Telecom
Kwesé Poised to Change African Narrative Through Innovative Content
Econet Media’s Pan-African broadcast network, Kwesé, is establishing new ways of delivering broadcasting services in a manner that will transform and change the African narrative.
Mr. Zachary Wazara, Econet Media Executive, stated this while addressing journalists during the opening of the Ultramodern Kwesé Customer Experience Centre, in Lagos recently.
Wazara said: “we are really establishing new ways of delivering broadcasting and I hope and pray that for you as people in the media you will be able to take advantage of this, and begin to put together that African narrative in a manner that will transform our continent. We are introducing competition, we are introducing a platform for the African narrative.”
He explained that, their focus is to make Kwesé a sports and entertainment destination for Africa, adding that Kwesé is about inspiring people and presenting them in an authentic sense.
He noted that Kwesé free sports (KFS) is a digital terrestrial television that is currently in 23 countries, and have signed up broadcasting agreement with Broadcasting Organisation of Nigeria (BON) to bring the world cup to vast majority of Nigerians, ordinarily not covered by pay TV.
“In Nigeria, for the world cup our KFS business has signed up with BON, so that, instead of 4.5 million pay TV customers watching the world cup, we can now take the world cup to between 100 and 120 million people.
“So the free to Air business is really intended to extend the reach to the population in Africa, recognizing the fact that, not everyone can afford pay TV.
“Now, the key thing is why KFS, because all sports when presented has always been on pay TV and KFS gives an opportunity to the average African out there to watch Formula 1, to watch NBA at the highest level, to watch boxing at the highest level, to watch every single sports that is out there, like crickets, soccer, rugby and so on, because Africa is been restricted to only soccer.
“But if our people are going to be integrated into the global economy, if our children are going to find opportunity like the Europeans, they have to take up careers in sports, look at Rafael Nadal and Roger Federer, both have made over 100 million US dollar because sports was for them a career.
“But the average African doesn’t see sports as a career, unless you do athletics, what we called running here in Africa.
“So our objective with this is to begin to introduce different types of sports at international level, so we can also inspire our kids to say listen , it’s not just about can you run, but there is tennis, there is rugby, and so on.
“That is primarily why we introduce KFS and we are with this in 23 countries.” he stated.
Wazara stated that, their objective is also to make sure that anyone out there can have satellite television, while pointing out that their satellite TV business has the best picture clarity in the market.
In his words, “we’ve got Kwesé TV which is our satellite business, which competes against other brands that you know out there in the market.
“In Nigeria the footprint of our satellite TV is that we’ve got the best clarity, than any other satellite TV.
“So our objective is to do with satellite television what was done with GSM prepaid.
“To make sure that anyone out there can have satellite television.
“I’ve been so inspired looking in Botswana, in Zimbabwe and in Zambia, to see mud houses and seeing a kwese dish sticking out there and a little solar panel on the side.
“That’s the kind of thing that we are looking at, where people are seeing a polar bear for the first time because there is national geographic, where people are seeing whales and other things for the first time.
“So we are excited to be working on this as part of the transformation of the African narratives.”
Wazara, also noted the addition of an App called Kwese iflix, created for mobile phone users, who like to watch content on their devices.
Ngozi Madueke-Dozie, General Manager, West Africa, Kwese iflix, speaking at the event said that the app also has live streaming specially for the Nigerian market.
She added that the Kwese iflix app subscription plans for watching contents ranges from a daily pass, to a 3-day pass, to 7-day pass and monthly subscription.
“Therefore, the subscription plans will attract different customers depending on what they can afford and how many days they want to tune in to their favorite programmes.
“The 30 days pass goes just for 1000 naira. The user gets to watch all the contents they want.
“At the World Cup for instance, 64 matches will be played. With just a 1000 naira, you get to watch all these matches on your phone.
“The seven days pass is 500 naira, the 3 days, 250 naira while the one day pass is 150 naira,” she stated.
Lebara Nigeria has become a member of the Global System for Mobile Communications Association (GSMA) as it expands operations in the West African country.
The membership places Lebara Nigeria within a global network of more than 1,000 mobile operators, device manufacturers, technology companies and digital service providers.
Through the GSMA, the company will have access to industry research, technical standards, policy engagement and industry initiatives.
Lebara Nigeria said the move reflects its participation in the wider telecommunications ecosystem as it develops its operations in Nigeria’s mobile market.
