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Nigeria Still World’s Most Mobilized Country, Traffic Hits 81%- Twinpine

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Nigeria has retained its position as world’s most mobilized country, a new report released by Twinpine has shown.

The Twinpine’s 2017 “Nigeria Mobile Trends Report”, shows Nigeria gained 5% from the previous report in its mobile traffic.

Recall in a similar report in 2016, Nigeria was placed ahead as the most mobile telecommunications induced nation, with 76% of the internet traffic comes through mobile.

The latest report indicates the country maintains its lead as statistics by Worldometer, NCC, Stat Counter put the total (human) population at 192 million (estimated); 142.6 active lines mobile at 74% mobile penetration; 91.5million mobile internet users at 47% mobile  internet mobile penetration; 30% smartphone penetration; Nigeria is now head of India and South Africa with 79% and 78% internet traffic coming through mobile, respectively.

Multi-Sim Phones Usage
Nigeria is also notable as the destination for the usage of multi-sim phones in the world at 66%, followed by Bangladesh (63%) and Tanzania (53%), while India and Phillipines at the least on the table with 48% each.

Share of Desktop versus mobile traffic
In Nigeria, mobile traffic overtook desktop traffic since 2012, and has continued to dominate since then. From the study, it was established that Mobile Traffic grew from 73% in 2014 to 81% in 2017 while the Desktop Traffic decreased from 25% to 13% during the period.

Web Usage by Device Vendors
According to the report, Samsung leads “Web Usage by Device Vendor” accounting for 25% of the market; Apple (20%), Tecno (13%), Infinix (9.5%), Blackberry (9.5%), Gionee (5%), Nokia brands account for 4.5%, Microsoft (4.5%), HTC (4%) while other brands put together account for remaining unknown (7.5%).

Web Usage by OS
Android is clearly still the preferred mobile operating system used in Nigeria. Other operating systems selling in the market are iOS, RIM, Windows Phone, Nokia OS, Symbian, LG proprietary and Samsung proprietary.

Market Share by Mobile Operator as at June 2017
According to the report which reflects NCC’s statistics showing MTN accounts for 37% of the market share followed by Glo 26%, Airtel 24% and 9Mobile 13%.

Meanwhile, on the growth of Active Mobile Subscribers by Operator from 2014 – 2017, Glo and Airtel have remained most gainers, while MTN and 9Mobile have had their subscriber base reduced over time.

According to the report, Glo grew its customer base from 28,486,530 in 2014 to 37,411,407 as at June 2017; Airtel 27,989,580 (2014) to 34,656,605 (2017); while MTN has a decline from 60,493,053 (in 2014) to 53,093,756 in 2017 (June) likewise 9Mobile from 21,559,667 in (2014) to 18,022,674 as at June 2017.

Top 5 States with Active Voice Subscription (VS)
The Twinpine report quotes the National Bureau of Statistics which identified Lagos state as leading with 20 million the highest voice subscription in Nigeria amounting to 12% of the total VS, followed by Ogun State, Kano, Oyo and Kaduna States.

Also, Lagos leads the active internet subscription but Abuja enters the top 5 in terms of states internet subscription in Nigeria.

Market Share Of Mobile Browser
Opera is still the preferred mobile; it leads the table with 53.28% of the market share; Chrome 20.18%; UC Browser 13.8%; Blackberry 3.57%; Android 2.92%; Safari 1.75%; IE Mobile 1.73%; Samsung Internet 1.05%; Puffin 0.98% and others 0.75%.

Nigerian behavioural studies hinted on the future opportunities of other sectors outside apps and entertainment in Nigeria; 48% of the people surveyed indicated that they use mLearning apps.

From the respondents, 35% have used reading app; 42%- banking app; 35%- healthcare related app; 32%- taxi/booking app and 32%- food delivery.

What online activities do Nigerians do on their smartphones & computer at least weekly?

Social Media is the most popular activity performed by Nigerians weekly on their mobile phones as 70% of the respondents use smartphones, while 9% visit social networks using destop computers; 5% use smartphone to listen to music, 1.5% use desktop; 2% look up for maps on smartphone; 9% use smartphone to search for product information while 3% use desktops; only 3% use smartphone to make online purchases; 19% use smartphone to watch online videos, 7% use desktops; 5% play games on smartphones, only 2% use desktops; 28% check their mails on smartphone, 8% use desktop computers; 37% use smartphone to visit search engines, while 7% resort to desktops.

mCommerce 
63% of all M-Commerce orders in Nigeria come from mobile. Nigerian customers who use mobile phones to shop online buy a wide range of products, the top three are: mobile phone, beauty and perfumes and women’s clothings.

