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Jumia Puts Nigeria’s Current Internet Penetration Rate at 53%

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Jumia Nigeria, an online retail store says Nigeria’s current internet penetration rate is 53 per cent.

Jumai presented its 2017 report on African Mobile trends study on online marketing with specification on Nigeria.

Mrs Ojuola Asuquo, the Media Officer for Jumai in the report of the African Mobile Trends, on Wednesday said that Nigeria has a much higher penetration rate than across Africa of 18 per cent.

“Nigeria continues its trajectory down the increasingly widening highway that is the mobile internet with a current internet penetration rate of 55 per cent, which is 97.2 million users,’’ she said.

She said that the study examined how the market had democratised mobile internet use, the consumer behaviours driving increased Smartphone adoption and the role of mobile brands.

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Other areas are mobile operators and e-commerce in creating a synergy of an enhanced customer experience.

“Nigeria has a much higher penetration rate than across Africa with18 per cent,” she said.

She said that customers who made use of the site with mobile phones, both in items sold and revenue generation continued to be the most popular among Nigerian shoppers on Jumia.

“The sales of Smartphones jumped up by 394 per cent between 2014 and 2016, mostly driven by an increasing range of Smartphones price points.”

She said that in spite of the high cost of data for browsing; mobile customers consisted of 63 per cent of all orders in Nigeria.

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She, however, said Nigeria’s mobile trends for 2017 were positive with a steady growth of Smartphones adoption and diversity.

Asuquo said that the increased offerings delivered more value for customers and cheaper access to internet connectivity.

According to her, with the research, development, innovative data packages continued among brands of mobile phone, network.

“The company will look out for an even more synergised digital ecosystem over the next few years.

“This year’s Mobile Africa Study was carried out in 15 African countries which generated more than 80 per cent of Africa’s GDP.

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“The countries are Nigeria, Algeria, Morocco, Tunisia, Egypt, Mozambique, Ghana, Ivory Coast, Cameroon, Rwanda, Uganda, Tanzania, Kenya and Senegal,’’ she said.

Asuquo said that there were 960 million mobile subscriptions across Africa which was 80 per cent penetration rate among the continent’s population.

She said that about 71 per cent of website visitors on Jumia use their mobile phones.

She said that one of the main vehicles of the mobile trajectory was the increasing adoption of the Smartphone device by consumers.

She added that as predicted in the 2016 report, Smartphone adoption continued to rise in Nigeria.

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“The sales of Smartphones jumped up by 394 per cent between 2014 and 2016, mostly driven by an increasing range of Smartphones price points,’’ she said.

According to her, looking at the mobile internet browsers customers use to access Jumia, 50 per cent of customers in Africa come into Jumia’s mobile site with Google Chrome.

“Nigeria’s the number was just 28 per cent. Instead, the Opera mini browser was much more popular with 41 per cent of the mobile traffic to Jumia Nigeria coming from Opera mini.

“One reason for this could be that countries with higher levels of income have been found to have more users accessing the internet with heavier browsers like chrome – which typically have higher system requirements.

“Opera mini is a lighter browser in terms of data usage and is popular among new mobile internet users with lower incomes who cannot afford costly internet data packs,’’ she said.

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She said that a recent report from Opera determined the savings on mobile data costs for Opera mini users in Nigeria had amounted to about 198 million dollars over a 10-month period

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Nigeria CommunicationsWeek believes that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. So since 2007, we have devoted our energy to independent reportage of technology and how they affect lives.

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Nigeria Leads Africa in Online Gambling Regulation – GCI

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Nigeria has emerged as one of Africa’s most regulated online gambling markets, even as illegal operators continue to dominate the continent, according to a new report by Gaming Compliance International (GCI).

Nigeria Leads Africa in Online Gambling Regulation - GCI

The report, the first comprehensive assessment of online gambling across all 54 African countries, showed that Africa’s online gambling Gross Gaming Revenue (GGR) reached $23 billion in 2025.

However, only $5.2 billion (23 per cent) was generated by licensed operators, while $17.8 billion (77 per cent) remained in the unregulated market.

In West Africa, total online gambling revenue rose to $4.8 billion in 2025 from $4.3 billion in 2024. Of the 2025 figure, regulated operators accounted for $1.5 billion (31 per cent), while $3.3 billion (69 per cent) flowed to unlicensed platforms, highlighting the region’s persistent enforcement challenges.

Nigeria stood out as the region’s strongest performer, recording the lowest unregulated market share at 56 per cent, compared with the West African average of 69 per cent and the African average of 77 per cent.

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The study also found that online gambling participation across Africa increased from 198 million people (13 per cent of the population) in 2024 to 215 million (14 per cent) in 2025.

Despite this growth, GCI estimated that illegal operators deprived African governments of about $3.55 billion in tax revenue in 2025. The number of unlicensed gambling platforms targeting African consumers also rose to 4,129, up from 3,644 in 2024.

Commenting on the findings, Matt Holt, chief executive officer, GCI, said the report provides regulators with the first continent-wide benchmark for strengthening oversight and consumer protection.

Ismail Vali, president, GCI, urged governments to develop competitive and well-regulated markets that encourage consumers to patronise licensed operators, boost public revenue and attract greater investment.

Online gambling in Nigeria is regulated by the Nation Lottery Regulatory Commission.

