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Nigeria Still World’s Most Mobilized Country, Traffic Hits 81%- Twinpine

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Nigeria has retained its position as world’s most mobilized country, a new report released by Twinpine has shown.

The Twinpine’s 2017 “Nigeria Mobile Trends Report”, shows Nigeria gained 5% from the previous report in its mobile traffic.

Recall in a similar report in 2016, Nigeria was placed ahead as the most mobile telecommunications induced nation, with 76% of the internet traffic comes through mobile.

The latest report indicates the country maintains its lead as statistics by Worldometer, NCC, Stat Counter put the total (human) population at 192 million (estimated); 142.6 active lines mobile at 74% mobile penetration; 91.5million mobile internet users at 47% mobile  internet mobile penetration; 30% smartphone penetration; Nigeria is now head of India and South Africa with 79% and 78% internet traffic coming through mobile, respectively.

Multi-Sim Phones Usage
Nigeria is also notable as the destination for the usage of multi-sim phones in the world at 66%, followed by Bangladesh (63%) and Tanzania (53%), while India and Phillipines at the least on the table with 48% each.

Share of Desktop versus mobile traffic
In Nigeria, mobile traffic overtook desktop traffic since 2012, and has continued to dominate since then. From the study, it was established that Mobile Traffic grew from 73% in 2014 to 81% in 2017 while the Desktop Traffic decreased from 25% to 13% during the period.

Web Usage by Device Vendors
According to the report, Samsung leads “Web Usage by Device Vendor” accounting for 25% of the market; Apple (20%), Tecno (13%), Infinix (9.5%), Blackberry (9.5%), Gionee (5%), Nokia brands account for 4.5%, Microsoft (4.5%), HTC (4%) while other brands put together account for remaining unknown (7.5%).

Web Usage by OS
Android is clearly still the preferred mobile operating system used in Nigeria. Other operating systems selling in the market are iOS, RIM, Windows Phone, Nokia OS, Symbian, LG proprietary and Samsung proprietary.

Market Share by Mobile Operator as at June 2017
According to the report which reflects NCC’s statistics showing MTN accounts for 37% of the market share followed by Glo 26%, Airtel 24% and 9Mobile 13%.

Meanwhile, on the growth of Active Mobile Subscribers by Operator from 2014 – 2017, Glo and Airtel have remained most gainers, while MTN and 9Mobile have had their subscriber base reduced over time.

According to the report, Glo grew its customer base from 28,486,530 in 2014 to 37,411,407 as at June 2017; Airtel 27,989,580 (2014) to 34,656,605 (2017); while MTN has a decline from 60,493,053 (in 2014) to 53,093,756 in 2017 (June) likewise 9Mobile from 21,559,667 in (2014) to 18,022,674 as at June 2017.

Top 5 States with Active Voice Subscription (VS)
The Twinpine report quotes the National Bureau of Statistics which identified Lagos state as leading with 20 million the highest voice subscription in Nigeria amounting to 12% of the total VS, followed by Ogun State, Kano, Oyo and Kaduna States.

Also, Lagos leads the active internet subscription but Abuja enters the top 5 in terms of states internet subscription in Nigeria.

Market Share Of Mobile Browser
Opera is still the preferred mobile; it leads the table with 53.28% of the market share; Chrome 20.18%; UC Browser 13.8%; Blackberry 3.57%; Android 2.92%; Safari 1.75%; IE Mobile 1.73%; Samsung Internet 1.05%; Puffin 0.98% and others 0.75%.

Nigerian behavioural studies hinted on the future opportunities of other sectors outside apps and entertainment in Nigeria; 48% of the people surveyed indicated that they use mLearning apps.

From the respondents, 35% have used reading app; 42%- banking app; 35%- healthcare related app; 32%- taxi/booking app and 32%- food delivery.

What online activities do Nigerians do on their smartphones & computer at least weekly?

