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The Impact and Effects of Video Content Creation Online

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Chukwuemeka Fred Agbata, presenter of Tech Trends on Channels Television
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The internet has made a lot of things, hitherto, not possible for us to achieve a few years ago, to be easily achieved today. One of such is the magnitude of content accessible to for us to upload and watch on YouTube nowadays.

In a report released by Google as at January 2017, about 300 videos are uploaded to YouTube every second and about 5 billion videos are watched on YouTube every day.

It is projected that by the year 2025, half of viewers under the age of 32 will not subscribe to pay TV service but stick to YouTube.

With these daunting statistics, it is obvious that YouTube is very huge now and expected to be more so in the nearest future, hence, its activities is worth looking into.

I recently met with Susan Agliata, Europe, Middle East and Africa Executive of YouTube, who was in Africa for the first time, and had a fruitful discussion with her in the impact and effects of video content creation online.

Susan said that YouTube has grown over the years in terms of watch time, different types of content on the platform and the creators of these videos who are producing authentic and engaging content around the world.

On what she thinks has helped the growth if YouTube over the years, she is of the view we that more people are watching videos now due to the improvement in technology and people wanting choice when they are deciding what to watch online.

When asked how she thinks brands should be using YouTube, Susan is of the opinion that YouTube presents enormous opportunities for brands to provide valuable content for the benefit of their audiences and to grow their business as well.

She maintained that for anyone to use YouTube to grow a personal brand, you have to be consistent in providing content on a regular basis and such content must be authentic. This is because the audience is quick to know when content is authentic or not.

Reeling out YouTube’s  strategy for Africa where data is is too expensive, Susan stressed that this is a challenge which is being addressed by taking s multi-tiered approach, where YouTube is in partnership with Universities and Telcos with a view to reduce the cost of data so that content can be made accessible to as many people as possible.

According to Susan, some of the ways YouTube is supporting its content creators include a global program called YouTube Spaces that is providing actual production resources to content creators.

This, she stated, has been established in nine cities and more are being planned. She stressed that YouTube provides a wealth of online resources on the Creator Academy site where content creators can visit to garner useful tips and strategies to start uploading content, monetize and grow their audience.

On how one can make money from YouTube, Susan said YouTube wants as many content creators as possible to benefit from the monetization that YouTube provides, hence, it tries to provide as many accessible tools as possible to enable them monetize their content on the platforms.

This, she said, is done by connecting it with an access account and start uploading content. Talking on YouTube Life, Susan said it has grown enormously and used to broadcast big and small moments of the brands and users. She further stated that YouTube is not afraid of competition with YouTube Live streams as it provides users the best experience in terms of life engagement.

When asked in which more creative ways YouTube content creators can carry out their videos, Susan stated that they should note that there is a difference between creating digital videos and traditional video content. With digital content, one needs to think differently and take such issues as the first few seconds to arrest and engage the attention of your audience and learning new ways of storytelling more seriously and creating an ecosystem of content as against creating only one or two videos in a world where the users have a choice.

Reacting to a question on what content she thinks is most popular on YouTube, Susan is of the view that this depends on, and varies from location to location.

She stated that some of the popular content include Music, Comedy, How to, etc., depending on the specific market. “Content”, she said, “has to be relevant to the audience, no matter whatever it is”.

Susan maintained that one can start YouTube Content Creation with the basic gears or with sophisticated. Some content, she stressed are shot with phones while others are shot with studio equipment but, what is required in the end is for the content to be authentic, engaging and relevant.

On can, however, have some basic knowledge of video editing or partner with an organization to have this done. Susan also spoke on 360 Degree video and Daydream VR projects of YouTube.

CFA is the Founder, www.CFAtech.ng & Co-producer/Presenter,Tech Trends on Channels Television

 


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E-Business

Access Holdings, Coronation Partner Tate Modern to Spotlight Nigerian Modernism

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Access Holdings Plc and Coronation Group have partnered with Tate Modern to commemorate World Art Day with a virtual session highlighting the global significance of Nigerian modernism.

Access Holdings, Coronation Partner Tate Modern to Spotlight Nigerian Modernism

Access Holdings

The event, titled “In Conversation with Osei Bonsu: Inside Nigerian Modernism,” featured a virtual tour of the Nigerian Modernism exhibition and discussions on the evolution of modern art in Nigeria.

The session brought together staff members across both organisations, reflecting growing institutional engagement with arts and culture as a driver of societal development.

Speaking at the event, Chief Communications and Marketing Officer of Coronation Group, Ngozi Akinyele, emphasised the role of art in shaping identity and national development.

She said that beyond financial capital, cultural and intellectual capital are essential in defining a nation’s prosperity and inspiring dialogue.

Akinyele noted that both organisations were committed to democratising access to art, ensuring it is accessible to a wider audience rather than a select few.

The discussion also featured insights from Tate Modern Curator, Osei Bonsu, and art expert Daniel Wallis, who examined the development of Nigerian modernism and its global relevance.

Bonsu said Nigerian modernism represents an independent reimagining of global art, rooted in the country’s diverse cultural heritage and expressed through unique visual languages.

According to him, the movement challenges narrow, Eurocentric definitions of modernism and highlights the richness of African artistic expression.

The session further underscored the growing international recognition of Nigerian art, particularly through exhibitions at Tate Modern.

Participants also reflected on the visit of Bola Ahmed Tinubu to the exhibition, described as a milestone in promoting Nigeria’s cultural heritage globally.

In his closing remarks, Chief Communications Officer of Access Holdings, Amaechi Okobi, reaffirmed the organisation’s commitment to advancing African narratives on the global stage.

He said the collaboration with Tate Modern aligns with broader efforts to promote dialogue, preserve cultural identity and support the creative sector.

