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MTN, Twinpine Partner to Revolutionize Mobile Advertising in Nigeria

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Former Minister of Information and Communication Technology (ICT) Mrs. Mobola Johnson, Chief Enterprise Business Officer (CEBO) MTN Enterprise Business Unit, Mrs. Lynda Saint-Nwafor, General Manager, Marketing, Enterprise Business Unit, MTN, Mrs. Onyinye Ikenna-Emeka and CEO Terragon Group, Elochukwu Umeh at a stakeholder gathering for the enhanced version of MTN Mobile advertising in Lagos.
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MTN, Nigeria’s leading Information and Communications Technology (ICT) company in partnership with Twinpine, a Terragon company with specialties in mobile marketing, have unveiled an upgraded version of MTN Mobile Advertising.

 

Launched recently at a stakeholders’ gathering, the enhanced version of Mobile Advertising with self-service capability is a smart means of optimizing advertising budget, allowing brands and businesses to reach their profiled target audiences with ease.

 

At the launch were industry giants who were presented with a live demo of MTN Mobile Advertising and how the platform guarantees cost efficiencies while reaching the target audience.

 

Lynda Saint-Nwafor, Chief Enterprise Business Officer, MTN Nigeria, Speaking at the launch, stated that, “MTN as a brand aims to help its customers get the best of their business using the services that we provide.

 

“We’re particularly proud of our Mobile Advertising as it offers much more than receiving an SMS on your phone.

 

“MTN Mobile Advertising involves a wide array of channels like USSD, End-of-Call Notification, Balance Enquiry and Recharge Notification.

 

“With MTN Mobile Advertising, you have clear reach, targeting real-time engagement, real-time audience, permission marketing, lasting conversations and a door to a world of opportunities.

 

“We believe our customers will get the best of the platform and will be just as impressed as we are.”

 

MTN Mobile Ads is a complementary channel for advertising that makes integrated marketing communication plans more comprehensive and airtight.

 

As with most digital platforms, MTN Mobile Ads is measurable and can be tracked and the reports developed from the platform will show trends and extensive dynamics of targeted consumers.

 

The platform prides itself in being overtly exact when targeting audiences along the lines of age, gender, location, spend, device type and operating system amongst other metrics to better the business’ Return on Investment (ROI).

 

This solidifies the customers’ confidence in the fact that their actual target market, audience and group are being reached.

 

Elochukwu Umeh, Chief Executive Officer (CEO) Terragon Group, Commenting on how MTN Mobile Ads connects businesses with their target audiences, said, “The new version of our Mobile Ads platform delivers superior results on mobile for consumer goods, financial services and SMEs.

 

“The direct channel offers participating customers and businesses an opportunity to connect with their target audience in their mobile journey from discovery to conversion.

 

“It is our hope that more businesses will take advantage of the performance this channel is able to deliver for them.”

 

With almost 60 million subscribers in total; over 50 million of them fully profiled and a large percentage opted in, this Mobile Ads platform offers iSMS, USSD, End-of-call notifications, age, gender, flash SMS and location-based advertising amongst other features.

 

The latest “Mobile Economy” report from GSMA reveal that the mobile industry surpassed 5 billion unique subscribers last year and that total subscribers would approach 6 billion by 2025.

 

Going by these figures and recent trends, it is clear that ‘mobile’ is the future of advertising globally.


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

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NASENI Launches Inter-Agency Innovation Competition for MDAs

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National Agency for Science and Engineering Infrastructure (NASENI) has announced the launch of an Inter-Agency Innovation Competition and Awards to stimulate creativity and technological advancement among Ministries, Departments and Agencies (MDAs) of the Federal Government.

NASENI Launches Inter-Agency Innovation Competition for MDAs

NASENI

In a statement issued on Wednesday in Abuja, NASENI said the initiative was designed to harness innovative ideas from public servants that can drive indigenous industrialization, job creation and national progress.

According to the agency, the competition will provide a platform for MDAs to propose solutions in critical sectors such as health, agriculture, education and infrastructure, leveraging science and technology to improve public service delivery and enhance the quality of life for Nigerians.

“The competition seeks to promote collaboration and creativity among MDAs while addressing pressing national challenges through innovation,” the statement said.

