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Insight @ Cannes Lions Festival, Invests in Technology

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Insight, integrated marketing communications agency recently sent the largest delegation from Africa to the 2012 Cannes Lions Festival to garner inspiration, hub-nub with likeminds from agencies across the world and to foster new ideas, business relationships, social networks and strategic alliances.

This is in a bid to further firm up its commitment of proffering world-class integrated solutions to clients.

Chima Okenimkpe, creative director, Insight Nigeria, who attended the two-week long Cannes Creative Leaders Programme, organized yearly by the Berlin School of Creative Leadership in conjunction with the Cannes Festival of Creativity, said, “the Cannes Creativity Festival is like the perfect question, one that can never be answered. This is my second time here and I’m still searching for the answer. The Berlin School didn’t give me the answers, but they showed me the questions to ask and where to look for answers. If you are in any way interested in creative brand management and business, Cannes should be on your bucket list.”

In order to consolidate on its brand building successes with marketers seeking for neutral media solutions and to build a truly global digital competency, Insight has made annual pilgrimages to the Cannes Lions International Festival of Creativity for almost a decade – amongst other global confabs like Advertising Age’s Digital Conference and GSMA Mobile World Congress.

Franklin Ozekhome, head of marketing, Insight Nigeria, offered his own perspective on how marketers could reach consumers and constructively engage them if they combined technology and creativity in ingénue more innovative ways.

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“We adopted a deliberate strategy for participating in this year’s festivities driven by our need to harness the best of ideas, inspiration and future-thinking in three focal areas: Consumer Engagement – Turning consumers into fans and advocates of brands that they love; Brand Storytelling – Engaging the human senses with compelling sounds, great visuals, distinct smells and stories that touch the heart; and Futuretainment – creating emotional experiences that drive participation”.

Explaining further Ozekhome said “We have already shared our experiences with business heads, project teams, colleagues, clients, business networks and stakeholders at the agency by mapping our experiences in a 3D exposition dubbed ‘Cannes Deconstructed’.

‘After all, the essence of knowledge is, having it, to apply it,’ he said.

For over three decades, Insight Communications, Nigeria’s foremost marketing communications agency, has recorded huge successes on practically every brand it has worked on. For marketers – past and present – who have given Insight the opportunity to work on their brands, tend to share similar tales of progression in market share, volume sales, and growth in brand health indexes.

From Peak Milk to Bank PHB, Pepsi to Samsung, and Vitafoam to Ribena, brand marketers have had cause to smile whenever Insight took on the strategic role of marketing services consultant for their leading, challenger or start-up brands. Of course, the results are there for all to see. Most of Insight’s clients are either No.1 or strong number 2’s across their respective categories.

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Why Bandits, Kidnappers are Hard to Trace despite NIN-SIM Linkage – FG

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National Identity Management Commission (NIMC), has explained why kidnappers and terrorists are not always traceable despite the country’s expanding digital identity infrastructure.

Why Bandits, Kidnappers are Hard to Trace despite NIN-SIM Linkage - FG

NIMC explanation pointed to a simple but significant gap in the system.

Abisoye Coker-Odusote, director-general of the agency said that: “A lot of the time, you find out the kidnappers use the phones of the people they have abducted, which means how do you trace them because they are not using their own phones?” she said.

Coker-Odusote spoke during an appearance on Channels Television, where she was asked to explain why criminals remain difficult to trace despite the mandatory NIN-SIM linkage policy.

She said criminals frequently frustrate investigations by using mobile phones belonging to their victims, instead of their own registered lines.

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“We already know the NIN is the foundational identity for the security architecture, but a lot of the time, you find out the kidnappers use the phones of the people they have abducted. Which means, how do you trace them because they are not using their own phones?” she said.

She also suggested that some criminal elements involved in kidnapping operations may not even be captured in Nigeria’s identity database.

“There is a theory that it may be possible that these kidnappers are not Nigerians and are brought into the country 48 or 72 hours before a kidnapping takes place specifically for that purpose. I’m not insinuating anything, but if that were the case, they naturally would not be captured in our database,” she added.

The comments have revived questions about whether expectations placed on the NIN-SIM linkage have exceeded what the system was designed to deliver.

The NIN-SIM linkage exercise was introduced by the Nigerian Communications Commission (NCC) in collaboration with NIMC to strengthen identity management, eliminate anonymous SIM ownership and support national security.

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Over the years, the exercise resulted in millions of subscribers linking their SIM cards with their National Identification Numbers, while telecom operators also deactivated millions of lines that failed to comply with regulatory directives.

Earlier, the NCC maintained that the policy was aimed at improving the integrity of Nigeria’s SIM registration database, strengthening identity verification and supporting security agencies in criminal investigations.

The regulator also described the exercise as an important component of the country’s digital economy and national security framework.

