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Nigeria Still World’s Most Mobilized Country, Traffic Hits 81%- Twinpine

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Nigeria has retained its position as world’s most mobilized country, a new report released by Twinpine has shown.

The Twinpine’s 2017 “Nigeria Mobile Trends Report”, shows Nigeria gained 5% from the previous report in its mobile traffic.

Recall in a similar report in 2016, Nigeria was placed ahead as the most mobile telecommunications induced nation, with 76% of the internet traffic comes through mobile.

The latest report indicates the country maintains its lead as statistics by Worldometer, NCC, Stat Counter put the total (human) population at 192 million (estimated); 142.6 active lines mobile at 74% mobile penetration; 91.5million mobile internet users at 47% mobile  internet mobile penetration; 30% smartphone penetration; Nigeria is now head of India and South Africa with 79% and 78% internet traffic coming through mobile, respectively.

Multi-Sim Phones Usage
Nigeria is also notable as the destination for the usage of multi-sim phones in the world at 66%, followed by Bangladesh (63%) and Tanzania (53%), while India and Phillipines at the least on the table with 48% each.

Share of Desktop versus mobile traffic
In Nigeria, mobile traffic overtook desktop traffic since 2012, and has continued to dominate since then. From the study, it was established that Mobile Traffic grew from 73% in 2014 to 81% in 2017 while the Desktop Traffic decreased from 25% to 13% during the period.

Web Usage by Device Vendors
According to the report, Samsung leads “Web Usage by Device Vendor” accounting for 25% of the market; Apple (20%), Tecno (13%), Infinix (9.5%), Blackberry (9.5%), Gionee (5%), Nokia brands account for 4.5%, Microsoft (4.5%), HTC (4%) while other brands put together account for remaining unknown (7.5%).

Web Usage by OS
Android is clearly still the preferred mobile operating system used in Nigeria. Other operating systems selling in the market are iOS, RIM, Windows Phone, Nokia OS, Symbian, LG proprietary and Samsung proprietary.

Market Share by Mobile Operator as at June 2017
According to the report which reflects NCC’s statistics showing MTN accounts for 37% of the market share followed by Glo 26%, Airtel 24% and 9Mobile 13%.

Meanwhile, on the growth of Active Mobile Subscribers by Operator from 2014 – 2017, Glo and Airtel have remained most gainers, while MTN and 9Mobile have had their subscriber base reduced over time.

According to the report, Glo grew its customer base from 28,486,530 in 2014 to 37,411,407 as at June 2017; Airtel 27,989,580 (2014) to 34,656,605 (2017); while MTN has a decline from 60,493,053 (in 2014) to 53,093,756 in 2017 (June) likewise 9Mobile from 21,559,667 in (2014) to 18,022,674 as at June 2017.

Top 5 States with Active Voice Subscription (VS)
The Twinpine report quotes the National Bureau of Statistics which identified Lagos state as leading with 20 million the highest voice subscription in Nigeria amounting to 12% of the total VS, followed by Ogun State, Kano, Oyo and Kaduna States.

Also, Lagos leads the active internet subscription but Abuja enters the top 5 in terms of states internet subscription in Nigeria.

Market Share Of Mobile Browser
Opera is still the preferred mobile; it leads the table with 53.28% of the market share; Chrome 20.18%; UC Browser 13.8%; Blackberry 3.57%; Android 2.92%; Safari 1.75%; IE Mobile 1.73%; Samsung Internet 1.05%; Puffin 0.98% and others 0.75%.

Nigerian behavioural studies hinted on the future opportunities of other sectors outside apps and entertainment in Nigeria; 48% of the people surveyed indicated that they use mLearning apps.

From the respondents, 35% have used reading app; 42%- banking app; 35%- healthcare related app; 32%- taxi/booking app and 32%- food delivery.

What online activities do Nigerians do on their smartphones & computer at least weekly?

