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SMSaaS Has Strong Future with Telcos As ‘Gatekeepers’- Pearson

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Short Messaging System (SMS) remains a key tool for reaching everyone with unmatched service guarantees and has a strong future, according to researchers at the World Telecoms Lab (WTL)

Although, the activities of Over-The-Top (OTT) content providers’ such as WhatsApp, Facebook, Twitter, are petering the revenue base of the telecommunication network providers and Value-Added Service (VAS), however, the researchers have projected that Telcos’ ability to function as the ‘gatekeepers’ will expose them to the next goldmine: SMS-as-a-Service (SMSaaS).  

The WTL’s report backs claims that “OTT apps, for all their consumer popularity, are still marginal in the A2P space. Operators still dominate”, thus, SMS retains the aura as an important service and unlike popular forms of IP messaging, it is genuinely ubiquitous.

Simon Pearson, business development director, World Telecom Labs told Nigeria CommunicationsWeek that SMS has levels of service performance that are simply not available from common IP-based solutions, which are typically closed-user communities.

“So even while IP messaging has grown in popularity between individuals, there’s no getting away from the fact that SMS provides a means to reach everyone. In particular, it also helps businesses communicate more effectively with their customers. It’s the only way in which they can reach all mobile users in their markets.

“As such, SMS is a premium service. It offers a degree of trackability, reliability and service quality that is simply not available with other messaging solutions. This provides an unrivalled set of service guarantees, which form the foundation of enterprise partnerships. A messaging service provider with access to SS7 network infrastructure can offer a level of service to its business partners that is far beyond the best effort that might be attainable by another messaging platform.

“SMS provides a reassuringly comprehensive way to enable businesses to reach their customers, whether for the purposes of order acknowledgements, service updates or for promotional purposes. For different verticals, such as logistics, catering, tourism, banking, retail, and more, it is a secure, reliable channel to reach customers.

 As such – and contrary to many expectations – while P2P SMS may be in decline, A2P SMS is growing. SMS services that are targeted towards the needs of businesses that need to keep in touch with their customers represent a growth opportunity and one that can help offset declining or stagnant voice margins. The great thing about SMS is that, unlike popular forms of IP messaging, it’s genuinely ubiquitous. If you have a mobile, then you can send and receive SMS to anyone else who has a mobile, regardless of the type of device or the generation of mobile technology it supports. Put simply,” the WTL report reads.

The report is also backed by comments by Jay Emmett, General manager, OpenMarket at the Mobile World Congress 2017 who reminded the telcos and industry experts that SMS is the only channel that is ubiquitous, immediate and universally understood.

“I don’t want a conversation with a bot,” he said. “I want to have a transaction. I don’t even like the word chat bot. I prefer ‘service bot’. If I have a car quote, that’s nine questions. That’s what I want. Not a conversation.”

Nodding in agreement David Vigar, Director of strategic carrier partnerships, Nexmo, said: “What will drive enterprise messaging is how they consumers interact with each other. So they might want to start a conversation on Twitter but then get reply somewhere else. It’s hard to do this without the context being lost, but that’s what we should be working on.”

Speaking on what telcos should focus on, Pearson told Nigeria CommunicationsWeek it implies “don’t get distracted by new, glamourous services with unproven revenue models and lose focus on something that works”. We believe there is a market for telcos and value-added operators to leverage their existing interconnects and subscriber bases.

“An operator can approach corporate customers (banks, airlines etc) and offer them packages that allow them to address their clients very directly. I have noticed that my local hospital, dentist and even the garage all send me SMS these days to remind me about appointments.

From the telco perspective access to this audience is valuable and they are kind of the only people that have it (they can be the ‘gatekeepers’ to the SMS world if you like)”.

 


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Nigeria CommunicationsWeek believes that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. So since 2007, we have devoted our energy to independent reportage of technology and how they affect lives.

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Satellite Operators Push New Signal across Africa, Indian Ocean Regions

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The Agency for Air Navigation Safety in Africa and Madagascar (ASECNA), has started to broadcast a Satellite-Based Augmentation System (SBAS) signal over Africa and Indian Ocean (AFI), providing its first open service in the region via NIGCOMSAT-1R Satellite managed and operated the by Nigerian Communications Satellite Ltd., under the Federal Ministry of Communications and Digital Economy.

Satellite Operators Push New Signal across Africa, Indian Ocean Regions

This early open service is provided as part of the programme, which pursues the autonomous provision SBAS services in Africa, to augment the performances of the satellite navigation constellations GPS and Galileo.

