E-Business
6 Don’ts of Social Media for Your Business

With growing access to the internet, social media now represents an indispensable channel for businesses to promote their brand, connect with customers, cultivate sales leads and deepen their reach.
Considering the increasing utility of the smartphone and other mobile devices, research indicates that up to 80 percent of your target market are actively engaged and reachable on online channels, including social media.
The foregoing justifies the need for business owners to pay closer attention to social media, ensuring it is used optimally to achieve marketing objectives. The key to achieving this to avoid common social media mistakes that may erode goodwill and damage your company’s reputation online.
These tips from the Research/Development Unit of Yudala, Nigeria’s fastest growing composite e-commerce company, will help your business navigate social media better.
Don’t start without a content strategy
You must have a plan in place before you put your business on social media. Apart from identifying specific objectives and the resources required to make effective use of social media, you must have a diligently thought-out content strategy. This will cover a profiling of your target audience, the nature of content to be created, the tone of your communication with them and the mental positioning of your brand in the minds of the audience. The absence of a well thought-out content strategy often leads to a scatter-gun approach which does more harm than good to your business.
Don’t focus on selling
A lot of business owners make the mistake of using social media in this manner. Research shows that social media channels have a humanizing effect. In other words, your business takes on a human face by interacting on social media channels. Limiting your use of these channels to being all about selling, inadvertently makes the audience see your brand as only transactional in nature, less humane. This will ultimately result in a mental block and poor conversion. As much as possible, you should sell less on social media and focus instead on other forms of engagements with your audience. Research show that brands with the best returns on social media marketing devote about 10 percent of the time to selling.
Don’t be a copycat
What works for a certain brand on social media may not work for your business. On social media, one size doesn’t fit all. The kind of content or posts an entertainment company, for instance, will get huge retweets or likes for may draw ridicule for your technology business. This justifies the essence of planning and developing a strategy before you put your business on social media. Same applies to trying to keep pace with others by putting your business on various social media platforms. You don’t necessarily have to be everywhere because Business A is. It is important, especially when starting out, to focus on one or two platforms such as Facebook and Twitter/Instagram. This decision should also be the outcome of a careful analysis of the best channels on which to reach your target audience. There is no point creating numerous accounts out of excitement and the urge to keep pace without being active on all of them.
Don’t pay for followers
As rightly identified by a number of enthusiasts/researchers, followers represent what can be termed the vanity metric of social media. It is sometimes shocking to see the length individuals go to get followers and fans on social media. While some toe the path of controversy, nudity or the bizarre, others go as far as paying for these adulations. Many businesses have followed suit by paying for followers as a means of boosting their standings or image in the eyes of the social media public. This is a major pitfall that may do your brand more harm than good. Rather than pay for fake followers to shore up your rankings, focus instead of building real connections through a well-defined content and engagement strategy with your audience. This approach delivers better returns on investment for your business than fake followers.
Don’t overlook feedback
According to Yudala, one of the benefits of social media is its humanizing effect. Most customers will see your brand from a more personal stand-point when interacting on social media. As a result, you must leverage on this and use social media channels as veritable platforms for more responsive customer service. These days, it doesn’t take much for a brand to get noticed for the right or wrong reasons on social media. Always seek feedback. And when it comes unsolicited, never make the mistake of ignoring or overlooking it. Treat it with all the urgency it deserves and turn it into an opportunity for the disgruntled customer to endorse your brand.
Don’t overdo #hashtags
Hashtags are very useful, but when over-used, they can become a distraction. When used effectively, the right hashtags can enrich your posts, create awareness or make them go viral, connecting you to newer audiences than you previously communicated with. However, this does not mean #that #because #you #can #you #should #turn #every #word #into #a #hashtag. You get the drift now?
Hashtags can connect you more effectively to the consumers, to investors and other target audiences. The major key is to ensure you do not abuse or overuse them.
E-Business
Jury Finds Meta, Google Liable for Woman’s Social Media Addiction

A jury in Los Angeles has found technology companies, Meta and Google liable for contributing to a young woman’s social media addiction, in a case being described as a landmark ruling.