Social Media is the most popular activity performed by Nigerians weekly on their mobile phones as 70% of the respondents use smartphones, while 9% visit social networks using destop computers; 5% use smartphone to listen to music, 1.5% use desktop; 2% look up for maps on smartphone; 9% use smartphone to search for product information while 3% use desktops; only 3% use smartphone to make online purchases; 19% use smartphone to watch online videos, 7% use desktops; 5% play games on smartphones, only 2% use desktops; 28% check their mails on smartphone, 8% use desktop computers; 37% use smartphone to visit search engines, while 7% resort to desktops.

mCommerce 
63% of all M-Commerce orders in Nigeria come from mobile. Nigerian customers who use mobile phones to shop online buy a wide range of products, the top three are: mobile phone, beauty and perfumes and women’s clothings.

Average price of smartphones have dropped significantly between 2014 and 2016, and sale of smartphones have gone up.

Average price of smartphones reduced from $165-$216 (2014) to $99-$117 in 2016; booming smartphone sales (2014-2016) recorded over 394% growth. More men at 61% shop online than women 39% in Nigeria.

Mobile Purchase Interest Of Nigerians
Fashion items (26.3%) and mobile apps (22.8%) top the list of things people buy with their mobile phones. Others are, music (15.8%); games (13.2%); Ebooks (5.3%); videos (7.9%); electronics (14%) and home appliances (14%).

Interestingly, the report shows 66.9% of Nigerians have bought an item with their mobile phone.

As 33.1% haven’t bought things using their mobile phone, 38.7% cited fear of buying fake items as the major reason; 7.5% delivery delays; slow internet 7.5%, delivery changes account for the remaining percentage.

However, 58.5% of Nigerians have paid for a mobile app before, though Nigerians are not too keen on in-app purchases, only 42.6% have made an in-app purchase.

Main Reasons Why Nigerians Uninstall Apps
Large size (28%) and too many notifications (17.5%) top the chart of reasons Nigerian uninstall apps. Other reasons are, too slow (9%); too complex (7.9%); too many ads (15.9%); privacy (11.1%) and not the expected value (10.6%).

Mobile Money
71.5% of Nigerians, the report says, use a mobile banking app. Out of the number, 12.7% use it as option for saving money; 63.6% for money transfer; 42.7% to check balance; 36.4% pay bills with mobile money apps; 47.3% for airtime purchases and 17.3% don’t use mobile apps.

Payments Made Directly To Mobile Phone Bill
Nigeria tops the chart with carrier billing (paying for items directly from the phone bill) at 42%. Twinpine quoting Mobile Money Report, MEF 2017 report said that 9% of Nigerians have made an in-store mobile payment; increasing from its previous value of 6% in 2014.

Also, average monthly transactions in mobile grew from a transaction value of 5millionUSD in 2011 to 142.8millionUSD in 2016, according to KPMG Fintech in Nigeria Report, 2016.

Number of transactions performed using the USSD service has more than doubled the number of transactions on mobile banking platforms for banks offering USSD- Mobile Money Report, MEF 2017.

Mobile Video
Many Nigerians prefer to watch short online videos, especially when via smartphones as 29% prefer to watch short online videos via their smartphone.

The report also shows the frequency at which online videos are watched shows that 27% of Nigerian watch videos online daily; 25% weekly; 12% less than monthly; 12% monthly and 23% never watched videos online.

“Last year, we released our 2016 Mobile Trends Report which highlighted key stats and analysis of the Nigerian mobile space to celebrate our 5th Anniversary.

“This year, the Nigerian economy has taken a different turn and as a result, there has been a significant shift in the market trends and behaviour of end users. This report which is downloadable via http://twinpinenetwork.com/2017-nigeria-mobile-trend-report/, serves as a mobile trend and advertising behaviour guide for marketers to find effective ways to continually deliver maximum ROI,” said Chika Umeh, Insight Lead, Twinpine in an email to Nigeria CommunicationsWeek.

 


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Nigeria CommunicationsWeek believes that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. So since 2007, we have devoted our energy to independent reportage of technology and how they affect lives.

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Telcos Lose 30m Subscribers in 3-Year Slump due to  NIN-SIM Link Policy

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Telecom operators in Nigeria recorded a sharp decline of 33,153,633 subscribers in three years (May 2023 – April 2026), according to the Nigerian Communications Commission’s (NCC) latest industry statistics.

