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MTN Group Adopts Flytxt’s Technology across Network

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Flytxt, the independent market leader in intelligent customer engagement technology, has signed a deal with telecoms giant MTN Group to automate both inbound and outbound marketing across its entire network of more than 217 million subscribers.

 

The three-year licensing deal means that all the company’s operations across Africa and the Middle East will be using Flytxt’s flagship product NEON-dX to provide an improved, personalized service for MTN customers, resulting in higher product uptake and reduced customer churn.

 

Dr. Vinod Vasudevan, CEO of Flytxt, who confirmed the deal in a statement said: “NEON-dX will provide MTN Group with a unique competitive edge across its markets by allowing the firm to personalize engagement for each of their customers, resulting in an uplift in net revenue.

 

“MTN is a hugely respected global player, operating in one of the world’s fastest growing regions for mobile telecommunications, so we are delighted that they will be using NEON-dX across its footprint.

 

“Our relationship with the Group goes back to 2014 and this new agreement illustrates the value that our products and services have already brought to their business as well as the potential to boost revenue and cut churn even further.”

 

NEON-dX will be used for outbound marketing and inbound marketing across traditional and digital touchpoints.The software will enable MTN to better understand its customers through learning their behavior and predicting what they want in real time, creating deeper and longer relationships.

 

NEON-dX replaces MTN’s existing system and is designed to use machine learning to provide deeper understanding of customers and recommend next best offers. The insights from advanced analytics will allow MTN to personalise offers and services to reflect the customer’s contextual needs and interests in real-time.

 

MTN Group, which has its headquarters in South Africa, is a leading telecoms operator and joins more than 100 other enterprises around the world that are already using Flytxt technologies, including over 60 telcos.

 

Since starting operations in 1994, MTN has grown its subscriber base to more than 217.2 million people in 22 countries, including one of the largest telecoms networks in Africa. Countries in which it operates include Nigeria, Iran, South Africa, Ghana, Cameron, Uganda and Ivory Coast.

 

Albert Fernandez, head of Group Consumer at MTN, said: “Our vision is to deliver a bold, new digital world to our customers and we believe Flytxt can help us achieve that goal.”He added: “Our strategy includes providing the best customer experience and harnessing the potential of the market-leading technology. In NEON-dX, we believe we have chosen a product that meets both of those objectives.”

 

The agreement is just the latest major deal for Flytxt, which also recently announced an agreement with Viettel Telecom in Vietnam and with another major operator in the Arabian Gulf.Flytxt is one of the fastest growing developers of software in the rapidly expanding fields of artificial intelligence, analytics and marketing automation.

 

The company’s client base consists of more than 100 businesses across a global network of 50 countries, including more than 60 communications service providers, such as Vodafone, America Movil, Viettel, Airtel, and Zain Group.

 

 


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Techeconomy Unveils IWD 2026 Power List Celebrating 100 Women Shaping the Future

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In celebration of International Women’s Day (IWD) 2026, Techeconomy, a leading business news platform in Nigeria, has unveiled its “100 Women Shaping the Future: Techeconomy Power List 2026,” recognizing exceptional women driving innovation, leadership, and impact across technology and the broader digital economy.

Techeconomy Unveils IWD 2026 Power List Celebrating 100 Women Shaping the Future

Techeconomy

The annual recognition spotlights women who are transforming industries through entrepreneurship, policy leadership, digital innovation, financial inclusion, media, education, and emerging technologies.

The initiative is part of Techeconomy’s commitment to promoting gender inclusion and highlighting female leadership shaping Africa’s technology ecosystem.

The Techeconomy IWD Power List features a diverse group of women, from corporate executives and startup founders to policymakers, ecosystem builders, and social innovators, whose work continues to influence the future of technology, business, and digital transformation in Nigeria and across Africa.

Speaking on the initiative, Joan Aimuengheuwa, the Managing Editor at Techeconomy, noted that the recognition goes beyond celebrating titles, focusing instead on impact, resilience, and the ability to shape the future through innovation and leadership.

According to her, “the women on the list represent different sectors including fintech, banking, healthcare, agriculture, education, communications, and the creative economy, demonstrating the growing role of women in advancing technology-driven development.

The unveiling aligns with the global celebration of International Women’s Day, which highlights the achievements of women and calls for accelerated progress toward gender equality. Across the world, the technology sector continues to push for greater female representation and leadership as part of efforts to build more inclusive digital economies.

Also speaking, Oluwatosin Aloba, the Brand Manager at Techeconomy, said: “Techeconomy IWD 2026 Power List is specially designed to inspire the next generation of female innovators and leaders by showcasing role models who are breaking barriers and redefining possibilities in the technology landscape.

“Techeconomy encouraged industry stakeholders, institutions, and the broader public to celebrate the achievements of these women while continuing to support policies, programs, and investments that expand opportunities for women in technology”, she added.

The full list of the “100 Women Shaping the Future: Techeconomy Power List 2026” is available on the Techeconomy website or visit: https://techeconomy.ng/techeconomy-iwd-2026-power-list-celebrates-100-women-shaping-the-future-of-tech/.