Social Media is the most popular activity performed by Nigerians weekly on their mobile phones as 70% of the respondents use smartphones, while 9% visit social networks using destop computers; 5% use smartphone to listen to music, 1.5% use desktop; 2% look up for maps on smartphone; 9% use smartphone to search for product information while 3% use desktops; only 3% use smartphone to make online purchases; 19% use smartphone to watch online videos, 7% use desktops; 5% play games on smartphones, only 2% use desktops; 28% check their mails on smartphone, 8% use desktop computers; 37% use smartphone to visit search engines, while 7% resort to desktops.

mCommerce 
63% of all M-Commerce orders in Nigeria come from mobile. Nigerian customers who use mobile phones to shop online buy a wide range of products, the top three are: mobile phone, beauty and perfumes and women’s clothings.

Average price of smartphones have dropped significantly between 2014 and 2016, and sale of smartphones have gone up.

Average price of smartphones reduced from $165-$216 (2014) to $99-$117 in 2016; booming smartphone sales (2014-2016) recorded over 394% growth. More men at 61% shop online than women 39% in Nigeria.

Mobile Purchase Interest Of Nigerians
Fashion items (26.3%) and mobile apps (22.8%) top the list of things people buy with their mobile phones. Others are, music (15.8%); games (13.2%); Ebooks (5.3%); videos (7.9%); electronics (14%) and home appliances (14%).

Interestingly, the report shows 66.9% of Nigerians have bought an item with their mobile phone.

As 33.1% haven’t bought things using their mobile phone, 38.7% cited fear of buying fake items as the major reason; 7.5% delivery delays; slow internet 7.5%, delivery changes account for the remaining percentage.

However, 58.5% of Nigerians have paid for a mobile app before, though Nigerians are not too keen on in-app purchases, only 42.6% have made an in-app purchase.

Main Reasons Why Nigerians Uninstall Apps
Large size (28%) and too many notifications (17.5%) top the chart of reasons Nigerian uninstall apps. Other reasons are, too slow (9%); too complex (7.9%); too many ads (15.9%); privacy (11.1%) and not the expected value (10.6%).

Mobile Money
71.5% of Nigerians, the report says, use a mobile banking app. Out of the number, 12.7% use it as option for saving money; 63.6% for money transfer; 42.7% to check balance; 36.4% pay bills with mobile money apps; 47.3% for airtime purchases and 17.3% don’t use mobile apps.

Payments Made Directly To Mobile Phone Bill
Nigeria tops the chart with carrier billing (paying for items directly from the phone bill) at 42%. Twinpine quoting Mobile Money Report, MEF 2017 report said that 9% of Nigerians have made an in-store mobile payment; increasing from its previous value of 6% in 2014.

Also, average monthly transactions in mobile grew from a transaction value of 5millionUSD in 2011 to 142.8millionUSD in 2016, according to KPMG Fintech in Nigeria Report, 2016.

Number of transactions performed using the USSD service has more than doubled the number of transactions on mobile banking platforms for banks offering USSD- Mobile Money Report, MEF 2017.

Mobile Video
Many Nigerians prefer to watch short online videos, especially when via smartphones as 29% prefer to watch short online videos via their smartphone.

The report also shows the frequency at which online videos are watched shows that 27% of Nigerian watch videos online daily; 25% weekly; 12% less than monthly; 12% monthly and 23% never watched videos online.

“Last year, we released our 2016 Mobile Trends Report which highlighted key stats and analysis of the Nigerian mobile space to celebrate our 5th Anniversary.

“This year, the Nigerian economy has taken a different turn and as a result, there has been a significant shift in the market trends and behaviour of end users. This report which is downloadable via http://twinpinenetwork.com/2017-nigeria-mobile-trend-report/, serves as a mobile trend and advertising behaviour guide for marketers to find effective ways to continually deliver maximum ROI,” said Chika Umeh, Insight Lead, Twinpine in an email to Nigeria CommunicationsWeek.

 


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Nigeria CommunicationsWeek believes that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. So since 2007, we have devoted our energy to independent reportage of technology and how they affect lives.

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Halilu Tasks NASENI Finance Managers On Effective Resource Management

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Mr. Khalil Suleiman Halilu, Executive Vice Chairman and Chief Executive Officer (EVC/CEO), National Agency for Science and Engineering Infrastructure (NASENI), has underscored the importance of effective resource management, emphasizing the Agency’s responsibility in administering public funds for the benefit of Nigeria.

