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X3M Ideas Urges Businesses to Evolve or Die in Obscurity

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X3M Ideas, one of Nigeria’s leading marketing Communications agency has advised African businesses, corporate organizations and individuals to evolve and adapt new ways of doing things or die in obscurity.

 

Steve Babaeko, CEO X3M Ideas, said this on Friday while unveiling X3M Idea’s shape shifting strategy in Lagos.

 

He said that shape shifting is the single most important rule in business regardless of the industry, businesses must evolve to remain relevant.

 

He noted that X3M Ideas understands the need to continually seek out ways to keep up with the changing tides that made them to remain relevant.

 

According to him, “this is the secret to our success and we want to share this ideal with all of Africa.

 

“We believe that the Dinosaurs were great creatures in their time, top of the food chain, giant predators that no other could challenge, but then something changed, the earth began to change and they needed to evolve.

 

“Some dinosaurs succumbed to the changing tides, understanding that this was the only route to survival.

 

“They evolved and became Dragons. The others who were late to the evolution party had no choice but to become preys to the larger, fire breathing creatures”.

 

Babaeko, stated that there is a lot of lessons we can learn from the prehistoric times.

 

CEO, X3M Ideas, Steve Babaeko, Creative Director, X3M Ideas, Adesola Kosoko with dinosaur fossil

 

He said “We like to believe there is a lot to learn from the dinosaurs.

 

“How could a creature so powerful become extinct? While the reasons why these dinosaurs erased off the face of the earth is open to interpretation, we are of the school of thought that they got devoured by bigger, better equipped creatures – Dragons.

 

“These creatures who also were dinosaurs evolved and took over and the dinosaurs who couldn’t, or rather, didn’t evolve became prey. Hence the mantra, Adapt or Die.”

 

The Dinosaurs according to him represent most agencies and media houses who are still stuck up on old ways, refusing to embrace technology, social media, or the changing tides in media either out of ignorance or doggedness.

 

“This is the most ideal depiction of modern business landscape and we have come to spread the message – Adapt or die.

 

“The success or failure of Nigerian businesses is hinged on their ability to evolve.

 

“When we started 6 years ago we knew what we wanted to do but we always kept an open mind of how we could evolve with the ever changing business landscape.

 

“Both from a business and creative standpoint, we always give room to adapt, room to evolve,” Babaeko stated.

 

Kosoko Adesola, Creative Director, X3m Ideas, speaking on X3M Idea’s shape shifting strategy, said that “we know the business we’re in but sometimes we forget to continually learn.

 

 

“We get caught up trying to run a business that we forget to study the industry.

 

“Steve has been doing this for a long time, he has seen it all, from the era of Print, to Tv, to social media.

 

“He knows how the industry has evolved and how its consumers have adjusted accordingly.

 

“An ad that would have been brilliant 5 years ago may strike a wrong cord now.

 

“This keen eye for observing trends and adjusting accordingly is what has set X3M apart.”

 

He added that content provider, business owners, or consumer, must stay ahead of the game, always anticipating changes and adjusting strategies to allow their businesses thrive or get lost in obscurity.

 

“It’s not easy to predict the future of media. Technology often plays a huge part in these changes.

 

“It also isn’t easy to adapt but nobody said being successful was going to be easy.

 

“If there is a trick to it, it is being grounded enough to understand that tomorrow is never given.

 

“Once you become safe in the achievements that you have and refuse to continually innovate, you will be left behind as the game evolves.” Babaeko added.

 

 

 


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University.

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Phase3 Moves on Multilayer Network Technology Upgrade

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Phase3 Telecom, leading independent fiber optic network infrastructure and telecommunications services provider  has said that it is amplifying the scope of network technology upgrades to enhance its communications, cloud and connectivity solutions across business and enterprise segments in Nigeria and the West African sub-region.

Phase3 Moves on Multilayer Network Technology Upgrade

This followed its ongoing Security Operation Centre (SOC) network capability upgrade.

This development, is targeted at expanding the scope of its enterprise solutions drive for its increasing user portfolio of small/large scale enterprises, institutions, corporates, services sector and multinational companies, contributing to the nation’s thriving broadband penetration drive.