Average price of smartphones have dropped significantly between 2014 and 2016, and sale of smartphones have gone up.

Average price of smartphones reduced from $165-$216 (2014) to $99-$117 in 2016; booming smartphone sales (2014-2016) recorded over 394% growth. More men at 61% shop online than women 39% in Nigeria.

Mobile Purchase Interest Of Nigerians
Fashion items (26.3%) and mobile apps (22.8%) top the list of things people buy with their mobile phones. Others are, music (15.8%); games (13.2%); Ebooks (5.3%); videos (7.9%); electronics (14%) and home appliances (14%).

Interestingly, the report shows 66.9% of Nigerians have bought an item with their mobile phone.

As 33.1% haven’t bought things using their mobile phone, 38.7% cited fear of buying fake items as the major reason; 7.5% delivery delays; slow internet 7.5%, delivery changes account for the remaining percentage.

However, 58.5% of Nigerians have paid for a mobile app before, though Nigerians are not too keen on in-app purchases, only 42.6% have made an in-app purchase.

Main Reasons Why Nigerians Uninstall Apps
Large size (28%) and too many notifications (17.5%) top the chart of reasons Nigerian uninstall apps. Other reasons are, too slow (9%); too complex (7.9%); too many ads (15.9%); privacy (11.1%) and not the expected value (10.6%).

Mobile Money
71.5% of Nigerians, the report says, use a mobile banking app. Out of the number, 12.7% use it as option for saving money; 63.6% for money transfer; 42.7% to check balance; 36.4% pay bills with mobile money apps; 47.3% for airtime purchases and 17.3% don’t use mobile apps.

Payments Made Directly To Mobile Phone Bill
Nigeria tops the chart with carrier billing (paying for items directly from the phone bill) at 42%. Twinpine quoting Mobile Money Report, MEF 2017 report said that 9% of Nigerians have made an in-store mobile payment; increasing from its previous value of 6% in 2014.

Also, average monthly transactions in mobile grew from a transaction value of 5millionUSD in 2011 to 142.8millionUSD in 2016, according to KPMG Fintech in Nigeria Report, 2016.

Number of transactions performed using the USSD service has more than doubled the number of transactions on mobile banking platforms for banks offering USSD- Mobile Money Report, MEF 2017.

Mobile Video
Many Nigerians prefer to watch short online videos, especially when via smartphones as 29% prefer to watch short online videos via their smartphone.

The report also shows the frequency at which online videos are watched shows that 27% of Nigerian watch videos online daily; 25% weekly; 12% less than monthly; 12% monthly and 23% never watched videos online.

“Last year, we released our 2016 Mobile Trends Report which highlighted key stats and analysis of the Nigerian mobile space to celebrate our 5th Anniversary.

“This year, the Nigerian economy has taken a different turn and as a result, there has been a significant shift in the market trends and behaviour of end users. This report which is downloadable via http://twinpinenetwork.com/2017-nigeria-mobile-trend-report/, serves as a mobile trend and advertising behaviour guide for marketers to find effective ways to continually deliver maximum ROI,” said Chika Umeh, Insight Lead, Twinpine in an email to Nigeria CommunicationsWeek.

 


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Nigeria CommunicationsWeek believes that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. So since 2007, we have devoted our energy to independent reportage of technology and how they affect lives.

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PIN Records 3.07bn Media Reach, Expands Digital Rights Impact Across Africa in 2025

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Paradigm Initiative (PIN), a pan-African organisation focused on digital rights and inclusion, has released its 2025 Annual Impact Report, highlighting major achievements across Africa and other parts of the Global South.

PIN Records 3.07bn Media Reach, Expands Digital Rights Impact Across Africa in 2025

PIN

The report showed that PIN recorded a consolidated media reach of 3.07 billion in 2025, alongside a digital inclusion reach of 1,830 beneficiaries across five major initiatives.

It also disclosed that the organisation trained 282 stakeholders through cyber law engagements, hosted 55 events, and handled 11 strategic litigation cases, including one landmark privacy ruling.

According to the report, PIN expanded its digital literacy and skills development programmes through its Life Skills, ICTs, Financial Literacy and Entrepreneurship (LIFE) Legacy Programme, delivering training across 13 African countries.

The countries include Nigeria, Ghana, Kenya, Cameroon, Senegal, Tanzania, Uganda, and Zambia, among others.