Nigeria’s telecommunications sector plays a central role in the country’s digital economy, with more than 170 million active mobile subscriptions supporting services such as digital payments, e-commerce, education and healthcare.
Industry analysts say participation in international bodies such as the GSMA supports knowledge sharing and the adoption of industry standards.
Lebara Nigeria said GSMA membership will support its engagement with industry developments and policy discussions in the telecommunications sector.
The company said it remains focused on operating in Nigeria’s mobile telecommunications market as demand for connectivity continues to grow.
GSM Association is the advocacy and lobbying organization for the mobile communications industry, representing more than 1,000 mobile operators as full members and a further 400 companies in the broader mobile ecosystem as associate members.
Management of Vitel Wireless, mobile virtual network operator (MVNO), has distanced the company from a fraudulent scheme operating under the name: “Vitel Shares Services.”
In an official statement, the management clarified that Vitel Wireless is not selling shares or running any investment schemes.
They warned that the operators of “Vitel Shares Services” are using unauthorised websites, mobile applications, social media promotions, and bank accounts falsely linked to Vitel Wireless to mislead the public.
The statement reads: “The attention of Vitel Wireless has been drawn to a fraudulent scheme operating under the name ‘Vitel Shares Services.’
“We wish to state clearly that Vitel Wireless has no affiliation with Vitel Shares Services, or any platform claiming to offer Vitel shares, investments, or financial products through unofficial channels.
“We do not solicit investments through agents, social media, websites, apps, or third parties. Any platform claiming to offer Vitel Wireless shares or investments outside our official channels is fraudulent and should be treated as such.
“We urge the general public to remain vigilant and verify all information through official Vitel Wireless communication channels before making any payments or sharing personal data.”
Airtel Nigeria has concluded its second Customer Forum in Abuja, bringing together a large section of customers including high-volume data subscribers, 5G customers, and key stakeholders in another landmark engagement aimed at addressing concerns around data usage, transparency, and customer experience.
The forum themed “Understanding Your Data and Taking Control 2.0.” aimed to strengthen trust in Nigeria’s rapidly evolving telecommunications landscape. The session also featured inputs from representatives of the Nigerian Communications Commission (NCC).
Delivering the Keynote remarks, Dinesh Balsingh, CEO of Airtel Nigeria, who was represented by Femi Adeniran, Director, Corporate Communications and CSR, emphasised that trust remains the most valuable currency in telecommunications, and Airtel remains committed to strengthening customer confidence through transparency and continuous engagement.
He explained that discussions around data consumption have become increasingly important as digital lifestyles evolve, with smartphones, cloud services, video streaming and emerging artificial intelligence applications significantly influencing data usage patterns.
According to him, Airtel recently introduced the Airtel Data Calculator, an innovative tool designed to help customers estimate their data needs based on online activities such as multimedia streaming, video calls, social media usage, and gaming.
“The purpose of the Airtel Data Calculator is to provide greater visibility, support informed decision-making and place more information directly in the hands of customers. Because transparency should never be viewed as a compliance exercise. Transparency is good business,” he stated.
He further reassured customers that Airtel has no incentive to shortchange subscribers through inaccurate billing, forced spending or unnecessary data depletion, stressing that the company’s growth depends on customer satisfaction, loyalty and trust.
Adeniran also highlighted Airtel’s continued investments in network infrastructure, fibre capacity, digital platforms, artificial intelligence capabilities, customer service systems and workforce development, noting that these investments are aimed at improving service quality and enhancing customer experiences.
Oladokun Oye, Director, Customer Experience, Airtel Nigeria, while welcoming participants to the event, said the forum was created to provide customers with an open platform for education, engagement and problem-solving, noting that the customer remains at the centre of Airtel’s business.
“Data has become central to everyday life, powering work, education, commerce, entertainment, healthcare and countless opportunities. As data usage grows, so too does the desire for greater visibility and understanding.
Today’s conversation is part of an ongoing journey. A journey toward greater transparency. A journey toward deeper understanding. And a journey toward a better customer experience for every Airtel subscriber,” he said.
The forum also featured practical demonstrations on data consumption management, device settings, and usage habits that impact data usage. It also included an interactive session by which Airtel teams provided clarifications and offered feedback to customers.
The Abuja event follows the successful maiden edition held earlier this year in Lagos and aligns with broader industry efforts led by the Nigerian Communications Commission (NCC) to improve consumer awareness, transparency, and confidence within the telecommunications sector.
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