Telecommunications operators have consistently maintained that while they play a critical role in implementing the NIN-SIM linkage policy, they are not responsible for tracking criminals.

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Quest Merchant Bank Hosts Great Place to Work® Nigeria Study Mission

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Quest Merchant Bank recently hosted the second edition of the Great Place to Work® Nigeria Study Mission, reaffirming its commitment to fostering a high-performance workplace culture and advancing people-centric leadership practices.

The Study Mission serves as a collaborative learning platform that brings together Great Place to Work® Certified organizations to exchange insights, share best practices, and strengthen workplace cultures.

The event welcomed Human Resources leaders and representatives from FITC, Princeps Credit Systems, Tonic Technologies and Esentry Limited for an engaging and insightful session focused on building thriving workplace cultures, promoting continuous learning, and advancing employee-centric practices that drive organizational success.

Speaking at the event, Tolulope Dayo-Peters, Head of People Management, emphasized the importance of continuous learning and collaboration in building sustainable workplace cultures.

“We are delighted to host the second edition of the Great Place to Work® Nigeria Study Mission. At Quest Merchant Bank, we believe building a great workplace is an ongoing journey rooted in trust, purposeful leadership, and a genuine commitment to our people.

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“We are pleased to share the practices that have shaped our culture and look forward to more opportunities to learn and collaborate with like-minded organizations.”

Also speaking at the event, Afolabi Olorode, Acting Managing Director/CEO, Quest Merchant Bank Limited, highlighted the critical role workplace culture plays in driving long-term business success.

“We recognize that a strong workplace culture is fundamental to sustainable business success. Creating an environment where our people are empowered to grow, innovate, and perform at their best enables us to consistently deliver value to our clients and stakeholders. We are proud to support initiatives like the Great Place to Work® Nigeria Study Mission that encourage organizations to learn from one another and collectively raise the standard of workplace excellence in Nigeria.”

The Study Mission reinforced the importance of collaboration among organizations committed to creating exceptional employee experiences.

By providing a platform for open dialogue, peer learning, and the exchange of practical ideas, the initiative enabled participants to explore innovative approaches to employee engagement, organizational culture, leadership development, and talent management while strengthening a growing community of employers dedicated to workplace excellence.

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Hosting the Great Place to Work® Nigeria Study Mission further strengthens Quest Merchant Bank’s position as a thought leader in workplace culture and talent management.

It also enhances the Bank’s employer brand and demonstrates its unwavering commitment to creating an environment where employees can grow, innovate, and achieve their full potential.

Quest Merchant Bank remains committed to championing initiatives that promote learning, innovation, and people-centric leadership. Through strategic partnerships and knowledge-sharing platforms such as the Great Place to Work® Nigeria Study Mission, the Bank continues to contribute to the advancement of exceptional workplace cultures and the future of work across Nigeria’s corporate landscape.

 

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NIHSA Warns States of Possible Flood within Seven Days

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Nigeria Hydrological Service Agency (NIHSA) has warned of possible floods in parts of Adamawa, Bauchi, Edo, Imo, Enugu, Akwa Ibom, Cross River, Kaduna, Plateau, Niger, Benue, and Borno states within the next seven days.

NIHSA Warns States of Possible Flood within Seven Days

According to information posted on NIHSA X handle, the Agency announced medium flood advisory in force for the next 7 days across Adamawa, Bauchi, and 11 other States.

“Localised inundation is forecast along the main channel; named communities below sit on the projected footprint. Stations: Saminara on the Karam river, Waya Dam Site on the Waya river, Amber on the Amber river.

“Adamawa; Lemsa, Lamurde, Numan Exposure: 147 comm. 49 schis 40 hith 6 mkts17 relig. Bauchi-Bauchi, Ningi, Shira. Exposure: 4 comm. Kaduna; Chikun, Giwa, Igabi, Jaba, Jema’a, Kachia, Kaura, Kauru, +6 more. Exposure: 1 comm.

“Borno-Gubio, Mobbar. Exposure: 680 comm. 8 schls 6 hith 5 mkts 21 relig. Edo-Akoko-Ed, EtsakoEa, EtsakoWe, Ikpoba-Okha, Orhionmw, OviaNort, OviaSo.. Exposure: 3 comm.

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“Imo-Aboh-Mba, Oguta, Ohaji/Eg, Okigwe, Owerri North, Owerri West. Exposure: 3 comm. 7 more states affected and severity LGAs”.

NIHSA advised people in the affected areas to “do NOT cross flooded roads, bridges, or fast-moving water on foot or by vehicle.

“Clear drainage channels and river-mouth blockages; avoid building or living in the floodplain and move people, livestock and valuables from the floodplain to pre-identified higher ground,” NIHSA stated.

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