The programme targeted young people, women, educators, and underserved communities, with a focus on strengthening digital skills, employability readiness, and online rights awareness.

In addition, PIN said it trained over 250 judges, prosecutors, and law enforcement officers across Nigeria, Ghana, and Zambia through its Stemming the Tides of Abuse in Nigeria’s Digital System (STANDS) programme and related cyber law trainings.

The organisation said the trainings were beginning to influence judicial and law enforcement practices in participating countries.

Executive Director of PIN, Gbenga Sesan, said 2025 demonstrated what could be achieved through commitment to impactful work despite operational challenges.

“Even though 2025 tested that conviction with the threats that accompanied it, digital expansion continued at pace.

“2025 was also a year that reminded us of what is possible when people commit to doing much-needed work well,” Sesan said.

The report also examined broader digital rights trends across Africa and the Global South, warning of a widening gap between rapid digital expansion and the protection of fundamental human rights.

According to PIN, 2025 witnessed an increase in vague cybercrime and cybersecurity laws, heightening risks of surveillance, censorship, and disproportionate enforcement.

It added that internet shutdowns, online harassment, and platform restrictions continued to shrink civic space, particularly during elections and periods of political tension.

“Governments accelerated the rollout of digital infrastructure while, in too many cases, sidelining the rights frameworks that should govern it.

“New cybercrime laws were passed in the dead of night. Internet shutdowns were deployed as tools of political convenience.

“Journalists, human rights defenders, women, and young people continued to bear the heaviest costs of a digital environment that treats rights as a footnote,” Sesan added.

Despite sector-wide challenges, the organisation said 2025 remained a year of sustained impact, supported by its team, sponsors, board members, partners, and supporters across the continent.

PIN reaffirmed its commitment to promoting a rights-based digital future where innovation is balanced with inclusion, safety, privacy, and freedom of expression.


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PAFON 3.0: Agency Banking Key to Reaching Millions of Unbanked Nigerians – AMMBAN

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Dr. Obioha Oti, National President of the Association of Mobile Money and Bank Agents in Nigeria (AMMBAN), has described agency banking as Nigeria’s most critical last-mile channel for achieving meaningful financial inclusion, stressing that millions of Nigerians, particularly in rural and underserved communities, remain financially excluded despite notable progress in the sector.

PAFON 3.0: Agency Banking Key to Reaching Millions of Unbanked Nigerians – AMMBAN

PAFON 3.0

Speaking at the third edition of the Payments Forum Nigeria (PAFON 3.0), themed “Fair Digital Payments as a Catalyst for Deepening Financial Inclusion in Nigeria,” Oti, represented by Alhaji Yusuf Adeyemo, vice president of the Association of Mobile Money and Bank Agents in Nigeria (AMMBAN), said agency banking has become Nigeria’s most practical and scalable solution for bridging the persistent financial access gap caused by poor infrastructure, low financial literacy, trust deficits, and high service delivery costs.

According to him, without effective last-mile financial access, Nigeria’s financial inclusion ambitions may remain unattainable.

Oti noted that through extensive agent networks, Nigerians now enjoy convenient access to critical financial services including cash deposits, withdrawals, transfers, bill payments, account opening, and other essential banking products, adding that beyond transactional services, agency banking offers trust, human interaction, and proximity-factors that purely digital channels cannot fully replicate.

“Agency banking has emerged as the most practical, scalable, and human-centred solution,” he stated, adding that agents serve as trusted financial intermediaries within local communities.

Highlighting AMMBAN’s contributions, Oti said the association has played a central role in strengthening Nigeria’s financial inclusion ecosystem through policy advocacy, professional training, rural agent expansion, fraud awareness campaigns, consumer protection initiatives, and strategic collaborations involving banks, fintechs, telecom operators, and mobile money providers.

He further noted that the agency banking sector has created millions of jobs and unlocked significant economic opportunities nationwide.

Oti acknowledged the contributions of major ecosystem drivers, including the Central Bank of Nigeria (CBN), which he said continues to provide regulatory support through financial inclusion frameworks, consumer protection policies, and interoperability initiatives.

He also credited the Shared Agent Network Expansion Facilities (SANEF) for accelerating agent expansion across the country, while Enhancing Financial Innovation and Access (EFInA) was recognized for its support through research, innovation funding, and data-driven insights.

Despite these achievements, Oti warned that the sector continues to grapple with significant obstacles such as liquidity shortages, network instability, fraud risks, poor agent profitability, infrastructure deficits, and overlapping regulations.

