E-Business
Frost & Sullivan Recognizes iSON’s Strategy of Diversification in W/African BPO Market

Frost & Sullivan has recognized iSON’s strategic acquisitions, partnerships and portfolio expansion that have enabled it to outpace the competition in market.
iSON BPO, a leading Business Process Outsourcing and contact centre service provider, recognised with the 2016 West African Frost & Sullivan Award for Competitive Strategy Innovation and Leadership was awarded in an awards ceremony during Growth innovation and Leadership Event at The Table Bay Hotel, Capetown at the weekend.
The award is based on the recent analysis of the business process optimization (BPO) industry market by Frost & Sullivan.
The analysis revealed that iSON gave a huge boost to its market prospects by diversifying its services portfolio to cater to multiple industries.
Its operational best practices and deployment of sophisticated tools have facilitated the integration of people, process, and technology, making it the service provider of choice in the West African market.
Deepti Dhinakaran, Frost & Sullivan Research Analyst, said, “iSON has started setting up operations in Tier II cities in all West African countries in which it operates as semi-urban and rural population comprises 60% to 70% of the West African population. This has allowed it to slash the cost of operations, while gaining a bigger and cheaper resource pool. The company recruits only local talent, and has a multilingual workforce that supports up to 30 languages.”
“iSON BPO’s strategies are highly customer centric, with 100% focus on customer experience management. Its multichannel customer support has enabled it to enhance service across all customer segments and lower costs,” noted Dhinakaran. “These outstanding value propositions have helped the company stand out from its competitors and position itself for greater growth.”
Receiving the Award, Mr. Ramesh Awtaney, the founder and chairman, said, “I am pleased, honored and humbled to receive the Competitive Strategy Innovation and Leadership Award by Frost and Sullivan. iSON started in 2010 and since then it has been an incredible journey of learning and leadership to grow to over 10,000 employees across 20 delivery centers.
“It gives me immense pleasure that iSON BPO is recognized for innovation and leadership in the West African market, even as we continue to make strategic investments in chat bots, speech recognition & analytics and voice biometrics in order to offer our services to other parts of Africa and accelerating Africa’s growth through an ‘onshore’ model for offshore opportunities in Africa, for Africa by bringing IP to Work.”
iSON BPO has grown through a combination of organic and inorganic growth strategies. Its early partnership with Airtel Africa helped it gain strong foothold in the telecommunications industry, while its acquisition of Spanco Limited (SPAL), strengthened its presence in Africa and India.
It also employs Avaya’s end-to-end platforms that comprise interactive voice response (IVR), automatic call distribution, and workforce optimization for improved IVR self-service, information-on-queue status, and visibility into real-time performance.
As a result of these strategies, iSON BPO accounts for about 70% of the market share in the third-party contact centre space, with operations in Nigeria, Ghana, Liberia, Sierra Leone, Burkina Faso, Chad, and Niger.
It currently has 20 centres in 16 countries in Sub-Saharan Africa (SSA) with over 10,000 employees, while its nearest competitors have between 2,000 and 3,000 employees.
iSON BPO has invested substantially in creating world-class service delivery infrastructure, while allowing its employees to use relevant technologies that ultimately raise customer service levels. It has rolled out rigorous up-skilling initiatives to equip agents with the required skill sets to handle tasks as they move up the hierarchy.
It follows a completely process-driven methodology with global certifications such as Quality Management System (ISO (9001:2008) and Information Security Management System (ISO 27001:2013).
Each year, Frost & Sullivan presents this award to the company that has leveraged competitive intelligence to successfully execute a competitive strategy that results in stronger market share, competitive brand positioning, and customer satisfaction.
Frost & Sullivan Best Practices awards recognize companies in a variety of regional and global markets for demonstrating outstanding achievement and superior performance in areas such as leadership, technological innovation, customer service, and strategic product development. Industry analysts compare market participants and measure performance through in-depth interviews, analysis, and extensive secondary research to identify best practices in the industry.
E-Business
HURIWA, CLO Protests Bill Asking Social Media Firms’ to Open Shops Nigeria

Human Rights Writers Association of Nigeria (HURIWA) has opposed a bill seeking to compel major global social media companies to establish physical offices in Nigeria.