With improved accuracy to within a meter, and boosted integrity, availability, and continuity of safety-related applications, these SBAS services will improve flight safety and efficiency in Africa, and also benefit the economy in many areas as land, sea, and rail transport, as well as mass-market applications, supporting user safety, cost-effectiveness, and sustainable development.

The launched open service essentially aims to carry-out technical trials, and to undertake partner airlines field demonstrations for aircraft and rotorcraft, to demonstrate the benefits of the future operational safety-of-life SBAS services, expected from 2024. It will also include early Precise Point Positioning (PPP), and emergency warning service to populations, which performance will be proven through other demonstrations.

The signal-in-space is generated by a dedicated system tested, developed as part of the “SBAS for Africa and Indian Ocean” preliminary design phase, financed by the European Union, and awarded to Thales Alenia Space, Joint Venture between Thales (67 per cent), and Leonardo (33 per cent).

The “SBAS for Africa and Indian Ocean” is based on the European EGNOS (1) developed by the European Space Agency (ESA), acting under the delegation of the European Commission and operated by the European GNSS Agency GSA.

The system prototype uses as reference stations the SAGAIE network deployed by CNES and ASECNA with the support of Thales Alenia Space.

The signal is broadcasted via the SBAS payload on NigComSat 1R GEO satellite of the Nigerian Communications Satellite, and an uplink station deployed in Abuja, Nigeria.

It is compliant to the standards and recommended practices of the International Civil Aviation Organisation (ICAO), and the minimum operational performance standard developed by the Radio Technical Commission for Aeronautics (RTCA) organisation.

It will be visible in the whole of Africa and the Indian Ocean, up to the West Australian coast, and also in Europe.

Dr. Abimbola Alale, managing director/chief executive officer of NIGCOMSAT, said: “we are proud to be part of this ambitious program to provide satellite navigation services in the Africa and Indian Ocean region. The use of our geostationary communication satellite NIGCOMSAT-1R navigation payload to broadcast the first signal will be Africa’s premier contribution to SBAS as a regional satellite-based augmentation system for the continent.”

On his part, Benoit Broudy, vice president, Navigation Business at Thales Alenia Space in France, said the longstanding expertise acquired with the development of EGNOS1 SBAS in Europe, and KASS SBAS in Korea, combined with the new leading-edge satellite positioning technologies make Thales Alenia the ideal partner to best support countries to implement their own SBAS efficiently.

“The equatorial region represents also a key engineering challenge for such a system due to difficult ionosphere conditions, for which Thales Alenia Space has developed a proven solution,” he stated.

Mohamed Moussa, director-general of ASECNA, said the provision of the first African SBAS early service is a crucial major step forward in the development of satellite navigation in the AFI region, and in the deployment of the “SBAS for Africa and Indian Ocean” system, the navigation solution for Africa by Africa.

He said: “It demonstrates the ambition and commitment of ASECNA to enhance air navigation safety for the benefit of the whole continent, in line with my vision for the unification of the African Sky.”


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ipNX, USTDA Ink Partnership Deal to Develop Nigeria’s ICT Infrastructure

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ipNX, Nigeria’s pioneering and leading information, communications and technology (ICT) company and the United States Trade and Development Agency (USTDA) have signed a partnership deal that will further support the development of Nigeria’s ICT and broadband infrastructure and help ipNX expand its fibre-optic network to more than 200,000 residences in Lagos and other locations, including Abuja and Port Harcourt.

A virtual signing ceremony that signalled the beginning of this far reaching relationship between the two parties was held on Thursday, September 17, 2020.

Through this innovative initiative, the USTDA is supporting ipNX to promote inclusive, secure and sustainable connectivity across the nation.

The agreements were made possible as a result of several engagements between the USTDA delegation to Nigeria and the leadership of ipNX; and will advance the goals of the recently updated Nigerian Broadband Plan.

At the Signing Ceremony, Ejovi Aror, group managing director of ipNX, said: “We believe that world-class connectivity and broadband internet access will be pivotal to the digital transformation and socio-economic development of Nigeria.

‘We are very positive that this project will play a crucial role in making our belief a reality.”

Aror added that with the emergence of the COVID-19 pandemic, the case for a vibrant ICT sector has never been stronger and the new partnership will bring ipNX a step closer to achieving its mission to continually leverage technology to create innovative solutions that help mankind thrive, while making a crucial impact to the lives of Nigerians across the country.

Mary Beth Leonard, U.S. Ambassador to Nigeria, said’ “These projects will support the development of Nigeria’s telecoms infrastructure and help to achieve the goals of the National Broadband Plan.

