News
Media Seal, Bytesize Join Worldwide Partners
Media Seal formerly Starcom Media, one of Nigeria’s foremost media specialist companies and her sister agency, Bytesize Limited, a foremost digital company in Nigeria providing end-to-end digital marketing services, have joined Worldwide Partners, (WPI)
Worldwide Partners is a global collective of marketing services providers who share an independent spirit and entrepreneurial drive to build commerce through connectivity, creativity and collaboration.
With this strategic move, Media Seal and Bytesize would be leveraging on huge global resources derived from the collective competencies and capabilities of 65+ agencies in over 45 countries.
While announcing the partnership at his Ikeja GRA office, Ayo Oluwatosin, group managing director, Rosabel Group explained that “the partnership with WPI is one of a kind in the Nigerian market as it is different from the traditional affiliation with holding companies.
Essentially, the WPI network operates a unique business model that leverages on the collective strength of every partner agency for the full benefits of our clients.”
According to Oluwatosin, there is an in-depth level of synthesis among partner agencies, giving rise to the robustness of marketing solutions and not just media.
Speaking on the partnership, Lisa Kettman-Kervinen, Executive Director of EMEA, Worldwide Partners said, “the partnership is to connect, collaborate and to drive each other’s businesses.” She added that like other partners, Media Seal and Bytesize have become shareholders in WPI global network.
For Senator Akin Odunsi, Chairman, Rosabel Group, “the partnership becomes necessary because, our businessis global in nature and we need to have a partner that has dynamic global view of the marketing communications business.”
It will be recalled that Starcom Media recently rebranded to Media Seal. This decision the management said,is part of a larger strategic goal aimed at repositioning the business for sustained market leadership in the unfolding new global play.
Over the past 17 years, Media Seal has become synonymous with delivering insight- driven strategies within the bounds of high ethical standards.
According to the Group Managing Director, it is time to rebrand this winning team for greater efficiency and to take advantage of the market.
Media Seal and Bytesize in collaboration with her network agency, would work with clients in creating memorable consumer experience across diverse media platforms.
Over the years, the agency has won numerable awards from campaigns that have positively impacted clients’ businesses. Beyond that, accolades have been won also in recognition of our business processes, Oluwatosin stated.
The company has also won three times the “Most Outstanding Media Agency of the Year” (Marketing Edge), 2013, 2014 & 2016; “West African Best Quality Media Planning and Buying Agency of the Year” (2015), Management Development Institute; and “Best Advertising Agency of the Year” at the Brand King awards 2015.
Oluwatosin explained that the StarcomMedia team has a compelling pedigree in the industry which Media Seal is set to take to another level with advanced technologies that unearth real consumer motivations.
News
Legit.ng, Shade of Life Foundation Partner to Advance Autism Awareness in Nigeria
Legit.ng recently joined forces with the Shade of Life Foundation to become a voice of autism, and drive advocacy for improved media support during Autism Awareness Month.
Conversations around media support exploration was led by Joseph Omotayo, head of Department for Human Interest Stories at Legit.ng, and Dr. Eziafakaku Nwokolo, founder and CEO of the Shade of Life Foundation,
This partnership is a response to the concerns raised by organizations like the Shade of Life Foundation about the level of support received from the media in discussing autism as a disability.
While other disabilities may receive attention, autism, with its critical developmental implications often lacks adequate representation in mainstream media.
Recognizing the importance of addressing these concerns, Legit.ng took proactive steps by integrating itself into the essence of autism awareness.
It facilitated a one-hour workshop with Dr. Nwokolo, the founder of the foundation, to deepen our understanding of autism, its various spectrums, and the language boundaries associated with it.
Other steps we took in advocating autism awareness in the media, can be seen in our attached press release.
Legit.ng believes that by amplifying the voices of autism and advocating for better media representation, we can contribute to creating a more inclusive and accepting society for all.
News
As Nigeria Struggle, Tanzania Turns off Power Plants Due to Excess Supply
While 85 per cent of Nigeria is in darkness, Tanzania, an African country has shut down five hydroelectric stations in a bid to reduce excess electricity in the national grid.
Kassim Majaliwa, prime minister, Tanzania, has said the main plant, Mwalimu Nyerere Hydroelectric Station, alone generated enough electricity to power major cities, including Dar es Salaam, the country’s commercial hub.
It is the first time Tanzania, which suffers chronic power shortages, has closed hydroelectric stations due to excess production.
“We have turned off all these stations because the demand is low and the electricity production is too much, we have no allocation now,” an official from state-run power company, Tanesco, said.
The 2,115MW Julius Nyerere Hydropower Dam is said to be almost filled with water following heavy rains that started early this year.
Meanwhile, while the country has an installed capacity of 1,938MW and the grid installed capacity of 1,899MW, Nigeria which has an installed capacity of 13,000MW is struggling to electrify 85 per cent of its electricity consumers.
News
President Tinubu Appoints Jim Ovia as Student Loan Fund Chairman
President Bola Tinubu has approved the appointment of Jim Ovia, renowned banker and businessman, as the Chairman, Board of the Nigerian Education Loan Fund.
Ovia’s appointment is contained in a State House statement titled, ‘President Tinubu appoints Jim Ovia as Chairman of the Nigerian Education Loan Fund,’ and issued on Friday by Ajuri Ngelale, special adviser to the President, Media & Publicity.
The statement noted that “Ovia is the founder of one of Nigeria’s leading banks and a respected business leader, with a surfeit of efforts and benefaction towards nurturing and empowering young Nigerians.
“He is an alumnus of Harvard Business School and holds a Master’s in Business Administration from the University of Louisiana.”
The National Student Loan Programme is a pivotal intervention that seeks to guarantee sustainable higher education and functional skill development for all Nigerian students and youths.
The Nigerian Education Loan Fund, the implementing institution of this innovation, demands excellence and Nigerians of the finest professional ilk to guide and manage.
“The President believes Mr. Ovia will bring his immense wealth of experience and professional stature to this role to advance the all-important vision of ensuring that no Nigerian student suffers a capricious end to their pursuit of higher education over a lack of funds,” the statement partly read.
Ovia’s appointment will also ensure “that Nigerian youths, irrespective of who they are, have access to higher education and skills that will make them productive members of society and core contributors to the knowledge-based global economy of this century.”
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