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NITDA, JICA Open iHatch Cohort 5 to Boost State-Level Startup Hubs Nationwide

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National Information Technology Development Agency (NITDA), via its Office for Nigerian Digital Innovation (ONDI), has partnered with the Japan International Cooperation Agency (JICA) to launch applications for the fifth cohort of the iHatch Startup Incubation Programme, targeting 37 innovation hubs—one per state and the Federal Capital Territory (FCT).

NITDA, JICA Open iHatch Cohort 5 to Boost State-Level Startup Hubs Nationwide

NITDA

The initiative selects hubs as state-level managers to run incubation programmes, addressing uneven support outside Lagos and Abuja. “Nigeria’s startup ecosystem has grown rapidly, but access remains uneven,” said ONDI National Coordinator Victoria Fabunmi. “iHatch builds stronger hubs, standardises quality, and boosts investment readiness across all regions.”

Amid Africa’s $3.42 billion startup funding in 2025, Nigeria’s innovation clusters in major cities, sidelining rural founders. Selected hubs will incubate five startups each for at least one year, providing structured guidance for growth and funding. Hubs gain operational support, resources, and performance rewards—prioritizing ecosystem leadership over cash grants.

Eligibility and Timeline

Eligible hubs must:

  • Operate for at least one year with local engagement.

  • Possess infrastructure for incubation activities.

Applications close March 16 at ondi.nitda.gov.ng/#/ihatch.

Fabunmi emphasized: “By equipping hubs with tools, curriculum, and oversight, iHatch ensures consistent outcomes for founders everywhere,” tackling geographic gaps to scale local innovation.


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Canal+ Unveils €100m Rescue Plan to Revive MultiChoice after Subscriber Slump

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French media group Canal+ has announced a €100 million turnaround plan to revive growth at MultiChoice, Africa’s largest pay-TV operator, after the DStv owner lost hundreds of thousands of subscribers and suffered a decline in revenue in 2025.

Canal+ Unveils €100m Rescue Plan to Revive MultiChoice After Subscriber Slump

MultiChoice

The move follows Canal+’s full takeover of the South Africa-based broadcaster, which has been squeezed by weaker household purchasing power across Africa and intensifying competition from global streaming platforms.

According to Canal+’s latest financial disclosures, MultiChoice ended 2025 with 14.4 million subscribers, down from 14.9 million a year earlier, while revenue fell 6 per cent to €2.4 billion.

Adjusted earnings before interest and tax dropped 14 per cent to €159 million, prompting Canal+ to describe 2025 as “another challenging year” marked by falling subscriber numbers and an unsustainably high cost base.

The group cited currency depreciation in key markets such as Nigeria and persistent electricity shortages as major headwinds making it harder for households to maintain pay-TV subscriptions.

Canal+ also pointed to problems at Showmax, MultiChoice’s streaming service, describing one of its key contracts as an “expensive failure” and confirming that the arrangement is being shut down as part of a wider refocus on the core pay-TV business.

Under the new “boost plan,” which will roll out from 2026, Canal+ aims to restart subscriber growth and improve profitability across MultiChoice’s footprint by investing in content, pricing, distribution and sales.

On content, the French group says it plans to assemble the “best content on the African continent” by blending premium international programmes with more locally produced films, series and sports tailored to African audiences.

It will also simplify subscription packages and adjust pricing structures to make DStv and related offerings easier for customers to understand and afford.

To expand reach, Canal+ intends to subsidise hardware such as decoders and satellite dishes, lowering entry costs for new users.

In addition, the company will recruit more than 1,000 sales staff across African markets as it shifts MultiChoice towards a more aggressive, “sales-focused” model designed to win back and attract subscribers.

Alongside this investment push, Canal+ is embarking on significant cost-cutting measures, including a voluntary severance plan for some MultiChoice support staff and a restructuring of Irdeto, its technology and cybersecurity subsidiary.

Canal+ now expects to generate over €250 million in synergies by 2026, up from an earlier €150 million estimate, driven by the shutdown of loss-making Showmax contracts, operational restructuring at MultiChoice and rationalisation of company-owned properties.

The cost of delivering these savings is projected at between €70 million and €100 million. Despite the planned reforms, the group still anticipates a slight further decline in MultiChoice’s subscriber base in 2026, though the pace of losses is expected to slow, with adjusted earnings before interest and tax forecast to rise modestly to about €170 million as cost savings begin to offset weaker revenue and higher expenses.

Canal+ gained effective control of MultiChoice on 20 September 2025 after acquiring a majority stake, later buying out remaining shareholders and delisting the company from the Johannesburg Stock Exchange in December 2025.

The French media group has said it intends to complete a secondary listing on the JSE before June 2026 to reinforce its presence in Africa’s fast-growing media and entertainment market.

The €100 million boost plan underlines the mounting pressure on traditional pay-TV operators across the continent as currency weakness, rising living costs and rapid expansion of streaming services force a strategic rethink of legacy television business models.


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