Telcos Lose 30m Subscribers in 3-Year Slump due to  NIN-SIM Link Policy

According to the telecom industry statistics, the figure showed that 4,270,285 of mobile subscribers were lost between May 2023 (220,931,688) and April 2024 (216,661,403), while the sector had repeat of the negative record with a huge drop of 46,338,623 subscribers be­tween May 2024 (219,005,878) and April 2025 (172,667,255).

There was a significant positive in­crease between May 2025 (172,474,626) and April 2026 with 187,778,055 subscribers as of the latest figure issued by NCC.

The period recorded a huge increase of 15,303,429 subscribers.

In May 2023, when the current government came into power, the telecom sector had 220,931,688 subscribers. But as at April 2026 which marks exactly three years, the sector has a record of 187,778,055 subscribers.

This indicates a decline of 33,153,633 subscribers during the period under review.

Overall, according to the NCC’s figures, MTN, the largest operator with a subscriber figure of 88,675,062 as at April 2023, was a major factor in the statistics.

It gained 7,716,357 subscribers during the period under review which currently pulls 96,391,419 subscribers as at April 2026, while Airtel which had 60,331,845 subscribers in April 2023 recorded an increase of 4,338,173 subscribers, bringing its current subscriber base to 64,670,018.

On the flip side, Glo, which was trailing MTN with an impressive figure of 60,927,963 subscribers, suffered a massive loss of 37,749,366 subscribers. The development reduced its figure to 23,178,597 it currently has.

In the same vein, T2 (formerly 9mobile) which was accommodating 13,403,345 subscribers in May 2023, lost 9,865,324 subscribers.

The network, according to NCC’s April 2026 statistics, has only 3,538,021 subscribers on its base.

Despite the sharp decline recorded in the period, market stability has slowly returned.

Latest NCC figures indicate that by early 2026, telcos had started recovering lost ground, even rolling out large-scale compensation programmes to over 75 million customers due to poor network quality.

The reduction in the telcos’ active subscriptions between 2023 and 2026 can be attributed to the disconnection of SIMs that were not linked with the National Identification Number (NIN) as mandated by the government.

The development resulted in the decline of subscriptions for mo­bile services in the country.

During the period which witnessed the impact of foreign ex­change (FX) unification and the removal of the premium motor spirit subsidy, the biting economic pressures reduced consumer purchasing power which led many Nigerians to give up multiple or redundant SIM cards to cut back on monthly data costs.

The service providers lost most subscribers as a result of the Federal Government, through the industry regulator, relevant agencies and institutions like banks which came up with po­icies that demanded Subscriber Identification Module (SIM) up­dates and verifications. A change in the minimum age requirement for SIM registration (from 16 to 18 years) also contributed to a decline in gross new connections.

During the period, the industry regulator, NCC, issued new guidelines to telecommunication companies, directing them to de­activate phone lines unused for six consecutive months for Revenue Generating Event (RGE).

The new rule took a toll on the telecom operators, as many subscribers who are using more than one phone line could not be able to retain the others due to the harsh economic environment of the country.

According to the regulator, “A subscriber line may be deactivated if it has not been used, within six months, for a Revenue Generating Event (RGE), and if the situation persists for another six months, the subscribers may lose their numbers, except for a network-related fault inhibiting an RGE.”

It is common knowledge that some Nigerians are migrating to other countries of the world, and most of them may likely not continue to use their Nigerian networks’ SIM either voluntarily or perhaps any policy that needs revalidation comes up.

There was also a standing order for those who had issue(s) with their SIM cards, as the National Identity Number (NIN) in the registration of Subscriber Identity Module (SIM) cards by all mobile telecommunication network operators was mandatory.

The development undoubtedly interrupted the growth trend of telecom subscribers as indicated in the three years’ statistics by NCC.


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NCC Launches Maiden Women’s Leadership Mentorship Programme

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Nigerian Communications Commission (NCC) has launched its maiden Women in Leadership Programme aimed at empowering female professionals and strengthening leadership development across Nigeria’s telecommunications and technology sector.

