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Future Of Mobile Innovation In Sub-Saharan Africa Hinges On Consistent Privacy Regulation

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 By John Giusti (GSMA

Mobile is critical for creating a truly “Digital Africa”, a connected region where digital technologies are delivering positive impacts to societies and economies. Sub-Saharan Africa is the fastest growing mobile market in the world.

Fuelled by growing access to mobile data services, the mobile ecosystem is flourishing, providing a platform for innovation that is generating employment opportunities and spurring the creation of new services.

This wave of growth is underpinned by increased availability of mobile data.

By 2020, sixty per cent of mobile connections are forecast to run over mobile broadband networks, almost double the number from 2016. In the same period, mobile data traffic is expected to grow by sixty-six per cent.

Global data flows are also creating new degrees of connectedness among economies, and digitalisation can positively impact GDP, and this surge in data is critical to economic opportunity in Sub-Saharan Africa.

In this new data driven world, the mobile industry is focused on building the trust and confidence of users and, in so doing, enable data innovation that benefits citizens.

This will hinge on the implementation of certain and consistent rules for data privacy that apply to all service providers.

Today, there are significant discrepancies within the region regarding principles incorporated into data privacy laws and how they are implemented nationally. In some countries, mobile licence conditions stipulate that certain user information or accounting information may not be transferred outside the country.

In those same countries, other service providers are not subject to the same restrictions. If mobile operators are prevented from transferring data outside the country, it will inhibit their ability to bring the benefits of centralised cloud systems to the region.

This will make operating within the global economy more difficult, and will deny consumers the innovative services and other benefits that come from fair competition and economies of scale.

In respect to data usage, mobile operators are also often subject to privacy-related restrictions in their licences or national law regarding what they can and cannot do with user data. In some circumstances, this may be reasonable and proportionate, however, we would urge governments to limit such restrictions to only those that are strictly necessary and, in any case, apply equally to all providers of communications or equivalent services.

Whilst inconsistent application of rules will affect mobile operators’ ability to compete, critically it prevents consumers’ privacy expectations from being met in a consistent way. To maximise growth, consumers must have confidence that data is being protected.

However, as the lines blur between what type of service each service provider delivers, consumers are not always aware of the different privacy rules that apply or which provisions only impact one segment of the market.

This can lead to a degradation of trust, meaning consumers are less willing to share information, less confident that their data will be used in accordance with stated mobile privacy policies and ultimately less likely to use data-based services.

Creating a regulatory environment across Sub-Saharan Africa that not only protects the privacy of consumers through consistent application of privacy rules but encourages the mobile industry’s ability to deliver innovative services is vital to unlocking social and economic benefits across the region.

The mobile industry urges governments throughout Sub-Saharan Africa to avoid legislating for specific types of data and instead focus on individual privacy concerns – ensuring that obligations are not tied to the type of service provider.

This will guarantee that all providers of data services are subject to the same privacy regulations, creating an environment where consumers feel their data is safe and protected.

This will allow all service providers to compete in the provision of data-based services and contribute to the growth of the data economy throughout the region.

Only by creating a level-playing field in applicable regulation – regulation that not only protects consumers in a consistent way, but also promotes innovation – can digital technologies realise their full social and economic potential in Sub-Saharan Africa.

 


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

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9PSB Empowering Women Entrepreneurs, SMEs Owners With Agent Banking Opportunities

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9 Payment Service Bank (9PSB), Nigeria’s digital payment service bank, focused on financial inclusion has reiterated its support to Nigerian women entrepreneurs and Small and Medium Scale Enterprises through its agent banking business opportunities that will scale up their revenue base and improve their standard of living at the 2024 South-West Women Chamber of Commerce and Industry, Emerging Market Emerging Market Summit and Expo.

 

The event themed: Women Entrepreneur as Catalyst for Sustainable Development and Economic Growth held at Lagos State Co-operative Federation (LASCOFED) aimed at training and empowering over 500 women participants on entrepreneurship skills and fostering market link and economic growth, had in attendance women entrepreneurs and SMEs owners across South-West region who have been using their skills and resources to make purpose driven contributions to the society.

Speaking at the event, the Chief Executive Officer, and Managing Director, 9 Payment Service Bank, Branka Mracajac, represented by the Head of Sales Distribution and Strategic Partners, 9 Payment Service Bank (9PSB), Kunle Isiaka commended the women for their resilience and viable contributions to their communities through the various initiatives and businesses.

‘’I am indeed very thrilled to see these amazons who have been breaking all barriers without limitation in all strata of the society, women are truly the bedrock of the society, when a woman is trained, a nation is of course trained, we cannot over emphasize the need for the women the be financially included, empowered, and given the required support to thrive.

It is understood that a reasonable number of the women folks lack the basic financial knowledge, and many are financially excluded from the formal financial system, this has impacted to an extend their means of doing business.

A report by EFInA states that at least thirty-eight million (that is, 36%) Nigerian adults still do not have a bank account but majority of them have phones, it also shows that four out of every 10 Nigerians are financially excluded, and they are mostly females.

In Lagos State, there are at least eight million adults between the 18 years and above who live in Lagos and more influents daily. Out of this number, 54% of adults are business owners or traders and 28% of them receive payment digitally. With this statistics, 9 Payment Service Bank is working and consolidating on these areas.