L-R: Coordinating Director, Engineering Infrastructure Directorate, NASENI, Prof Bagudu Gwandangaji; Support Officer/NASEN Desk Officer, OAGF, Mr. Mustapha Marafa; Deputy Programme Manager, System Support and Sustainability Directorate, OAGF, Mr. Jeremiah Asanato; Executive Vice Chairman/CEO of NASENI, Mr. Khalil Suleiman Halilu; Coordinating Director, Finance and Accounts, NASENI, Alh Ibrahim Baba Dauda; Coordinating Director, Science Infrastructure Directorate, NASENI, Prof Umaru Gaya during a one-day sensitization workshop on Government Integrated Financial Management Information System (GIFMIS) policy and guidelines for financial managers organised by the National Agency for Science and Engineering Infrastructure and the Office of the Accountant General of the Federation held at NASENI Headquarters in Abuja on Tuesday, May 14, 2024.

The EVC stated this while declaring open one-day sensitization workshop on Government Integrated Financial Management Information System (GIFMIS) policy and guidelines for financial managers of NASENI in collaboration with the Office of the Accountant General of the Federation (OAGF) held at the Agency’s headquarters in Abuja on Tuesday, May 14, 2024.

The workshop was aimed at enhancing financial management practices for NASENI principal officers, directors, managing directors and accounting officers system-wide.

Urging the participants to take the workshop with all sense of purpose, the EVC/CEO called for accurate financial record-keeping and the adoption of innovative processes which remain integral in the GIFMIS policy. He stressed the significance of staff training and capacity development to ensure the discharge of duties to make NASENI a preferred public sector employer in Nigeria.

While warning staff on classified documents, Mr. Halilu said confidentiality in financial management is a crucial aspect and called for strict adherence to public service regulations regarding the integrity of official information.

He further emphasized the Agency’s 3Cs initiative of Collaboration, Creation, and Commercialization as NASENI’s core operating principles, expressing confidence in achieving the Agency’s goals in alignment with the Renewed Hope Agenda of President Bola Ahmed Tinubu.

The Deputy Programme Manager, System Support and Sustainability Directorate, OAGF, Mr. Jeremiah Asanato, giving overview of the GIFMIS, said it is aimed at integrating budgeting and government expenditure. He emphasized that the policy will help to address irregularities, corruption, and other fraudulent activities in government Ministries, Departments and Agencies (MDAs).

In his vote of thanks, Coordinating Director,Finance and Accounts, NASENI, Alh. Ibrahim Baba Dauda, appreciated all Finance and Accounts Directorate staff from across NASENI centres system-wide for attending the workshop. He challenged them to start thinking of making NASENI an independent revenue-generating agency.


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Annual General Meeting: Nigeria Set to Host the 2025 Edition of the Network of African Data Protection Authorities’ Conference

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Nigeria Data Protection Commission (NDPC) is to host the 10th edition of the prestigious Network of African Data Protection Authorities’ (NADPA-RADPA) Conference and Annual General Meeting.

This significant decision was made during the 9th NADPA Annual General Meeting held in Nairobi, Kenya, where Nigeria, through NDPC under the exemplary leadership of the National Commissioner/CEO, Dr. Vincent Olatunji, emerged as the successful bidder to host this prestigious event.

The Network of African Data Protection Authorities (NADPA-RAPDP), founded in Ouagadougou in September 2016, consists of 23 (Twenty-Three) Data Protection Authorities across Africa. Its primary objective is to establish a platform for exchanges and cooperation among its members while amplifying Africa’s voice in global partnerships.

Nigeria joined the network in 2022 and has been actively engaged since then, including taking on the role of coordinator for the Regulatory Harmonization working group during the recently concluded annual general meeting in 2024.

The 9th NADPA–RADPA Conference and Annual General Meeting, hosted by the Office of the Data Protection Commissioner in Nairobi, Kenya, was marked by an impressive turnout, with over 1500 individuals and organizations in attendance.

Noteworthy participants included multinational corporations such as Google, Amazon Web Services, EY and Microsoft, as well as development partners which included the European Union, German Corporation, GIZ, and Digital Transformation Center among others.

The 2025 edition will serve as a pivotal platform for Data Protection Authorities from across Africa to convene, collaborate, and share insights on emerging trends, challenges, and best practices within the data protection and privacy ecosystem.

