Connect with us

E-Business

Five Factors Fuelling Rise of eCommerce in Nigeria

Published

on

Naija.jpg
Kindly share this post

eCommerce has become a global multi-million-dollar industry, with worldwide sales projected to hit an all-time high of $4 trillion in three years.

Although accurate statistics on the volume of e-commerce transactions on the continent is hard to come by, research by McKinsey indicates that e‑commerce will open up a new shopping experience for Africa’s growing middle class.

According to McKinsey, e-commerce could account for 10 per cent of retail sales in the continent’s largest economies by 2025, translating into about $75 billion in annual revenue.

With more Nigerians embracing the e-commerce fare amid a growing awareness for globally celebrated shopping festivals such as Black Friday and Cyber Monday, among others, the country could be on the verge of reaping big benefits from the sub-sector.

In this piece, the Research and Development Unit of Yudala, Nigeria’s fastest growing e-commerce outfit, takes a look at the factors fueling the growing attraction of e-commerce in Nigeria.

Advertisement

Growth in smartphone adoption
eCommerce is an industry that thrives on the smartphone culture. Nigeria remains one of the most attractive markets on the continent for smartphones and other tech gadgets –  a factor that has seen the growing influx of a number of smartphone brands all competing for a share of the juicy market.
As a result, smartphone adoption is on the rise in Nigeria.  This has gone a long way in boosting e-commerce in Nigeria, with the mobile devices category remaining one of the fastest moving among shoppegrs on the Yudala platform.
Global digital giant Google recently announced the imminent launch of a smartphone made by Japanese brand, Freetel during its Google for Nigeria engagement with an attractive price point of N13,000. With more quality yet price-sensitive manufacturers coming on-board, the smartphone adoption trend is expected to rise further in Nigeria.

Rise in mobile internet penetration
Closely related to the above is the rise in mobile internet penetration in Nigeria. Current data made available   by the Nigerian Communications Commission (NCC) shows that the number of internet users in Nigeria has increased to 91.6 million in June 2017.
According to the statistics released, internet users increased to 91,598,757 in June 2017 as against 91,565,010 users recorded in May 2017, showing an increase of 33,747.
With more data-efficient browsers such as Opera Mini coming into play and mobile apps also presenting a convenient means of accessing the offerings of competing e-commerce brands, the appeal of e-commerce is well and truly on the rise.

Proliferation of e-commerce sites
From the heady days of 2012 when only a couple of players held sway, the e-commerce bug has spread like wild-fire.
New entrants have taken to the fray, expanding the scope of offerings and the conduct of e-commerce in the country. Some of them have challenged existing structures by providing more convenient options for the consumer to shop.
Yudala’s fusion of an online platform with physical (brick-and-mortar) stores located nationwide comes to mind here.
The first-ever drone delivery also achieved by Yudala during its debut Black Friday sales in November 2015 also captured the imagination, further raising the bar and setting new standards in the sub-sector.
Others such as Payporte have made a huge splash through events sponsorship with the bank-rolling of the reality show, Big Brother Nigeria.
These days, the average Nigerian has a plethora of e-commerce companies to choose from, a factor that has contributed in no small measure to the popularity of the industry.

Ease and convenience in shopping
For most busy Nigerians caught up in the daily hustle of making ends meet in cosmopolitan cities such as Lagos, Abuja, Port Harcourt, etc., the convenience and ease that e-commerce lends is a blessing.
The days when the only option one has is to physically visit the market to get much-needed items seem to be over.
Today, you can sit in the comfort of your home or office, check out an item online, place an order and have the item(s) delivered within a couple of days without hassles.
This extra convenience works perfectly not only for busy business executives but also for expectant/nursing mothers and other categories of shoppers unable to find the time nor unsure of the right open-air markets to visit for needed items.

More options
Closely related to the point above is the variety of options e-commerce has provided for the average shopper to meet his/her shopping requirements.
For many Nigerians, seeing and being able to touch an item beats just being able to see it on the screen of a mobile phone or laptop.
Many still want to see, touch, feel and/or experience a product before they part with their money. With platforms such as Yudala fusing an online platform with offline/physical retail stores, the consumer has more options to embrace e-commerce, albeit from a traditional shopping stand-point.
The consumer can order online and pick up the item or self-fulfil at the nearest store or better still, walk in to the store and purchase a product outright.
Indeed, recent statistics show that a significant number of purchases made at Yudala’s physical stores originate from shoppers who had previously checked out the products online. These options have contributed to a large extent in improving the appeal of e-commerce for hitherto-unconverted folk in Nigeria.

