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Media Seal, Bytesize Join Worldwide Partners

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(L-r):  Ayo Oluwatosin, group managing director, Rosabel; Lisa Kettman-Kervinen, executive director of EMEA, Worldwide Partners; Senator Akin Odunsi, chairman, Rosabel Group; Nosa Ademola, MD, Bytesize and HRM, Ayo Kupoluyi, MD,  Media Seal at the unveiling of Media Seal, Bytesize partnership with Worldwide Partners, recently.
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Media Seal formerly Starcom Media, one of Nigeria’s foremost media specialist companies and her sister agency, Bytesize Limited, a foremost digital company in Nigeria providing end-to-end digital marketing services, have joined Worldwide Partners, (WPI)

Worldwide Partners is a global collective of marketing services providers who share an independent spirit and entrepreneurial drive to build commerce through connectivity, creativity and collaboration.

With this strategic move, Media Seal and Bytesize would be leveraging on huge global resources derived from the collective competencies and capabilities of 65+ agencies in over 45 countries.

While announcing the partnership at his Ikeja GRA office, Ayo Oluwatosin, group managing director, Rosabel Group explained that “the partnership with WPI is one of a kind in the Nigerian market as it is different from the traditional affiliation with holding companies.

Essentially, the WPI network operates a unique business model that leverages on the collective strength of every partner agency for the full benefits of our clients.”

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According to Oluwatosin, there is an in-depth level of synthesis among partner agencies, giving rise to the robustness of marketing solutions and not just media.

Speaking on the partnership, Lisa Kettman-Kervinen, Executive Director of EMEA, Worldwide Partners said, “the partnership is to connect, collaborate and to drive each other’s businesses.”  She added that like other partners, Media Seal and Bytesize have become shareholders in WPI global network.

For Senator Akin Odunsi, Chairman, Rosabel Group, “the partnership becomes necessary because, our businessis global in nature and we need to have a partner that has dynamic global view of the marketing communications business.”

It will be recalled that Starcom Media recently rebranded to Media Seal. This decision the management said,is part of a larger strategic goal aimed at repositioning the business for sustained market leadership in the unfolding new global play.

Over the past 17 years, Media Seal has become synonymous with delivering insight- driven strategies within the bounds of high ethical standards.

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According to the Group Managing Director, it is time to rebrand this winning team for greater efficiency and to take advantage of the market.

Media Seal and Bytesize in collaboration with her network agency, would work with clients in creating memorable consumer experience across diverse media platforms.

Over the years, the agency has won numerable awards from campaigns that have positively impacted clients’ businesses. Beyond that, accolades have been won also in recognition of our business processes, Oluwatosin stated.

The company has also won three times the “Most Outstanding Media Agency of the Year” (Marketing Edge), 2013, 2014 & 2016; “West African Best Quality Media Planning and Buying Agency of the Year” (2015), Management Development Institute; and “Best Advertising Agency of the Year” at the Brand King awards 2015.

Oluwatosin explained that the StarcomMedia team has a compelling pedigree in the industry which Media Seal is set to take to another level with advanced technologies that unearth real consumer motivations.

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NPC Opens Nationwide Digital Birth, Death Registration Platform

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National Population Commission (NPC) has commenced the nationwide digital registration of births and deaths under the Electronic Civil Registration and Vital Statistics (E-CRVS) system to strengthen legal identity management and improve demographic data.

NPC Opens Nationwide Digital Birth, Death Registration Platform

Speaking at a press briefing in Lokoja on Tuesday, Mr Afolabi Yori, federal commissioner representing Kogi, said the initiative became operational nationwide on July 1, through the VitalReg platform.

Yori described the development as a landmark in Nigeria’s civil registration system, noting that it would modernise birth and death registration through a technology-driven platform that meets international standards.

He said the digital platform would improve service delivery, strengthen data integrity and ensure that every birth and death occurring in Nigeria was accurately documented and securely stored.

According to him, civil registration is more than an administrative process, as it provides reliable statistics that support public policy formulation, resource allocation and national development planning.

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“Nigeria records an estimated five million births annually, yet millions of births and deaths remain unregistered.

“Birth registration coverage currently stands at about 57 per cent nationwide, while death registration remains below 20 per cent,” he said.

The commissioner said that the commission had established 4,011 functional registration centres across the country’s 774 local government areas and was working to expand the number to about 8,000.

He added that the commission was strengthening collaboration with stakeholders to improve the capacity of registration personnel and ensure prompt documentation of vital events through the VitalReg platform.

Yori said the platform would provide faster registration services, 24-hour online access, digital certificate issuance where applicable, and reduce paperwork, waiting time and unnecessary travel.

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He disclosed that the platform was being operated under a Public-Private Partnership with Barnks-forte Technologies Ltd. as the commission’s technical partner to ensure system availability, cybersecurity and continuous technological improvement.

He called on parents, healthcare institutions, traditional and religious leaders, civil society organisations, development partners and the media to support the initiative by encouraging the prompt registration of births and deaths.

Earlier, Samuel Omonakpeme, director in Kogi, NPC State, described the commencement of the digital registration system as another milestone in efforts to strengthen Nigeria’s Civil Registration and Vital Statistics system.

Omonakpeme stated that the initiative aligns with the Federal Government’s digital transformation agenda and the Sustainable Development Goals, particularly Goal 16.9, which seeks to provide legal identity for all.

He appreciated the Federal Government, the leadership of the commission, UNICEF and other development partners for supporting the implementation of the initiative.

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The state director also urged parents, guardians, health institutions, community leaders, religious organisations and the media to mobilise public support for the timely registration of all births and deaths.

