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Recession: Cheki Nigeria Sensitizes Car Dealers On ‘Leads to Sales’ Strategy

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*Dara, CEO of Cheki.com.ng sensitizing participants at the Dealer Conference.
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Cheki.com.ng, Nigeria’s leading cars website, at its dealer’s conference on Thursday, said, notwithstanding the present economic realities in the country, car dealers can stay afloat using the right strategy and technology adoption.

Mr. Gbenro Dara, chief executive officer of the Cheki Nigeria, notable for providing safe and conducive environment where buyers meet car sellers, said the conference (and awards) event was as a result of the need to sensitize the dealers, providing them with platform to network while learning from industry best practitioners.

“We also wanted to share with them our discoveries from the backend. It is generally meant to help them increase sales by not allowing leads generated get away without results”, Mr Dara told Nigeria CommunicationsWeek.

Speaking on the significance of the conference theme “Maximizing Sales Opportunities in a Recession”, he said that Cheki was even prepared to assist the dealers increase sales using available means to reach the buyers.

The Cheki’s CEO said, “The conference came as a result of feedbacks from dealers; we felt it was high time we brought them together to engage each other while learning from industry best practitioners. We also wanted to share with them our discoveries from the backend. It is generally meant to help them increase sales.

“We can’t wish away the fact there has been a downturn in the market, however, every seller or dealer must strategize on how to meet target. That is part of what we are offering our partners; helping them to see ideas of restructuring their internal processes that will make them overcome the recession. As I mentioned earlier, one of such strategies must ensure their leads conversion rate is higher; whereby the inquiries are turn to sales.

“We got a lot of feedbacks from buyers who complained of slow response to their inquires. So, part of the conversations with the dealers centered around sensitizing them on the need for quick responses and follow-ups; basically about relationship management.

“It is not enough for you to send an SMS or call, there should be a process to help give the buyer a good experience to be able to make a decision, choose to buy from you. They (the dealers) have to remember this is a big market where buyers are searching from multiple sources. So, you have to give every buyer a good reason or product at a right price and experience”.

Nodding in agreement, Engineer Kiran Sunil Parab, managing director of WOW Motors, said that transparency and right pricing are critical factors the players must consider, adding that quality and swift responses to leads are part of the determining factors in winning the potential buyer’s interest.

He said, “Irrespective of the economic recession, car dealers still have market. It is a choice we have to make in order to impact the economy positively too through different sales approach.

“Networking will help the dealers to meet buyer’s demands in some circumstances. But never forget to integrate the inquires, follow-up (meet and greets), demo sessions and impressive service are the bedrocks of sales processes.”

Participants at the conference were taken through in-depth analogues on improving sales with ‘after sales’ supports, while some were awarded for excellent performances in the past years.


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New Horizons Invests N50m to Empower Almajiris with Skills

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New Horizons Nigeria has launched a N50 million initiative aimed at transforming 21 Almajiri children into skilled computer technicians within 90 days, to tackle youth unemployment and harness human potential.

The Almajiri-to-Tech programme, officially launched in Abuja on Monday, provides participants with full training, meals, clothing, tools, and logistics support, all fully funded.

Speaking at the launch, the Chief Executive Officer of New Horizons, Tim Akano, said the programme represents a new journey in the history of Nigeria by restoring the original purpose of the Almajiri system, which he described as “children sent out to seek knowledge.”

“The word Almajiri comes from an Arabic term meaning emigrant and seeker of knowledge. Historically, children were sent to learn morals, responsibility, and skills to add value to society,” Akano said.

He added that the disruption of this system during colonial times forced many children onto the streets, a challenge that persists today.

Akano highlighted the urgency of addressing the Almajiri issue, noting that there are an estimated 15 million Almajiris in the country, with a population growth rate of around three per cent annually.

“If we do not solve this problem as a country, we are sitting on a time bomb,” he warned.

According to him, the programme focuses on hands-on technical skills rather than theory. Trainees will learn to repair mobile phones, laptops, televisions, radios, standing fans, and other electronic devices, as well as build inverter batteries using recycled electronic waste.

“We are not teaching theory. We are teaching practical skills you can use to earn a living,” Akano said, stressing that the programme will not interfere with the participants’ Quranic education.

“We are still going to allow you, within the period of learning. Your learning computer here is not stopping your Quranic education.

