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Nigeria Still World’s Most Mobilized Country, Traffic Hits 81%- Twinpine

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Nigeria has retained its position as world’s most mobilized country, a new report released by Twinpine has shown.

The Twinpine’s 2017 “Nigeria Mobile Trends Report”, shows Nigeria gained 5% from the previous report in its mobile traffic.

Recall in a similar report in 2016, Nigeria was placed ahead as the most mobile telecommunications induced nation, with 76% of the internet traffic comes through mobile.

The latest report indicates the country maintains its lead as statistics by Worldometer, NCC, Stat Counter put the total (human) population at 192 million (estimated); 142.6 active lines mobile at 74% mobile penetration; 91.5million mobile internet users at 47% mobile  internet mobile penetration; 30% smartphone penetration; Nigeria is now head of India and South Africa with 79% and 78% internet traffic coming through mobile, respectively.

Multi-Sim Phones Usage
Nigeria is also notable as the destination for the usage of multi-sim phones in the world at 66%, followed by Bangladesh (63%) and Tanzania (53%), while India and Phillipines at the least on the table with 48% each.

Share of Desktop versus mobile traffic
In Nigeria, mobile traffic overtook desktop traffic since 2012, and has continued to dominate since then. From the study, it was established that Mobile Traffic grew from 73% in 2014 to 81% in 2017 while the Desktop Traffic decreased from 25% to 13% during the period.

Web Usage by Device Vendors
According to the report, Samsung leads “Web Usage by Device Vendor” accounting for 25% of the market; Apple (20%), Tecno (13%), Infinix (9.5%), Blackberry (9.5%), Gionee (5%), Nokia brands account for 4.5%, Microsoft (4.5%), HTC (4%) while other brands put together account for remaining unknown (7.5%).

Web Usage by OS
Android is clearly still the preferred mobile operating system used in Nigeria. Other operating systems selling in the market are iOS, RIM, Windows Phone, Nokia OS, Symbian, LG proprietary and Samsung proprietary.

Market Share by Mobile Operator as at June 2017
According to the report which reflects NCC’s statistics showing MTN accounts for 37% of the market share followed by Glo 26%, Airtel 24% and 9Mobile 13%.

Meanwhile, on the growth of Active Mobile Subscribers by Operator from 2014 – 2017, Glo and Airtel have remained most gainers, while MTN and 9Mobile have had their subscriber base reduced over time.

According to the report, Glo grew its customer base from 28,486,530 in 2014 to 37,411,407 as at June 2017; Airtel 27,989,580 (2014) to 34,656,605 (2017); while MTN has a decline from 60,493,053 (in 2014) to 53,093,756 in 2017 (June) likewise 9Mobile from 21,559,667 in (2014) to 18,022,674 as at June 2017.

Top 5 States with Active Voice Subscription (VS)
The Twinpine report quotes the National Bureau of Statistics which identified Lagos state as leading with 20 million the highest voice subscription in Nigeria amounting to 12% of the total VS, followed by Ogun State, Kano, Oyo and Kaduna States.

Also, Lagos leads the active internet subscription but Abuja enters the top 5 in terms of states internet subscription in Nigeria.

Market Share Of Mobile Browser
Opera is still the preferred mobile; it leads the table with 53.28% of the market share; Chrome 20.18%; UC Browser 13.8%; Blackberry 3.57%; Android 2.92%; Safari 1.75%; IE Mobile 1.73%; Samsung Internet 1.05%; Puffin 0.98% and others 0.75%.

Nigerian behavioural studies hinted on the future opportunities of other sectors outside apps and entertainment in Nigeria; 48% of the people surveyed indicated that they use mLearning apps.

From the respondents, 35% have used reading app; 42%- banking app; 35%- healthcare related app; 32%- taxi/booking app and 32%- food delivery.

What online activities do Nigerians do on their smartphones & computer at least weekly?

Social Media is the most popular activity performed by Nigerians weekly on their mobile phones as 70% of the respondents use smartphones, while 9% visit social networks using destop computers; 5% use smartphone to listen to music, 1.5% use desktop; 2% look up for maps on smartphone; 9% use smartphone to search for product information while 3% use desktops; only 3% use smartphone to make online purchases; 19% use smartphone to watch online videos, 7% use desktops; 5% play games on smartphones, only 2% use desktops; 28% check their mails on smartphone, 8% use desktop computers; 37% use smartphone to visit search engines, while 7% resort to desktops.

mCommerce 
63% of all M-Commerce orders in Nigeria come from mobile. Nigerian customers who use mobile phones to shop online buy a wide range of products, the top three are: mobile phone, beauty and perfumes and women’s clothings.