The 20-year-old woman, identified only as Kaley, argued that she became addicted to Google’s YouTube and Meta’s Instagram from an early age due to their attention-driven design features.
According to her testimony, she began using YouTube at the age of six after downloading the app on her iPod Touch to watch videos about lip gloss and online games.
Kaley told the court that she joined Instagram at nine, bypassing parental restrictions put in place by her mother, and spent extended periods on social media.
The trial, which lasted about a month, with arguments and evidence from both sides.
Jurors also heard testimony from Mark Zuckerberg, chief executive, Meta and Adam Mosseri, Instagram head.
However, Neal Mohan, YouTube chief executive, did not testify.
The jury found that the companies were negligent in the design of their platforms and failed to adequately warn users about potential harms. Meta and Google were ordered to pay the woman $3 million in damages.
Jurors also recommended additional punitive damages, including $900,000 against YouTube and $2.1 million against Meta, according to company spokespersons.
The jury apportioned 70 per cent of the responsibility to Meta and 30 per cent to YouTube.
Kaley was present in the courtroom when the verdict was delivered, alongside parents of other teenagers who say they were harmed by social media use. Both companies said they plan to appeal the decision.
“We respectfully disagree with the verdict and will appeal. Teen mental health is profoundly complex and cannot be linked to a single app. We will continue to defend ourselves vigorously as every case is different, and we remain confident in our record of protecting teens online”, a Meta spokesperson said.
José Castañeda, Google spokesperson, said the case misunderstands YouTube, which is a responsibly built streaming platform, not a social media site.
E-Business
Nigeria, Finland Sign Cybersecurity Pact

Nigeria and Finland have signed a Memorandum of Understanding (MoU) on digitalisation and innovation, prioritising stronger cybersecurity cooperation amid a surge in cyberattacks targeting Nigerian institutions.

The agreement was formalised in Abuja on Monday between Dr Bosun Tijani, Nigeria’s minister of communications, innovation and digital economy, and Jarno Syrjälä, Finland’s under-secretary of state for international trade.
The MoU focuses on cooperation in digital governance, technology infrastructure, and cybersecurity to drive economic growth and improve public services, says a statement issued on Monday by Isime Esene, special assistant to the minister.
The agreement is a significant step in strengthening bilateral relations and advancing Nigeria’s digital economy agenda, says Tijani.
He notes the MoU builds on engagements in Helsinki in February, which centred on Nigeria’s Data Exchange Platform and Finnish participation in Project BRIDGE (Building Resilient Infrastructure for Digital Growth and Empowerment).
The talks also involved key Finnish finance institutions, including Finnvera and Finnfund.
The partnership is expected to unlock new opportunities for innovation and investment, positioning digital technology as a catalyst for shared prosperity, says Tijani.
Finland is committed to supporting the development of resilient, secure, and human-centric digital systems in Nigeria, says Syrjälä. He adds that digitalisation should enhance public trust and empower citizens, noting that Nigeria remains a strategic partner for Finland in Africa.
The agreement complements Finland’s lead role in a €23 million Team Europe Initiative aimed at strengthening Nigeria’s digital public services.
This programme is implemented by Finland’s development agency, HAUS, in collaboration with Estonia’s ESTDEV, and supports the 3 Million Technical Talent (3MTT) programme.
The deal comes as Nigerian organisations record the highest number of cyberattacks in Africa. In January 2026, organisations experienced an average of 4 701 attacks per week, a 12% year-on-year increase, according to Check Point Research.
In response, authorities are developing the 2026 National Cybersecurity Policy and Strategy update.
Expected later this year, the framework will mandate minimum cybersecurity investment requirements for organisations operating critical national information infrastructure, notes the ministry.
E-Business
5 Wealth-Building Strategies for Nigerian Women-led Businesses

By Chinwe Iwobi, Head of Wealth Management, FairMoney Microfinance Bank
In Nigeria, women are the backbone of our economy. Data from the National Bureau of Statistics shows that women own approximately 40% of small and medium-sized enterprises across the country (NBS Country Data Overview 2023). Yet despite their outsized contribution to GDP, women-led businesses continue to face systemic barriers to the capital and financial infrastructure needed to scale.

