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SMSaaS Has Strong Future with Telcos As ‘Gatekeepers’- Pearson

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Short Messaging System (SMS) remains a key tool for reaching everyone with unmatched service guarantees and has a strong future, according to researchers at the World Telecoms Lab (WTL)

Although, the activities of Over-The-Top (OTT) content providers’ such as WhatsApp, Facebook, Twitter, are petering the revenue base of the telecommunication network providers and Value-Added Service (VAS), however, the researchers have projected that Telcos’ ability to function as the ‘gatekeepers’ will expose them to the next goldmine: SMS-as-a-Service (SMSaaS).  

The WTL’s report backs claims that “OTT apps, for all their consumer popularity, are still marginal in the A2P space. Operators still dominate”, thus, SMS retains the aura as an important service and unlike popular forms of IP messaging, it is genuinely ubiquitous.

Simon Pearson, business development director, World Telecom Labs told Nigeria CommunicationsWeek that SMS has levels of service performance that are simply not available from common IP-based solutions, which are typically closed-user communities.

“So even while IP messaging has grown in popularity between individuals, there’s no getting away from the fact that SMS provides a means to reach everyone. In particular, it also helps businesses communicate more effectively with their customers. It’s the only way in which they can reach all mobile users in their markets.

“As such, SMS is a premium service. It offers a degree of trackability, reliability and service quality that is simply not available with other messaging solutions. This provides an unrivalled set of service guarantees, which form the foundation of enterprise partnerships. A messaging service provider with access to SS7 network infrastructure can offer a level of service to its business partners that is far beyond the best effort that might be attainable by another messaging platform.

“SMS provides a reassuringly comprehensive way to enable businesses to reach their customers, whether for the purposes of order acknowledgements, service updates or for promotional purposes. For different verticals, such as logistics, catering, tourism, banking, retail, and more, it is a secure, reliable channel to reach customers.

 As such – and contrary to many expectations – while P2P SMS may be in decline, A2P SMS is growing. SMS services that are targeted towards the needs of businesses that need to keep in touch with their customers represent a growth opportunity and one that can help offset declining or stagnant voice margins. The great thing about SMS is that, unlike popular forms of IP messaging, it’s genuinely ubiquitous. If you have a mobile, then you can send and receive SMS to anyone else who has a mobile, regardless of the type of device or the generation of mobile technology it supports. Put simply,” the WTL report reads.

The report is also backed by comments by Jay Emmett, General manager, OpenMarket at the Mobile World Congress 2017 who reminded the telcos and industry experts that SMS is the only channel that is ubiquitous, immediate and universally understood.

“I don’t want a conversation with a bot,” he said. “I want to have a transaction. I don’t even like the word chat bot. I prefer ‘service bot’. If I have a car quote, that’s nine questions. That’s what I want. Not a conversation.”

Nodding in agreement David Vigar, Director of strategic carrier partnerships, Nexmo, said: “What will drive enterprise messaging is how they consumers interact with each other. So they might want to start a conversation on Twitter but then get reply somewhere else. It’s hard to do this without the context being lost, but that’s what we should be working on.”

Speaking on what telcos should focus on, Pearson told Nigeria CommunicationsWeek it implies “don’t get distracted by new, glamourous services with unproven revenue models and lose focus on something that works”. We believe there is a market for telcos and value-added operators to leverage their existing interconnects and subscriber bases.

“An operator can approach corporate customers (banks, airlines etc) and offer them packages that allow them to address their clients very directly. I have noticed that my local hospital, dentist and even the garage all send me SMS these days to remind me about appointments.

From the telco perspective access to this audience is valuable and they are kind of the only people that have it (they can be the ‘gatekeepers’ to the SMS world if you like)”.

 


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Nigeria CommunicationsWeek believes that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. So since 2007, we have devoted our energy to independent reportage of technology and how they affect lives.

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Legend Internet, Spectranet in Merger Talks

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Legend Internet Plc, an internet service provider, plans to merge with Spectranet, Nigeria’s largest ISP by subscribers, in a deal that signals a new wave of consolidation as competition intensifies in the broadband space.

The proposed transaction, disclosed in a regulatory filing to the Nigerian Exchange (NGX) on Monday, will see both companies combine their businesses under a unified corporate structure.

