Broadcasting
Kwesé TV Opens Ultramodern Customer Experience Centre in Lagos
Kwesé, Nigeria ‘s innovative and newest Satellite pay-TV network, has opened its first customer experience centre at Adeola Hopewell Street in Victoria Island, Lagos.
Mr. Zachary Wazara, Econet Media Executive, speaking at the opening of the ultramodern customer experience centre, said that the centre will enhance Kwesé retail footprint in the country.
He noted that the opening was appropriately timed to join over 600 Kwesé dealers’ outlets across Nigeria, to manage the frenzy that comes with the FIFA World Cup.
Wazara, said that their aim is to be the first choice for viewers all over Africa by bringing them the best in programming, at an affordable price.
He added that Kwesé is focused around sports and entertainment, stressing that their 24-hour sports TV station is part of Africa’s largest free-to-air network operating in over 25 countries.
He said, “Watch Kwesé Free Sports by tuning to UHF channel 32 in Lagos or on your FTA set-top-box (FreeTV channel 732) with no subscription.
“Enjoy the Premier League live, NBA, various FIFA tournaments and leagues, boxing and more.
He explained that, at the Kwesé Experience Centre, consumers can purchase Kwesé TV decoders, renew their subscriptions, get assistance with Kwesé apps’ download and resolve queries.
Elizabeth Amkpa, general manager, Kwesé TV, speaking at the unveiling ceremony, said: “Our Experience Centre is a one-stop shop designed to support our multi-platform offering delivered via satellite TV, mobile and digital platforms.
“Whether you are interested in purchasing a Kwesé TV decoder, renewing your subscription or downloading the Kwesé TV or Kweséiflix apps, we are here for you”.
She added that “the first 10 walk-in customers who make a payment will be rewarded with a one-month Kwesé TV subscription, adding that Kwesé also offers convenient online customer service via live chat on the Kwesé website and its social media pages”.
The Centre was designed by integrated marketing communications agency, Advapro Ltd.
The Experience Centre’s look and feel combines Kwesé’s signature purple which is symbolic for its premium quality, with a touch of orange to represent its Kwesé Sports’ brands.
Beyond the physical design of the customer experience centre, Advapro’s in-store branding solution incorporates a customer satisfaction tool called “Do You Like Us” (DULU®).
DULU® is a turnkey solution for retail and service chain organisations, that provides continuous customer satisfaction and intelligent reporting services.
The solution is built to give real-time customer feedback to Kwesé TV.
The Kwesé Experience Centre is also equipped with an interactive area branded “FreeZone” where subscribers can perform self-service.
Also in the FreeZone, prospective customers get a feel of Kwesé TV’s over 70 entertainment and sports channels as well as other Kwesé products namely; Kweséiflix and Kwesé Play.
Kwesé is the continent’s fastest growing media business with a diversified offering that includes, a pay TV satellite network, Kwesé TV, Africa’s largest free-to-air channel, Kwesé Free Sports, mobile services and digital all under one roof.
Kwesé launched in Nigeria in October 2017, disrupting the market with its flexible subscription plans which give customers the option to pay for 3 days, 7 days or 30days.
National Broadcasting Commission (NBC) and the Independent National Electoral Commission (INEC) are set to introduce a joint broadcast monitoring framework ahead of the 2027 general elections as part of efforts to curb unethical broadcasting and promote responsible election coverage.
Charles Ebuebu, director-general, NBC, who disclosed the plan recently, said the collaboration would strengthen election monitoring through the deployment of advanced technology and closer coordination between regulatory agencies.
According to him, the increasing influence of digital and online platforms has made it imperative for regulators to work together rather than operate independently.
“We have written to INEC, and we are going to have a joint monitoring outlook over the elections. Gone are the days when agencies work in silos. When we coordinate, we’re able to monitor more effectively,” Ebuebu said.
He explained that the partnership would enable both agencies to jointly identify and address violations of broadcasting regulations during the election period instead of handling such issues separately.
Beyond INEC, Ebuebu said the NBC is also partnering with other key regulators to strengthen oversight of election-related content across digital platforms.
According to him, the commission is finalising agreements with the Nigerian Communications Commission (NCC) and the National Information Technology Development Agency (NITDA) ahead of the polls to reinforce its monitoring capabilities.
“We are calling in other stakeholders to reinforce the election monitoring. We are signing agreements with the Nigerian Communications Commission and the National Information Technology Development Agency before the elections,” he said.