The News Agency of Nigeria (NAN) reported that ICT personnel of the commission, led by Ehimoni Kolawole, conducted a live demonstration of the digital birth registration process using the VitalReg platform.

The demonstration showed that the registration process captures the biodata of both parents, while at least one parent must possess a valid National Identification Number (NIN) to complete the registration of a newborn.

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YEDC Warns Customers, Says 20 Percent Electricity Bonus is Scam

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Yola Electricity Distribution Company (YEDC) has alerted its customers to a fraudulent message circulating on social media, falsely claiming that electricity consumers can receive an additional 20 per cent bonus units when recharging their prepaid meters through unofficial channels.

YEDC Warns Customers, Says 20 Percent Electricity Bonus is Scam

In a statement issued by the company’s management on Monday, YEDC described the claim as false and urged customers to disregard the misleading information, stressing that it did not originate from the company.

According to the statement, YEDC does not offer bonus electricity units through individuals, agents, personal bank accounts, phone numbers, or social media contacts.

The company advised customers to purchase electricity tokens only through approved cashless payment platforms, including the YEDC Pay App, OPay, Interswitch, and other authorised vending channels, or to visit the nearest YEDC office for assistance.

YEDC also cautioned customers against sharing their meter details or personal information, or making payments to unauthorised persons claiming to represent the company.

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The company further urged customers to rely exclusively on information disseminated through its official communication channels to avoid falling victim to fraud.

The management thanked customers for their continued cooperation and reaffirmed its commitment to serving them.

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PFIPC Probe: Dollar, Pounds Accounts of Fake Agency Inactive – CBN

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Central Bank of Nigeria (CBN) has disclosed that two foreign currency accounts opened in connection with the controversial Presidential Foreign Investment Promotion Council (PFIPC) have remained inactive since their creation, with no funds deposited and no transactions recorded.

PFIPC Probe: Dollar, Pounds Accounts of Fake Agency Inactive - CBN

The revelation emerged on Monday during the ongoing investigation by the House of Representatives Ad-hoc Committee probing the circumstances surrounding the establishment and operations of the council.

Lawmakers are investigating allegations that the PFIPC was created and operated without a valid legal framework and outside the established procedures required for government agencies and institutions.

Appearing before the committee, representatives of both the Central Bank of Nigeria and the Office of the Head of the Civil Service of the Federation (OHCSF) distanced their institutions from the establishment of the council.

The Office of the Head of the Civil Service of the Federation stated that it neither created the council nor possessed the constitutional authority to establish federal agencies.

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Representing the office, officials explained that the OHCSF is only responsible for approving administrative structures of government agencies after all necessary requirements have been fulfilled.

According to the office, records showed that the council submitted a request on August 6, 2025, seeking approval for its organisational structure.

However, the application was not approved because the required supporting documents were not attached.

The committee heard that despite the rejection of the request, officials linked to the Presidential  Economic Advisory Council (PEAC)/PFIPC later appeared during the 2025 manpower budget defence exercise and sought approval for staffing and recruitment arrangements.

The office disclosed that the council informed government officials that its activities were being carried out largely through personnel seconded or deployed from other institutions.

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Lawmakers were told that the council requested approval for a total of 314 positions. The figure consisted of 14 existing officers and an additional 300 proposed positions.

The Office of the Head of the Civil Service further revealed that concerns later arose regarding documents presented by the council as evidence of its legal backing.

Officials told the committee that upon examination, the documents failed to display essential features expected of an enabling law or valid legal instrument establishing a government body.

Mrs. Didi Esther Walson-Jack, head of the Civil Service of the Federation, also rejected claims that her office deployed civil servants to work for the council.

She maintained that the office did not assign personnel to the body and did not provide office accommodation for its operations.

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According to her, matters relating to the creation, supervision and oversight of government agencies fall under the responsibilities of other relevant institutions, including the Office of the Secretary to the Government of the Federation.

The Central Bank of Nigeria also provided details regarding accounts linked to the council.Nigerian current events

Hamisu Abdullahi, director at the apex bank, who represented the CBN  Governor before the committee, explained that the bank opened two foreign currency accounts following a formal request from the Office of the Accountant-General of the Federation.

He told lawmakers that the request was received on July 30, 2025, and instructed the bank to create a United States dollar domiciliary account and a Pound Sterling domiciliary account.

 

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Abdullahi stressed that the CBN only opens accounts for government agencies after receiving official authorisation from the Accountant-General’s office.

However, he disclosed that the accounts never became operational because the council failed to provide authorised signatories required for activation.

As a result, both accounts remained dormant from the day they were opened.

He informed the committee that neither account had received deposits nor processed withdrawals. The accounts also recorded no foreign exchange allocations, remittances, inflows or outflows.Governor election news

According to him, the balances in both accounts remain at zero.

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The CBN official further stated that the council did not engage directly with the apex bank regarding the management or operation of the accounts after they were created.

Following the submissions, members of the committee demanded more information as part of efforts to determine the full scope of the council’s activities.

Hon. Abdulmalik Danga, chairman of the committee, directed the Central Bank to submit comprehensive records relating to both the Presidential Foreign Investment Promotion Council and the Presidential Economic Advisory Council.

The committee requested details covering the opening of the accounts, their operational history and any information connected to related banking activities.

Lawmakers also instructed the CBN to work with commercial banks to identify and provide records of any accounts linked to the entities under investigation.

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However, the committee is expected to continue its hearings as more government agencies and officials appear before lawmakers to provide explanations on the controversial council and the circumstances surrounding its operations.

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