E-Business
The Impact and Effects of Video Content Creation Online
The internet has made a lot of things, hitherto, not possible for us to achieve a few years ago, to be easily achieved today. One of such is the magnitude of content accessible to for us to upload and watch on YouTube nowadays.
In a report released by Google as at January 2017, about 300 videos are uploaded to YouTube every second and about 5 billion videos are watched on YouTube every day.
It is projected that by the year 2025, half of viewers under the age of 32 will not subscribe to pay TV service but stick to YouTube.
With these daunting statistics, it is obvious that YouTube is very huge now and expected to be more so in the nearest future, hence, its activities is worth looking into.
I recently met with Susan Agliata, Europe, Middle East and Africa Executive of YouTube, who was in Africa for the first time, and had a fruitful discussion with her in the impact and effects of video content creation online.
Susan said that YouTube has grown over the years in terms of watch time, different types of content on the platform and the creators of these videos who are producing authentic and engaging content around the world.
On what she thinks has helped the growth if YouTube over the years, she is of the view we that more people are watching videos now due to the improvement in technology and people wanting choice when they are deciding what to watch online.
When asked how she thinks brands should be using YouTube, Susan is of the opinion that YouTube presents enormous opportunities for brands to provide valuable content for the benefit of their audiences and to grow their business as well.
She maintained that for anyone to use YouTube to grow a personal brand, you have to be consistent in providing content on a regular basis and such content must be authentic. This is because the audience is quick to know when content is authentic or not.
Reeling out YouTube’s strategy for Africa where data is is too expensive, Susan stressed that this is a challenge which is being addressed by taking s multi-tiered approach, where YouTube is in partnership with Universities and Telcos with a view to reduce the cost of data so that content can be made accessible to as many people as possible.
According to Susan, some of the ways YouTube is supporting its content creators include a global program called YouTube Spaces that is providing actual production resources to content creators.
This, she stated, has been established in nine cities and more are being planned. She stressed that YouTube provides a wealth of online resources on the Creator Academy site where content creators can visit to garner useful tips and strategies to start uploading content, monetize and grow their audience.
On how one can make money from YouTube, Susan said YouTube wants as many content creators as possible to benefit from the monetization that YouTube provides, hence, it tries to provide as many accessible tools as possible to enable them monetize their content on the platforms.
This, she said, is done by connecting it with an access account and start uploading content. Talking on YouTube Life, Susan said it has grown enormously and used to broadcast big and small moments of the brands and users. She further stated that YouTube is not afraid of competition with YouTube Live streams as it provides users the best experience in terms of life engagement.
When asked in which more creative ways YouTube content creators can carry out their videos, Susan stated that they should note that there is a difference between creating digital videos and traditional video content. With digital content, one needs to think differently and take such issues as the first few seconds to arrest and engage the attention of your audience and learning new ways of storytelling more seriously and creating an ecosystem of content as against creating only one or two videos in a world where the users have a choice.
Reacting to a question on what content she thinks is most popular on YouTube, Susan is of the view that this depends on, and varies from location to location.
She stated that some of the popular content include Music, Comedy, How to, etc., depending on the specific market. “Content”, she said, “has to be relevant to the audience, no matter whatever it is”.
Susan maintained that one can start YouTube Content Creation with the basic gears or with sophisticated. Some content, she stressed are shot with phones while others are shot with studio equipment but, what is required in the end is for the content to be authentic, engaging and relevant.
On can, however, have some basic knowledge of video editing or partner with an organization to have this done. Susan also spoke on 360 Degree video and Daydream VR projects of YouTube.
CFA is the Founder, www.CFAtech.ng & Co-producer/Presenter,Tech Trends on Channels Television
Transcorp Hotels Plc has delivered a stellar performance in the first half of 2025, recording a 60% year-on-year surge in revenue to ₦47.57 billion, up from ₦29.72 billion in H1 2024. Gross profit climbed 71% to ₦36.21 billion, maintaining a strong 76% margin despite inflation and operational headwinds.
The hospitality giant, a subsidiary of Transnational Corporation Plc, also announced an interim dividend payout of ₦1.024 billion — offering ₦0.10 per 50 kobo ordinary share to shareholders.
In a bold move, the company unveiled Nigeria’s largest corporate venue — the 5,000-seat Transcorp Centre — staking its claim as the new leader in event hospitality. Chairman Emmanuel Nnorom described the results as proof of Transcorp Hotels’ transformative strategies and unwavering investor commitment. MD/CEO Uzo Oshogwe attributed the success to relentless execution and a resilient business model.
Transcorp Hotels, renowned for iconic assets like Transcorp Hilton Abuja and its digital platform Aura, says it isn’t just leading Nigeria’s hospitality sector — it’s redefining excellence across Africa.
Chinese “threat actors” have hacked Microsoft’s SharePoint document software servers and targeted the data of the businesses using it, the firm has said.
China state-backed Linen Typhoon and Violet Typhoon as well as China-based Storm-2603 were said to have “exploited vulnerabilities” in on-premises SharePoint servers, the kind used by firms, but not in its cloud-based service.
The US tech giant has released security updates in response and has advised all on-premises SharePoint server customers to install them.
“Investigations into other actors also using these exploits are still ongoing,” Microsoft said in a statement.
The firm said it had “high confidence” the hackers would continue to target systems which have not installed its security updates.
It added that it would update its website blog with more information as its investigation continues.
Microsoft said it had observed attacks in which hackers had sent a request to a SharePoint server “enabling the theft of the key material by threat actors”.
Charles Carmakal, chief technology officer at Mandiant Consulting firm, a division of Google Cloud, told reporter, it was “aware of several victims in several different sectors across a number of global geographies”.
Carmakal said it appeared that governments and businesses that use SharePoint on their sites were the primary target.
A number of adversaries who stole material encoded by cryptography were then able to regain ongoing access to the victims’ SharePoint data, he said.
“This was exploited in a very broad way, very opportunistically before a patch was made available. That’s why this is significant,” Carmakal said.
Carmakal said the “China-nexus actor” was deploying techniques similar to previous campaigns associated with Beijing.
Microsoft said Linen Typhoon had “focused on stealing intellectual property, primarily targeting organizations related to government, defence, strategic planning, and human rights” for 13 years.
It added that Violet Typhoon had been “dedicated to espionage”, primarily targeting former government and military staff, non-governmental organizations, think tanks, higher education, the media, the financial sector and the health sector in the US, Europe, and East Asia.
Meanwhile, Storm-2603 was “assessed with medium confidence to be a China-based threat actor”.
National Identity Management Commission (NIMC) has issued a public warning that it is not associated with NINcard.com.
According to the commission, the website has been circulating online to offer services for Nigerians seeking National Identification Number (NIN) services.
NIMC, in a post on its official X account on Wednesday, said, “NINcard.com is not in anyway affiliated to NIMC. Stay vigilant!”
The warning was accompanied by screenshots of fake payment receipts and OTP request pages from the website, both of which were boldly stamped “FAKE” by NIMC to alert the public.
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