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Media Seal, Bytesize Join Worldwide Partners

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Media Seal formerly Starcom Media, one of Nigeria’s foremost media specialist companies and her sister agency, Bytesize Limited, a foremost digital company in Nigeria providing end-to-end digital marketing services, have joined Worldwide Partners, (WPI)

Worldwide Partners is a global collective of marketing services providers who share an independent spirit and entrepreneurial drive to build commerce through connectivity, creativity and collaboration.

With this strategic move, Media Seal and Bytesize would be leveraging on huge global resources derived from the collective competencies and capabilities of 65+ agencies in over 45 countries.

While announcing the partnership at his Ikeja GRA office, Ayo Oluwatosin, group managing director, Rosabel Group explained that “the partnership with WPI is one of a kind in the Nigerian market as it is different from the traditional affiliation with holding companies.

Essentially, the WPI network operates a unique business model that leverages on the collective strength of every partner agency for the full benefits of our clients.”

According to Oluwatosin, there is an in-depth level of synthesis among partner agencies, giving rise to the robustness of marketing solutions and not just media.

Speaking on the partnership, Lisa Kettman-Kervinen, Executive Director of EMEA, Worldwide Partners said, “the partnership is to connect, collaborate and to drive each other’s businesses.”  She added that like other partners, Media Seal and Bytesize have become shareholders in WPI global network.

For Senator Akin Odunsi, Chairman, Rosabel Group, “the partnership becomes necessary because, our businessis global in nature and we need to have a partner that has dynamic global view of the marketing communications business.”

It will be recalled that Starcom Media recently rebranded to Media Seal. This decision the management said,is part of a larger strategic goal aimed at repositioning the business for sustained market leadership in the unfolding new global play.

Over the past 17 years, Media Seal has become synonymous with delivering insight- driven strategies within the bounds of high ethical standards.

According to the Group Managing Director, it is time to rebrand this winning team for greater efficiency and to take advantage of the market.

Media Seal and Bytesize in collaboration with her network agency, would work with clients in creating memorable consumer experience across diverse media platforms.

Over the years, the agency has won numerable awards from campaigns that have positively impacted clients’ businesses. Beyond that, accolades have been won also in recognition of our business processes, Oluwatosin stated.

The company has also won three times the “Most Outstanding Media Agency of the Year” (Marketing Edge), 2013, 2014 & 2016; “West African Best Quality Media Planning and Buying Agency of the Year” (2015), Management Development Institute; and “Best Advertising Agency of the Year” at the Brand King awards 2015.

Oluwatosin explained that the StarcomMedia team has a compelling pedigree in the industry which Media Seal is set to take to another level with advanced technologies that unearth real consumer motivations.

 

 


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Adeleke Describes Adenuga’s Contribution to African Economy as Unquantifiable

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Senator Ademola Adeleke, the Osun State Governor, has described the Chairman of Globacom, Dr. Mike Adenuga, Jr., as an icon who has made enormous contributions to the development of Nigeria and Africa.

Speaking when he received the Public Sector team from Globacom in his office at Osogbo recently, the governor also commended the positive impact the company has made in the telecoms industry in terms of innovation and pricing.

He described Dr Adenuga as a great believer in Nigeria “whose impact on the Nigerian and the African economy cannot be quantified”.

Adeleke assured the Globacom team led by Niyi Odejobi of his government’s readiness to explore areas of business partnership with the company. “Be rest assured that this partnership is already a reality. We just need to work out the details”, Senator Adeleke noted.

He urged telecommunications companies to strengthen ties with the state government, adding that “the subnational entities are where your market is. Even though the regulatory body is national, your market base remains the states and the local governments. You must deliberately prioritize partnership with the state government.

“The telecom community must understand that giving full support to the states in terms of payment of right taxes and corporate social responsibility is an investment in your market. The more robust the state governments are, the more buoyant your market will be,” the governor said.

In his own remarks, Odejobi pledged Globacom’s support for the growth and development of Osun State, adding that it would deploy various internet and digital infrastructure to promote governance and businesses in the state.


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Foodstuff Store introduces Innovative Recycling Program

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Foodstuff Store, an AgriTech company on Wednesday announced the introduction of its innovative recycling program. The expansion of the corporate mission to include waste management and recycling solutions underlines the company’s commitment to sustainability and environmental responsibility.