Average price of smartphones have dropped significantly between 2014 and 2016, and sale of smartphones have gone up.

Average price of smartphones reduced from $165-$216 (2014) to $99-$117 in 2016; booming smartphone sales (2014-2016) recorded over 394% growth. More men at 61% shop online than women 39% in Nigeria.

Mobile Purchase Interest Of Nigerians
Fashion items (26.3%) and mobile apps (22.8%) top the list of things people buy with their mobile phones. Others are, music (15.8%); games (13.2%); Ebooks (5.3%); videos (7.9%); electronics (14%) and home appliances (14%).

Interestingly, the report shows 66.9% of Nigerians have bought an item with their mobile phone.

As 33.1% haven’t bought things using their mobile phone, 38.7% cited fear of buying fake items as the major reason; 7.5% delivery delays; slow internet 7.5%, delivery changes account for the remaining percentage.

However, 58.5% of Nigerians have paid for a mobile app before, though Nigerians are not too keen on in-app purchases, only 42.6% have made an in-app purchase.

Main Reasons Why Nigerians Uninstall Apps
Large size (28%) and too many notifications (17.5%) top the chart of reasons Nigerian uninstall apps. Other reasons are, too slow (9%); too complex (7.9%); too many ads (15.9%); privacy (11.1%) and not the expected value (10.6%).

Mobile Money
71.5% of Nigerians, the report says, use a mobile banking app. Out of the number, 12.7% use it as option for saving money; 63.6% for money transfer; 42.7% to check balance; 36.4% pay bills with mobile money apps; 47.3% for airtime purchases and 17.3% don’t use mobile apps.

Payments Made Directly To Mobile Phone Bill
Nigeria tops the chart with carrier billing (paying for items directly from the phone bill) at 42%. Twinpine quoting Mobile Money Report, MEF 2017 report said that 9% of Nigerians have made an in-store mobile payment; increasing from its previous value of 6% in 2014.

Also, average monthly transactions in mobile grew from a transaction value of 5millionUSD in 2011 to 142.8millionUSD in 2016, according to KPMG Fintech in Nigeria Report, 2016.

Number of transactions performed using the USSD service has more than doubled the number of transactions on mobile banking platforms for banks offering USSD- Mobile Money Report, MEF 2017.

Mobile Video
Many Nigerians prefer to watch short online videos, especially when via smartphones as 29% prefer to watch short online videos via their smartphone.

The report also shows the frequency at which online videos are watched shows that 27% of Nigerian watch videos online daily; 25% weekly; 12% less than monthly; 12% monthly and 23% never watched videos online.

“Last year, we released our 2016 Mobile Trends Report which highlighted key stats and analysis of the Nigerian mobile space to celebrate our 5th Anniversary.

“This year, the Nigerian economy has taken a different turn and as a result, there has been a significant shift in the market trends and behaviour of end users. This report which is downloadable via http://twinpinenetwork.com/2017-nigeria-mobile-trend-report/, serves as a mobile trend and advertising behaviour guide for marketers to find effective ways to continually deliver maximum ROI,” said Chika Umeh, Insight Lead, Twinpine in an email to Nigeria CommunicationsWeek.

 


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Meta, FG Unveil New Safety Measures to Protect Nigerian Teens Online

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Meta on Thursday convened the Nigeria Youth Safety Summit in Abuja, bringing together government officials, civil society organisations, parents, educators, content creators and youth leaders to strengthen collaboration on digital wellbeing and safer online experiences for young people.

L-R: Sylvia Musalagani, Head of Safety Policy, Europe, Middle East and Africa (EMEA), Meta; Ayodele Olawande, Honourable Minister of Youth Development; Sade Dada, Head of Public Policy, Anglophone West Africa, Meta; and Ahmed Yusuf Tanbuwal, Ag Director, Digital Literacy and Capacity Building Department, National Information Technology Development Agency (NITDA), during the Nigeria Youth Safety Summit organised by Meta on Thursday, June 25, 2026, in Abuja.

The summit, held at the Transcorp Hilton Hotel and co-hosted with the Federal Ministry of Youth Development, highlighted Meta’s investments in youth online safety through built-in protections, parental supervision tools and digital literacy resources aimed at helping teenagers navigate the digital space safely.

The event featured keynote presentations, panel discussions and a Parents Learn and Brunch session organised in partnership with the Federal Ministry of Women Affairs and Social Development.

Participants explored practical approaches to promoting safer online engagement while emphasising the importance of partnerships among government, technology companies, parents, schools and civil society in advancing digital wellbeing.