The event reinforced a shared commitment by Access Holdings, Coronation Group and Tate Modern to elevate African art globally and ensure Nigerian cultural narratives continue to shape international conversations.


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NDPC Issues Critical Advisory as Hackers Target Nigeria’s Key Digital Systems

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Nigeria Data Protection Commission (NDPC) has issued a regulatory advisory to data controllers and processors across the country following what it described as escalating threats to Nigeria’s data security architecture.

NDPC Issues Critical Advisory as Hackers Target Nigeria’s Key Digital Systems

NDPC

In a statement signed by Babatunde Bamigboye, lead of Legal, Enforcement and Regulations, the commission said its technical assessment revealed that some shadowy threat actors were engaged in coordinated operations targeting financial systems and critical digital infrastructure in Nigeria.

The commission urged public institutions to comply with the presidential directive of Bola Ahmed Tinubu, which emphasises the strategic importance of data in national development.

According to the NDPC, the President had declared that “data is the new oil,” stressing the need for Ministries, Departments and Agencies (MDAs) to rigorously capture and safeguard information in line with the Nigeria Data Protection Act, 2023.

The commission therefore advised all data controllers and processors to urgently strengthen their technical and organisational measures to protect personal data and ensure compliance with the law.

It listed key measures to include the appointment of trained and certified Data Protection Officers, implementation of comprehensive privacy policies and information security standards, as well as conducting Data Privacy Impact Assessments.

Other measures recommended by the NDPC include deployment of robust identity and access controls such as Multi-Factor Authentication, adoption of zero-trust security architecture, prompt remediation of system vulnerabilities, and continuous patch management.

The commission also emphasised the need to secure cloud infrastructure, application programming interfaces (APIs), databases and access credentials, alongside real-time monitoring, logging and threat detection systems.

Further recommendations include encryption and secure credential handling, regular vulnerability assessment and penetration testing of critical systems, as well as routine backup and resilience testing.

The NDPC warned that organisations that fail to implement appropriate data protection measures in accordance with the Nigeria Data Protection Act, 2023 risk legal liabilities.

It reiterated its commitment to providing regulatory support to organisations while ensuring the protection of personal data and strengthening institutional resilience across all sectors.


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Africa’s Forex Market in 2026: Key Trends Every Trader Should Watch

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The forex market across Africa is witnessing more participants and more regulatory attention than it did just a few years ago. This growth is part of a bigger picture: Sub-Saharan Africa is expected to expand by 4.3% in 2026, while global forex turnover already hit an estimated $9.6 trillion daily in April 2025. However, there’s more to it than macroeconomic figures.

Africa's Forex Market in 2026: Key Trends Every Trader Should Watch

The trends reshaping the market are happening from within. Here are six worth paying close attention to.

1. Trading Has Moved to the Phone

The number of people accessing the market via mobile phones exceeds those accessing it via traditional bank systems. GSMA states that in Sub-Saharan Africa alone, there are more than 1.1 billion registered mobile money accounts.

The International Monetary Fund states that digitalisation and increased usage of the internet are changing payment systems in the Sub-Saharan Africa region.

Mobile access changes traders’ behavior. It lowers the barrier to entry and speeds up deposits and withdrawals. Therefore, brokers who can provide a quality mobile trading experience will have a huge advantage.

2. Regulators Are Watching

The market is becoming more structured and more transparent. In South Africa, the FSCA regulates market conduct for financial institutions. In Kenya, the Capital Markets Authority regulates capital markets and maintains a licensing system that includes online forex brokers.

Nigeria’s SEC has publicly warned that online retail forex trading can be subject to abuse when unregulated. It also provides tools for investors to check operators’ registrations.

As a result, in 2026, more traders are likely to favour brokers that can show clear licensing, transparent operations, and stronger investor safeguards.

3. Volatility Varies by Country

A common mistake is perceiving the African market as one entity. In reality, according to RegTech Afrika, there are 21 countries out of a total of 54 that have a chance of seeing their currencies depreciate in 2025, with some of them losing value by as much as 6% or more.

A trader watching the rand, naira, shilling, or cedi, regional headlines needs more than regional headlines. Country-level macro data, central bank moves, and the US dollar will still play a major role.

4. Cross-Border Payment Infrastructure Is Quietly Improving

Platforms like PAPSS are helping make payments across African countries faster and easier to complete in local currencies. According to official announcements of PAPSS, it has become operational in 18 countries across Africa, with its latest launch in Algeria in 2025. It has also become operational in Kenya through a partnership with KCB Group, as well as in Rwanda through a partnership with Bank of Kigali.

Step by step, Africa is becoming a more financially connected continent.

5. Execution Quality Is the New Standard

Data from the BIS shows that in April 2025, three-quarters of FX trades were intermediated by the global centers of the United Kingdom, the United States, Singapore, and Hong Kong. Therefore, the best liquidity and best prices are still linked to global conditions.

For local markets, this raises the bar. Forex traders are becoming increasingly aware that tight spreads, while important, mean little without reliable prices and execution. Brokers like JustMarkets that can bring all of these elements together are in a much stronger position than competitors.

6. Education as a Necessity

Regulatory disclosures from major global brokers illustrate how tough it is to trade without proper knowledge. According to publicly available disclosures, between 70% and 80% of retail investor accounts lose money when trading CFDs.

Forex traders who understand risk management and which financial news to follow have a better chance of surviving the market. Brokers who invest in education are more likely to be seen by traders as valuable partners rather than mere facilitators.
The Market Rewards the Prepared

Africa’s forex market in 2026 is shaped by volatility, stricter rules, and mobile-first trading. The traders who combine market knowledge with the right tools and the right broker will find real opportunity here, while those who don’t adapt will find the market increasingly unforgiving.


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