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H+K Nigeria bags LaLiga

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Hill+Knowlton Strategies (H+K) has been appointed as LaLiga de Fútbol Professional’s (LaLiga) PR agency in Nigeria.

Headed out of the H+K Lagos office, the team will help to develop the Spanish national football league’s communications strategy all across Africa.

H+K will focus on the PR strategy, media and influencer engagements with LaLiga ambassadors, communications and relationship-building activities such as local partnerships and brand activations in Nigeria.

Global Communications Director, LaLiga, Joris Elvers, said: “The aim of the LaLiga Global Communications team is to build the organisation’s reputation, and expand awareness of its football clubs beyond Real Madrid and FC Barcelona. H+K’s strong media relations and knowledge of the market will help capture the passion, drama and suspense of LaLiga’s football.”

“Our intention is to be closer to the fans in Nigeria, which for us is a very important territory, and we want to bring the Nigerian fans the best league in the world, boasting many of the greatest sporting spectacles” she added.

“We are delighted to be partnering with LaLiga,” said Tokunboh George-Taylor, Managing Director, H+K Nigeria. “We hope to increase LaLiga’s share of voice and present the league as not just a football league, but as an entertainment spectacle, whilst also highlighting the organisation’s commitment to social responsibility and fair play”.

Since 2016, LaLiga has had an office in Nigeria, as part of their international development all over the world, and specifically in Africa together with another office in South Africa. Through this office, LaLiga aims to support football development in Nigeria through its partnership with the Nigeria Professional Football League NPFL, and to promote the Spanish Football as the model to develop African football talent.

Founded in 1984, LaLiga is a sports association comprising of all the clubs in the first and second division of the national Spanish football competition. The Spanish competition is widely recognised as the world’s best, based on the number of international competitions won, and on individual accolades received by the world’s best.

LaLiga’s main product is its televised competition, however the organisation is also responsible for the production of matches, and operates as an entertainment and content creation company, engaging LaLiga’s international fan base through its online and social media channels.

The H+K Lagos office started operations in 2015, and represents several multinational clients including P&G, Canon, Visa, Cisco, Hogan Lovells, pladis, OVH, Lenovo, and Eko Atlantic City.

 

Hill+Knowlton Strategies, Inc. is an international communications consultancy, providing services to local, multinational and global clients. The firm is headquartered in New York, with 87 offices in 49 countries, as well as an extensive associate network. The agency is part of WPP, one of the world’s largest communications services groups.


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

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Nestlé Commits to Boosting West Africa Solar Rollout Through Partnership

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Renewable energy firm Daystar Power Group has expanded its installed solar capacity across West Africa through a partnership with Nestlé, bringing total deployments to 6,884 kilowatt-peak (kWp), or nearly 7 megawatts (MW), in what the company describes as one of the largest commercial and industrial solar partnerships in the region.

Four manufacturing facilities across Nestlé sites in Côte d’Ivoire, Ghana and Senegal are now operational, with installations located in Abidjan, Tema and Dakar.

Daystar Power has installed 3,447 kWp across two sites in Abidjan, Côte d’Ivoire. In Ghana, a 2,547 kWp system powers Nestlé’s Tema factory, while in Senegal an 890 kWp installation operates at the Dakar facility.

The company said each system is designed to deliver measurable environmental impact, including reduced greenhouse gas emissions and improved energy resilience.

The installations are tailored to local operational and grid conditions to ensure reliable renewable energy supply while supporting Nestlé’s net-zero ambitions and its commitment to reducing greenhouse gas emissions.

“Nearly 7MW across four Nestlé facilities is a number we are proud of, but what it represents matters more than the figure itself. It means that one of the world’s most demanding manufacturers has tested our model, trusted it, and come back. Our job now is to keep earning that across every market where industry needs energy it can count on,” said Yischai Beinisch, CEO of Daystar Power Group.

Samer Chedid, CEO of Nestlé Central and West Africa Region, said: “This investment reflects our commitment to building a business that not only grows but does so responsibly.

“By advancing solar energy projects in Ghana, Côte d’Ivoire and Senegal, we are embedding sustainability into our growth, reinforcing our role as a force for good, creating long-term value for communities and ensuring that our footprint actively contributes to a cleaner, more resilient future.”