Ebuebu also revealed that the NBC is upgrading its monitoring infrastructure with artificial intelligence (AI)-powered tools to keep pace with the rapidly expanding media landscape.
He noted that the proliferation of online platforms has made traditional monitoring methods inadequate.
“With online platforms, there are thousands of them. You need more than staff; you need AI monitoring facilities,” he said.
The NBC chief added that the commission has significantly improved its monitoring capacity and can currently track nearly 50 broadcast channels from its monitoring centre in Abuja.
He said additional monitoring facilities would be established across the country in line with evolving broadcasting technologies.As part of preparations for the 2027 elections, Ebuebu announced plans for a sensitisation workshop in Ibadan that will bring together broadcasters, INEC officials, security agencies and other stakeholders.
He said the engagement had become necessary as political discussions surrounding elections continue to grow more heated, including on television, stressing the need for broadcasters to adhere to professional standards.
Ebuebu noted that the commission has had to issue several warnings to broadcast stations for violating the broadcasting code during election periods.
“We have had to write several of them because they simply forget what the code says,” he said
Mrs. Clementine Wamba, head, Digital Switch Over (DSO) at the National Broadcasting Commission (NBC), has stressed the need for broadcasting stations and practitioners nationwide to work towards meeting the 2028 global deadline for the switch over.
She made the call in her presentation titled, “DSO Big Picture: Free TV Audience Measurement and the Evolving Media Landscape”, at the 2026 NBC South West Summit held in Ibadan.
Wamba harped on the need for practitioners to adopt DSO in the transmission of news and other programmes in order to meet future challenges, stating that any country that fail to align with the DSO by 2028 will be shut out of practice.
This development, according to her, may result in job losses and other consequences that could hinder the growth of the industry in Nigeria, noting that Free TV is tailored towards the DSO, with provision for many channels in contrast to the age-long analogue system.
According to her, “The Digital Switch Over is a technological improvement on the age-long analogue style of broadcasting in the country. With the adoption of the DSO, practitioners will be in tune with global practice of broadcast journalism.
“Also, its benefits include efficient use of spectrum, changing of industry landscape, more access to national development programmes and better viewing experience.”
National Broadcasting Commission (NBC) has said that Nigerians will no longer pay annual Digital Access Fees under the renewed Digital Switch Over (DSO) project.
Charles Ebuebu, director-general, NBC, disclosed this in an exclusive interview with the News Agency of Nigeria (NAN) on Wednesday in Abuja,
Ebuebu said viewers only need to purchase an approved decoder and satellite dish which cost below N20,000 to enjoy free television permanently.
“Previously, users paid an annual digital access fee of about N1,500, described as an administrative charge.
“The new system removes that annual fee. It provides free access to free-to-air television channels without any payment.
“Premium channels will be introduced later. Viewers who want those additional channels will be able to access them through paid services.
“Nigerian content on free-to-air channels remains free to watch. Unlike Pay TV, this platform does not require monthly subscriptions for its basic service,” he said
Ebuebu said approved decoders for the FreeTV will cost less than N20,000 and authorised sales outlets will soon be announced.
He urged Nigerians to wait for official information on approved dealers for the DSO decoders, warning that unauthorised sellers are exploiting growing public demand.
He reiterated that people only need a free-to-air decoder, along with a satellite dish instead of the old antenna system to receive the DSO signal.
“Once the equipment is installed, viewers can access all available channels across the country without paying any subscription fees,” he stressed
The DG dismissed claims by some retailers that there are different categories of decoders sold at varying prices, stressing that such sellers are not authorised by the commission.
According to him, the NBC will soon publish the list of approved dealers, official prices, and locations where genuine decoder boxes and accessories can be purchased.
The NBC boss said the DSO project is designed not only to improve television broadcasting but also to stimulate economic growth by creating jobs, attracting investment, and opening up opportunities for businesses that support the broadcasting industry.
Ebuebu noted that content producers and broadcasters stand to benefit significantly from the nationwide reach of the DSO platform.
Unlike the previous system, where many stations had limited regional audiences, he said the new platform will make their channels available to viewers across Nigeria.
He added that the introduction of audience measurement technology will provide scientific and reliable data on television viewership.
Ebuebu added that audience measurement technology will give advertisers greater confidence in placing adverts and enable broadcasters to demonstrate the true size and reach of their audiences nationwide.
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