“In addition, 91% of Lagos adult females are currently financially served, 6% of women in Lagos have access to credit facility, while we focus on the 8% excluded Lagosian, although our license does not permit us yet to give out loans, but we are doing everything possible to ensure we support the women through our agent banking training geared towards women empowerment,” Kunle added.

“As a bank providing services to the banked and underbanked, we dwell on strategic partnership with other players in the industry because we cannot do it all alone, we have the mandate to drive financial inclusion and ensure that every household is financially included. Also, a robust agent network spreading across the country to facilitate financial transactions have been of tremendous progress.

“We have empowered over 18,000 agents out of which over 45 per cent of them are women. As we make progress in this journey, our Service Location Partners will continue to engage you at your various locations with necessary support to thrive as a merchant in the payment services industry,” he remarked.

 


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Google Calls for Applications for Startups AI Accelerator Africa

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Google on Monday announced the opening of applications for the 8th cohort of its Google for Startups Accelerator Africa program. This cohort will have a strong focus on startups leveraging artificial intelligence (AI) and machine learning (ML) to address critical challenges and unlock new opportunities across the continent.

Startups are the lifeblood of innovation, driving economic growth, creating jobs, and solving some of society’s most pressing challenges. In Africa, digital transformation is accelerating rapidly and startups play a vital role in shaping the continent’s future from fintech and agritech to healthcare and education.

The Google for Startups Accelerator Africa is a three-month, equity-free virtual program that provides African startups with mentorship, technical resources, and access to a global network of experts and investors. Since its inception in 2018, the program has supported 106 startups from 17 African countries, and have collectively raised over $263 million and created more than 2,800 direct jobs.

“We’re excited to support the next generation of African AI pioneers through the Google for Startups Accelerator, providing them with the resources and mentorship they need to build successful, impactful businesses” said Folarin Aiyegbusi, Head of Startups Ecosystem, Africa at Google. “Africa’s tech ecosystem is a hotbed of innovation, and AI has the potential to be a transformative force across various sectors.”

The Class 8 program will run from June to September 2024 and will include:

  • Equity-free support: Up to $350,000 in Google Cloud credits.

  • Mentorship: Personalised guidance from Google AI experts, seasoned entrepreneurs, and industry leaders.

  • Technical workshops: In-depth training on AI/ML development, product strategy, and scaling.

  • Global network: Connections to potential investors, partners, and customers.

  • Community: A supportive network of fellow founders facing similar challenges and opportunities.

Applications are open from April 29 to May 20, 2024, and can be submitted online at g.co/AcceleratorAfrica.  Eligible startups must be based in Africa or building Africa-centric solutions and should be utilising AI/ML in a transformative way.


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MTN Holds Graduation Ceremony for MIP Cohort 2 Fellows

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MTN Nigeria in collaboration with Pan-Atlantic University (PAU) held a graduation ceremony for the graduands of the second edition of its Media Innovation Programme (MIP) at the Lagos Business School, Lekki, Lagos on Friday, 26th April 2024.

Launched in 2022 in partnership with the School of Media and Communication, Pan Atlantic University, MIP is a six-month fully funded certificate fellowship set up to empower media practitioners and content creators to gain deeper insight into the ever-evolving media landscape.

Speaking about the benefits of the programme, Odunayo Sanya, Executive Director, MTN Foundation, said, “As fellows of the MTN MIP, we expect to hear of you, we expect to see you, visibly breaking new grounds, pushing the frontiers, and indeed setting very good standards.

“At MTN, this is our DNA, we do not leave people the way met them and when you look at our story, even as a commercial business, that’s the way it’s been.

“MTN has made a commitment to be a part of the sustainable development of Nigeria. We know we can’t do it alone, and that’s why we look for avenues like this and join hands to deliver transformation.”

The Dean of the School of Media and Communication, Pan-Atlantic University, Dr. Ikechukwu Obiaya, expressed his delight at the completion of the second edition of MIP. Sharing his congratulatory messages, he said, “Knowledge is power, but I’d ask this question, now that you have this knowledge, what are you going to do with it? You have all successfully completed the certificate programme which have consisted in a transmission of knowledge and knowledge as we know is empowering.

“But then knowledge could be useless if we do not apply it. So, I ask again, now that you have this knowledge what are you going to do with? I’d like to make a suggestion and that is to use knowledge to work towards change.

“We all complain a lot about the way things are and we could limit ourselves to those complaints, but the challenge is for us to actually make a difference in striving to improve the space in which we find ourselves. I don’t think any of us here will be able to change the world, but we can change the square-meter within which we find ourselves. Use knowledge to enrich the community.

“So while congratulating you, I also charge you in the goal of wanting to improve self, society and the particular space that you find yourself, I do hope that you will take up this charge to work with us in achieving these goals.”

Among the congratulations, the event’s highlight is inarguably the presentation of the award of excellence to two fellows, Chinenye Anuforo for Innovative Reportage on MTN Foundation and Abdulrasheed Hussain, Chairman’s Prize for innovation, who demonstrated diligence and hard work during their studies. The awards were presented.

Over the last two years, the MIP programme has proven to be one of the pioneers in training fellows in media and innovation in Nigeria. Through its capacity building, the MIP programme is posed to innovate the Nigerian media landscape.


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