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Life Progress Booster Moves to Asaba, Rewards Entrepreneurial Spirit of Igbo Man

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It has been a remarkable year for Life Continental Lager Beer, after the huge success of Hi-life fest proudly sponsored by Life Lager, the beer brand shifted its focus to rewarding the entrepreneurial spirit of the Igbo Man.

 

Life progress booster has quickly become a fan favorite from the staple beer brand with consumers lauding the initiative.

 

This was clearly highlighted, in Asaba last weekend when fifteen more entrepreneurs had their small businesses get a feel of big progress as they received a grant of 300,000 Naira each.

 

The Delta State edition also saw a massive turnout with over 550 applications received, making it one of the largest applicant pool in this year’s event.

 

Life Progress Booster, an initiative of Life Continental Lager Beer, is an entrepreneurship campaign focused on rewarding enterprising minds looking to grow their businesses.

 

They are rewarded with financial grants in the sum of N300, 000, to help them implement the ideas that will scale their business operations.

 

Life Progress Booster kicked off in Enugu before heading to Anambra, making Delta its third stop this year, leaving all businessmen they had contact with happy.

 

As witnessed in the other cities visited, the online applicants who made it to the final round of the live interview, were all excited and eager to explain their ideas to the judges which included – Chief Technologist, Enugu State University, Dr Ferdinand Ozoani, a member of Customary Court Enugu, Mr Michael Ndubuisi, and CEO, Four Seasons Bar and Restaurants, Onitsha, Mr Martins Ezigbo.

 

During the 5-minute pitches, tech and agriculture were the most talked about the sector.

 

The 4.5 million-naira grants given out in Delta now bring the total cash reward received in the 2018 edition of the show to 19.5 million-naira.

 

The Life Continental Lager Beer brand has been at the forefront of supporting the entrepreneurial spirit of the Igbos.

 

This initiative, now in its 4th year, is one of the ways it has deepened the impacts of businesses coming from the region.

 

Life Continental beer has never shied away from being firmly rooted in culture and its emphasis on giving back to the people of Igbo descent is nothing short of remarkable.

 

From time past, the Igbo man has always been revered for his industrious nature and the beer brand has brilliantly tapped into this cultural trope and endeared itself to the Igbo audience.

 

During the presentation of the grant cheques to the winners in Asaba, the last winner to be announced, Ms. Oby Madueke, a business center owner, couldn’t hold back her excitement as she thanked the organizers for such an initiative especially at a time when many small businesses are struggling to get capital to continually meet customer needs.

 

She promised to utilize the grant judiciously and hoped to start seeing results in less than 2 months.

 

In addition to the live screening of participants during the main event, other activities like dancing competition, raffle draw and musical performance by HiLifest King 2017, Chibest David transpired.

 

Ifeanyi Amos, who participated in the raffle draw and won a generator, could not hide his delight.

 

He said, “I just came to enjoy the show and participated in the raffle draw, to my surprise I won a generator.

 

“I want to thank Life Continental Lager beer for this priceless gift, it’s interesting how I only came to watch the show and got boosted,” he said.

 

With Delta State concluded, the next stop is Rivers State where Life Continental Lager Beer from the stables of Nigerian Breweries will once again thrill the audience to a show of sheer entrepreneurial intelligence.

 

Life Progress Booster initiative will reward another set of entrepreneurs with 4.5 million naira and other mouth watering prizes in a ceremony which will hold on the 21st of October, 2018 in Port Harcourt at white wings car wash/Bar, 40 Wimpey Rd by Ada George, Port Harcourt.

 

Application closes on the 14th of October, and you can apply by submitting your business proposal to designated outlets, white wings car wash/Bar, Fojeh Bar, Helena Haven Hotels, Lesukaa Bar etc. or visit life-nigeria.com and submit entries.

 

Life continental beer continues to remain distinct from its competition and this is largely due to its unrelenting efforts at celebrating the Igbo culture, whether it’s with the celebration of traditional music through its highlife fest, or with the remarkable Life progress booster initiative, Life continental beer has managed to become one with its customers, connecting with them in a way very few brands can.