Advertisement


Kindly share this post

Nigeria CommunicationsWeek believes that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. So since 2007, we have devoted our energy to independent reportage of technology and how they affect lives.

Continue Reading
Advertisement
Comments

E-Business

Ovaloop Technologies Unveils Digital Tools to Formalize SMEs Operations Across Africa

Published

on

L-r: Daniel Kilanko, Co-founder/ CTO, Overloop Technologies; Mrs. Titilope Ejimagwa Chairperson, Overloop Technologies; and Princewill Mba, Co-founder//CEO, Overloop Technologies at the launch of Ovaloop Retailers Operating System in Lagos on Monday.
Kindly share this post

Against the backdrop of struggles by small and medium enterprises in Africa to scale their businesses because of lack of formal processes, Ovaloop Technologies has unveiled an inventory solution aimed at supporting retailers across Nigeria and Africa to formalise their businesses.

Combining inventory management, payment processing, accounting and business intelligence, the platform enables retailers to generate accurate financial records, improve operational efficiency, reduce internal fraud and strengthen their ability to access credit.

The company said the expansion of Nigeria’s digital payment ecosystem has created the need for solutions that go beyond processing transactions to helping small and medium-sized enterprises (SMEs) manage their day-to-day operations.

Speaking during the company’s launch event in Lagos on Monday, Princewill Mba, CEO and co-founder of Ovaloop Technologies described the platform as an indigenous technology designed to grow and formalize Africa’s retail economy

“Ovaloop is an inventory management system, but we like to always define it as a retail operating system, so think about it as your Microsoft Office. For us, the whole idea is to manage how businesses are being run. So Ovaloop manages your business operation end-to-end, from how you’re taking stock, to how you manage your stock, how you make sales, and how you collect payments,” Mba said.

Advertisement

Mba further noted that the company aims to change the conversation from building products that simply process payments to developing technology that helps retailers manage their entire business operations.

According to him, the formalisation of retail operations will also bring onboard unbanked SMEs, unlocking access to credit facilities which remain one of the major challenges facing SMEs in Nigeria and Africa.

“Most of these retailers are not bankable. They make a lot of money but when they come to collect loans from financial institutions, they struggle, because their cash flow statement is not very accurate, the data they provide to the banks or other financial institutions is not very accurate, and then they can’t work with that data.

“But with Ovaloop, we can generate useful data for them that they circulate to these institutions to help them access funding, and you can’t shy away from the fact that funding is very imperative for businesses to operate smoothly,” he said.

Acknowledging the gap in the inventory space, the CEO disclosed that the company took time to understand business operations across Africa and has built a solution that manages business operations end-to-end.

Advertisement

Mba said there is a huge gap in inventory management solutions across Africa, noting that many businesses still rely on manual record-keeping or disconnected software.

“What we’ve built and why we took this long was for us to understand how Africans operate business, because whether you would like it or not, most businesses are still taking inventory and stock using basic books while others use fragmented tools.

“So there’s a tool that collects your payment. There’s a tool that runs your business and another tool that runs your accounting. But when we talk about Ovaloop, it’s taking all these activities into cognisance. So, from end to end, we can manage your inventory.”

Daniel Kilanko, co-founder and CTO of Ovaloop Technologies commenting on the platform noted that it is easily accessible with strong security software that verifies payments and detects fraud.

“Our Ovaloop Pay Protect will tie every sales transaction to verified payments. So with that, you don’t have to deal with fragmented tools. The tools you are using for your inventory, payments and everything synchronise properly.

Advertisement

“So no transaction can be completed unless a verified payment is linked to that transaction. And with this, we also hope that we will be connecting with other local technology so that you just have one central system that does everything for you end-to-end.”

Kilanko said Ovaloop can be accessed through the web, Android and iOS mobile phones which gives users a complete business overview from anywhere in the world.

The platform will also be linked to various supply chains, enabling users to access products within and outside the country.

