E-Business
Five Factors Fuelling Rise of eCommerce in Nigeria

eCommerce has become a global multi-million-dollar industry, with worldwide sales projected to hit an all-time high of $4 trillion in three years.
Although accurate statistics on the volume of e-commerce transactions on the continent is hard to come by, research by McKinsey indicates that e‑commerce will open up a new shopping experience for Africa’s growing middle class.
According to McKinsey, e-commerce could account for 10 per cent of retail sales in the continent’s largest economies by 2025, translating into about $75 billion in annual revenue.
With more Nigerians embracing the e-commerce fare amid a growing awareness for globally celebrated shopping festivals such as Black Friday and Cyber Monday, among others, the country could be on the verge of reaping big benefits from the sub-sector.
In this piece, the Research and Development Unit of Yudala, Nigeria’s fastest growing e-commerce outfit, takes a look at the factors fueling the growing attraction of e-commerce in Nigeria.
Growth in smartphone adoption
eCommerce is an industry that thrives on the smartphone culture. Nigeria remains one of the most attractive markets on the continent for smartphones and other tech gadgets – a factor that has seen the growing influx of a number of smartphone brands all competing for a share of the juicy market.
As a result, smartphone adoption is on the rise in Nigeria. This has gone a long way in boosting e-commerce in Nigeria, with the mobile devices category remaining one of the fastest moving among shoppegrs on the Yudala platform.
Global digital giant Google recently announced the imminent launch of a smartphone made by Japanese brand, Freetel during its Google for Nigeria engagement with an attractive price point of N13,000. With more quality yet price-sensitive manufacturers coming on-board, the smartphone adoption trend is expected to rise further in Nigeria.
Rise in mobile internet penetration
Closely related to the above is the rise in mobile internet penetration in Nigeria. Current data made available by the Nigerian Communications Commission (NCC) shows that the number of internet users in Nigeria has increased to 91.6 million in June 2017.
According to the statistics released, internet users increased to 91,598,757 in June 2017 as against 91,565,010 users recorded in May 2017, showing an increase of 33,747.
With more data-efficient browsers such as Opera Mini coming into play and mobile apps also presenting a convenient means of accessing the offerings of competing e-commerce brands, the appeal of e-commerce is well and truly on the rise.
Proliferation of e-commerce sites
From the heady days of 2012 when only a couple of players held sway, the e-commerce bug has spread like wild-fire.
New entrants have taken to the fray, expanding the scope of offerings and the conduct of e-commerce in the country. Some of them have challenged existing structures by providing more convenient options for the consumer to shop.
Yudala’s fusion of an online platform with physical (brick-and-mortar) stores located nationwide comes to mind here.
The first-ever drone delivery also achieved by Yudala during its debut Black Friday sales in November 2015 also captured the imagination, further raising the bar and setting new standards in the sub-sector.
Others such as Payporte have made a huge splash through events sponsorship with the bank-rolling of the reality show, Big Brother Nigeria.
These days, the average Nigerian has a plethora of e-commerce companies to choose from, a factor that has contributed in no small measure to the popularity of the industry.
Ease and convenience in shopping
For most busy Nigerians caught up in the daily hustle of making ends meet in cosmopolitan cities such as Lagos, Abuja, Port Harcourt, etc., the convenience and ease that e-commerce lends is a blessing.
The days when the only option one has is to physically visit the market to get much-needed items seem to be over.
Today, you can sit in the comfort of your home or office, check out an item online, place an order and have the item(s) delivered within a couple of days without hassles.
This extra convenience works perfectly not only for busy business executives but also for expectant/nursing mothers and other categories of shoppers unable to find the time nor unsure of the right open-air markets to visit for needed items.
More options
Closely related to the point above is the variety of options e-commerce has provided for the average shopper to meet his/her shopping requirements.
For many Nigerians, seeing and being able to touch an item beats just being able to see it on the screen of a mobile phone or laptop.
Many still want to see, touch, feel and/or experience a product before they part with their money. With platforms such as Yudala fusing an online platform with offline/physical retail stores, the consumer has more options to embrace e-commerce, albeit from a traditional shopping stand-point.
The consumer can order online and pick up the item or self-fulfil at the nearest store or better still, walk in to the store and purchase a product outright.
Indeed, recent statistics show that a significant number of purchases made at Yudala’s physical stores originate from shoppers who had previously checked out the products online. These options have contributed to a large extent in improving the appeal of e-commerce for hitherto-unconverted folk in Nigeria.
E-Business
Jumia Nigeria Records Strong Q1 2026 Growth as Technology-Led Strategy Drives Market Expansion

Jumia has announced strong first-quarter 2026 performance results, with Nigeria emerging as one of the company’s standout growth markets across Africa, reinforcing the country’s position as a critical driver of the company’s long-term expansion strategy.