 

 


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

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Microsoft to Lay Off 4,800 Workers

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Microsoft has announced plans to cut about 4,800 jobs, representing roughly 2.1 percent of its global workforce, with  Xbox, its gaming division, expected to bear the largest share of the layoffs.

Microsoft to Lay Off 4,800 Workers

The company said more than 1,600 positions at Xbox would be eliminated immediately, while another 1,600 jobs would be phased out over the next year as part of a major restructuring of the gaming business.

In a memo to employees, Amy Coleman, executive vice president, Microsoft, said the company was streamlining its operations to focus on areas that deliver greater value to customers in a rapidly changing technology industry.

Asha Sharma, chief executive officer, Xbox, described the move as “the most significant restructure in Xbox history,” saying the changes are intended to position the gaming business for long-term growth rather than downsizing.


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Access Bank, Fifth Chukker and UNICEF Renew Commitment to Expanding Educational Opportunities for Nigeria’s Most Vulnerable Children

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The transformative power of collective action in expanding access to education took centre stage in London as Access Bank UK, Fifth Chukker, UNICEF and the Kaduna State Government reaffirmed their shared commitment to creating brighter futures for Nigeria’s most vulnerable children.

Hosted by Access Bank UK, Access UK Polo Day celebrated more than 15 years of impact driven by a shared vision to expand educational opportunities for underserved children. What began as a modest initiative has evolved into one of Africa’s most impactful education programmes, with the Access Bank Fifth Chukker School in Kaduna State and its associated interventions positively impacting more than 14,000 children across underserved communities in Northern Nigeria.

At the heart of this transformation is the Access Bank Fifth Chukker School, where investments in educational infrastructure, learning resources and student support have created lasting opportunities for thousands of children.

Between 2018 and 2026 alone, the school recorded 2,538 graduates, with female pupils accounting for more than 54 per cent of the total, underscoring the programme’s contribution to advancing girls’ education and promoting inclusive access to learning.

More than 1,000 pupils benefit from the school’s internationally recognised foundational learning programme each year, contributing to improved literacy and numeracy outcomes and a reported 15 per cent increase in learning performance. Students continue to secure admission into leading secondary schools, while teachers receive ongoing professional development and digital learning support.

Enhanced infrastructural facilities and expanded learning resources have further strengthened the overall learning environment, helping to sustain the programme’s long-term impact.

This year’s event reinforced a compelling message: Every pledge should lead to a classroom, every classroom should empower a child, and every child should have the opportunity to shape a brighter future.

Speaking at the event, the Managing Director and Chief Executive Officer of Access Bank Plc, Roosevelt Ogbonna, reflected on the remarkable growth of the initiative and the unwavering commitment of its supporters.

“What began as a dream to transform the lives of 100 children has grown into a movement that has positively impacted more than 14,000 young people. We want to return next year talking about 28,000 children. Education remains the greatest leveller, giving every child a genuine opportunity to realise their potential and contribute meaningfully to society.”

Ogbonna expressed appreciation to donors and partners whose support has sustained the initiative, noting that investment in education creates lasting intergenerational impact.

Kaduna State Governor Uba Sani described education as one of the most valuable investments any society can make. He praised the longstanding alliance between Access Bank, Fifth Chukker and UNICEF, noting that it has restored hope and opportunity to thousands of children from underserved communities.

Highlighting Kaduna State’s ongoing education reforms, the Governor revealed that approximately 300,000 out-of-school children had been returned to classrooms over the past year through partnerships with organisations including UNICEF and other development partners.

He also announced plans to construct an additional 120 classrooms at the Fifth Chukker Access Bank UNICEF School, enabling even more children to access quality education.

“What we are doing here is about humanity. By giving children access to quality education, we are empowering them to dream, to lead and to build a better future for themselves and their communities.”

Governor Sani also paid tribute to the late Herbert Wigwe, acknowledging his vision, leadership and enduring commitment to improving educational outcomes for underserved populations.

