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Life Progress Booster Moves to Asaba, Rewards Entrepreneurial Spirit of Igbo Man
It has been a remarkable year for Life Continental Lager Beer, after the huge success of Hi-life fest proudly sponsored by Life Lager, the beer brand shifted its focus to rewarding the entrepreneurial spirit of the Igbo Man.
Life progress booster has quickly become a fan favorite from the staple beer brand with consumers lauding the initiative.
This was clearly highlighted, in Asaba last weekend when fifteen more entrepreneurs had their small businesses get a feel of big progress as they received a grant of 300,000 Naira each.
The Delta State edition also saw a massive turnout with over 550 applications received, making it one of the largest applicant pool in this year’s event.
Life Progress Booster, an initiative of Life Continental Lager Beer, is an entrepreneurship campaign focused on rewarding enterprising minds looking to grow their businesses.
They are rewarded with financial grants in the sum of N300, 000, to help them implement the ideas that will scale their business operations.
Life Progress Booster kicked off in Enugu before heading to Anambra, making Delta its third stop this year, leaving all businessmen they had contact with happy.
As witnessed in the other cities visited, the online applicants who made it to the final round of the live interview, were all excited and eager to explain their ideas to the judges which included – Chief Technologist, Enugu State University, Dr Ferdinand Ozoani, a member of Customary Court Enugu, Mr Michael Ndubuisi, and CEO, Four Seasons Bar and Restaurants, Onitsha, Mr Martins Ezigbo.
During the 5-minute pitches, tech and agriculture were the most talked about the sector.
The 4.5 million-naira grants given out in Delta now bring the total cash reward received in the 2018 edition of the show to 19.5 million-naira.
The Life Continental Lager Beer brand has been at the forefront of supporting the entrepreneurial spirit of the Igbos.
This initiative, now in its 4th year, is one of the ways it has deepened the impacts of businesses coming from the region.
Life Continental beer has never shied away from being firmly rooted in culture and its emphasis on giving back to the people of Igbo descent is nothing short of remarkable.
From time past, the Igbo man has always been revered for his industrious nature and the beer brand has brilliantly tapped into this cultural trope and endeared itself to the Igbo audience.
During the presentation of the grant cheques to the winners in Asaba, the last winner to be announced, Ms. Oby Madueke, a business center owner, couldn’t hold back her excitement as she thanked the organizers for such an initiative especially at a time when many small businesses are struggling to get capital to continually meet customer needs.
She promised to utilize the grant judiciously and hoped to start seeing results in less than 2 months.
In addition to the live screening of participants during the main event, other activities like dancing competition, raffle draw and musical performance by HiLifest King 2017, Chibest David transpired.
Ifeanyi Amos, who participated in the raffle draw and won a generator, could not hide his delight.
He said, “I just came to enjoy the show and participated in the raffle draw, to my surprise I won a generator.
“I want to thank Life Continental Lager beer for this priceless gift, it’s interesting how I only came to watch the show and got boosted,” he said.
With Delta State concluded, the next stop is Rivers State where Life Continental Lager Beer from the stables of Nigerian Breweries will once again thrill the audience to a show of sheer entrepreneurial intelligence.
Life Progress Booster initiative will reward another set of entrepreneurs with 4.5 million naira and other mouth watering prizes in a ceremony which will hold on the 21st of October, 2018 in Port Harcourt at white wings car wash/Bar, 40 Wimpey Rd by Ada George, Port Harcourt.
Application closes on the 14th of October, and you can apply by submitting your business proposal to designated outlets, white wings car wash/Bar, Fojeh Bar, Helena Haven Hotels, Lesukaa Bar etc. or visit life-nigeria.com and submit entries.
Life continental beer continues to remain distinct from its competition and this is largely due to its unrelenting efforts at celebrating the Igbo culture, whether it’s with the celebration of traditional music through its highlife fest, or with the remarkable Life progress booster initiative, Life continental beer has managed to become one with its customers, connecting with them in a way very few brands can.
CommunicationsWeek Media Limited, a certified global ICT company with over two million online subscribers, is delighted and proud to announce Prof. Yakub Aliyu, as the keynote speaker at Africa’s Beacon of ICT Merit and Leadership Distinguished Lecture series 2024.
Aliyu, will be speaking on the theme: Artificial Intelligence (AI): The Good, The Complex and The Anticipated”, this leans heavily on the fact that AI changing our lives– we just need to know where to look today.
This year’s rebranded Africa’s Beacon of ICT Merit and Leadership Distinguished Lecture/Awards Series is slated for Saturday, May 25, 2024 at the Four Points by Sheraton, Lagos.
The event is the most prestigious annual event that brings together captains of industry in both technology and financial worlds.