According to the company’s Q1 2026 financial results released May 7th, 2026, Nigeria recorded a 42% year-on-year increase in physical goods Gross Merchandise Value (GMV), making it one of Jumia’s strongest-performing markets during the period.
Commenting on the performance, Temidayo Ojo, CEO of Jumia Nigeria, said, “Nigeria continues to demonstrate the strength and resilience of its digital commerce ecosystem. The growth we recorded in Q1 reflects increasing consumer confidence, stronger engagement across our platform, and our continued investment in technology, logistics, and customer experience.”
“We are seeing more Nigerians embrace e-commerce not just for convenience, but as a trusted part of everyday life. Our focus remains on building a platform that is more accessible, more reliable, and more relevant to the evolving needs of Nigerian consumers and sellers,” Ojo further mentioned.
The company attributed its broader growth trajectory to disciplined execution, operational efficiency, and increased deployment of technology and AI-driven systems across its operations.
According to the report, Jumia leveraged artificial intelligence and automation across operations, finance, customer support, cybersecurity, seller management, logistics, and technology teams to improve service quality while reducing operational costs company-wide.
The company also noted that technology and content expenses declined year-on-year due to ongoing headcount optimisation and savings from renegotiated technology contracts, while operational leverage continued to improve. They further highlighted increased use of AI tools among its technology teams, alongside automation in call centres and operational systems, as part of efforts to scale sustainably while improving efficiency across African markets.
Across the platform, Jumia reported significant gains in customer retention and marketplace engagement. Quarterly Active Customers reached 2.5 million, while physical goods orders climbed to 5.9 million in Q1 2026.
The company also expanded usage beyond major urban centres, with 62% of total orders now coming from secondary cities and upcountry regions, emphasising the growing reach of digital commerce across Africa.
Despite global economic pressures, including rising memory chip and CPU prices and supply chain disruptions linked to ongoing Middle East conflicts, the company reaffirmed its path toward profitability. Jumia stated that it remains on track to achieve Adjusted EBITDA breakeven and positive cash flow in Q4 2026, with full-year profitability targeted for 2027.
E-Business
Lagos Captures over 6.4m Residents in LASRRA Database

Lagos State government has disclosed that more than 6.4 million residents have so far been captured under the Lagos State Residents Registration Agency (LASRRA) exercise as part of efforts to strengthen governance, planning and service delivery across the state.

Tobosun Alake, commissioner for Innovation, Science and Technology, revealed this during the ongoing ministerial press briefing marking the second-term anniversary of Governor Babajide Sanwo-Olu.
According to Alake, a total of 6,465,667 residents have been enrolled in the residency database, comprising 4,058,333 adults and 2,407,224 children.
The commissioner described the Lagos Identity Card Project, popularly known as LAG ID, as a major component of the state government’s strategy to improve governance efficiency and public service delivery under the THEMES development agenda.
He explained that the initiative was designed to provide government with a reliable and comprehensive population database capable of supporting planning, policy implementation and effective allocation of resources.
Alake noted that the agency operates an open framework that allows government institutions and private sector partners to independently participate in the system while leveraging a centralised data-sharing infrastructure.
According to him, the arrangement creates opportunities for partnerships, improved information management and enhanced value for both residents and businesses operating within Lagos.
The commissioner added that the initiative would further expand opportunities linked to the Lagos Residents Card and deepen the state’s digital transformation drive.
Speaking on security and digital enforcement, Alake disclosed that the state’s Safe City initiative had significantly increased digital traffic enforcement across Lagos.
He revealed that about 86,000 traffic violations were tracked within a few months, bringing the cumulative figure to about 737,000 recorded cases.
On technology-driven governance, the commissioner highlighted the role of Art and Technology Lagos, an annual conference organised by the Eko Innovation Centre in collaboration with the Lagos State Government.
According to him, the conference brings together technology stakeholders, policymakers, innovators and government officials to drive conversations around the development of a smarter and digitally connected Lagos.
Alake also stated that Lagos currently leads the country in data protection compliance, revealing that the state now has 109 certified data protection officers responsible for ensuring compliance and safeguarding residents’ data.
He explained that the government’s digital platforms now generate robust analytics that help authorities understand public interaction with online services.
“With technology, the state government has been able to know that an average 250,000 visit monthly,” he said.
“When we see our daily visitors on our online platform we are able to tell how many people are visiting our platforms, what they are clicking on and what they are using.
“Some of the services they are related with so we have backend analytics to tell us the number of visitors. I think the back end analytics is very robust and we respond to questions very quickly,” Alake added.
The commissioner further disclosed that the state had completed about 3,000 kilometres of fibre optic duct infrastructure extending to areas such as Alimosho, Ikorodu and Ibeju-Lekki.
He added that the government was planning to expand the infrastructure to 5,000 kilometres through partnerships with private sector investors.
E-Business
Firm Shares Insights into Ransomware Trends and Tactics @ International Anti-Ransomware Day-2026

On International Anti-Ransomware Day, May 12, Kaspersky shares a report with an overview of ransomware trends that marked 2025 and insights into what the threat landscape holds in 2026.