Furthermore, it will bolster Nigeria’s economic growth by attracting Foreign Direct Investments and contribute to the enhancement of the country’s tourism sector by providing delegates with opportunities to explore its offerings.

Moreover, hosting such a prestigious event will elevate Nigeria’s reputation as a hub for innovation, research, and academic excellence, thereby attracting additional investment and talent, while serving as a prime opportunity to showcase the country’s diverse industries, products, and services to a global audience.

Additionally, the conference will facilitate capacity building and skill development in digital technologies, empowering individuals and organizations with the knowledge and tools required to thrive in the current global digital economy.

As the host country, Nigeria is deeply honored to welcome esteemed delegates and participants to this significant gathering. The conference serves as more than just a platform for sharing insights, it highlights Nigeria’s unwavering commitment to advancing data protection principles and fostering international cooperation in this crucial field.

Collaborating with various Government Agencies, Multinational Corporations, and Development Partners, NDPC is poised to co-host this event. With its multifaceted agenda, the conference promises to ignite growth, foster collaboration, and drive advancement within the data protection landscape and beyond.


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Here Are 10 Big Announcements You Need to Know About Google I/O

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Google I/O 2024 showcased Google’s commitment to transforming the search experience through AI innovations. Here’s a breakdown of the key announcements:

  1. Gemini 1.5 Pro and Gemini 1.5 Flash: Google announced the general availability of Gemini 1.5 Pro, a powerful AI model with a 1 million token context window, enabling it to process vast amounts of information like an hour of video or 1,500 pages of a PDF and respond to complex queries about this source material. Gemini 1.5 pro will also be available in more than 35 languages starting today – providing access to the latest technical advances, including deep analysis of data files like spreadsheets, enhanced image understanding and a greatly expanded context window, starting at 1 million tokens.

Additionally, Google also introduced Gemini 1.5 Flash, a more cost-efficient model built based on user feedback, with lower latencies; and Project Astra, Google’s vision for the next generation of AI assistants, a responsive agent that can understand and react to the context of conversations. [Blog Post] [Visual assets]

  1. Generative AI in Search: Google is integrating Gemini into Search, enhancing its ability to understand and respond to complex queries. Blog Post, [Visual assets]

This includes features like:

  • AI Overview – designed for advanced multi-step reasoning, planning, and multimodal capabilities. This enhancement ensures that people can ask intricate, multi-step questions, tailor their search outcomes, and interact using videos for an enriched query experience. This is set to launch soon, starting in the US before expanding globally.

  • Multi-step reasoning: which breaks down complex questions into smaller parts, synthesising the most relevant information and stitching it all together into a comprehensive AI Answer.

  • Search with video: which allows users to ask questions about video content by taking a quick video and get AI-powered answers in response. This feature will be available beginning with the US and rolling out to other regions over time.

  1. Gemini for Android: Gemini is being integrated into Android to power new features like:

    • “Circle to Search,” which allows users to search for anything they see on their screen. This feature is expanding to more surfaces like Chrome desktop and tablets.

    • TalkBack: Gemini Nano will enhance TalkBack, Android’s screen reader, with new features that make it easier for people with visual impairments to navigate their devices and access information. This feature will come first to Pixel devices later in the year.

    • Live scam detection: Gemini Nano will be used to detect scam phone calls in real-time, providing users with warnings and helping them avoid falling victim to fraud. This feature will come first to Pixel devices later in the year.

    • Gemini as an Assistant on Android: An AI assistant providing contextual suggestions and anticipating user actions based on the current app screen. This feature will be available where the Gemini app is already available and requires Android 10+ and 2GB+ RAM. The new overlay features announced at I/O will roll out over the coming months.[Blog Post] [Visual asset]

  1. Gemini for Workspace: helps businesses and everyday users get more out of their Google apps — from drafting emails in Gmail to organising project plans in Sheets. Over the last year, more than a million people and tens of thousands of companies have used generative AI in Workspace when they need an extra hand or dose of inspiration. Today, Google announced more updates across Gemini for Workspace, including new Gemini in Gmail features on mobile and additional language support. [Blog Post] [Visual assets]

    • Gemini in the Workspace side panel: Now using the Gemini 1.5 Pro model, it is available for Workspace Labs and Gemini for Workspace Alpha users and will be generally available next month to Gemini for Workspace customers and Google One AI Premium subscribers. It has a longer context window and more advanced reasoning to give you more insightful responses. Plus, it’s easy to get started with proactive summaries, suggested prompts and more.

