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Mobile Ecosystem to Worth Over $50B to West Africa Economy by 2022 – GSMA

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The mobile industry in West Africa is forecast to contribute more than $50 billion annually to the region’s economy by 2022, according to a new GSMA study published yesterday at the ‘Mobile 360 – West Africa’ event being held in Abidjan, Côte d’Ivoire.

The new report, The Mobile Economy: West Africa 2018, calculates that the region’s mobile ecosystem contributed $37 billion in value last year, equivalent to 6.5 per cent of GDP1, and will grow to $51 billion (7.7 per cent of GDP) within five years. The economic contribution over this period will be spurred by strong subscriber growth and the move to mobile broadband networks and services.

“Today’s report demonstrates the vital role West Africa’s mobile ecosystem is playing in driving economic growth and empowering citizens across the region, as well as in delivering against many of the targets of the UN’s Sustainable Development Goals.

However, further work is required as more than half of West Africa’s citizens are not yet connected to a mobile service, excluding them from the socio-economic benefits that mobile delivers,” said John Giusti, Chief Regulatory Officer at the GSMA.

Large Youth Populations Driving Subscriber Growth

At the end of 2017, there were 176 million unique mobile subscribers2 across the West Africa sub-region, which comprises the 15 members of the Economic Community of West African States (ECOWAS)3. This is equivalent to a penetration rate of 47 per cent of the region’s population, up from just 28 per cent at the start of the decade.

Strong subscriber growth is forecast to continue over the coming years; 72 million additional mobile subscribers are expected to be added in West Africa by 2025, lifting subscriber penetration to 54 per cent. Much of this growth is attributable to the demographic situation across the region, as large youth populations are expected to take out mobile subscriptions as they reach adulthood. According to the report, more than 40 per cent of the population in many countries across Sub-Saharan Africa are below the age of 16.

Meanwhile, the transition to mobile broadband in West Africa is being driven by the expansion of 3G and 4G networks, lower data tariffs and the increasing affordability of smartphones.

3G networks now cover two-thirds of the regional population and 4G adoption is also rising rapidly. As of March 2018, there were 29 live 4G (LTE) networks in nine countries across West Africa, six of which have launched in the last year. 3G and 4G together accounted for 36 per cent of West African mobile connections in 2017 and are forecast to rise to 94 per cent of the total by 2025.

Local operators are expected to spend $8 billion (capex) over the next two years building out and upgrading their networks.

Mobile Powering Economic Growth and Jobs

The expected increase in the mobile ecosystem’s contribution to the West Africa economy over the next five years will be due primarily to productivity gains.

The greater availability of mobile broadband networks, for example, will enable improved access to information and services, which in turn drives efficiencies in business processes across many industries, including finance and health.

Alongside the economic contribution, the mobile ecosystem also supports jobs and contributes to public funding.

Last year, the mobile industry in West Africa provided employment to more than 200,000 people, predominantly in the retailing and distribution of services and handsets, and made an annual tax contribution to the public finances of governments of $4 billion.

“Connecting a new generation of mobile subscribers across West Africa requires a new era of collaboration between industry and governments in order to implement policies that encourage network expansion, innovation and affordability.

In addition to the work of operators to expand and improve networks, significant effort from governments at all levels is needed to create the right conditions for continued investment,” added Giusti.


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Lebara Nigeria Becomes Member of GSMA Network

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Lebara Nigeria has become a member of the Global System for Mobile Communications Association (GSMA) as it expands operations in the West African country.

Lebara Nigeria Becomes Member of GSMA Network

The membership places Lebara Nigeria within a global network of more than 1,000 mobile operators, device manufacturers, technology companies and digital service providers.

Through the GSMA, the company will have access to industry research, technical standards, policy engagement and industry initiatives.

Lebara Nigeria said the move reflects its participation in the wider telecommunications ecosystem as it develops its operations in Nigeria’s mobile market.

Nigeria’s telecommunications sector plays a central role in the country’s digital economy, with more than 170 million active mobile subscriptions supporting services such as digital payments, e-commerce, education and healthcare.

Industry analysts say participation in international bodies such as the GSMA supports knowledge sharing and the adoption of industry standards.

Lebara Nigeria said GSMA membership will support its engagement with industry developments and policy discussions in the telecommunications sector.