Also speaking, Titilope Ejimagwa, chairperson, Ovaloop Technologies, inventory losses and employee theft remain major operational challenges for many entrepreneurs

Ejimagwa recalled losing inventory to trusted employees despite maintaining close oversight of her business, citing nearly four decades of experience in marketing and entrepreneurship.

Advertisement

She noted that technology such as the Ovaloop platform, which can track inventory, verify payments and improve operational transparency, could significantly reduce such losses for SMEs.

“As entrepreneurs, one of our biggest challenges is fraud and inventory losses. Having one platform that helps monitor operations and reduce those risks is a major advantage for businesses,” she said.

Kindly share this post
Continue Reading

E-Business

Jumia Nigeria Expands Flexible Payment Options with Klump Partnership

Published

on

Kindly share this post

Jumia Nigeria, the country’s e-commerce platform, has introduced a new instalment payment option on its marketplace through a partnership with Buy Now, Pay Later (BNPL) provider Klump, giving customers another way to pay for purchases without bearing the full cost upfront.

The new option allows eligible customers to spread payments for selected purchases over a period of up to 12 months after making an initial deposit of between 20 and 30 percent. The partnership is expected to widen access to products such as smartphones, electronics, home appliances, and other everyday essentials for consumers who may prefer structured repayment plans over one-time payments.

Customers selecting the option at checkout can compare financing offers from participating financial institutions, complete a digital credit assessment, and, once approved, begin repayment through fixed monthly instalments. The introduction of instalment payments comes as digital commerce continues to evolve in Nigeria, with retailers exploring payment options that respond to changing consumer spending patterns and the growing demand for financial flexibility.

Commenting on the partnership, Chief Executive Officer of Jumia Nigeria, Temidayo Ojo, said the initiative reflects the company’s commitment to making online shopping more accessible to a wider range of consumers.

“We are constantly looking at practical ways to remove barriers to online shopping. For many customers, affordability is not always about the price of a product but about having payment options that fit their financial reality. By introducing instalment payments with Klump, we are giving customers greater flexibility while making quality products more accessible.”

Advertisement

He added that expanding payment choices forms part of Jumia’s wider effort to improve the overall customer experience and support the company’s ambition of becoming Nigeria’s everyday retail destination.

“Whether we are strengthening our logistics network, expanding product selection, or introducing new payment solutions, the goal remains the same: to make shopping on Jumia simpler, more convenient, and more accessible for customers wherever they are,” Ojo said.

Founded to simplify access to goods across Africa, Jumia has continued to invest in technology, logistics, and payment solutions to make digital commerce easier for consumers in both major cities and emerging markets across Nigeria.

The addition of instalment payments complements the range of payment methods already available on the platform and comes at a time when consumer demand for flexible financing options is increasing across the retail sector.

Celestine Omin, Co-founder and Chief Executive Officer of Klump, said the partnership aligns with Klump’s objective of expanding access to responsible consumer credit.

Advertisement

“When we started Klump, our mission was simple: to give Nigerians access to affordable credit wherever they shop. Today, we’re pleased to partner with Jumia to bring flexible instalment payments to one of Africa’s largest e-commerce marketplaces, making it easier for more customers to access the products they need,” Omin said.

Under the arrangement, Klump will provide the financing infrastructure while customers complete the application process digitally during checkout. Financing offers are provided through participating financial institutions, subject to approval.

For Jumia, the partnership represents another step in expanding the range of services available on its marketplace while supporting broader efforts to deepen digital commerce and financial inclusion. As more Nigerians turn to online shopping, the availability of flexible payment options is expected to lower one of the barriers to e-commerce adoption, particularly for higher-value purchases.

Customers can access the instalment payment option by selecting Klump at checkout on eligible products available on the Jumia platform.

Advertisement

Kindly share this post
Continue Reading

E-Business

Lagos Unveils N10m Single-digit Loan Scheme for MSMEs

Published

on

Kindly share this post

The Lagos State Government has launched a new financing initiative that will provide single-digit interest loans of up to N10 million to micro, small and medium enterprises (MSMEs), in a major push to improve access to affordable credit and stimulate business growth across the state.