    • Gemini Advanced subscribers will also soon get access to Live, a new mobile conversational experience. With Live, you can talk to Gemini and choose from different natural-sounding voices. You can speak at your own pace and even interrupt with questions, making conversations more intuitive. [Blog Post]

    • New Gemini features in the Gmail mobile app:

      1. See more detailed suggested replies: Gemini will automatically provide draft email responses that you can edit, or simply send. This will be available to Workspace Labs users on mobile and web in the coming months, and to Gemini for Workspace customers and Google One AI Premium subscribers later this year.

      2. Get summaries: Gemini can analyse email threads and provide a summarised view directly in the Gmail app. Summaries will be available to Workspace Labs users this week, and to all Gemini for Workspace customers and Google One AI Premium subscribers next month.

      3. Chat with Gemini: Soon, Gemini in Gmail will offer helpful features, like “summarise this email,” “list the next steps,” or “suggest a reply,” when you click the Gemini icon in the mobile app. These features will be available to Workspace Labs users in the coming weeks, and to Gemini for Workspace customers and Google One AI Premium subscribers in the coming months.

    • Use Help me write in more languages: Starting today, Help me write in Gmail and Docs is supported in Spanish and Portuguese.

  1. Ask Photos: Google Photos is getting a new feature called “Ask Photos,” which uses Gemini to answer questions about photos and videos, such as finding specific images or recalling past events. This feature will be available beginning with the US and rolling out to other countries soon. [Blog Post] [Visual assets]

  1. Imagen 3: Imagen 3, Google’s latest text-to-image model, is now available to select creators in private preview. It generates high-quality images with incredible detail, high-quality lighting, fewer distracting artefacts, and significant improvements in their ability to render text. It will be available in three model variants: one optimised for speed, one balancing speed and quality, and one prioritising the highest quality images with the best text alignment. Upgrades to image-generation in Workspace and the Gemini app and web experience are coming soon. Imagen 3 will be available where Vertex AI and ImageFX are available, via waitlist. [Blog Post], [Visual assets]

  1. Veo: Veo is Google’s most capable video generation model, capable of creating high-quality 1080p videos up to a minute or more long. Veo closely follows user prompts and offers unprecedented creative control, accurately following directions like quick zooming or slow-motion crane shots. It captures the nuance and emotional tone of prompts in various visual styles, from photorealism to animation, and maintains consistency across complex details. Veo builds upon years of generative video model work and combines architecture, scaling laws, and novel techniques to improve latency and output resolution. Starting today, Veo is available to select creators in private preview in VideoFX by joining the waitlist. In the future, Veo’s capabilities will be included in YouTube Shorts and other products.[Blog Post] [Visual assets]

  1. Music AI tools: Our collaborations with the music community: Google is collaborating with musicians, songwriters, and producers, in partnership with YouTube, to better understand the role of AI in music creation. They are developing a suite of music AI tools that can create instrumental sections, transfer styles between tracks, and more. These collaborations inform the development of generative music technologies like Lyria, Google’s most advanced family of models for AI music generation. New experimental music created with these tools by Grammy winner Wyclef Jean, electronic musician Marc Rebillet, songwriter Justin Tranter, and others was released on their respective YouTube channels at I/O.[Blog Post].

  2. SynthID for text and video: Google is extending SynthID to text and video, allowing for watermarking of AI-generated content. SynthID can now embed a digital watermark directly into the pixels of an image or video, making it imperceptible to the human eye but detectable for identification. This technology will be integrated into Gemini and Search’s creative queries. [Blog Post]

  3. AI Test Kitchen: AI Test Kitchen is expanding its reach, now available in over 100 countries and territories, including several in Sub-Saharan Africa like Kenya, Nigeria, South Africa, and more. Users can now experience and provide feedback on Google’s latest AI technologies, like ImageFX and MusicFX, in 37 languages, including Arabic, Chinese, English, French, German, Hindi, Japanese, Korean, Portuguese, and Spanish.


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