According to Stanley Jegede, chairman, “the principal goal of Phase3 ongoing multilayer technology upgrade is to optimize “network infrastructure capabilities, scalability, interconnect operational capacity, resilience, service optimization and coverage that will enhance communications, cloud and connectivity projects across multiple locations to support more start-ups, growing businesses and institutions to boost economic growth and increase their successes.

He also added that this Phase3 technology upgrade is quite expansive in model, to accommodate the new digital realities and possibilities created by COVID-19.

Especially in the areas of amplified work-from-anywhere and dedicated remote connectivity solutions as well as service delivery that is targeted at increasing networks data handling capacity vis a vis making them faster and smarter as the current global clime demands.

In conclusion, he stated that beyond enhanced network backbone and bandwidth capabilities for point-to-multi point access, chief components such as network security and speed are the driving force of Phase3 new technology upgrade for secured and latency-free connections as well as growing network expansion plan.


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Unitellas Partners Zadara On Data Infrastructure Project

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Unitellas International Limited and its partner Zadara, have taken the bold initiative to save Nigeria from exposure to rising Cybercrime by making significant investment in data infrastructure in the country.

Unveiling the initiative in Lagos, Smith Osemeke, Managing Director and Chief Executive Officer of Unitellas International Limited, revealed that Nigeria is hugely susceptible to cyber attacks due to failure to develop in-country data saving infrastructure.

Osemeke, observed that the COVID-19 pandemic has forced governments around the world to deliver vital Public Services in unprecedented ways and to experiment with Digital Technologies on an unforeseen scale.

According to him, In Nigeria, a lot of organizations had to turn to Local Service Providers and other Public Sector Organizations for help during the crisis, most of which are overburdened and challenged by outdated IT Systems.

As a result, a lot of organizations were forced to move their data to the Public Cloud through the services of AWS, Azure and Google Cloud.

This he continued had led many organizations in Nigeria to default on the guidelines on Local Content law i.e. all organizations operating within Nigeria should have their data stored within Nigeria.

Osemeke, alerted that Storing Data in the Public Cloud outside Nigeria creates the problem of Data Protection since data stored in the public cloud is exposed to Cyber and Ransomware attacks because the existing public cloud service providers do not provide Absolute Data Protection.

He noted that Sensitive Citizens data such as BVN, National Identity Numbers and other private and confidential details needs to be protected from such attacks and exposures.

“It becomes a challenge to uphold “Data sovereignty”- the concept of storing data within the Nation’s Borders. Since Local Service Providers are unable to effectively Store Data not to mention Protect Stored Data due to the fact that present Legacy Storage Infrastructures do not have the capabilities to offer the latest Data Protection Mechanism (DATA STORAGE IMMUTABILITY).”

He said that Local Service Providers in Nigeria cannot compete with international cloud service providers such as AWS, Azure and Google Cloud in terms of Infrastructure, Pricing, Service Delivery and Management and as a result this has caused a lot of companies in Nigeria to patronize International Public Cloud Service Providers by Storing Data from Nigeria in other Countries thereby making it practically impossible to comply with the Local Content Law..

“As a result, Financial Service Institutions (FSI) and other Key Organizations invest Millions of Dollars annually in acquiring and managing IT Infrastructures instead of focusing on their Core Businesses because they must have an IT department to build and manage their Data Storage Infrastructure – a service that is supposed to be handled by Local Service Providers in Nigeria.

“If this sad narrative is not corrected, sensitive Data from Nigeria will continue to be hosted outside Nigeria and inevitably leading to Data Insecurity. Unfortunately, Nigeria is one of the countries lacking Data Security due to the inability of Service Providers to effectively Store and Protect Data Locally.” he said.

To reverse this ugly situation, Unitellas International Limited in Partnership with ZADARA is empowering all Service Providers in Nigeria to meet up with International Standards with regards to Data Storage Infrastructure, Service, Pricing and Security.

Unitellas is the official distributor of Zadara Solution in Nigeria, while Zadara is a renowned World Leader in Infrastructure -as-a-service and Enterprise Data Storage-as-a-service.

