and safeguard your cherished memories for the long haul.


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