For Aigboje Aig-Imoukhuede, Chairman of Access Holdings, the true success of the initiative is reflected in the lives being transformed.

“The most meaningful measure of success is not the number of buildings we construct, but the opportunities we create. Every child who receives an education, every young person who discovers their potential, and every community strengthened through learning represents the lasting impact of this partnership. Together, we are proving that when purpose meets collaboration, we can create opportunities that change lives for generations.”

Welcoming guests, Jamie Simmonds, Chief Executive Officer of The Access Bank UK, described the gathering as polo with purpose, a celebration not only of sport but of a shared mission to create opportunity through education.

He highlighted the institution’s commitment to supporting initiatives that deliver sustainable social impact and broaden access to learning for underserved children.

The event concluded with a renewed commitment from all stakeholders to deepen investment in education as a catalyst for national development and social progress.

The Access Bank Fifth Chukker School continues to demonstrate the impact of sustained collaboration among the private sector, government and development partners, delivering measurable outcomes for vulnerable children in Northern Nigeria.


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SERAP Asks Akpabio, Abbas for Explain N1.3Bn Budgeted for ‘Fictitious’ Presidential Council

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Socio-Economic Rights and Accountability Project (SERAP) has given Godswill Akpabio, Senate President, and Tajudeen Abbas, speaker of the House of Representatives, seven days to explain how over N1.3 billion was allocated in the 2026 Appropriation Act to a presidential council that the Presidency has described as fictitious.

SERAP Asks Akpabio, Abbas for Explain N1.3Bn Budgeted for ‘Fictitious’ Presidential Council

In a Freedom of Information (FoI) request dated July 4, 2026, SERAP asked the National Assembly leadership to release certified copies of all documents related to the approval of the N1,302,978,784 allocation to the Presidential Foreign Intervention Promotion Council (PFIPC)/Presidential Economic Advisory Council.

The rights group also called on the National Assembly to invoke its investigative powers under Sections 88 and 89 of the 1999 Constitution to probe the circumstances surrounding the allocation and identify those responsible for what it described as apparent irregularities in the budget process.

SERAP further requested records identifying the lawmakers and committees that considered the allocation, as well as the public officials or representatives who defended the budget proposal before the committees.

The civil organisation also sought clarification on whether the allocation originated from the Executive’s 2026 Appropriation Bill or was introduced during the legislative appropriation process.

It equally demanded to know whether any lawmaker questioned the legal status or operational mandate of the council before approving the allocation.

The FoI request follows a July 1 statement by the Presidency denying the existence of the Presidential Foreign Intervention Promotion Council and insisting that the Federal Government never created the body.

Describing the conflicting claims as alarming, SERAP said they raised “serious concerns regarding the integrity of Nigeria’s appropriations process, legislative oversight, public financial management, and accountability.”

The FoI request, signed by Kolawole Oluwadare, deputy director, SERAP, stressed that Nigerians have a constitutional right to know whether public funds were appropriated to an entity that does not legally exist.

SERAP said, “Nobody has a more sacred obligation to obey the law than those who make the law, and that the National Assembly has a constitutional responsibility not merely to approve the Executive’s budget proposals but to rigorously scrutinise them before authorising public expenditure.”

The organisation argued that disclosure of the requested documents would enable Nigerians to determine whether the National Assembly fulfilled its constitutional obligations under Sections 80, 81, 88, and 89 of the Constitution in approving the allocation.

SERAP warned that if the requested information is not released within seven days of receipt or publication of the letter, it would initiate legal proceedings to compel the National Assembly to disclose the documents.

The organisation further maintained that making the records public would strengthen confidence in the National Assembly’s credibility, enhance transparency in the appropriation process, and promote accountability in the management of public funds.

It also cited the Freedom of Information Act, the Nigerian Constitution, the African Charter on Human and Peoples’ Rights, the International Covenant on Civil and Political Rights, and the Tshwane Principles as legal bases for its demand for full disclosure.


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