According to Ken Nwogbo, CEO, Communication Week Media Ltd, organisers of the ABoICT Distinguished Lecture/Awards Series, “the choice of Prof. Yakub Aliyu is deliberate because of his exceptional career in Artificial Intelligence (AI)”.
He added that, AI is considered to have the potential to instigate a fourth industrial revolution,1 and is dramatically changing people’s patterns of interaction and economic activities.
“The traditional factors of production and physical capital and labour may no longer promote substantial economic growth. It is generally believed that AI will be one of the most important factors determining future economic growth,” he said.
A professor of microelectronics and a scholar-practitioner in artificial intelligence and deep machine learning for industrial applications and high-speed application processors. His research interests include Multimodal AI models for high-efficiency industrial robot applications and Human AI interactions.
He also has adjunct academic professorships at five African, USA, and UK universities. Holds a BS in Applied Physics Electronics from Karlsruhe and A Bello Universities in Germany and Nigeria, an MBA in International Business Management from the University of London, an MSEE (Master of Engineering, Electronics), and a Ph.D. in Electronics Engineering from the University of Wales.
Prof. Aliyu is the global quality director for Bourns Inc., Riverside, California, USA, an electronics system, and components manufacturer. I oversee quality functions in 21 factories worldwide.
He has also held quality and operational management leadership positions at National Semiconductors, Bell Labs-Lucent Technology, Texas Instrument, Global Foundries, and Roper Technologies USA.
Authored and coauthored over 30 Advanced Technology United States-issued patents in High-Speed Application Processors and Contributed to over 40 international impact Journals, chapters, and conferences; FASI, SMIEEE USA, MIEE UK, M. Inst pf Physics Chartered Phys and C Eng UK.
Past lecturers included Dr. Ernest Ndukwe, then executive vice chairman, Nigeria Communications Commission (NCC); Engr. Yomi Bolarinwa, former Director-General of National Broadcasting Commission (NBC); Dr. Jean Luc Fort, CEO at OR System France and a specialist in Counterparty Risk; and Professor Chris Nwagboso, Chairman, Knowledge Factory International, United Kingdom.
Others are: Uche Orji, managing director/chief executive officer, Nigeria Sovereign Investment Authority (NSIA); Biodu Omoniyi, Managing Director/CEO, VDT Communications; Ayotunde Coker, Managing Director, Rack Centre Limited; Peter Adedayo Arogundade, managing director and chief executive officer, Sidmach Technologies Nigeria Limited; Dr. Adewale Obadare, chief visionary officer, Digital Encode and John Obaro, CEO and founder of Systemspecs; Prof. Isa Pantanmi, minister of Communications and Digital Economy; Dr. Seyi Akindeind, co-founder, Digital Encode; Dr Krishnan Ranganath, Regional Director, Africa Data Centres.
Legit.ng recently joined forces with the Shade of Life Foundation to become a voice of autism, and drive advocacy for improved media support during Autism Awareness Month.
Participants at the event
Conversations around media support exploration was led by Joseph Omotayo, head of Department for Human Interest Stories at Legit.ng, and Dr. Eziafakaku Nwokolo, founder and CEO of the Shade of Life Foundation,
This partnership is a response to the concerns raised by organizations like the Shade of Life Foundation about the level of support received from the media in discussing autism as a disability.
While other disabilities may receive attention, autism, with its critical developmental implications often lacks adequate representation in mainstream media.
Recognizing the importance of addressing these concerns, Legit.ng took proactive steps by integrating itself into the essence of autism awareness.
It facilitated a one-hour workshop with Dr. Nwokolo, the founder of the foundation, to deepen our understanding of autism, its various spectrums, and the language boundaries associated with it.
Other steps we took in advocating autism awareness in the media, can be seen in our attached press release.
Legit.ng believes that by amplifying the voices of autism and advocating for better media representation, we can contribute to creating a more inclusive and accepting society for all.
While 85 per cent of Nigeria is in darkness, Tanzania, an African country has shut down five hydroelectric stations in a bid to reduce excess electricity in the national grid.
Kassim Majaliwa, prime minister, Tanzania, has said the main plant, Mwalimu Nyerere Hydroelectric Station, alone generated enough electricity to power major cities, including Dar es Salaam, the country’s commercial hub.
It is the first time Tanzania, which suffers chronic power shortages, has closed hydroelectric stations due to excess production.
“We have turned off all these stations because the demand is low and the electricity production is too much, we have no allocation now,” an official from state-run power company, Tanesco, said.
The 2,115MW Julius Nyerere Hydropower Dam is said to be almost filled with water following heavy rains that started early this year.
Meanwhile, while the country has an installed capacity of 1,938MW and the grid installed capacity of 1,899MW, Nigeria which has an installed capacity of 13,000MW is struggling to electrify 85 per cent of its electricity consumers.
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