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Kaspersky Warns Mobile‑data Buyers about Scammers Posing as Telecoms Operators

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At the height of the Northern Hemisphere tourist season, demand for communications and mobile Internet services rises sharply. Kaspersky’s security experts have uncovered scams that target anyone purchasing mobile connections or SIM cards worldwide.

Fraudsters create counterfeit websites that look like the portals of major regional and international telecom providers to trick users into revealing their phone numbers, personal details or banking information.

Kaspersky is sharing several examples of these fake login pages that mimic legitimate telecom operator sites and giving recommendations on how not to be deceived.

In the first case, scammers exploit the brand name of an international telecommunications company operating services in Asia, Africa and Europe. Fake authentication pages encourage users to put in their phone number and credentials.

While the first example shows the different design, the second scam site closely mimics the original log in page, making it hard for users to tell the difference and spot a fake. Entering authentication or payment data on fraudulent web sites may result in money or data loss and become a reason for more frequent spam and fraudulent calls.

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Another example is a scam page which poses as another international communications company, working in North Africa, the Middle East and Southeast Asia. In this scheme scammers encourage users to top up their mobile data/Internet plans by entering their personal information and bank cards details.

Kaspersky experts have also identified a scam when cyber criminals suggest users enter their personal data to check and pay a bill inquiry. Such scam schemes are usually aimed at gaining victims’ personal data for further fraud or account hacking and stealing money.

“Because of the active use of AI, scammers can now create fake pages with ever increasing accuracy and speed, targeting the most popular user interest areas. We constantly see scams revolving around sports events, music concerts, seasonal sales and holidays. Unfortunately, the telecoms industry is no exception.

To keep your data and money safe, be vigilant when purchasing mobile or Internet plans online. Using an eSIM – purchased through an official app – is one way to avoid fake telecom sites, as it eliminates the need to enter personal details on questionable web pages.

If you’re unsure about a site’s legitimacy, search for the brand name directly in a search engine and enable a security solution that blocks phishing links for you,” comments Tatyana Kulikova, cybersecurity expert at Kaspersky.

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NITDA, NAWOJ Partner to Advance Women’s Digital Inclusion, Digital Literacy

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In a strategic push to bridge the gender digital divide, the National Information Technology Development Agency (NITDA) has partnered with the Nigeria Association of Women Journalists (NAWOJ) to advance women’s digital inclusion and drive the nation’s transformation agenda.

NITDA, NAWOJ Partner to Advance Women's Digital Inclusion, Digital Literacy

Dr Aristotle Onumo and some NITDA staff, pose for a group photograph with the President of the National Association of Women Journalists (NAWOJ), Comrade Aisha Ibrahim, and members of the delegation following a strategic engagement at the Agency’s Headquarters in Abuja.

The partnership was cemented during a courtesy visit to NITDA Director General, Kashifu Inuwa, CCIE, by a NAWOJ delegation led by National President Comrade Aishatu Ibrahim, who introduced the agency to the forthcoming Women in Security (WINSEC) Summit & Awards 2026.

Inuwa, represented by Dr. Aristotle Onumo, the Director of the Stakeholders Management and Partnerships Department, assured the association that NITDA would not only participate in the conference, but also support the success of the conference.

Inuwa hailed the NAWOJ for creating a platform for peacebuilding, dialogue on security and women’s inclusion, which he described as one of the critical areas NITDA is focused on to ensure that more women obtain digital literacy and skills under the National Gender Inclusive Strategy.

Beyond NITDA’s plan to participate in the conference, the DG noted that a robust partnership between the organisations would engender meaningful opportunities and initiatives through which many more women can access digital literacy.

“Inclusivity is the key to everything we do at NITDA. We clearly defined that 40 per cent of our programmes must recognise the issue of gender. We ensure that women are adequately represented and positioned to benefit greatly from the programmes that we organise in the agency.

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“We graciously accept to participate actively in that conference. Apart from acquiring skills among journalists themselves, partnership with NAWOJ will also serve as a platform through which we can also reach out to various women’s groups across the federation,” Inuwa said.

Earlier, Comrade Ibrahim commended the DG for his visionary and transformational leadership which has continued to position NITDA as the catalyst for Nigeria’s digital economy through its various programmes.

She explained that the Women in Security (WINSEC) Summit and Awards 2026 is an initiative of NAWOJ designed to promote collaboration among government institutions, security agencies, technology experts, the media, and other stakeholders to address contemporary security challenges.

According to Comrade Ibrahim, the association also aims to recognise outstanding individuals and institutions that have demonstrated excellence in security, governance, and innovation while fostering meaningful dialogue on the role of technology in building a safer and more resilient Nigeria.

“We deeply appreciate your exemplary leadership, passion for innovation, and unwavering commitment to building a digitally empowered Nigeria. We respectfully invite the agency to partner with NAWOJ in making this landmark initiative a success.

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“We look forward to establishing a long-term partnership with NITDA that will empower women journalists with cutting-edge digital skills, support digital inclusion and contribute to innovation, digital literacy, and human capital development,” the NAWOJ president added.

Both organisations expressed optimism that the meeting would lay a solid foundation for a rewarding partnership agreement with specific and clearly defined objectives that will support digital inclusion and contribute to innovation, digital literacy, and human capital development.

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