Connect with us

E-Business

Jumia Puts Nigeria’s Current Internet Penetration Rate at 53%

Published

on

internet logo.jpg
Kindly share this post

Jumia Nigeria, an online retail store says Nigeria’s current internet penetration rate is 53 per cent.

Jumai presented its 2017 report on African Mobile trends study on online marketing with specification on Nigeria.

Mrs Ojuola Asuquo, the Media Officer for Jumai in the report of the African Mobile Trends, on Wednesday said that Nigeria has a much higher penetration rate than across Africa of 18 per cent.

“Nigeria continues its trajectory down the increasingly widening highway that is the mobile internet with a current internet penetration rate of 55 per cent, which is 97.2 million users,’’ she said.

She said that the study examined how the market had democratised mobile internet use, the consumer behaviours driving increased Smartphone adoption and the role of mobile brands.

Advertisement

Other areas are mobile operators and e-commerce in creating a synergy of an enhanced customer experience.

“Nigeria has a much higher penetration rate than across Africa with18 per cent,” she said.

She said that customers who made use of the site with mobile phones, both in items sold and revenue generation continued to be the most popular among Nigerian shoppers on Jumia.

“The sales of Smartphones jumped up by 394 per cent between 2014 and 2016, mostly driven by an increasing range of Smartphones price points.”

She said that in spite of the high cost of data for browsing; mobile customers consisted of 63 per cent of all orders in Nigeria.

Advertisement

She, however, said Nigeria’s mobile trends for 2017 were positive with a steady growth of Smartphones adoption and diversity.

Asuquo said that the increased offerings delivered more value for customers and cheaper access to internet connectivity.

According to her, with the research, development, innovative data packages continued among brands of mobile phone, network.

“The company will look out for an even more synergised digital ecosystem over the next few years.

“This year’s Mobile Africa Study was carried out in 15 African countries which generated more than 80 per cent of Africa’s GDP.

Advertisement

“The countries are Nigeria, Algeria, Morocco, Tunisia, Egypt, Mozambique, Ghana, Ivory Coast, Cameroon, Rwanda, Uganda, Tanzania, Kenya and Senegal,’’ she said.

Asuquo said that there were 960 million mobile subscriptions across Africa which was 80 per cent penetration rate among the continent’s population.

She said that about 71 per cent of website visitors on Jumia use their mobile phones.

She said that one of the main vehicles of the mobile trajectory was the increasing adoption of the Smartphone device by consumers.

She added that as predicted in the 2016 report, Smartphone adoption continued to rise in Nigeria.

Advertisement

“The sales of Smartphones jumped up by 394 per cent between 2014 and 2016, mostly driven by an increasing range of Smartphones price points,’’ she said.

According to her, looking at the mobile internet browsers customers use to access Jumia, 50 per cent of customers in Africa come into Jumia’s mobile site with Google Chrome.

“Nigeria’s the number was just 28 per cent. Instead, the Opera mini browser was much more popular with 41 per cent of the mobile traffic to Jumia Nigeria coming from Opera mini.

“One reason for this could be that countries with higher levels of income have been found to have more users accessing the internet with heavier browsers like chrome – which typically have higher system requirements.

“Opera mini is a lighter browser in terms of data usage and is popular among new mobile internet users with lower incomes who cannot afford costly internet data packs,’’ she said.

Advertisement

She said that a recent report from Opera determined the savings on mobile data costs for Opera mini users in Nigeria had amounted to about 198 million dollars over a 10-month period

Kindly share this post

Nigeria CommunicationsWeek believes that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. So since 2007, we have devoted our energy to independent reportage of technology and how they affect lives.

Continue Reading
Advertisement
Comments

E-Business

HURIWA, CLO Protests Bill Asking Social Media Firms’ to Open Shops Nigeria

Published

on

Kindly share this post

Human Rights Writers Association of Nigeria (HURIWA) has opposed a bill seeking to compel major global social media companies to establish physical offices in Nigeria.

HURIWA, CLO Protests Bill Asking Social Media Firms’ to Open Shops Nigeria

The rights advocacy group urged the National Assembly to discard the proposed legislation, warning that it could become a tool for censorship and undermine citizens’ constitutional right to freedom of expression, despite being presented as a measure to strengthen Nigeria’s digital economy and improve corporate accountability.

The position was contained in a presentation submitted yesterday by Emmanuel Onwubiko, national coordinator, HURIWA, to the chairman of the Senate Committee on ICT and Cyber Security.

The bill, sponsored by Senator Ned Munir Nwoko, has already passed second reading in the Senate and is before the committee for further legislative consideration.

HURIWA said it carefully reviewed the proposed legislation and concluded that compelling global technology companies to establish offices in Nigeria was unnecessary and potentially counterproductive.

Advertisement

The organisation argued that while the firms generate substantial revenue from Nigeria’s vast digital market, they already engage Nigerians through existing structures, including paying eligible content creators, working with local technology professionals and participating in legal proceedings whenever required.

According to the group, appointing local representatives where necessary would adequately address concerns about engagement with regulators and users without forcing the companies to maintain physical offices.