“The U.S. Government has committed significant resources to improving telecoms infrastructure in Nigeria and this support is crucial as we believe that investment in critical ICT projects will strengthen the resiliency outlined in Nigeria’s economic sustainability plan.”

Also present at the virtual event, the Director, Technical Standards and Network Integrity of the Nigerian Communications Commission (NCC), Engr. Bako Wakil, who spoke on behalf of the Executive Vice Chairman of NCC, said: “The support this grant will provide to the telecommunications sector, in particular broadband, is in line with the National Digital Strategy and the National Broadband Plan.

“The NCC would like to congratulate ipNX as it shows the company’s integrity and commitment to be selected for this grant”.

ipNX also revealed that it intends to continue to work with USTDA beyond the preliminary stage, to execute many more projects into the future that will bring about the digital transformation and socio-economic development of major cities in Nigeria in alignment with the National Digital Economy Policy and Strategy.

With their partnership, both parties fully agree that further development of the nation’s broadband infrastructure is key to unlocking the potential promised by Nigeria’s digital economy.

According to the World Bank’s ‘Nigeria Digital Economy Diagnostic Report’ released in 2019, Broadband is a key enabler to harness the digital economy transformation and high-speed broadband has the potential to accelerate Nigeria’s socio-economic development.

 


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Manfa, ANSICTA Boss Pledges to Collaborate with NITDA for Establishment of Zonal Office in Anambra State

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Mr Theo Manfa, managing director/chief executive officer, Anambra State Information and Communication Technology Agency, (ANSICTA) has hinted that they are ready to collaborate with National Information Technology Development Agency, (NITDA) for the establishment of the agency’s South-East Zonal office in the State.

 

He stated this when he led ANSICTA delegation to NITDA’s head office in Abuja recently.

 

Mr Manfa explained that the call for special requests by the state is necessitated by the fact that the state “has long been known as a home of innovation and entrepreneurship, through the various markets like Onitsha and Nnewi and the plethora of locally produced goods they spawned over time.”

Dr Vincent Vincent Olatunji, Director E-Government and Regulation NITDA receiving an award on behalf of the DG from Theo Manafa MD ANSICTA

He said that innovation and entrepreneurship are important elements to drive the digital economy which the nation is striving to create adding that the state has been watching with keen interest the activities of Federal Ministry of Communications and Digital Economy and NITDA which necessitated the intended partnership.

 

He requested NITDA’s partnership with ANSICTA in building an ICT Hub in Anambra State; hosting a NITDA regional office; hosting NITDA events and programs as a State and region; trainings and Skills development programs of NITDA where the State hopes to train 40,000 residents in the next 2 years in Digital skills; establishment of cooperation on the Nigeria Government Enterprise Architecture (NGEA) and the provision of the Unity Board where 150 units were requested for a program for secondary schools in Anambra.

 

ANSICTA also presented an award to the Director General for his “Outstanding Achievements in Driving theDigital Economy” which was received by Dr. Vincent Olatunji on behalf of the DG.

 

Dr. Olatunji responded along with comments from some of the Directors and said NITDA would be glad to cooperate with the State.

L-R: Theo Manafa, MD/CEO of ANSICTA, Inuwa Kashifu Abdullahi, DG of NITDA and Michael Orekyeh, COO of ANSICTA

He said it was gratifying to note that Anambra State now has an ICT Agency as Gov Willie Obiano had visited NITDA 6 years ago and the agency had worked with the State in developing an ICT policy for Anambra.

 

The success of that exercise is the take off of the agency (ANSICTA) which is the execution arm of the policy developed by NITDA.

 

He further said ANSICTA was by the speech of its MD really in tune with the affairs and mandates of NITDA and stated that ANSICTA should make a formal application for the things requested at this meeting will be looked into by Management for approval by the Director General.

 

He also thanked ANSICTA for recognizing the hard work of the DG through the award they presented, which he said was most encouraging.

Michael Orekyeh; chief operating officer of ANSICTA was part of the delegation from Anambra State. while the Director General of NITDA, Malam Kashifu Inuwa Abdullahi was represented by the Director E-Government and Regulation, Dr. Vincent Olatunji; Director Office of ICT Innovation and Entrepreneurship – OIIE, Dr. (Mrs.) Amina Sambo Magaji; Deputy Director of IT Infrastructure, Dr. Saidu Kumo; SA Technical to the DG, Dr. Mohammed Yahaya; Corporate Strategy Department, Dr. Taofik Yekini and other Directors and Key Management Staff.

 

 

 


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