NCC Launches Maiden Women’s Leadership Mentorship Programme

The initiative, unveiled during an event in Abuja, is designed to provide mentorship opportunities for emerging female professionals by connecting them with experienced women leaders within the Commission and the broader telecommunications industry.

Speaking at the launch, Dr Aminu Maida, executive vice-chairman of the NCC,  highlighted the significant contributions women have made to the Commission, noting that they continue to excel in strategic leadership positions and play a vital role in driving the organisation’s success.

According to him, women currently head several critical departments within the Commission, including Legal Services, Information Technology, Procurement, Public Affairs, Consumer Affairs and Internal Audit, demonstrating both competence and effective leadership.

Dr Maida explained that the Women in Leadership Programme was conceived to inspire younger female professionals to aspire to senior management and executive positions by learning directly from accomplished women who have excelled in their careers.

“We have a lot of very strong women. Not only are they in positions of authority, but they also deliver. This event is needed to encourage the younger women to aspire to reach the top level of their careers,” he said.

The NCC boss also acknowledged the unique challenges women face in balancing professional responsibilities with family commitments. He commended their resilience, dedication and ability to deliver results despite these competing demands, stressing that their efforts deserve recognition and support.

Delivering the keynote address, Maryam Idris, managing director of NNPC Trading Company, urged women to deliberately invest in their personal and professional development by acquiring relevant skills, building competence and embracing lifelong learning.

She advised female professionals to confidently communicate their achievements while maintaining integrity throughout their careers, noting that technical expertise alone may not be sufficient for career advancement.

“Build your competence. Read, manage your career, find mentors and sponsors, and continue building your capacity. What you know is something nobody can take away from you,” Idris said.

Also speaking at the event, Rimini Makama, executive commissioner for Stakeholder Management, described the mentorship initiative as a strategic effort to institutionalise leadership development for women within the Commission.

She explained that the programme would establish a sustainable network of accomplished female leaders who would mentor younger professionals, ensuring that leadership development remains a continuous process beyond the tenure of individual office holders.

Makama noted that the Commission already enjoys substantial female representation in leadership positions and intends to build on that progress by preparing more women to assume strategic responsibilities in the future.

The Women in Leadership Programme underscores the NCC’s commitment to promoting gender inclusion, nurturing female talent and creating a stronger pipeline of women leaders capable of driving innovation and sustainable growth in Nigeria’s telecommunications sector.

 

 


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NITDA, Meta Roll Out New Programme to Keep Nigerian Youths Safe Online

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National Information Technology Development Agency (NITDA) has reaffirmed its commitment to strengthening youth online safety and digital literacy through strategic collaboration with Meta, as part of broader efforts to build a digitally inclusive economy and enhance trust in Nigeria’s digital ecosystem.

Group photo of Minister of Youth Development, Comrade Ayodele Olawande (left), Head of Public Policy, Anglophone West Africa Connectivity and Innovation Policy Manager, Meta Africa, Mrs Sola Dada (middle) and DG NITDA’s rep, Ag. Director, DLCB department, Dr Ahmed Tambuwal at the event

This commitment was reiterated by the Director General of NITDA, Kashifu Inuwa, CCIE, during the Youth Safety Summit organised by Meta at the Transcorp Hilton Hotel, Abuja.

The Summit convened stakeholders from government, industry, civil society organisations, and the education sector to advance collaborative efforts aimed at ensuring young Nigerians enjoy safe, age-appropriate, and positive online experiences.

A major highlight of the event was the launch of the Youth Online Safety Campaign and My Digital World (MDW) 2.0, initiatives developed by Meta in partnership with NITDA and the Federal Ministry of Youth Development.

Represented by the Acting Director of Digital Literacy and Capacity Building Department, Dr Ahmed Tambuwal, the NITDA DG noted that the Agency’s collaboration with Meta aligns strongly with President Bola Ahmed Tinubu’s Renewed Hope Agenda, particularly the priority areas of Reforming the Economy for Sustained Inclusive Growth and Strengthening National Security through robust cybersecurity measures that enhance digital trust and confidence.