He stressed that these challenges must be urgently addressed to sustain growth and deepen inclusion. “For inclusion to truly deepen, digital payments must be affordable, reliable, transparent, and accessible to all Nigerians,” he said, insisting that fairness in digital payments is essential to closing the financial inclusion gap.

He warned that unfair pricing structures, unstable systems, and exclusionary payment models could further marginalize vulnerable populations.

Looking ahead, Oti urged stakeholders across the financial ecosystem to prioritize stronger collaboration, improved agent profitability, infrastructure development, enhanced financial literacy, increased financing access for agents, and supportive regulatory frameworks.

He projected that Nigeria’s financial inclusion future will be “phygital,” combining physical agent networks with digital platforms to create seamless financial access.

According to him, agents are rapidly evolving beyond transaction points into community-based financial service hubs capable of driving grassroots economic development. “Agency banking is no longer just a distribution channel; it is the backbone of financial inclusion in Nigeria,” Oti declared.

He reaffirmed AMMBAN’s commitment to working with regulators, financial institutions, and technology providers to strengthen the ecosystem, empower underserved populations, and build a more inclusive national financial system.


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ATCON Seeks Stiffer Penalities to Deter Infrastructure Attacks, Vandalism

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Association of Telecommunications Companies of Nigeria (ATCON) has warned that weak penalties under Nigeria’s Critical National Information Infrastructure (CNII) policy are undermining efforts to protect telecoms assets.

ATCON Seeks Stiffer Penalities to Deter Infrastructure Attacks, Vandalism

Tony Emoekpere, president, ATCON,  made this known in an interview with the News Agency of Nigeria (NAN) in Lagos while calling for urgent legal reforms to strengthen enforcement.

Emoekpere said that although offenders are being apprehended and prosecuted, the current framework was failing to serve as a deterrent.

NAN reports that Nigeria’s Designation and Protection of Critical National Information Infrastructure (CNII) Order 2024, signed by President Bola Ahmed Tinubu, provides the country’s main legal framework for safeguarding critical Information and Communication Technology (ICT) infrastructure against vandalism, sabotage and theft.

The Order, anchored on the Cybercrimes (Prohibition, Prevention, etc.) Act 2015, classifies assets such as telecom towers, fibre-optic cables and data centres as critical national infrastructure requiring enhanced protection.

“People are being caught, but the offences are still treated as petty crimes.

“That limits the impact. CNII needs stronger legal backing such as an Act or executive order to give it more teeth,” the ATCON president said.

He said that the group was actively supporting the implementation of the CNII policy in collaboration with security agencies, stressing that telecom infrastructure remained critical to national security and economic growth.

The ATCON president also reaffirmed support for the Federal Government’s “Project Bridge,” aimed at expanding connectivity across the country, but identified right-of-way approvals across states as a major bottleneck.

According to him, because telcos have to engage multiple states, it is slowing things down but efforts are ongoing to address it.

On service quality, he said operators are struggling to keep pace with rising subscriber numbers and increasing data demand, despite recent tariff adjustments.

“The challenge is not that nothing is being done—investments are ongoing. But demand is growing even faster, and operators are constantly trying to catch up,” he said.

Emoekpere added that subscriber migration between networks and shifting usage patterns are placing additional pressure on certain operators, contributing to service fluctuations.

He, however, assured customers that efforts are ongoing to improve network performance.

“We value our subscribers, and everything is being done not just to maintain, but to improve service delivery,” he said.

The telecommunications sector has consistently identified infrastructure vandalism as a major challenge affecting service delivery and operational costs.

Industry stakeholders say the CNII Order is expected to strengthen the protection of telecom assets and improve quality of service for consumers, following years of rising attacks on infrastructure across the country.

Data from operators show that fibre-optic cable cuts remain one of the biggest threats to telecom operations.

However, in spite of the Order, Nigeria recorded 1,883 fibre cuts in the first quarter of 2026, while between January and August 2025, about 19,384 incidents were reported nationwide, averaging more than 2,400 monthly cases.

MTN Nigeria alone reported 9,218 fibre cuts in 2025, compared with 9,000 in 2024 and 6,000 in 2023, highlighting the increasing scale of the problem.

The sector has also faced widespread theft of generators, batteries and other power assets used to keep telecoms sites operational.

In 2025, criminals reportedly stole 656 critical power assets, including 152 generators and 504 batteries, while telecom operators lost an estimated ₦27 billion nationwide within a 12-month period due to infrastructure damage.

Industry reports further indicated that 577 network outages recorded in the first quarter of 2026 were directly linked to vandalism of telecoms infrastructure.

(NAN)


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