Connect with us

General News

Insight @ Cannes Lions Festival, Invests in Technology

Published

on

forex_trading.jpg
Kindly share this post

Insight, integrated marketing communications agency recently sent the largest delegation from Africa to the 2012 Cannes Lions Festival to garner inspiration, hub-nub with likeminds from agencies across the world and to foster new ideas, business relationships, social networks and strategic alliances.

This is in a bid to further firm up its commitment of proffering world-class integrated solutions to clients.

Chima Okenimkpe, creative director, Insight Nigeria, who attended the two-week long Cannes Creative Leaders Programme, organized yearly by the Berlin School of Creative Leadership in conjunction with the Cannes Festival of Creativity, said, “the Cannes Creativity Festival is like the perfect question, one that can never be answered. This is my second time here and I’m still searching for the answer. The Berlin School didn’t give me the answers, but they showed me the questions to ask and where to look for answers. If you are in any way interested in creative brand management and business, Cannes should be on your bucket list.”

In order to consolidate on its brand building successes with marketers seeking for neutral media solutions and to build a truly global digital competency, Insight has made annual pilgrimages to the Cannes Lions International Festival of Creativity for almost a decade – amongst other global confabs like Advertising Age’s Digital Conference and GSMA Mobile World Congress.

Franklin Ozekhome, head of marketing, Insight Nigeria, offered his own perspective on how marketers could reach consumers and constructively engage them if they combined technology and creativity in ingénue more innovative ways.

Advertisement

“We adopted a deliberate strategy for participating in this year’s festivities driven by our need to harness the best of ideas, inspiration and future-thinking in three focal areas: Consumer Engagement – Turning consumers into fans and advocates of brands that they love; Brand Storytelling – Engaging the human senses with compelling sounds, great visuals, distinct smells and stories that touch the heart; and Futuretainment – creating emotional experiences that drive participation”.

Explaining further Ozekhome said “We have already shared our experiences with business heads, project teams, colleagues, clients, business networks and stakeholders at the agency by mapping our experiences in a 3D exposition dubbed ‘Cannes Deconstructed’.

‘After all, the essence of knowledge is, having it, to apply it,’ he said.

For over three decades, Insight Communications, Nigeria’s foremost marketing communications agency, has recorded huge successes on practically every brand it has worked on. For marketers – past and present – who have given Insight the opportunity to work on their brands, tend to share similar tales of progression in market share, volume sales, and growth in brand health indexes.

From Peak Milk to Bank PHB, Pepsi to Samsung, and Vitafoam to Ribena, brand marketers have had cause to smile whenever Insight took on the strategic role of marketing services consultant for their leading, challenger or start-up brands. Of course, the results are there for all to see. Most of Insight’s clients are either No.1 or strong number 2’s across their respective categories.

Advertisement

Kindly share this post

Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

Continue Reading
Advertisement
Comments

General News

NIHSA Warns States of Possible Flood within Seven Days

Published

on

Kindly share this post

Nigeria Hydrological Service Agency (NIHSA) has warned of possible floods in parts of Adamawa, Bauchi, Edo, Imo, Enugu, Akwa Ibom, Cross River, Kaduna, Plateau, Niger, Benue, and Borno states within the next seven days.

NIHSA Warns States of Possible Flood within Seven Days

According to information posted on NIHSA X handle, the Agency announced medium flood advisory in force for the next 7 days across Adamawa, Bauchi, and 11 other States.

“Localised inundation is forecast along the main channel; named communities below sit on the projected footprint. Stations: Saminara on the Karam river, Waya Dam Site on the Waya river, Amber on the Amber river.

“Adamawa; Lemsa, Lamurde, Numan Exposure: 147 comm. 49 schis 40 hith 6 mkts17 relig. Bauchi-Bauchi, Ningi, Shira. Exposure: 4 comm. Kaduna; Chikun, Giwa, Igabi, Jaba, Jema’a, Kachia, Kaura, Kauru, +6 more. Exposure: 1 comm.

“Borno-Gubio, Mobbar. Exposure: 680 comm. 8 schls 6 hith 5 mkts 21 relig. Edo-Akoko-Ed, EtsakoEa, EtsakoWe, Ikpoba-Okha, Orhionmw, OviaNort, OviaSo.. Exposure: 3 comm.

Advertisement

“Imo-Aboh-Mba, Oguta, Ohaji/Eg, Okigwe, Owerri North, Owerri West. Exposure: 3 comm. 7 more states affected and severity LGAs”.