The company said it remains focused on operating in Nigeria’s mobile telecommunications market as demand for connectivity continues to grow.

GSM Association is the advocacy and lobbying organization for the mobile communications industry, representing more than 1,000 mobile operators as full members and a further 400 companies in the broader mobile ecosystem as associate members.


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Vitel Wireless Warns Public, Says it Not Running any Investment Scheme

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Management of Vitel Wireless, mobile virtual network operator (MVNO), has distanced the company from a fraudulent scheme operating under the name: “Vitel Shares Services.”

Vitel Wireless Warns Public, Says it Not Running any Investment Scheme

In an official statement, the management clarified that Vitel Wireless is not selling shares or running any investment schemes.

They warned that the operators of “Vitel Shares Services” are using unauthorised websites, mobile applications, social media promotions, and bank accounts falsely linked to Vitel Wireless to mislead the public.

The statement reads: ​“The attention of Vitel Wireless has been drawn to a fraudulent scheme operating under the name ‘Vitel Shares Services.’

“We wish to state clearly that Vitel Wireless has no affiliation with Vitel Shares Services, or any platform claiming to offer Vitel shares, investments, or financial products through unofficial channels.

“We do not solicit investments through agents, social media, websites, apps, or third parties. Any platform claiming to offer Vitel Wireless shares or investments outside our official channels is fraudulent and should be treated as such.

“We urge the general public to remain vigilant and verify all information through official Vitel Wireless communication channels before making any payments or sharing personal data.”


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Airtel Nigeria Deepens Focus on Data Usage Transparency @ Customer Forum

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Airtel Nigeria has concluded its second Customer Forum in Abuja, bringing together a large section of customers including high-volume data subscribers, 5G customers, and key stakeholders in another landmark engagement aimed at addressing concerns around data usage, transparency, and customer experience.

The forum themed “Understanding Your Data and Taking Control 2.0.” aimed to strengthen trust in Nigeria’s rapidly evolving telecommunications landscape. The session also featured inputs from representatives of the Nigerian Communications Commission (NCC).

Delivering the Keynote remarks, Dinesh Balsingh, CEO of Airtel Nigeria, who was represented by Femi Adeniran, Director, Corporate Communications and CSR, emphasised that trust remains the most valuable currency in telecommunications, and Airtel remains committed to strengthening customer confidence through transparency and continuous engagement.

He explained that discussions around data consumption have become increasingly important as digital lifestyles evolve, with smartphones, cloud services, video streaming and emerging artificial intelligence applications significantly influencing data usage patterns.

According to him, Airtel recently introduced the Airtel Data Calculator, an innovative tool designed to help customers estimate their data needs based on online activities such as multimedia streaming, video calls, social media usage, and gaming.

“The purpose of the Airtel Data Calculator is to provide greater visibility, support informed decision-making and place more information directly in the hands of customers. Because transparency should never be viewed as a compliance exercise. Transparency is good business,” he stated.

He further reassured customers that Airtel has no incentive to shortchange subscribers through inaccurate billing, forced spending or unnecessary data depletion, stressing that the company’s growth depends on customer satisfaction, loyalty and trust.

Adeniran also highlighted Airtel’s continued investments in network infrastructure, fibre capacity, digital platforms, artificial intelligence capabilities, customer service systems and workforce development, noting that these investments are aimed at improving service quality and enhancing customer experiences.

Oladokun Oye, Director, Customer Experience, Airtel Nigeria, while welcoming participants to the event, said the forum was created to provide customers with an open platform for education, engagement and problem-solving, noting that the customer remains at the centre of Airtel’s business.

“Data has become central to everyday life, powering work, education, commerce, entertainment, healthcare and countless opportunities. As data usage grows, so too does the desire for greater visibility and understanding.

Today’s conversation is part of an ongoing journey. A journey toward greater transparency. A journey toward deeper understanding. And a journey toward a better customer experience for every Airtel subscriber,” he said.

The forum also featured practical demonstrations on data consumption management, device settings, and usage habits that impact data usage. It also included an interactive session by which Airtel teams provided clarifications and offered feedback to customers.

The Abuja event follows the successful maiden edition held earlier this year in Lagos and aligns with broader industry efforts led by the Nigerian Communications Commission (NCC) to improve consumer awareness, transparency, and confidence within the telecommunications sector.


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