Speaking at the summit, Meta’s Head of Safety Policy for Europe, the Middle East and Africa (EMEA), Sylvia Musalagani, said the company remained committed to providing teenagers with age-appropriate and safe online experiences.

“At Meta, our goal is to provide teens with safe, age-appropriate online experiences, and events like the Nigeria Youth Safety Summit reflect our commitment to promoting safer and more positive digital experiences for teens.

“With products such as Teen Accounts, Meta is putting the right protections in place so teens can explore their interests and express their creativity in a safe, age-appropriate space.

“We will continue to build the safety features and tools that families need to support young people online,” she said.

Musalagani explained that Teen Accounts represent a redesigned experience across Meta’s platforms specifically for teenagers.

She said the accounts are automatically enabled for all teenagers and include built-in safety features such as private accounts, the strictest messaging settings, restrictions on sensitive content, limited tagging and mentions to people they follow, daily time reminders after 60 minutes of use, and sleep mode between 10 p.m. and 7 a.m.

According to her, teenagers under the age of 16 require parental approval before making any changes that would reduce the default safety settings.

The Minister of Women Affairs and Social Development, Hajiya Imaan Sulaiman-Ibrahim, described child online safety as one of the ministry’s key priorities.

She said children require informed parental guidance to safely navigate the digital environment, stressing that online safety is a shared responsibility involving parents, technology companies and government.

“Child online safety is one of our central pillars and we are steadfast in our mandate to safeguard the Nigerian child from technology-enabled violence.

“Children cannot navigate the complexities of the online world without informed adults guiding them because safety begins with the parents.

“Safety is a shared tripartite responsibility between parents, technological industries and government.

“That is the fundamental premise of today’s summit, a hands-on walk through of parental supervision tools and Teen Accounts.

“We appreciate Meta for the collaboration and for creating a platform for these important conversations,” she said.

Meta also highlighted its parental supervision tools, which allow parents to receive notifications when teenagers report content, gain insights into who they communicate with, set daily usage limits, schedule breaks and monitor age-appropriate content interests.

The Minister of Youth Development, Ayodele Olawande, commended Meta for the initiative and noted its alignment with the ministry’s National Youth Data Protection and Awareness Training Programme.

“I want to thank Meta for this great achievement.

“At the ministry, one of the things we provide to all Nigerians is the skills to succeed in this digital world while making sure we protect them against emerging threats.

“We see a strong connection between the objectives of this summit and the goals of our National Youth Data Protection and Awareness Training Programme.

“We believe that keeping young people safe online is a shared responsibility.

“Government, technology companies, schools, parents, social organisations, community groups and young people themselves all have a role to play.

“We encourage Meta to make the tools, guides and learning materials from this initiative more widely available so that young people across Nigeria can continue to benefit from this laudable summit,” he said.

The summit concluded with discussions focused on strengthening partnerships, promoting digital literacy and advancing a shared vision for youth online safety across Nigeria.


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MTN Chairman Blasts Xenophobia, Says South Africa Is Nothing Without Africa

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Mcebisi Jonas, MTN Group Chairma,n has used the funeral service of Zimbabwean-born activist and public servant Thokozani Damasane to mount a sweeping attack on xenophobia, ethnic politics and state failure in South Africa, warning that the country’s crisis cannot be solved by blaming foreigners.

MTN Chairman Blasts Xenophobia, Says South Africa Is Nothing Without Africa

MTN Group Chairman, Mcebisi Jonas

Delivering what many described as one of the most forceful interventions yet by a senior African business leader on South Africa’s immigration debate, Jonas said the persistence of anti-foreigner sentiment was a symptom of deeper governance failures, political opportunism and the erosion of a shared moral vision.

He argued that inequality, unemployment, corruption and weak institutions would remain even if all foreigners left the country, insisting that the real problem lay in the failure of the state to govern effectively.

“Foreigners can leave tomorrow – inequality will be with us,” he said. “Foreigners will leave tomorrow – unemployment will be with us. Foreigners will leave tomorrow – our police will remain corrupt.”

Jonas, a former South African Deputy Minister of Finance, made the remarks at a funeral service that had drawn mourners from civic, political and business circles. His speech, which blended philosophy, memory, political critique and grief, has since circulated widely across South Africa and beyond.

Jonas said a central question had stayed with him as he drove to the service: what home meant to Damasane, a man who had been born and educated in Zimbabwe before moving to South Africa during the post-apartheid period.

