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Apple Leads Samsung, Huawei at the Worldwide Smartphone Market

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Worldwide Smartphone Market statistics has shown that Apple has overtaking Samsung to the Top Position of Smartphone Market, While Overall Shipments Decline 6.3% in the Fourth Quarter of 2017.

 

A slower than expected 2017 holiday quarter closed out the year bringing minimal change to the worldwide smartphone market when compared to 2016.

 

According to International Data Corporation (IDC) preliminary data from the Worldwide Quarterly Mobile Phone Tracker, smartphone vendors shipped a total of 403.5 million units during the fourth quarter of 2017 (4Q17), resulting in a 6.3% decline when compared to the 430.7 million units shipped in the final quarter of 2016.

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For the full year, the worldwide smartphone market saw a total of 1.472 billion units shipped, declining less than 1% from the 1.473 billion units shipped in 2016.

 

Developed markets such as China and the United States both witnessed a decline during the quarter as consumers appeared to be in no rush to upgrade to the newest generation of higher-priced flagship devices.

 

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Anthony Scarsella, research manager, Mobile Phones at IDC, said “The latest flock of posh flagships may have had consumers hitting the pause button in the holiday quarter”.

 

“With ultra-high-end flagships all the rage in 2017, many of these new bezel-less wonders proved to be more of a luxury than a necessity among upgraders.

Even though we have seen new full-screen displays, advanced biometrics, and improved artificial intelligence, the new and higher price points could be outweighing the benefits of having the latest and greatest device in hand.”

 

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Jitesh Ubrani, senior research analyst with IDC’s Worldwide Mobile Device Trackers, said “In the presence of ultra-high-end flagships, the still high-priced flagships from the previous generation seemed far more palatable to consumers in 2017.”

 

“Many high-profile companies offered their widest product portfolio ever in hopes of capturing a greater audience.

 

“Meanwhile, brands outside the top 5 struggled to maintain momentum as value brands such as Honor, Vivo, Xiaomi, and OPPO offered incredible competition at the low end, and brands like Apple, Samsung, and Huawei maintained their stronghold on the high end.”

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Smartphone Vendor Highlights shows that Apple experienced a slight downturn from the previous holiday quarter as iPhone volumes reached 77.3 million units, a year-over-year decline of 1.3%.

 

Volumes were still enough to push Apple past Samsung and back into first place in the smartphone market, largely because of iPhone 8, 8 Plus, and iPhone X.

 

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Apple continues to prove that having numerous models at various price points bodes well for bringing smartphone owners to iOS.

 

Although demand for the new higher priced iPhone X may not have been as strong as many expected, the overall iPhone lineup appealed to a wider range of consumers in both emerging and developed markets.

 

Apple finished second for the full year in 2017 shipping 215.8 million units, up 0.2% from the 215.4 million units shipped in 2016.

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Samsung remained the overall leader in the worldwide smartphone market for 2017 despite losing out to Apple in the fourth quarter.

 

The Korean giant shipped 74.1 million units in 4Q17, down 4.4% compared to the 77.5 million units from last year.

 

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Samsung finished the year with 317.3 million shipments, up 1.9% from the 311.4 million shipments in 2016.

 

Despite the failure of the Note 7 combined with the endless collective pressure from Chinese players along with Apple, Samsung has managed to remain on top through thick and thin.

 

The pending arrival of their next flagship, the Galaxy S9, may represent the brand’s best chance of winning over both new and current customers in 2018.

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Huawei continues to hold the number three position despite intensified competition from growing Chinese players such as OPPO and Vivo.

 

Huawei shipped 41.0 million units, down 9.7% from the 45.4 million shipped in the fourth quarter of 2016.

 

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The 2017 results look much better for the Chinese giant as the Honor brand helped pushed sales both inside and outside of China.

 

Huawei shipped 153.1 million units, up 9.9% from the 139.3 million unit shipped in 2016.

 

The Mate series and Honor sub-brand continued to drive crucial volume in numerous markets, while the Y series thrived at the low-end.

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Recent aspirations for breaking into the U.S. market are on hold as both AT&T and Verizon recently cut ties to bring Huawei flagships to the U.S.

 

Entering the U.S. through an official carrier remains critical for Huawei if it wishes to eventually dethrone market leaders Apple and Samsung.

 

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Xiaomi managed to double its share to 7% from 3.3% during the holiday quarter last year.

 

This comes as no surprise since the company has continued to focus on growth outside China, with India and Russia being two of its largest markets.

 

The company has been expanding its number of Mi Stores and Mi Service Centers, with fast buildout coming in markets like Indonesia.