Chinwe Iwobi
The cost of that gap is not abstract. When these entrepreneurs are held back, the ripple effect runs deep, from household stability to the education of the next generation. But the narrative is shifting. Nigerian women are proving, consistently, that they are not just resilient; they are sophisticated, high-earning innovators building businesses that deserve serious financial strategy.
Here are five foundational strategies every women-led business should be deploying to build lasting, generational wealth.
1. Separate Business and Personal Finances Without Exception
Mixing personal funds with business cash is one of the most common and most damaging financial habits I see among growing entrepreneurs. It obscures your true profit margins, makes tax planning nearly impossible and, critically, disqualifies you from accessing formal credit when you need it most.
The discipline of separation is not just administrative. It is the first signal you send to the financial system that your business is serious. Open a dedicated business account, maintain clean transaction records, and treat your business finances with the same rigour you would expect from any enterprise operating at scale. Clarity on your numbers is the foundation on which every other strategy here depends.
2. Build Both an Emergency Fund and an Opportunity Fund
Most financial advice stops at the emergency fund, which is three to six months of operating expenses set aside for lean periods. That is necessary, but insufficient. The entrepreneurs I have watched grow most aggressively also maintain what I call an opportunity fund: accessible liquidity specifically reserved to move fast when a prime supplier deal, an expansion location, or a bulk inventory discount appears.
In an unpredictable market like Nigeria’s, the businesses that scale are rarely the ones with the best products alone. They are the ones with the financial readiness to act decisively. Products like FairMoney’s FairSave are designed precisely for this, keeping your funds accessible while earning competitive daily interest so your idle cash is working even when you are not. Build both buffers, and build them before you think you need them.
3. Invest Profits Back into Revenue-Generating Assets
Surplus cash sitting in a current account is a slow leak. Inflation erodes it and opportunity costs compound quietly. The discipline here is to consistently channel profits back into assets that grow your revenue capacity, whether that is new equipment, improved technology, better inventory systems, or staff training.
For capital you do not need immediately, consider locking it into a fixed-term savings product that offers higher interest returns. The psychological benefit is as important as the financial one: ring-fencing that capital removes it from day-to-day spending temptation and ensures it is preserved and grown for a defined purpose. Discipline in capital allocation separates businesses that plateau from those that compound.
4. Diversify Your Revenue Streams Intentionally
Single-stream businesses are inherently fragile. If your sole revenue source is disrupted by market shifts, a supply chain breakdown, or a change in consumer behaviour, your entire operation is exposed. Resilience is built by design, not by accident.
If you are in retail, consider adding a service-based arm. If you are service-led, explore whether digital products or training offerings could create passive income alongside your core work. Beyond product diversification, consider how you accept payments. Building a verified, diverse transaction history through formal payment channels also quietly strengthens your credit profile, an asset that pays dividends when you approach lenders for growth financing. FairMoney’s Business POS infrastructure, for instance, allows entrepreneurs to expand their payment reach while simultaneously building that financial track record.
5. Invest Beyond the Business
This is the strategy most women entrepreneurs delay for too long, and it is the one I feel most strongly about. Relying entirely on your business for your net worth is a high-risk position, no matter how well that business is performing. Businesses face cycles; personal wealth should not.
As your business stabilises, begin systematically moving a portion of your profits into personal investment vehicles such as long-term savings accounts, money market funds, or other instruments that sit entirely outside the business cycle. Automate it if you can, so the decision is made once and executed consistently. The goal is to build a personal financial foundation that remains intact regardless of what your business goes through in any given quarter. True wealth is not what your business is worth on paper. It is what you own independently of it.
The Bigger Picture
For female entrepreneurs in Nigeria, wealth-building is not simply a personal ambition; it is an economic argument. When women-led businesses scale, communities stabilise, households invest in education, and local economies deepen. The strategies above are not complicated, but they require consistency and the right financial infrastructure to execute well.
The tools exist. The opportunity is real. What remains is the decision to treat your business, and your personal wealth, with the long-term seriousness both deserve.
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