It also dismissed claims that mandatory country offices would significantly improve consumer complaint resolution, technology transfer or employment generation.

HURIWA maintained that the platforms already have effective feedback mechanisms for resolving users’ complaints and routinely appear before Nigerian courts through their representatives whenever litigation arises.

The group, however, said its greatest concern was the potential for the proposed law to be used as an instrument for restricting freedom of expression.

Advertisement

It argued that establishing local offices could expose global social media companies to pressure from government authorities to remove online content considered critical of those in power.

According to the rights group, the presence of social media companies in Nigeria could become an avenue for authorities to pressure them into abandoning internationally recognised digital rights standards in favour of politically motivated content moderation.

It recalled previous attempts to regulate social media in Nigeria that generated widespread concerns over possible restrictions on free speech, stressing that any legislation affecting the digital space must contain clear safeguards against abuse.

The organisation warned that the proposed law should never become “a backdoor mechanism for government surveillance, arbitrary content removal or political censorship.

 

Advertisement

Kindly share this post
Continue Reading

E-Business

Nigeria Leads Africa in Online Gambling Regulation – GCI

Published

on

Kindly share this post

Nigeria has emerged as one of Africa’s most regulated online gambling markets, even as illegal operators continue to dominate the continent, according to a new report by Gaming Compliance International (GCI).

Nigeria Leads Africa in Online Gambling Regulation - GCI

The report, the first comprehensive assessment of online gambling across all 54 African countries, showed that Africa’s online gambling Gross Gaming Revenue (GGR) reached $23 billion in 2025.

However, only $5.2 billion (23 per cent) was generated by licensed operators, while $17.8 billion (77 per cent) remained in the unregulated market.

In West Africa, total online gambling revenue rose to $4.8 billion in 2025 from $4.3 billion in 2024. Of the 2025 figure, regulated operators accounted for $1.5 billion (31 per cent), while $3.3 billion (69 per cent) flowed to unlicensed platforms, highlighting the region’s persistent enforcement challenges.

Nigeria stood out as the region’s strongest performer, recording the lowest unregulated market share at 56 per cent, compared with the West African average of 69 per cent and the African average of 77 per cent.

Advertisement

The study also found that online gambling participation across Africa increased from 198 million people (13 per cent of the population) in 2024 to 215 million (14 per cent) in 2025.

Despite this growth, GCI estimated that illegal operators deprived African governments of about $3.55 billion in tax revenue in 2025. The number of unlicensed gambling platforms targeting African consumers also rose to 4,129, up from 3,644 in 2024.

Commenting on the findings, Matt Holt, chief executive officer, GCI, said the report provides regulators with the first continent-wide benchmark for strengthening oversight and consumer protection.

Ismail Vali, president, GCI, urged governments to develop competitive and well-regulated markets that encourage consumers to patronise licensed operators, boost public revenue and attract greater investment.

Online gambling in Nigeria is regulated by the Nation Lottery Regulatory Commission.

Advertisement

Kindly share this post
Continue Reading

E-Business

Kaspersky Warns Mobile‑data Buyers about Scammers Posing as Telecoms Operators

Published

on

Kindly share this post

At the height of the Northern Hemisphere tourist season, demand for communications and mobile Internet services rises sharply. Kaspersky’s security experts have uncovered scams that target anyone purchasing mobile connections or SIM cards worldwide.

Fraudsters create counterfeit websites that look like the portals of major regional and international telecom providers to trick users into revealing their phone numbers, personal details or banking information.

Kaspersky is sharing several examples of these fake login pages that mimic legitimate telecom operator sites and giving recommendations on how not to be deceived.

In the first case, scammers exploit the brand name of an international telecommunications company operating services in Asia, Africa and Europe. Fake authentication pages encourage users to put in their phone number and credentials.

While the first example shows the different design, the second scam site closely mimics the original log in page, making it hard for users to tell the difference and spot a fake. Entering authentication or payment data on fraudulent web sites may result in money or data loss and become a reason for more frequent spam and fraudulent calls.

Advertisement

Another example is a scam page which poses as another international communications company, working in North Africa, the Middle East and Southeast Asia. In this scheme scammers encourage users to top up their mobile data/Internet plans by entering their personal information and bank cards details.

Kaspersky experts have also identified a scam when cyber criminals suggest users enter their personal data to check and pay a bill inquiry. Such scam schemes are usually aimed at gaining victims’ personal data for further fraud or account hacking and stealing money.

“Because of the active use of AI, scammers can now create fake pages with ever increasing accuracy and speed, targeting the most popular user interest areas. We constantly see scams revolving around sports events, music concerts, seasonal sales and holidays. Unfortunately, the telecoms industry is no exception.

To keep your data and money safe, be vigilant when purchasing mobile or Internet plans online. Using an eSIM – purchased through an official app – is one way to avoid fake telecom sites, as it eliminates the need to enter personal details on questionable web pages.

If you’re unsure about a site’s legitimacy, search for the brand name directly in a search engine and enable a security solution that blocks phishing links for you,” comments Tatyana Kulikova, cybersecurity expert at Kaspersky.

Advertisement

 

Kindly share this post
Continue Reading

Trending