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NCGC, SMEDAN Partner on MSME Financing Support

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The National Credit Guarantee Company Limited (NCGC) and the Small and Medium Enterprises Development Agency of Nigeria (SMEDAN) have signed a Memorandum of Understanding (MoU) aimed at supporting access to finance for Micro, Small and Medium Enterprises (MSMEs) in Nigeria.

The agreement was signed at the NCGC headquarters in Abuja and outlines areas of cooperation between the two agencies, including financial literacy programmes, credit guarantee support, capacity building, and other initiatives targeted at small businesses.

Speaking at the signing ceremony, NCGC Managing Director and Chief Executive Officer, Dr. Bonaventure Okhaimo, said the partnership is intended to provide a framework for expanding financing opportunities available to MSMEs.

According to him, small and medium-sized enterprises play a significant role in economic activity and employment generation across the country.

Okhaimo said NCGC has facilitated ₦32.78 billion in credit and provided over ₦13.09 billion in guarantees through its partnerships with financial institutions. He added that 1,478 businesses and entrepreneurs have benefited from the financing interventions, with 1,682 jobs reportedly created or sustained.

Also speaking, SMEDAN Director-General, Charles Odii, said the collaboration would enable the agency to connect more small businesses with available financing opportunities, particularly Nano and Micro enterprises that often face challenges accessing credit.

The two organisations said the partnership would also involve stakeholder engagement and awareness campaigns to provide information on financing options and the use of credit guarantees in lending arrangements.

The agreement forms part of ongoing efforts by both agencies to support enterprise development and improve access to financial services for small businesses across the country.

Observers say access to finance remains one of the major constraints facing Nigerian MSMEs, making collaborations between public institutions an important aspect of broader economic development initiatives.

 


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Elon Musk Loses Trillionaire Status as $500Bn Vanishes in Days

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Elon Musk is no longer a trillionaire after a sharp global sell-off in technology stocks wiped an estimated $500bn (£379bn) from his personal fortune.

Elon Musk Loses Trillionaire Status as $500bn Vanishes in Days

Elon Musk

The billionaire entrepreneur Elon Musk had recently become the first individual to reach the trillion-dollar milestone following a record-breaking listing surge for his rocket company SpaceX earlier this month.

However, shares in SpaceX have since fallen by around 30% from their peak, while Tesla was also caught in a broader technology market downturn on Tuesday, June 23.

His net worth now stands at $957.1bn, according to analysis by Bloomberg, while calculations by Forbes suggest his fortune previously peaked at $1.45tn last week.

The drop in Musk’s wealth over the past week exceeds the total fortune of Larry Page, whose estimated net worth stands at just under $297bn.

The decline comes amid two consecutive days of losses on Wall Street, with more than $89bn wiped from Tesla’s market value after its shares fell 5.8% on Tuesday. Chipmaker Nvidia also dropped 4.1% during the same session.

Traders have warned that further volatility may follow after memory-chip producer Micron Technology prepares to release its third-quarter results, amid concerns that artificial intelligence valuations may be overheating.

Investment bank Goldman Sachs cautioned that AI-linked stocks could be vulnerable if there are signs of slowing investment from major tech firms.

Ben McKeown, an investment manager at Dowgate Wealth, said Musk’s fortune remains highly exposed due to its concentration in two major holdings.

He said: “The old adage is, you concentrate to build wealth and diversify to keep it. Musk is the most extreme example of this.

Almost his entire net worth sits in Tesla and SpaceX, which have been extremely volatile, especially SpaceX as the shareholder base starts to be unlocked and becomes free to sell.”

Musk had briefly become the world’s first trillionaire on June 12 following the listing surge of SpaceX, which saw its shares jump as much as 67% in its first three days of trading after an IPO that valued the company at more than $1.8tn.

However, the stock later fell for three consecutive sessions, erasing around $928bn in market value from a peak of $2.9tn to just over $2tn, before a slight recovery.

The scale of his recent wealth decline is now considered the largest on record, surpassing his previous loss in 2022 when his fortune fell by an estimated $165bn amid a slump in Tesla shares.

Another billionaire affected by recent market turbulence is Larry Ellison, whose net worth peaked at around $400bn last September before falling to approximately $210bn following a major sell-off in Oracle shares.


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