E-Business
The Impact and Effects of Video Content Creation Online

The internet has made a lot of things, hitherto, not possible for us to achieve a few years ago, to be easily achieved today. One of such is the magnitude of content accessible to for us to upload and watch on YouTube nowadays.
In a report released by Google as at January 2017, about 300 videos are uploaded to YouTube every second and about 5 billion videos are watched on YouTube every day.
It is projected that by the year 2025, half of viewers under the age of 32 will not subscribe to pay TV service but stick to YouTube.
With these daunting statistics, it is obvious that YouTube is very huge now and expected to be more so in the nearest future, hence, its activities is worth looking into.
I recently met with Susan Agliata, Europe, Middle East and Africa Executive of YouTube, who was in Africa for the first time, and had a fruitful discussion with her in the impact and effects of video content creation online.
Susan said that YouTube has grown over the years in terms of watch time, different types of content on the platform and the creators of these videos who are producing authentic and engaging content around the world.
On what she thinks has helped the growth if YouTube over the years, she is of the view we that more people are watching videos now due to the improvement in technology and people wanting choice when they are deciding what to watch online.
When asked how she thinks brands should be using YouTube, Susan is of the opinion that YouTube presents enormous opportunities for brands to provide valuable content for the benefit of their audiences and to grow their business as well.
She maintained that for anyone to use YouTube to grow a personal brand, you have to be consistent in providing content on a regular basis and such content must be authentic. This is because the audience is quick to know when content is authentic or not.
Reeling out YouTube’s strategy for Africa where data is is too expensive, Susan stressed that this is a challenge which is being addressed by taking s multi-tiered approach, where YouTube is in partnership with Universities and Telcos with a view to reduce the cost of data so that content can be made accessible to as many people as possible.
According to Susan, some of the ways YouTube is supporting its content creators include a global program called YouTube Spaces that is providing actual production resources to content creators.
This, she stated, has been established in nine cities and more are being planned. She stressed that YouTube provides a wealth of online resources on the Creator Academy site where content creators can visit to garner useful tips and strategies to start uploading content, monetize and grow their audience.
On how one can make money from YouTube, Susan said YouTube wants as many content creators as possible to benefit from the monetization that YouTube provides, hence, it tries to provide as many accessible tools as possible to enable them monetize their content on the platforms.
This, she said, is done by connecting it with an access account and start uploading content. Talking on YouTube Life, Susan said it has grown enormously and used to broadcast big and small moments of the brands and users. She further stated that YouTube is not afraid of competition with YouTube Live streams as it provides users the best experience in terms of life engagement.
When asked in which more creative ways YouTube content creators can carry out their videos, Susan stated that they should note that there is a difference between creating digital videos and traditional video content. With digital content, one needs to think differently and take such issues as the first few seconds to arrest and engage the attention of your audience and learning new ways of storytelling more seriously and creating an ecosystem of content as against creating only one or two videos in a world where the users have a choice.
Reacting to a question on what content she thinks is most popular on YouTube, Susan is of the view that this depends on, and varies from location to location.
She stated that some of the popular content include Music, Comedy, How to, etc., depending on the specific market. “Content”, she said, “has to be relevant to the audience, no matter whatever it is”.
Susan maintained that one can start YouTube Content Creation with the basic gears or with sophisticated. Some content, she stressed are shot with phones while others are shot with studio equipment but, what is required in the end is for the content to be authentic, engaging and relevant.
On can, however, have some basic knowledge of video editing or partner with an organization to have this done. Susan also spoke on 360 Degree video and Daydream VR projects of YouTube.
CFA is the Founder, www.CFAtech.ng & Co-producer/Presenter,Tech Trends on Channels Television
E-Business
Kaspersky Launches OT Calculator to Align Cybersecurity Investments with Business Goals

Kaspersky’s new online tool has been specially developed for industrial organisations to assess the potential costs associated with insufficient operational technology (OT) security.

By offering detailed financial forecasts, the calculator empowers senior management to make well-informed decisions regarding security investments.
Industrial organisations increasingly depend on interconnected systems, elevating cybersecurity to a critical factor in business resilience and profitability.
According to VDC Research, over 60% of industrial companies last year reported that cybersecurity breaches had led to significant costs. Despite this, a persistent disconnect remains between security teams and executive leadership as security professionals focus on minimising risk, while executives must balance cybersecurity concerns with broader business objectives. This misalignment often results in competing priorities and underfunded security initiatives.
To bridge this gap, Kaspersky has launched the OT Cybersecurity Savings Calculator, an innovative online tool designed specifically for industrial organisations to assess the potential costs of inadequate operational technology (OT) security¹.
The primary aim of this tool is to translate cyber risks into tangible financial metrics and support strategic discussions around priorities and budget allocation. By entering details such as their sector, sub-sector, region, company size, breach history, and existing cybersecurity measures, organisations can estimate their potential cost savings and receive customised, actionable recommendations.
The calculator benchmarks performance against industry peers and highlights the company’s position within the current threat landscape.
“We believe this calculator is a powerful resource for transforming complex cyber risk data into straightforward financial insights. It enables OT leaders, security professionals, and executive teams to develop clear, data-driven business cases and recognise the value of cybersecurity investments. With actionable guidance, it promotes a comprehensive approach to resource management and strengthens overall organisational resilience,” comments Andrey Strelkov, Head of Industrial Cybersecurity Product line at Kaspersky.
E-Business
Local App Developers Rake $1m in Sales in 2025- NOTAP