The deal is pending approval from the Federal Competition and Consumer Protection Commission (FCCPC) and the Nigerian Communications Commission (NCC), with completion targeted for Q2 2026.

The merger brings together two players that have long competed for the same urban broadband customers and signals that Nigeria’s internet service provider market may be entering a consolidation phase.

With infrastructure costs rising, spectrum constraints tightening, and competition intensifying from MTN and Airtel’s home broadband arms, mid-tier ISPs face growing pressure to scale or get squeezed.

Legend’s board, which approved the transaction in October 2025 before shareholders ratified it in November, framed the deal in terms of network capacity and operational efficiency.

“The proposed merger aligns with Legend’s long-term strategy to expand broadband infrastructure and strengthen its position within Nigeria’s telecommunications sector,” Legend said in the filing.

“The Transaction is expected to deliver significant strategic and financial benefits, including enhanced network capacity through the integration of fibre and wireless infrastructure, improved operational efficiency, and expanded coverage across key urban markets.”

The combined entity would inherit Spectranet’s established brand recognition among home and SME broadband users alongside Legend’s listed status and infrastructure footprint.

The filing did not disclose the financial terms of the transaction, including the valuation or the structure of the share arrangement.

The deal also reflects broader shifts in Nigeria’s ISP market, where scale, network quality, and capital investment are becoming critical to survival. By merging with Spectranet,

Legend is betting that consolidation can deliver the scale needed to compete more aggressively.

Spectranet, once a dominant force in Nigeria’s fixed wireless segment, enters the merger from a position of relative weakness. In 2025, its active subscriber base fell below 100,000 for the first time since the NCC began publishing ISP data. The company lost 3,732 users in the second quarter alone, marking its second consecutive quarterly decline.

That drop came amid intensifying competition from newer entrants and alternative technologies. Satellite internet provider Starlink, for instance, has recorded rapid growth, increasing its subscriber base significantly over the same period. Fibre-focused players like FibreOne are also expanding, putting additional pressure on legacy wireless operators.

Despite these challenges, Spectranet remains a significant player. As of late 2024, it controlled about 47.3% of Nigeria’s wireless ISP market and remained the largest ISP by subscriber count as of mid-2025. However, its lead has been narrowing, underscoring the urgency of strategic repositioning.

For Legend Internet, the merger could provide a faster route to scale than organic growth alone. The company, which listed on the NGX in April 2025 through a listing by introduction, has seen a volatile stock performance.

After debuting at ₦5.64 per share and climbing to a high of ₦10.35 in May 2025, the stock fell to a low of ₦4.30 in September before beginning a recovery. As of March 23, 2026, Legend’s shares trade at around ₦6.00, giving it a market capitalisation of approximately ₦12 billion. The stock has gained about 13.4% year-to-date, suggesting a modest return of investor confidence following its post-listing swings.


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Canada–Nigeria Technology Partnership Forum Set for Lagos on March 26

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Trade Commissioner Service (TCS) at the Deputy High Commission of Canada in Nigeria will host a high-level Canada–Nigeria Technology Partnership Forum on Thursday, March 26, 2026, at the Federal Palace Hotel.
Canada–Nigeria Technology Partnership Forum Set for Lagos on March 26

Canada–Nigeria

The forum will convene technology leaders, innovators, distributors, systems integrators, and policymakers from Canada and Nigeria to explore new commercial opportunities and deepen bilateral collaboration in the digital economy.

To participate, register here.

Designed as a strategic engagement platform, the event will showcase Canada’s advanced technology capabilities while connecting Canadian companies with Nigerian partners across key sectors including artificial intelligence, cybersecurity, telecommunications, enterprise solutions, and smart infrastructure.

Driving Cross-Border Innovation

The forum aims to strengthen innovation ties between both countries by facilitating partnerships that support digital transformation, business growth, and knowledge exchange.

Proceedings will begin at 8:30 AM with registration and introductions led by the Trade Commissioner, followed by official welcome remarks at 9:00 AM by the Head of Office at the Deputy High Commission of Canada in Lagos.

Keynote on Technology Transformation

A keynote address will be delivered from 9:10 AM to 9:30 AM by Mr. Olagoke Orija, representing the Country Manager of Microsoft Nigeria.

The keynote will highlight opportunities for technology-driven transformation and collaboration within Nigeria’s rapidly evolving digital landscape.