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It also appointed Lazada to be the official online store and partnered with Indosat to offer a telco bundling package, where consumers can get Xiaomi’s smartphone for free by purchasing a data package for a one-year period.

 

In India, Xiaomi also launched Redmi Y-series in India and roped in Bollywood celebrity Katrina Kaif to endorse the selfie-centric smartphone series as its first product endorser.

The Redmi 5A, which was launched at US$78, saw more than a million devices being sold within a month.

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The brand continued to expand its retail presence by adding more preferred partners, launching new Mi stores, and partnering with large format retail stores.

 

OPPO dropped one place to the 5th position as the company shipped 27.4 million smartphones while managing to maintain 12% growth for the full year, amounting to 111.8 million smartphones.

 

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Like Xiaomi, OPPO has also managed to move beyond the domestic Chinese market and gain a foothold in other Asian countries like India, Indonesia, and Vietnam.

 

In Indonesia, it launched the new F5 series in 4Q17 and also announced its partnership with AOV, a MOBA game.

 

It ran a “selfie campaign” tour in many big cities in Indonesia to promote the AI feature in its selfie camera.

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In India, it continued to invest in celebrity endorsements and events.

 

However, it faced a slight decline as it made some changes to its channel strategy by being more selective about its retail partners.

 

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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

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MENXTT TECH NG Offers Affordable Dell Laptops with Flexible Payment Plans

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MENXTT TECH NG, a Lagos-based technology company, has launched an initiative to make quality Dell laptops more affordable for Nigerians through flexible payment plans and extended warranty support.

MENXTT TECH NG Offers Affordable Dell Laptops with Flexible Payment Plans

The company said the initiative was aimed at helping students, entrepreneurs, professionals and small businesses acquire reliable computing devices despite rising technology costs.

According to the company, customers can now purchase premium pre-owned Dell Latitude, Dell Precision and Dell Inspiron laptops at competitive prices, with selected models available under staggered payment arrangements.

The laptops, it said, are designed to meet the needs of users ranging from students and office workers to architects, engineers, software developers, graphic designers and video editors.

Speaking on the initiative, the Co-Founder of MENXTT TECH NG, Mr Anthony Emeka Nwosu, said access to quality technology should not be limited by financial constraints.

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“A laptop is no longer a luxury; it is an essential tool for education, business and career development.

“Unfortunately, many people are forced to settle for unreliable devices because of the high cost of new laptops.

“At MENXTT TECH NG, we want to bridge that gap by providing durable Dell business laptops at affordable prices, backed by a full one-year warranty and flexible payment plans.

“We want every student, entrepreneur, freelancer and business owner to have access to technology that helps them succeed,” he said.

Nwosu explained that every laptop undergoes comprehensive testing before delivery and comes with a one-year warranty, an original charger, a complimentary laptop bag, Windows 11 operating system and Microsoft Office Suite pre-installed.

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He added that the company, an authorised Bitdefender Antivirus reseller in Nigeria, also installs genuine Bitdefender security software on every system to protect customers against cyber threats.

According to him, customers requiring additional productivity tools can also have licensed Foxit PDF software installed on their devices.

Nwosu said the flexible payment option was introduced in response to prevailing economic realities, enabling customers to spread payments over an agreed period.

He noted that the arrangement would make it easier for students, startups and growing businesses to acquire quality computers without placing excessive pressure on their finances.

Beyond laptop sales, the company provides information technology consultancy, computer repairs, software licensing, cybersecurity solutions and digital transformation services to organisations across Nigeria.

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He reaffirmed the company’s commitment to supporting Nigeria’s digital economy by making dependable computing devices and enterprise technology solutions more accessible to individuals and businesses.

According to him, the initiative reflects MENXTT TECH NG’s vision of combining affordability, quality products and professional after-sales support to help more Nigerians participate in the country’s expanding digital ecosystem. (NAN)

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NITDA Calls for Collaboration to Harness Emerging Technologies for Inclusive Growth

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National Information Technology Development Agency (NITDA) has called for stronger collaboration among government, industry, academia and technology professionals to accelerate digital innovation and drive inclusive economic growth in Nigeria.

NITDA Calls for Collaboration to Harness Emerging Technologies for Inclusive Growth

Dr. Aristotle Onumo, Director, Stakeholder Management and Partnerships, representing the Director General of NITDA, delivers a goodwill message at the 20th International Conference on Technology and Computing (RISE 2026) in Jos, reaffirming the Agency’s commitment to fostering digital innovation, strategic collaboration, and a technology-driven future for Nigeria.

The agency made the call at the 20th Nigeria Computer Society (NCS) International Conference 2026, held in Jos, Plateau State, where stakeholders examined strategies for leveraging emerging technologies to strengthen national development.