National Office for Technology Acquisition and Promotion (NOTAP) has said Nigerian software developers have reached significant milestones with locally made applications generating over one million Dollar in sales across domestic and regional markets.

Dr Obiageli Amadiobi, director-general of NOTAP, said this in an interview with the News Agency of Nigeria (NAN), on Thursday in Abuja.
Amadiobi said the development signified the growing strength of Nigeria’s digital innovation ecosystem and how local innovation powers digital growth.
She said it was also a direct outcome of targeted support initiatives led by NOTAP.
She added that the initiative helped to build capacity, protect intellectual property, and connect developers to market opportunities.
According to the NOTAP boss, the journey from concept to impact started with understanding and securing intellectual property (IP) rights, a step many local innovators missed.
“Whether it’s a literary work, a laboratory invention, or a creative digital product, the process of bringing an idea to life demands immense time, skill, and dedication.
“An innovator might wake up with a solution to a pressing problem; spend months testing and refining it and achieve remarkable results; so it is their fundamental right to patent that creation and claim ownership.
“Without this protection, someone else could easily replicate their work; patent it in their name; and legally control what was built with Nigerian brainpower,” she said.
Amadiobi said that the challenge was compounded by widespread digital piracy and counterfeiting, which hit the ICT sector hardest.
“From copied software applications to replicated content on social platforms like TikTok, unauthorised duplication has become a major barrier to growth.
“We see talented young creators develop unique digital content or tools, only to watch others rebrand and profit from their work within weeks,” she said.
The DG noted that most popular online personalities with distinctive styles often don’t realise they could protect their original contributions through IP registration.
She said that to address these gaps and unlock the value of Nigerian innovation, NOTAP implemented a multi-pronged strategy,- a cornerstone initiative – which is the Local Vendor Policy.
“The Local Vendor Policy mandates that foreign technology firms entering Nigeria partner with domestic counterparts,’’ she said.
Amadiobi said that among the performing apps are solutions addressing critical local challenges such as a mobile health platform that now serves 750,000 users across six states.
“There is also the agricultural marketplace connecting smallholder farmers to buyers; and an educational tool that has been adopted by 200 schools to improve learning outcomes,” she said.
She added that the apps were developed by teams that gained skills and resources through NOTAP’s Local Vendor Policy.
According to her, the policy requires foreign technology firms operating in Nigeria to allocate a portion of their technical service fees to local partners.
“Three years ago, many of these developers were only providing support services to foreign companies.
“But today, they are building their own products that compete globally. 60 per cent of last year’s sales came from other African countries, showing our developers can lead on the continent,” she said.
The D-G explained that the one million dollar figure represented sales from over 50 locally developed apps, with individual developers earning between 5,000 dollars and 80,000 dollars from their products.
“Looking ahead, NOTAP aims to double these sales figures by 2027, with plans to expand support to developers focusing on fintech, renewable energy management, and climate adaptation tools.
“These are the sectors identified as high-growth opportunities for Nigerian innovation,’’ Amadiobi said
E-Business
Gold Hits Record $5,110/Ounce Amid Trump Tariff Threats, Geopolitical Fears

Gold prices smashed through $5,100 per ounce on Monday, January 26, surging to a historic peak of $5,110.50 as investors rushed into the safe-haven asset amid escalating geopolitical tensions and U.S. policy volatility.

Gold
Spot gold climbed 2.2% to $5,089.78 by 0656 GMT, while U.S. February futures rose similarly to $5,086.30. The metal, up 64% in 2025—its strongest annual gain since 1979—has now advanced over 18% year-to-date, fueled by safe-haven buying, anticipated U.S. rate cuts, China’s 14th consecutive month of central bank purchases in December, and massive ETF inflows.
Analysts point to a crisis of confidence in U.S. assets, sparked by President Trump’s erratic threats last week. He retreated from tariffs on European allies to pressure Greenland seizure, then vowed 100% tariffs on Canada over a potential China trade deal and 200% on French wines to push President Emmanuel Macron toward a “Board of Peace” initiative.
“This Trump administration has caused a permanent rupture in global norms, driving everyone to gold as the sole refuge,” said Kyle Rodda, senior market analyst at Capital.com.
A weakening dollar—hit by a rising yen and pre-Fed meeting caution—further boosted gold’s appeal for non-dollar holders, with markets eyeing possible yen intervention.
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