The rights advocacy group urged the National Assembly to discard the proposed legislation, warning that it could become a tool for censorship and undermine citizens’ constitutional right to freedom of expression, despite being presented as a measure to strengthen Nigeria’s digital economy and improve corporate accountability.
The position was contained in a presentation submitted yesterday by Emmanuel Onwubiko, national coordinator, HURIWA, to the chairman of the Senate Committee on ICT and Cyber Security.
The bill, sponsored by Senator Ned Munir Nwoko, has already passed second reading in the Senate and is before the committee for further legislative consideration.
HURIWA said it carefully reviewed the proposed legislation and concluded that compelling global technology companies to establish offices in Nigeria was unnecessary and potentially counterproductive.
The organisation argued that while the firms generate substantial revenue from Nigeria’s vast digital market, they already engage Nigerians through existing structures, including paying eligible content creators, working with local technology professionals and participating in legal proceedings whenever required.
According to the group, appointing local representatives where necessary would adequately address concerns about engagement with regulators and users without forcing the companies to maintain physical offices.
It also dismissed claims that mandatory country offices would significantly improve consumer complaint resolution, technology transfer or employment generation.
HURIWA maintained that the platforms already have effective feedback mechanisms for resolving users’ complaints and routinely appear before Nigerian courts through their representatives whenever litigation arises.
The group, however, said its greatest concern was the potential for the proposed law to be used as an instrument for restricting freedom of expression.
It argued that establishing local offices could expose global social media companies to pressure from government authorities to remove online content considered critical of those in power.
According to the rights group, the presence of social media companies in Nigeria could become an avenue for authorities to pressure them into abandoning internationally recognised digital rights standards in favour of politically motivated content moderation.
It recalled previous attempts to regulate social media in Nigeria that generated widespread concerns over possible restrictions on free speech, stressing that any legislation affecting the digital space must contain clear safeguards against abuse.
The organisation warned that the proposed law should never become “a backdoor mechanism for government surveillance, arbitrary content removal or political censorship.
E-Business
Nigeria Leads Africa in Online Gambling Regulation – GCI

Nigeria has emerged as one of Africa’s most regulated online gambling markets, even as illegal operators continue to dominate the continent, according to a new report by Gaming Compliance International (GCI).

The report, the first comprehensive assessment of online gambling across all 54 African countries, showed that Africa’s online gambling Gross Gaming Revenue (GGR) reached $23 billion in 2025.
However, only $5.2 billion (23 per cent) was generated by licensed operators, while $17.8 billion (77 per cent) remained in the unregulated market.
In West Africa, total online gambling revenue rose to $4.8 billion in 2025 from $4.3 billion in 2024. Of the 2025 figure, regulated operators accounted for $1.5 billion (31 per cent), while $3.3 billion (69 per cent) flowed to unlicensed platforms, highlighting the region’s persistent enforcement challenges.
Nigeria stood out as the region’s strongest performer, recording the lowest unregulated market share at 56 per cent, compared with the West African average of 69 per cent and the African average of 77 per cent.
The study also found that online gambling participation across Africa increased from 198 million people (13 per cent of the population) in 2024 to 215 million (14 per cent) in 2025.
Despite this growth, GCI estimated that illegal operators deprived African governments of about $3.55 billion in tax revenue in 2025. The number of unlicensed gambling platforms targeting African consumers also rose to 4,129, up from 3,644 in 2024.
Commenting on the findings, Matt Holt, chief executive officer, GCI, said the report provides regulators with the first continent-wide benchmark for strengthening oversight and consumer protection.
Ismail Vali, president, GCI, urged governments to develop competitive and well-regulated markets that encourage consumers to patronise licensed operators, boost public revenue and attract greater investment.
Online gambling in Nigeria is regulated by the Nation Lottery Regulatory Commission.
E-Business
Kaspersky Warns Mobile‑data Buyers about Scammers Posing as Telecoms Operators

At the height of the Northern Hemisphere tourist season, demand for communications and mobile Internet services rises sharply. Kaspersky’s security experts have uncovered scams that target anyone purchasing mobile connections or SIM cards worldwide.

Fraudsters create counterfeit websites that look like the portals of major regional and international telecom providers to trick users into revealing their phone numbers, personal details or banking information.
Kaspersky is sharing several examples of these fake login pages that mimic legitimate telecom operator sites and giving recommendations on how not to be deceived.
In the first case, scammers exploit the brand name of an international telecommunications company operating services in Asia, Africa and Europe. Fake authentication pages encourage users to put in their phone number and credentials.
While the first example shows the different design, the second scam site closely mimics the original log in page, making it hard for users to tell the difference and spot a fake. Entering authentication or payment data on fraudulent web sites may result in money or data loss and become a reason for more frequent spam and fraudulent calls.
Another example is a scam page which poses as another international communications company, working in North Africa, the Middle East and Southeast Asia. In this scheme scammers encourage users to top up their mobile data/Internet plans by entering their personal information and bank cards details.
Kaspersky experts have also identified a scam when cyber criminals suggest users enter their personal data to check and pay a bill inquiry. Such scam schemes are usually aimed at gaining victims’ personal data for further fraud or account hacking and stealing money.
“Because of the active use of AI, scammers can now create fake pages with ever increasing accuracy and speed, targeting the most popular user interest areas. We constantly see scams revolving around sports events, music concerts, seasonal sales and holidays. Unfortunately, the telecoms industry is no exception.
To keep your data and money safe, be vigilant when purchasing mobile or Internet plans online. Using an eSIM – purchased through an official app – is one way to avoid fake telecom sites, as it eliminates the need to enter personal details on questionable web pages.
If you’re unsure about a site’s legitimacy, search for the brand name directly in a search engine and enable a security solution that blocks phishing links for you,” comments Tatyana Kulikova, cybersecurity expert at Kaspersky.
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