He explained that building a digitally skilled population capable of safely navigating the online environment is fundamental to unlocking innovation, entrepreneurship, job creation, and economic opportunities in the digital age.

Speaking on the significance of the Summit’s theme, Advancing Youth Online Safety Through Collaborative Action,” Inuwa stressed that protecting young people online requires collective responsibility from all stakeholders.

Today’s theme is both timely and compelling. It reminds us that while digital technologies have created unprecedented opportunities for learning, innovation, entrepreneurship, and social connection, ensuring that young people can benefit from these opportunities safely is a shared responsibility,” he said.

The DG emphasised that digital literacy cannot be separated from online safety, noting that the ability to use digital tools must be accompanied by the knowledge and skills needed to navigate the digital space responsibly.

At NITDA, we believe that digital literacy and online safety are inseparable. Equipping citizens with digital skills without teaching them how to navigate the digital world safely, responsibly, and ethically would leave our work incomplete,” he stated.

According to him, this philosophy is embedded in NITDA’s National Digital Literacy Framework (NDLF) and the Agency’s flagship Digital Literacy for All (DL4ALL) initiative, through which it aims to achieve 70 per cent digital literacy by 2027 and 95 per cent by 2030.

He further disclosed that online safety, digital citizenship, privacy, digital wellbeing, critical thinking, and Artificial Intelligence (AI) literacy have become core competencies within the framework.

Within this framework, online safety, digital citizenship, privacy, digital wellbeing, critical thinking and, increasingly, Artificial Intelligence literacy are treated not as optional topics, but as essential competencies for every Nigerian, he noted.

The DG highlighted the growing partnership between NITDA and Meta, describing it as a model for effective public-private collaboration in driving Nigeria’s digital transformation agenda.

Over the past year, both organisations jointly implemented the Youth Online Safety and Wellbeing Campaign, which reached more than 94 million people and generated over 216 million impressions across Facebook and Instagram. The campaign provided millions of Nigerians with practical guidance on online safety, privacy protection, digital wellbeing, and responsible internet use.

The partnership also extended to activities marking Safer Internet Day, where members of the National Youth Service Corps (NYSC) were engaged and empowered to become advocates of responsible digital behaviour within their communities. More recently, both organisations reaffirmed their commitment to advancing Nigeria’s digital economy through innovation and inclusion at the Nigeria Digital Economy Forum.

While expressing optimism about the launch of My Digital World 2.0 and describing it as a strategic platform, Inuwa said, “We believe MDW 2.0 presents an excellent opportunity to institutionalise online safety education within Nigeria’s broader digital literacy ecosystem.”

He revealed that NITDA intends to integrate the programme into its teacher capacity-building initiatives, strengthen the resources available to its nationwide network of Digital Literacy Champions, and expand awareness campaigns through partnerships with state governments, traditional institutions, faith-based organisations, and community stakeholders.

According to him, ensuring children’s safety online requires more than secure platforms; it requires informed families, empowered educators, and digitally aware communities.

Our shared ambition should be to ensure that every Nigerian child is supported not only by safer digital platforms, but also by informed parents, empowered teachers, and digitally confident communities,” he remarked.

Describing the launch as a significant step forward, Inuwa said the initiative marks the beginning of a deeper partnership between government and industry aimed at preparing a new generation of Nigerians for the digital future.

Today’s launch is more than the unveiling of another programme. It is the beginning of a deeper strategic collaboration between government and industry to build a generation of Nigerians who are digitally skilled, digitally responsible, and digitally resilient, he stated.

He reaffirmed NITDA’s commitment to working with Meta and other stakeholders to build a secure and inclusive digital ecosystem where innovation thrives, opportunities are accessible to all, and every Nigerian can participate confidently in the digital economy.

Also present at the event were the Minister of Youth Development, Comrade Ayodele Olawande, and the Minister of Women Affairs, Mrs Imaan Sulaiman-Ibrahim. Both ministers reaffirmed their ministries’ commitment to collaborating with relevant stakeholders to develop and implement policies that foster a safe, inclusive, and enabling digital environment, particularly for young Nigerians, to navigate the internet responsibly and securely.

 


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