“I was thinking, what is home to Damasane?” he told mourners. “Because I understand, and I understood very early in life, that home is where humanity is. Home is about humanness. It is about the good of humanity and striving for the good of humanity.”

He described Damasane as someone who arrived in South Africa “as an outcast” but chose to immerse himself in the struggles of the country and its people.

“He immersed himself deeply into the struggles, into the pains of South Africans, and he became one of us,” Jonas said. “In Damasane’s strength, our strength as South Africa and South Africans are reflected. And in his weaknesses, our own weaknesses are reflected.”

The sharpest portion of Jonas’ speech came when he turned to the wave of xenophobic rhetoric that has repeatedly flared in South Africa, particularly against migrants from Zimbabwe, Mozambique, Nigeria, Malawi and other African countries.

He dismissed the argument that foreigners were responsible for the country’s social and economic hardship, saying that such claims merely masked the failures of political leadership and public institutions.

“The problem is the failure of the state,” he said. “The state doesn’t manage immigration. It doesn’t manage its borders. It doesn’t enforce law enforcement. It doesn’t manage education. What are you expecting?”

Jonas accused politicians of exploiting public frustration for electoral gain, warning that communities under pressure are easily manipulated by leaders who offer scapegoats instead of solutions.

“When people feel the burn, they become vulnerable to politicians whose sole purpose is to be elected and re-elected,” he said. “Some of them have no credibility whatsoever. But they lead marches and tell our people that the problem is not us – it is foreigners.”

Jonas also used the occasion to offer a sustained critique of tribalism and ethnic identity politics, describing them as colonial constructs that have survived into the present through political manipulation.

“The tribe is a product of colonial powers,” he said. “You would notice that it is so dominant in areas where the English conquered, because they used something called the principle of indirect rule.”

According to him, colonial administrations deliberately sharpened differences between communities in order to divide and control them.

“You have got to divide these people by psychologically enhancing the notion that one is different from the other. That’s how the notion of tribe was born,” he said.

Jonas argued that the same logic now fuels xenophobic violence and exclusion, with people increasingly persecuted not because of what they have done but because of who they are perceived to be.

He said liberation movements were also guilty of keeping ethnic identities alive for political convenience.

“Liberation movements still sustain this thing of tribes – Zulu and Xhosa – and we sustain this thing as if it is real,” he said. “It is in our heads. We’re creating it because it makes us feel big. Identity politics – we must banish them in our country. Ethno-nationalism is something in this country we must banish.”

In explaining Damasane’s significance, Jonas drew on the writings of Frantz Fanon, the anti-colonial thinker and psychiatrist whose work shaped liberation struggles across Africa and the Global South.

He compared Damasane to Fanon, noting that both men were born outside the societies they later helped shape and serve.

Fanon, he said, was “born elsewhere” and was “not a Muslim,” yet became one of the most respected theorists of the Algerian Revolution. The parallel, Jonas suggested, was deliberate: Damasane, too, had chosen commitment over comfort.

“Each generation must, out of relative obscurity, discover its mission, fulfil it, or betray it,” Jonas quoted Fanon as saying. “Damasane understood the mission. And he did not betray it.”

He also recalled a conversation Damasane had once had with a young man who questioned the presence of foreigners in South Africa. Damasane’s reply, Jonas said, had remained with him.

“Damasane said to this guy: just wait fifteen or twenty years. You will also be wanting to leave your country.”

Jonas said those words now sounded prophetic in light of worsening inequality, exclusion and corruption.

“As I stand up today, I look at South Africa. The level of oppression and inequality, the level of exclusion of our people, the level of corruption, the betrayal of the dream of liberation – those words of Damasane ring very loud in my ears,” he said.

Jonas ended on a note of continental solidarity, saying South Africa’s future was inseparable from Africa’s future.

“We are a nation embedded in Africa,” he said. “And without Africa, our growth as a country – economically – our fortune is intertwined with the growth of Africa. South Africa is nothing without Africa. And Africa is nothing without South Africa.”

He also urged mourners to rethink the way success and dignity are measured, saying merit should not be reduced to wealth alone.

“Sometimes this thing called meritocracy is measured in wealth. No. It is values, it is principle, it is integrity. And your father had all of that,” he said.

Jonas further stressed that a person’s legal or social worth should not be judged by their origin.

“We cannot judge people by their origin,” he said. “We cannot determine the legal status of people by their origin.”

Jonas’ intervention comes at a time when xenophobia remains one of South Africa’s most combustible social and political issues, with periodic attacks on foreign nationals continuing to draw outrage across the continent.