NIHSA advised people in the affected areas to “do NOT cross flooded roads, bridges, or fast-moving water on foot or by vehicle.

“Clear drainage channels and river-mouth blockages; avoid building or living in the floodplain and move people, livestock and valuables from the floodplain to pre-identified higher ground,” NIHSA stated.

Kindly share this post
Continue Reading

General News

First Trustees Advocates Estate Planning as an Essential Tool in Every Wealth Creation Strategy

Published

on

Kindly share this post

First Trustees Limited, a subsidiary of FirstHoldCo Plc., and a leading provider of fiduciary and trusteeship services in Nigeria, is encouraging individuals, professionals, entrepreneurs, and investors to view Estate Planning not as an end-of-life exercise, but as a strategic investment tool for protecting, preserving, and transferring wealth across generations.

As more Nigerians focus on wealth creation through businesses, real estate investments, and other income-generating assets, experts are emphasizing that building wealth is only one part of the equation.

Equally important is creating structures that ensure those assets remain protected, properly managed, and seamlessly transferred to succeeding generations in accordance with the asset owner’s wishes. Importantly, Estate Planning is not solely for the wealthy, it is a prudent step for anyone with assets, dependants, or a business to protect, regardless of age, profession, or net worth.

Speaking on the importance of Estate Planning, Ereifemi Akeredolu, Managing Director/CEO, First Trustees Limited, noted that Estate Planning should be considered a core pillar of every long-term financial strategy.

“Many people focus on creating wealth but give litle thought to preserving it. Estate Planning is a wealth protection strategy that helps individuals safeguard their assets, secure their family’s future, and ensure that the value they build today continues to benefit future generations.”

Advertisement

Using tools such as Trusts, Wills, and advanced succession plans, individuals can build structures that support wealth preservation, business continuity, asset protection, and intergenerational wealth transfer.

For entrepreneurs and business owners, Estate Planning serves as a powerful tool for ensuring business sustainability, helping organizations remain stable and operational regardless of unforeseen circumstances.

First Trustees continues to emphasize and educate on the importance of Estate Planning as a comprehensive strategy for proactive planning. It remains one of the most important financial decisions an individual can make: it provides clarity, minimizes uncertainty, and protects assets from unnecessary erosion and disputes. It also creates financial security for loved ones, supports business succession and continuity, and facilitates long-term investment and legacy planning.

 

Advertisement

Kindly share this post
Continue Reading

General News

Nearpays, Nigerian Fintech Becomes First African Startup to Win UN’s AI for Good Innovation Factory

Published

on

Kindly share this post

Nearpays, Nigerian fintech, has won the AI for Good Innovation Factory grand finale — the first African startup ever to take the global title in the competition, which runs as part of the United Nations’ AI for Good Global Summit.

Nearpays, Nigerian Fintech Becomes First African Startup to Win UN’s AI for Good Innovation Factory

The competition drew more than 500 startups worldwide, each pitching AI solutions aimed at social and economic challenges.

The summit itself is organised by the UN through the International Telecommunication Union (ITU) in partnership with several UN agencies, convening governments, researchers, startups, and technology companies around AI’s role in development.

Nearpays’ route to the title ran through Johannesburg, where it won the African regional competition, before advancing to the global finals in Geneva.

There, the company progressed through the semi-finals and claimed the grand finale — a first for the continent.

Advertisement

The company describes the win as bigger than a corporate milestone, calling it a victory for African innovation and proof that technology built to solve local problems can compete, and win, on the world stage.

Nearpays was founded to close a stubborn gap in African payments: small and medium-sized businesses that can’t afford or access traditional point-of-sale terminals.

Cost, availability, and deployment hurdles have kept many merchants — particularly in rural and underserved communities — locked out of digital payments.

Its answer is SoftPOS: an AI-powered platform that turns compatible Android smartphones into payment acceptance devices, letting merchants take contactless card payments with nothing more than their phones. AI is embedded across the platform, supporting payment processing, compliance, fraud detection, and business operations.

Crucially, the platform was built for African infrastructure realities — it works both online and offline, so merchants can keep accepting payments even without internet connectivity.

Advertisement

The company credited its team’s years of product development and customer engagement for the result, and thanked the UN, the ITU, and the AI for Good initiative for building a platform where innovators can apply AI to real-world problems.

It also said it hopes the win encourages more African founders to build technology that answers local needs while competing internationally.

For Nearpays, the title closes one chapter and opens another, as the company pushes on with expanding digital financial infrastructure across Afric

Kindly share this post
Continue Reading

Trending