Speaking on behalf of the Director-General of NITDA, Mr Kashifu Inuwa, the agency’s Director of Stakeholders Management and Partnerships, Dr Aristotle Onumo, said Nigeria’s digital transformation would depend on sustained investment in innovation, digital skills, research and strategic partnerships.

According to him, collaboration across the public and private sectors is essential to translate emerging technologies into practical solutions capable of improving governance, creating jobs and enhancing the country’s global competitiveness.

Onumo said NITDA remained committed to implementing its Strategic Roadmap and Action Plan through initiatives that promote digital literacy, research and development, innovation ecosystems, cyber sovereignty and emerging technologies.

He added that the agency was expanding opportunities for innovators, entrepreneurs and startups through platforms designed to encourage collaboration, investment and technology-driven enterprise.

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“We are transforming Digital Nigeria into the nation’s foremost innovation platform where policymakers, investors, startups, researchers and technology companies can collaborate to accelerate economic growth and digital transformation,” he said.

He urged innovators, startup founders and technology professionals to participate actively in the forthcoming Builders Summit by showcasing indigenous solutions capable of addressing Nigeria’s development challenges.

Declaring the conference open, the Governor of Plateau State, Mr Caleb Mutfwang, described digital technology as a critical driver of governance and economic development.

Mutfwang said his administration had adopted digital solutions to improve public service delivery, modernise government operations and enhance internally generated revenue.

He also identified technology as a key enabler for agricultural transformation, increased productivity and improved food security, urging participants to ensure that deliberations at the conference translate into practical outcomes for national development.

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Earlier, the President of the Nigeria Computer Society (NCS), Prof. Muhammad Sirajo, said the conference was organised to strengthen collaboration among policymakers, researchers, regulators, technology professionals and industry leaders.

Sirajo said the conference, with the theme “Harnessing Digital Innovation and Emerging Technologies for Inclusive Growth and Economic Renaissance (RISE 2026),” focused on exploring how innovation could accelerate Nigeria’s socio-economic development.

He identified artificial intelligence, blockchain, cloud computing, cybersecurity and robotics as among the technologies shaping the future of economies across the world.

According to him, Nigeria’s youthful population and expanding digital ecosystem provide a strong foundation for building a globally competitive economy through sustained investment in digital infrastructure, innovation and skills development.

The conference attracted government officials, regulators, academics, development partners, technology professionals and private-sector stakeholders to deliberate on policies and innovations aimed at accelerating Nigeria’s digital transformation and inclusive economic renaissance.

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Hon. Minister Dr. Kingsley T. Udeh and ASUS To Unveil First of a Kind Flagship Store in West Africa

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In a landmark moment for Nigeria’s technology retail sector, the Honourable Minister of Innovation, Science and Technology, Dr Kingsley Tochukwu Udeh SAN, will on Monday, August 3rd, commission a landmark ASUS Flagship Store in partnership with Nigeria’s leading e-commerce group Konga. The state-of-the-art facility is widely regarded as the first initiative of its kind in West Africa.

Hon. Minister Dr. Kingsley T. Udeh and ASUS To Unveil First of a Kind Flagship Store in West Africa

The commissioning will witness the visit of senior executives from the world-renowned technology brand to Nigeria, including EMEA General Manager, Mr. Aaron Tsai, alongside other. One of the purposes of their visit is to reinforce the strategic partnership with Konga and solidify the collaboration between both organisations, further demonstrating ASUS’ commitment to the Nigerian market.

The event is expected to also bring together key stakeholders from government, the technology industry, business community, and the media for what promises to be a defining moment in the evolution of technology retail in the region.

The development comes as Konga continues to accelerate its strategic partnerships with some of the world’s leading technology brands.

For years, Nigerian consumers have demanded more than just access to genuine technology products. They have increasingly sought immersive experiences, expert guidance, after-sales support, and greater confidence when making technology investments. The next chapter in this journey appears to address many of these expectations in a bold and innovative way.

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The forthcoming announcement is expected to bring together global innovation in a manner that reflects the changing realities of today’s technology consumer. It also reinforces the growing confidence that leading international technology companies continue to place in Nigeria as one of Africa’s most strategic digital markets.

Industry analysts note that partnerships of this nature are becoming increasingly important as consumers place greater emphasis on authenticity, hands-on product experiences, technical support, and trusted purchase channels. Beyond selling devices, the future of technology retail lies in building complete customer experiences.

As anticipation builds for Monday, one thing is certain: the ASUS-Konga partnership promises to set new standards for tech retail in West Africa, elevating customer experience and reinforcing Nigeria’s digital transformation narrative.

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