The consequences have often extended beyond South Africa’s borders, triggering diplomatic tensions, travel advisories and boycott calls in parts of Africa. For pan-African companies like MTN, whose operations depend on cross-border trust and political stability, the debate is not only moral but commercial.

That context made Jonas’ decision to speak so directly at a funeral especially notable. Rather than a corporate forum or policy panel, he used a farewell to make a wider argument about belonging, leadership and the future of the continent.

In doing so, he turned Damasane’s burial into something larger than a memorial: a warning against the politics of fear, and a plea for a South Africa that remembers its place in Africa.


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Telcos Lose 30m Subscribers in 3-Year Slump due to  NIN-SIM Link Policy

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Telecom operators in Nigeria recorded a sharp decline of 33,153,633 subscribers in three years (May 2023 – April 2026), according to the Nigerian Communications Commission’s (NCC) latest industry statistics.

Telcos Lose 30m Subscribers in 3-Year Slump due to  NIN-SIM Link Policy

According to the telecom industry statistics, the figure showed that 4,270,285 of mobile subscribers were lost between May 2023 (220,931,688) and April 2024 (216,661,403), while the sector had repeat of the negative record with a huge drop of 46,338,623 subscribers be­tween May 2024 (219,005,878) and April 2025 (172,667,255).

There was a significant positive in­crease between May 2025 (172,474,626) and April 2026 with 187,778,055 subscribers as of the latest figure issued by NCC.

The period recorded a huge increase of 15,303,429 subscribers.

In May 2023, when the current government came into power, the telecom sector had 220,931,688 subscribers. But as at April 2026 which marks exactly three years, the sector has a record of 187,778,055 subscribers.

This indicates a decline of 33,153,633 subscribers during the period under review.

Overall, according to the NCC’s figures, MTN, the largest operator with a subscriber figure of 88,675,062 as at April 2023, was a major factor in the statistics.

It gained 7,716,357 subscribers during the period under review which currently pulls 96,391,419 subscribers as at April 2026, while Airtel which had 60,331,845 subscribers in April 2023 recorded an increase of 4,338,173 subscribers, bringing its current subscriber base to 64,670,018.

On the flip side, Glo, which was trailing MTN with an impressive figure of 60,927,963 subscribers, suffered a massive loss of 37,749,366 subscribers. The development reduced its figure to 23,178,597 it currently has.

In the same vein, T2 (formerly 9mobile) which was accommodating 13,403,345 subscribers in May 2023, lost 9,865,324 subscribers.

The network, according to NCC’s April 2026 statistics, has only 3,538,021 subscribers on its base.

Despite the sharp decline recorded in the period, market stability has slowly returned.

Latest NCC figures indicate that by early 2026, telcos had started recovering lost ground, even rolling out large-scale compensation programmes to over 75 million customers due to poor network quality.

The reduction in the telcos’ active subscriptions between 2023 and 2026 can be attributed to the disconnection of SIMs that were not linked with the National Identification Number (NIN) as mandated by the government.

The development resulted in the decline of subscriptions for mo­bile services in the country.

During the period which witnessed the impact of foreign ex­change (FX) unification and the removal of the premium motor spirit subsidy, the biting economic pressures reduced consumer purchasing power which led many Nigerians to give up multiple or redundant SIM cards to cut back on monthly data costs.

The service providers lost most subscribers as a result of the Federal Government, through the industry regulator, relevant agencies and institutions like banks which came up with po­icies that demanded Subscriber Identification Module (SIM) up­dates and verifications. A change in the minimum age requirement for SIM registration (from 16 to 18 years) also contributed to a decline in gross new connections.

During the period, the industry regulator, NCC, issued new guidelines to telecommunication companies, directing them to de­activate phone lines unused for six consecutive months for Revenue Generating Event (RGE).

The new rule took a toll on the telecom operators, as many subscribers who are using more than one phone line could not be able to retain the others due to the harsh economic environment of the country.

According to the regulator, “A subscriber line may be deactivated if it has not been used, within six months, for a Revenue Generating Event (RGE), and if the situation persists for another six months, the subscribers may lose their numbers, except for a network-related fault inhibiting an RGE.”

It is common knowledge that some Nigerians are migrating to other countries of the world, and most of them may likely not continue to use their Nigerian networks’ SIM either voluntarily or perhaps any policy that needs revalidation comes up.

There was also a standing order for those who had issue(s) with their SIM cards, as the National Identity Number (NIN) in the registration of Subscriber Identity Module (SIM) cards by all mobile telecommunication network operators was mandatory.

The development undoubtedly interrupted the growth trend of telecom subscribers as indicated in the three years’ statistics by NCC.


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