According to Kaspersky Security Network, in 2025 Latin America had the highest share of organisations with ransomware attacks detected (8.13%), followed by the Asia-Pacific region (7.89%), Africa (7.62%), Middle East (7.27%), the Commonwealth of Independent States (CIS, 5.91%) and Europe (3.82%).
The report highlights the rise of “encryption-less” extortion attacks, the use of post-quantum cryptography by ransomware groups, and the persistent use of Telegram channels by cybercriminals to distribute compromised data sets and credentials.
Despite a slight decline in the overall share of organisations attacked by ransomware in 2025 compared to 2024, users remain at significant risk as attackers industrialise their operations, automate intrusion methods, and increasingly focus on stealing and leaking sensitive data rather than simply encrypting systems.
One of the trends in 2025 is the continued rise of endpoint detection and response (EDR) “killers” – tools specifically designed to disable endpoint security solutions before executing the malware itself. EDR killers have become a standard component of attacks, which means more deliberate and methodical intrusions.
Researchers also noted the emergence of ransomware families adopting post-quantum cryptography standards – this was predicted by Kaspersky previously. The development signals a concerning shift toward encryption methods that could resist future quantum computing decryption attempts.
The role of Initial Access Brokers (IABs) – cybercriminal intermediaries that sell pre-compromised corporate access through underground forums and messaging platforms – is growing. RDWeb portals (websites through which devices can be controlled remotely) are increasingly targeted as ransomware groups continue to industrialise attacks through “Access-as-a-Service” operations. As a result, the barrier to launching ransomware attacks declines.
Telegram channels and dark web forums continuously function as platforms for the distribution and for the sale of compromised data sets and accesses including those that were obtained as a result of ransomware attacks.
A major underground forum, RAMP, which also functioned as a platform through which threat actors advertised their ransomware services and published service‑related updates, got seized by authorities in January 2026.
Another underground forum, LeakBase, where malicious actors distributed exfiltrated and compromised data, was seized in March 2026. However, while law enforcement agencies are actively shutting down dark web platforms and ransomware data leak sites, similar portals may appear over time.
Active groups
Among the most active ransomware groups in 2025 based on data leak sites, Kaspersky identified Qilin as the dominant ransomware-as-a-service (RaaS) operator following RansomHub’s seizure of operations. Clop ranked as the second most active group, with Akira in the third place.
While several major ransomware groups stopped operation in 2025, new actors emerge. Looking at 2026, the Gentlemen is one of the most important new ransomware actors due to the group’s rapid growth, structured operations, and increasing focus on data-centric extortion. The group may include attackers formerly associated with other major ransomware operations.
The Gentlemen exemplify a broader shift in the ransomware ecosystem away from chaotic, high-noise campaigns toward scalable, business-like extortion models focused primarily on stealing sensitive data and leveraging reputational and regulatory pressure rather than relying solely on disruptive file encryption.
“Ransomware has evolved into a highly organised ecosystem focused on monetising stolen data, disabling defences, and scaling attacks with business-like efficiency. Threat actors are quickly adapting, weaponising legitimate tools, exploiting remote access infrastructure, and even adopting post-quantum cryptography years earlier than many expected.
“The purpose of Anti-Ransomware Day is to raise global awareness about the threats posed by ransomware and to promote best practices for prevention and response, and we urge all users to stay secure, set up layered defences, invest in backups and boost cyberliteracy levels to counter attacks,” comments Fabio Assolini, Lead Security Researcher at Kaspersky GReAT.
On Anti-Ransomware Day and beyond, Kaspersky encourages organisations to follow these best practices to safeguard from ransomware:
- Enable ransomware protection for all endpoints. There is a free Kaspersky Anti-Ransomware Tool for Business that shields computers and servers from ransomware and other types of malware, prevents exploits and is compatible with already installed security solutions.
- Always keep software updated on all the devices you use to prevent attackers from exploiting vulnerabilities and infiltrating your network.
- Focus your defence strategy on detecting lateral movements and data exfiltration to the Internet. Pay special attention to outgoing traffic to detect cybercriminals’ connections to your network. Set up offline backups that intruders cannot tamper with. Make sure you can access them quickly when needed or in an emergency.
- Companies from non-industrial sector can protect themselves by installing anti-APT and EDR solutions that enable capabilities for advanced threat discovery and detection, investigation and timely remediation of incidents. Organizations can also provide their SOC teams with access to the latest threat intelligence and regularly upskill them with professional training.
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