“You still have time within our space here. Whenever you want to go and pray, you can pray, then come back to class,” the CEO stressed.

He added that participants will also receive daily meals, water, T-shirts identifying them as technicians-in-training, and access to all necessary tools and equipment throughout the 90-day programme.

Akano said the initiative is part of a larger mission by New Horizons Nigeria, which has spent the past 21 years training about 100,000 Nigerians annually in IT and related skills.

He said the new programme aims to “take human genius off the streets and convert it into human capital, enabling these youths to contribute meaningfully to the economy.”

He added that equipping Almajiris with skills could add 15 million people to Nigeria’s workforce and potentially increase the country’s GDP by as much as $20 billion, stressing that productivity depends on practical skills and opportunity.

“Everything that can be taught can be learned. If someone can memorize the Quran cover to cover, there is nothing that cannot be done. What they lack is information, opportunity, and infrastructure, and we are providing all of that,” Akano said.

Akano also stressed that the initiative is designed to inspire other organizations and government agencies to replicate similar programmes across the country.

“This is not just about 21 children; it is about showing Nigeria what is possible when resources meet intention and planning.

“If we succeed in empowering these Almajiris, we demonstrate that the country can turn social challenges into economic opportunities. It’s a blueprint for Nigeria’s future,” he said, noting that the initiative combines social reform, technical education, and economic empowerment.

Also speaking, one of the trainees, Fatima Umar, appreciated the organisers and promised to maximise the opportunity.

“We’ll make you proud of us. We have nothing to say here but to thank and appreciate you. May Almighty Allah continue to guide and protect you,” Umar said.


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IMF Upgrades Nigeria’s 2026 Growth Projection to 4.4%

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International Monetary Fund has upgraded Nigeria’s 2026 economic growth projection to 4.4 per cent, reflecting improved macroeconomic stability and sustained reforms.

IMF Upgrades Nigeria’s 2026 Growth Projection to 4.4%

IMF

The January 2026 World Economic Outlook Update forecasts Nigeria’s growth trajectory at 4.1 per cent in 2024, 4.2 per cent in 2025, and 4.4 per cent in 2026—a 0.2 percentage point increase from the October 2025 estimate.

This aligns with sub-Saharan Africa’s projected 4.6 per cent expansion in 2026 and 2027, driven by regional stabilisation efforts.

Globally, the IMF anticipates 3.3 per cent growth amid resilient conditions tempered by trade policy shifts and technology investments. For Nigeria, declining energy prices—expected to fall seven per cent due to weak demand—pose risks, though OPEC+ coordination and China’s stockpiling provide support.

Despite the optimism, downside risks persist from Middle East and Ukraine tensions, protectionism, high debt, and fiscal deficits. The Fund recommends rebuilding fiscal buffers, ensuring central bank independence, and limiting temporary fiscal measures to maintain stability.

Nigeria’s success hinges on consistent reforms and resilience against domestic and global shocks, the IMF concluded.


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Nigeria’s Crude Output Falls to 1.486mbpd in November – OPEC

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Organisation of Petroleum Exporting Countries (OPEC) reports that Nigeria’s crude oil production, excluding condensate, dropped by 0.7 per cent to 1.486 million barrels per day (mbpd) in November 2025 from 1.496 mbpd in October.

Nigeria’s Crude Output Falls to 1.486mbpd in November – OPEC

OPEC

The figure, drawn from secondary sources in OPEC’s December 2025 Monthly Oil Market Report, fell short of Nigeria’s 1.5 mbpd quota. Direct communication data showed output at 1.436 mbpd, up from October’s 1.401 mbpd, but still below target.

Nigeria produces around 196,028 bpd of condensate, excluded from quota calculations per Nigerian Upstream Petroleum Regulatory Commission figures. Year-on-year, November’s output marked a slight gain over 1.417 mbpd in November 2024.

Expert Cites Insecurity, Governance Gaps

Petroleum economics expert Wumi Iledare described the quota miss as unsurprising, blaming persistent insecurity, an ageing oil basin lacking new finds, and unoffered hydrocarbon blocks. Governance shortcomings and policy uncertainty further erode investor confidence, he noted.

Selective implementation of the Petroleum Industry Act worsens the situation, with Nigeria needing a single authoritative leader for the sector rather than multiple proxies, Mr Iledare stressed. The country has struggled to consistently hit OPEC targets for years.


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