The initiative, known as the Lagos State Access to Finance for SMEs through Cooperatives (LASMECO) programme, offers eligible businesses loans at a fixed 9 per cent annual interest rate, with repayment periods of up to 36 months for term loans and 24 months for working capital facilities. Beneficiaries will also enjoy moratoriums of six months and three months respectively.

The scheme was unveiled on Monday during the opening of a three-day LASMECO Accelerator Training Workshop organised by the Ministry of Commerce, Cooperatives, Trade and Investment, in Lagos.

In her keynote address, the Commissioner for Commerce, Cooperatives, Trade and Investment, Mrs Folashade Bada Ambrose-Medebem, said the programme was designed to bridge the financing gap facing thousands of Lagos businesses that have been priced out of conventional lending because of high interest rates and stringent collateral requirements.

Ambrose-Medebem, represented by the Director of Cooperative Services, Adeyinka Adeyemi, noted that MSMEs account for about 80 per cent of employment and contribute roughly 75 per cent of Lagos State’s Gross Domestic Product (GDP), yet many struggle to access affordable credit as commercial lending rates range between 35 and 40 per cent.

Advertisement

According to the commissioner, LASMECO addresses the challenge by using registered cooperative societies as financial intermediaries and guarantors, allowing entrepreneurs to obtain loans without relying solely on conventional collateral.

Under the financing framework, she said borrowers will provide 10 per cent cash collateral, while their cooperative societies will guarantee 25 per cent of the loan, adding that Sterling Bank Plc would provide a 50 per cent guarantee, creating a layered risk-sharing structure that makes lending more accessible and sustainable.

The programme targets businesses in agriculture, manufacturing, healthcare, the digital economy, creative industries, tourism, environmental sustainability and education.

The commissioner disclosed that the Lagos State Government has released its counterpart funding, while the Bank of Industry (BOI) has matched the state’s contribution, paving the way for loan disbursement, saying that BOI would serve as co-funder and final loan approver, while Sterling Bank would process applications, conduct credit assessments, disburse funds and recover repayments.

The commissioner reaffirmed the Lagos State Government’s commitment to ensuring the success of the initiative, expressing confidence that the programme would unlock affordable financing for thousands of entrepreneurs while boosting employment, productivity and economic development across the state.

Advertisement

Earlier, the Permanent Secretary in the ministry, Mr Babatunde Onigbanjo, said the workshop marked the transition of LASMECO from policy to implementation, stressing that the programme was fully funded and ready for rollout.

He said all necessary groundwork had been completed, including the release of counterpart funding, execution of memoranda of understanding and onboarding of accelerator organisations, adding that participants were now being equipped to begin recruiting and preparing loan beneficiaries.

According to him, the three-day workshop is designed to prepare accelerator organisations to identify eligible MSMEs, assess their credit readiness, compile loan applications and support borrowers from application through disbursement and repayment.

Onigbanjo urged participants to focus on quality rather than quantity in recruiting loan applicants, warning that poorly prepared businesses could increase loan defaults and undermine the programme.

He stressed that accelerator organizations would only be paid when the businesses they support successfully secure funding, saying the arrangement was intended to align their interests with the success of the programme.

Advertisement

The permanent secretary also emphasised that every loan applicant must belong to a registered cooperative society, describing the cooperative model as central to the programme because cooperatives provide a 25 per cent guarantee for every facility while helping to formalise informal businesses.

He disclosed that Lagos has more than 13,000 registered cooperative societies, although only about 1,900 to 2,200 are currently active, adding that reviving dormant cooperatives would significantly expand access to the financing scheme.

Onigbanjo warned accelerator organizations against charging applicants processing, training or evaluation fees, stressing that the only approved deductions are a N200,000 accelerator support fee and a one per cent BOI appraisal fee, both payable only after successful loan disbursement.

He said the state would closely monitor loan recovery, business growth, job creation, cooperative compliance and portfolio performance, adding that only accelerator organisations that deliver strong results would remain in the programme.

The permanent secretary described LASMECO as more than a loan scheme, saying it is also a strategy to formalise businesses, strengthen cooperatives, promote industrialization and drive inclusive economic growth across Lagos.

Advertisement

He urged participants to make full use of the workshop to prepare for immediate enrolment of qualified businesses, insisting that the programme had moved beyond planning and was now ready for implementation.

 

Kindly share this post
Continue Reading

Trending