Foodstuff Store is providing a way by which their customers who are provided with wholesome and fresh food products directly from farmers can now dispose of their plastic wastes as an added service, thereby reducing their ecological footprint.

For every waste item delivered for recycling by customers, they’ll receive a credit that can be used for a next purchase at the Foodstuff Store.

Not only will this ensure a contribution to a cleaner environment, but it will also provide a way to incentivise their efforts towards adopting sustainability practices.

“We are thrilled to offer our customers a convenient way to recycle and contribute to a cleaner Nigeria and a cleaner planet,” says Diana Tenabe, Chief Operating Officer at Foodstuff Store. “By offering rewards for recycling, we hope to incentivize eco-conscious behavior within our communities in Nigeria.”

Nigeria faces a significant challenge with plastic pollution. The prevalence of single-use plastics, which is caused by widespread use of sachet water pouches, plastic shopping bags, and take-away containers, leads to massive waste generation. There are also recycling capacity challenges in Nigeria, where only a small percentage of plastic waste gets recycled.

Additionally, indiscriminate disposal of plastics and other waste materials contributes to overflowing landfills with plastics, clogged drainages that lead to flooding, and harming marine life.

Foodstuff Store believes that by working together with its customers, it can create a positive impact on the environment. This new program allows customers to enjoy the quality products and services they expect from Foodstuff Store, while also contributing to a more sustainable future.


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Edenlife Opens the first Homemade Outlet Store in Oniru, to open 49 more Across the Country 

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Homemade by Eden, the food retail business of Nigerian home concierge startup, Edenlife has marked a significant step towards National expansion with the launch of its first Outlet store in Oniru, Lagos State. This move signals the company’s commitment to bringing its signature homemade meals directly to consumers across the country.

Commenting on the launch of the Oniru Outlet, Nadayar Enegesi, CEO of Edenliife stated, ‘’At Eden Life, it’s in our DNA to adapt and meet the evolving needs of our consumers.

The new outlet store by Homemade exemplifies this commitment. These outlet stores will deliver delicious, home-cooked meals to its customers and create job opportunities in logistics and tech support, driving local economic growth.

By sourcing fresh ingredients from smaller Nigerian farms, we strengthen the agricultural sector and ensure a reliable supply chain. And there’s more to come we have plans to launch mobile kitchens in other strategic locations across the nation.

It’s a win-win situation – our customers enjoy a taste of home, we create jobs, empower local businesses, and contribute to a stronger Nigerian economy.’’

The establishment of these outlet stores translates to new job opportunities in logistics and potentially tech support for the mobile units. Additionally, the focus on fresh, local ingredients could encourage partnerships with smaller Nigerian farms, strengthening the agricultural sector and supporting local food production.

This localized approach to food delivery keeps money circulating within communities and fosters a more sustainable economic ecosystem.

Speaking at the launch event on Friday, May 10, 2024, Orafiri Adoki, Business Lead of Homemade stated that some of Nigeria’s food culture has not been fully explored.

She stated, “Nigeria has such a rich culture around food, which has not been explored to its maximum. So, with the launch of the Homemade outlet, we hope to introduce some of the meals Nigerians are used to at home while providing creative and innovative ways to enjoy these meals,” .

As Nigeria’s e-commerce sector continues to evolve, Eden Life’s innovative approach positions the company as a frontrunner in driving industry growth and reshaping consumer expectations. By providing a seamless omnichannel shopping experience, Edenliife not only captures market share but also cultivates meaningful connections with Nigerian consumers.

Nigeria’s e-commerce industry has been experiencing a boom in recent years, driven by factors like increasing internet penetration, smartphone adoption, and a growing young population. The e-commerce market in Nigeria is estimated to be around USD 8.53 billion in 2024.

It is expected to grow at a compound annual growth rate (CAGR) of 11.82% during the forecast period (2024-2029), reaching approximately USD 14.92 billion by 2029. E-commerce is expected to continue its strong growth trajectory in Nigeria, presenting immense potential for e-commerce platforms like Edenlife to capitalize on the rising demand for convenient and affordable food options.


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