Osemeke said that Unitellas in partnership with Zadara is willing to empower local service providers in Nigeria to meet up with International Managed Service Providers (MSP) standards by providing Local service providers with Infrastructure-as-a-service and Enterprise-Storage-as-a-service model which eliminates huge Capital Expenditure (CapEX) with minimum Operational Expenditure (OpEX).

By subscribing to Zadara Data Storage services with Compute Capability, Local Service Providers and MSPs can now offer Data Storage and Compute services with the latest Data Protection Mechanism competing effectively with renowned Public Cloud Providers in Infrastructure, Security, Pricing, Management and Service.


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ICTEL EXPO 2020: Stakeholders Urge Nigerians to Seize Opportunities Provided by Digital Economy

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Nigerians have been urged to seize the opportunities provided by the digital economy especially now, that the nation is seeking ways to overcome the restrictions imposed by the COVID-19 pandemic and are deploying technology needed for economic recovery and sustainability.

The Information and Communications Technology ICT, Stakeholders disclosed this at the virtual Information Communication Technology and Telecommunications Conference and Exhibition, ICTEL EXPO 2020 with theme: ‘Exploring Opportunity in the Digital Economy’, organized by Lagos Chambers of Commerce and Industry.

Mrs. Toki Mabogunje, president, Lagos Chamber of Commerce & Industry LCCI, speaking at the conference, said: “there is no better time to explore the opportunities provided by the digital economy than now when every nation is seeking ways to overcome the restrictions imposed by the COVID-19 pandemic. And as nations face dwindling growth, deployment of technology is key to economic recovery and sustainability.”

She explained that the new normal brought about by the Covid-19 pandemic has ensured that virtually all sectors have now leveraged ICT for optimal performance.

According to her, “This is evident in the financial services sector, where almost all banking transactions are conducted through digital channels, the agriculture sector, where sophisticated technologies, such as robots, temperature and moisture sensors, aerial images and global positioning systems, the GPS technologies, are largely employed.

“Nigeria has witnessed a phenomenal growth in its ICT sector over the past decade.

“The ICT sector remains one of the most resilient sectors of the Nigerian economy, even in the face of the COVID-19 pandemic.

“As a foremost private sector body in Nigeria today, established since 1888, the Lagos Chamber is providing, through this expo, an incredible platform, to advance the opportunities and linkages in the world of ICT”, she concluded.

Dr. Isa Ali Ibrahim Pantami, minister of Communications and Digital Economy, while declaring the conference and exhibition open, said that globally, digital revolution is changing lives and societies, with unprecedented speed and scale, delivering immense opportunities, as well as associated challenges.

“As predicted by the World Economic Forum, over 60% of global Gross Domestic Product, (GDP), will be digitized, by 2022 and that, over the next decade, digital platforms, will be used to create, close to 70% of new value”, Pantami noted.

The Minister, who was represented by the Executive Secretary, Universal Service Provision Fund (USPF), Mr. Ayuba Shuaibu, stressed that: “globally, businesses are shifting from brick and mortar form, to innovative enterprises driven by digital technologies and now is the time for business, enterprises and organisations, to reinvent and automate, to fit into the global digital economy.

“I want to congratulate the Director General and members of the Lagos Chambers of Commerce and Industry for organising this Information Communication Technology and Telecommunications Conference and Exhibition, ICTEL EXPO 2020, to spotlight this national discourse, on how we can take advantage of digital technology for accelerating our economy”, he concluded.

Delivering her keynote address, Ms Funke Opeke, CEO/Managing Director, MainOne and Chairmperson, Presidential Committee on National Broadband Plan, identified three activities that will enable digital economy to work well in our clime. These include connectivity, a device and a platform that enables one to connect with parties at the other end.

“When we look at private sector participation in Nigeria and the challenges we face as an economy, especially with the recession, with the dip growth rate and high inflation economy that we have and I think the recognition, globally, that growth across the world can only be fuelled by digital adoption in the years to come. I think it is important that our government provide more support to the ICT industry”, she concluded.

Some panel discussions also took place on the first day of the event, while some companies exhibited their products and solutions to the general populace, via the online virtual platform.


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