Panel Session: Strengthening Tech Partnerships

A key highlight of the forum will be a panel discussion scheduled from 10:00 AM to 10:45 AM, themed:

“Building Stronger Tech Partnerships: Distributor, Integrator & Reseller Opportunities.”

The session will explore practical models for collaboration between Canadian and Nigerian companies, with focus on:

  • Expectations of Nigerian firms from international technology partners
  • Success factors in joint ventures, distribution, and co-development
  • Case studies of Canada–Nigeria technology collaboration

Panelists include:

  • Lee-Michael J. Pronko (Canada)
  • Dr. Isi Brennan (USA)
  • Gbemi Akande – Optimus AI (Canada)

Sector-Focused Syndicate Sessions

From 10:45 AM to 12:00 PM, participants will engage in sector-specific syndicate sessions featuring presentations from leading Canadian technology firms:

  • Agile Agilist – Artificial Intelligence
  • Cetark – Cybersecurity
  • Ethica Channel Enablement Inc – Telecommunications
  • Telepin – Telecommunications
  • SimplyCast – Enterprise Solutions
  • Viion Systems – IoT and Smart Infrastructure

Each company will deliver focused 15-minute presentations, highlighting solutions and partnership opportunities.

Networking and Cultural Exchange

An interactive Q&A session will take place from 12:00 PM to 12:20 PM, allowing participants to engage directly with presenters.

This will be followed by a Wine Tasting Networking Session (12:20 PM – 12:50 PM), curated by Nicotawines, featuring premium selections from Canadian wineries and distilleries including Tawse Winery, Macaloney Distillery, Lakeview, and Reif Estate Winery.

Closing and Outlook

The forum will conclude at 1:00 PM with closing remarks from the Senior Trade Commissioner, reaffirming Canada’s commitment to building sustainable and mutually beneficial partnerships within Nigeria’s technology ecosystem.

Register here to participate.

About the Trade Commissioner Service (TCS)

The Trade Commissioner Service supports Canadian companies seeking international business opportunities and facilitates trade, investment, and innovation partnerships worldwide. Through its presence in Nigeria, the TCS works to strengthen bilateral economic ties and foster collaboration between Canadian and Nigerian businesses.


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FG Taps Quest Merchant Bank for Advisory on 90,000km Fibre Project

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Quest Merchant Bank has been appointed as Transaction Advisor for Project BRIDGE, a broadband infrastructure initiative of the Federal Ministry of Communications, Innovation and Digital Economy (FMCIDE), led by Bosun Tijani, the minister.

FG Taps Quest Merchant Bank for Advisory on 90,000km Fibre Project

Project BRIDGE, short for Broadband Infrastructure Development for Digital Economy, is designed to deepen Nigeria’s digital backbone through the deployment of about 90,000 kilometres of open-access fibre-optic cables nationwide.

The initiative is expected to boost broadband penetration, strengthen connectivity and drive inclusive economic growth.

Under the mandate, Quest Merchant Bank will work with the ministry and the Project Implementation Unit to structure the project’s financial and commercial framework.

This includes developing bankable investment models, engaging investors and designing a public-private partnership structure to ensure efficient execution and sustainability.

Afolabi Olorode, acting managing director, described the project as a critical intervention for Nigeria’s digital economy.

“Project BRIDGE represents a critical step in strengthening Nigeria’s digital backbone and unlocking the immense opportunities within the country’s digital economy. We are honoured to partner with the FMCIDE under the leadership of Honourable Minister, Dr Bosun Tijani on this important initiative,” he said.

He added that the bank would leverage its expertise in infrastructure finance to develop “a robust and investable framework that will attract private capital and support long-term national development.”

Also speaking, Yetunde Falore, head of Investment Banking at Quest Merchant Bank, said the project comes at a defining moment for Nigeria’s digital economy.

“Nigeria’s digital economy is entering a defining phase, and infrastructure initiatives such as Project BRIDGE will play a central role in expanding connectivity, deepening digital inclusion, and supporting sustainable economic growth,” she stated.

Falore noted that the bank would focus on ensuring the timely and efficient delivery of the project in its advisory role.

The initiative aligns with the Renewed Hope agenda of President Bola Ahmed Tinubu, which prioritises digital infrastructure expansion and private sector participation in critical national assets.


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