NASENI urged interested MDAs to submit their entries through its innovation portal at naseni.gov.ng/innovation.

The agency reiterated its statutory mission “to develop and maintain a dynamic infrastructure to drive Nigeria’s indigenous industrialization, job creation and national progress,” adding that the competition would further strengthen efforts to unlock the nation’s potential through science and technology.


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Mandatory Biometric Verification for Starlink Users in Nigeria Begins

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Users of satellite internet service provider Starlink in Nigeria are being required to complete a biometric Know Your Customer (KYC) process as a precondition to continue enjoying their services, according to .biometricupdate.

Mandatory Biometric Verification for Starlink Users in Nigeria Begins

According to local reports, more than 66,000 Starlink subscribers in the country had a December 31 ultimatum from the Nigerian Communications Commission (NCC) to complete the biometric verification or have their connection discontinued.

The process essentially entails linking a Starlkink account with the subscriber’s national digital ID.

The NCC, which is Nigeria’s telecoms industry regulator, is said to have first issued the directive in August last year, setting a three-month deadline which was to elapse on November 19, TechCabal reports.

The body however later extended it to December 31 after consultations with industry stakeholders. The internet account-NIN linkage, the NCC said, is to enhance identity verification and strengthen security within the country’s telecoms space.

Just a few days to the December 31 deadline, Starlink’s Nigeria office sent an email to its subscribers reminding them of the KYC requirement, and warned that all those who fail to comply would be disconnected.

And that once disconnected, reconnection would depend on network capacity in the concerned area.

The service provider said in its email that the process takes less than two minutes and users can complete it by logging in to their account via an app.

One user, quoted by TechCabal, said one needs to upload their selfie biometrics, provide their national identification number (NIN) and then give their consent for the account to be linked to their ID information.

Starlink’s internet service is present in about 155 countries with nine million users, as of 2025. Its growth in Nigeria is said to be rapid, making it the second largest internet service provider in the country, according to The Traffic.

Biometric identification for Starlink subscribers could become a continent-wide trend given that some countries have expressed reservations in opening up their internet space to the company over security concerns.

There’ve been fears that jihadists in countries like Mali and Nigeria may have exploited Starlink terminals to coordinate terror operations, and cybersecurity experts have also warned of risks related to weak regulation, digital sovereignty and data breaches.

The requirement for Starlink internet users to have their accounts linked with the NIN is similar to the SIM-NIN linkage policy which the Nigerian government battled to implement for many years, with many deadline extensions.

In October last year, the NCC, which is was at the forefront of the policy implementation, announced that all active SIM cards across all network providers had complied with the directive which was issued in 2020.

The idea, the federal government argued, was to strengthen security and curb criminality such as kidnappings which are aided and abetted by improperly identified mobile phone numbers.


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NITDA DG Charts Bold Path for Innovation-Led Digital Boom in North

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Mr. Kashifu Inuwa, Director General of the National Information Technology Development Agency (NITDA), has urged Northern Nigeria to pivot urgently from traditional commerce to an innovation-driven digital economy for sustainable growth.

NITDA DG Charts Bold Path for Innovation-Led Digital Boom in North

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Inuwa issued the call at the Future Map Foundation Roundtable 1.0 (North-West Edition) in Kano, attributing the region’s sluggish digital adoption not to talent deficits but to the lack of deliberate, coordinated strategies.​

He stressed deeper collaboration across academia, private sector players, entrepreneurs, and government, positioning the private sector as the primary innovation engine while government supplies robust policies and an enabling ecosystem.

Inuwa advocated for people-focused, locally tailored innovations that tackle regional challenges head-on, enabling global competitiveness by transitioning from mere technology users to creators of homegrown solutions.

The roundtable convened policymakers, tech founders, and ecosystem stakeholders to forge a comprehensive roadmap for North-West digital transformation, yielding firm commitments to bolster regional innovation policies and public-private synergies.

Inuwa’s push dovetails seamlessly with the Federal Government’s Renewed Hope Agenda, which sets an ambitious target of 95 per cent nationwide digital literacy by 2030, fostering inclusive economic empowerment.

Participants hailed the forum as a pivotal step toward unlocking Northern Nigeria’s tech potential, with NITDA poised to lead implementation through strategic interventions and partnerships.


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